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Are you concerned about the current economic climate? If you own or are starting a business then of course you are, and so are your potential customers. That’s why it’s so critical to optimize your marketing dollars right now so you are prepared to weather the storm throughout 2009 ... Views: 1431
Animation is the rapid succession of a series of images in order to create an illusion of a moving picture. In other words, it is an optical impression of motion resulting from the phenomenon of persistence of vision. The moving pictures are produced through a string of consecutive images that ... Views: 1429
Whether you work in pro, high school or college sports marketing and promotions, one of your primary goals is to increase attendance. If you have no fans in the stands, everything else suffers. Admission revenues decline; concession stand income is reduced, and sponsors lose interest. The ... Views: 1429
Competition for resources in the nonprofit community is fierce, forcing nonprofit organizations to look beyond traditional fundraising strategies, such as applying for grants and contracts. Although there are a myriad of ways to raise money, this article focuses on generating revenue through ... Views: 1429
You might not realize it but you might be using three or more promotional products handed out to you by your favorite shops. In fact, promotional products are considered as the oldest form of advertising and it has been used by small shop owners to promote their shops to the local consumers. ... Views: 1429
So everywhere there was a new sales pitch coming at me, pay for my expert advice and I will get you the press you so desperately desire. We all have heard these promises, heard the sales pitch, and have gasped at the five grand retainers. In fact, I even charge one to those who wish to pay it. ... Views: 1429
Turning your article into video for content syndication isn't as difficult as you might think. Video is a powerful medium, and more and more people are relying on video to get their information. The online video giant, YouTube, has 162.5 million visitors each month, according to Quantcast. ... Views: 1428
There are tons of marketing ideas out there, but which ones really work for your business? Marketing online is now the way to go, and if you don’t know how to get started then you should read this ENTIRE article all the way through, so that you can fully understand how you can start marketing ... Views: 1428
Without question you absolutely need to own your domain name if you intend to blog to make money. Now even sites that are not set up to earn an income are at a disadvantage when using a free blog site. The problem lies in the lack of control you have with your site. The free host has their own ... Views: 1428
Learning how to write a short report can be one of the best and fastest ways to turbocharge your online business. It can also be a great way of creating a powerful online asset for you as well -- that being a large and responsive email marketing list.
How does this occur? One short report ... Views: 1427
Your success in every area of life will be influenced by the relationships you develop and maintain. The ability to communicate and converse with confidence and clarity is a key trait that will help you get to the top of your profession and field.
Without making these business relationships or ... Views: 1427
Most of us didn't start our health care business so we could do marketing all day. We started our health care business because we knew we could help people in one way or another.
However, most of us quickly learned that our business isn't going anywhere without marketing. When we do market our ... Views: 1426
Are you worried that your business is going to suffer because of the current economy? In this article you'll learn how to find customers in any economy by following a few simple steps...
It's true - In a slumping economy consumers are spending less. But that doesn't mean they've stopped ... Views: 1425
I often want to find out more about someone before I decide to do business with that person. To get the information that I need, I Google the person's name and see how well-known they are online and what they have to say. What I discovered in my search is that their social media profiles, ... Views: 1425
SEO, the Art and Science of Link Building
I will be continuing the discussion of SEO strategy, by covering the topic of off site SEO and external link building in this article. In my last note, I talked about SEO on site for the most part, you can make your site mapping and internal SEO very ... Views: 1425
Does your business allow for “mailbox money” and a lifestyle you love? If not, what would it take for you to create this?
Let’s start with the definition of mailbox money. This is money you receive in both your inbox and your physical mailbox.
I first heard the term from Mary Morrissey. ... Views: 1424
There is no denying the fact that lead nurturing s important to every business’ sales funnel. Only a small percentage of the leads you capture are likely to be ‘sales-ready’, if not nurtured properly. So, nurturing prospects for improving business end results is a crucial process. Therefore, ... Views: 1424
Here’s your strategy tip for the week for client attraction, to get more clients, make more money in your business and scale it so you become even more successful.
What I’d like to share with you today is your content – how to reduce, reuse and recycle. When I first started marketing my ... Views: 1424
Monitoring the strategies and tactics utilized by your competitors is necessary in the process of developing your company’s unique strategy. Evaluation of competitors can help your company stay abreast of various industry trends, which can help you meet your customers at the point of need. ... Views: 1424
"You are the average of the five people you spend the most time with."
— Jim Rohn
Purpose is powerful. Do you know the reason you have deeply committed to your business? What drives you to share your gifts with others? Why you devote so much of your life to your business? Connect with the ... Views: 1423
Every top real estate professional is well scripted, and this is one of the main reasons that they are confident and get listings. Don't take scripting as a bad connotation. (When you give your listing presentations you usually say the same thing to each client so it's no different in preparing ... Views: 1423
Ever wondered how some individuals can join up in any MLM company they like and within a few short weeks be the number one income earner? Others spend months or even years working ridiculous hours every day and struggle to make a penny. So how do they do it? It's not magic, and it's not because ... Views: 1423
Tis the season for holiday sales!
Shoppers are flocking online in search of gift giving ideas. According to Mashable, “65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media.”
So what are the best ways ... Views: 1422
This campaign highlights just how effective social media marketing can be. A simple concept, but brilliantly executed…
We all know IKEA is about connecting different components to make something practical (preferably with none of said components left over at the end!). That’s exactly what the ... Views: 1422
Many of you most likely subscribe to many different kinds of newsletters (electronically dubbed "ezines"), fortunately including ours! We thank you for that and trust that each week we are delivering lots of valuable information that you can use to help build your vision as well as keep your ... Views: 1422
The moment you open up an online store – you are not necessarily guaranteed of landslide sales. Online store is comparatively easier to set up than a physical shop, but it doesn’t mean that your online shopping cart will become ‘Wal-mart’ or ‘Zazzle’ overnight! To be a successful online retail ... Views: 1422
With over 1.2 billion websites in 2017, it’s a challenge to drive a decent amount of traffic from search engines. Even the non- techie modern entrepreneur understands the importance of online and search engine traffic.
It’s almost impossible to get that decent traffic without using any SEO ... Views: 1420
There is no audience or brand that can not benefit from this tool. Digital signage is a communication channel that is gaining positions exponentially in shops, for the promotion of their products or services. Three aspects that make this technology attractive are: the content of the information ... Views: 1419
The new Google Plus layout is coming under scrutiny for several reasons. First, social media users tend to abhor change, and do all they can to keep it from happening. Second, the massive amount of whitespace has been both ridiculed and groaned at by users. However, despite all that, the changes ... Views: 1419
There’s an old folktale called Chicken Little. It’s a story about a chicken who believed the world was coming to an end all because an acorn fell on his head. Throughout the story, he kept shouting, “the sky is falling!”
On his way to see the King to tell him his findings, he focused on ... Views: 1419
Ten independent YouTube stars made over $100,000 in 2010. That is the finding of a study done by TubeMogul. By independent they mean YouTubers who were not part of a traditional media company or corporate campaign. A prime example is Natalie Tran, who is reportedly the most subscribed to ... Views: 1418
Brand Management
Retail Brands
Types of Private Label: Continued
In the case of private label credit cards, it is the name or logo of the retailer coupled with the inherent style of branding that, combined together, give rise to the appeal and marketability of the card. The provision of ... Views: 1417
When we hear of other folk receiving marketing awards, we are likely to think that they're individuals who seriously got ‘their act together’ and are top notch, or very lucky, or both.
Many business operators are not prepared to put effort and time into entering awards because they believe ... Views: 1417
Sometimes, you just KNOW there’s something you need to take action on to take your business forward. However, if you’re anything like me, you’ve gotten stopped in the past, even when it’s something you KNOW will create big results. You procrastinate, you tidy up your office, get another cup of ... Views: 1416
In baseball, there are special rules called ground rules. Ground rules are particular to each park in which the game is played. In baseball, each park is different relative to its positioning of fences, dugouts, railings, and other infrastructures. So rules are defined to handle situations ... Views: 1415
A manual process is time-consuming and has a high rate of errors whereas an automated system enables one to get rid of redundant data and focus on quality data, leads as in this case.
With a marketing automation solution marketers can manage all the complex and time-consuming tasks of lead ... Views: 1415
How often have you said or heard someone else say, "I'm going to give it a try and see how it goes."? Most likely, if that was the approach, not a whole lot was accomplished - if anything at all.
As the wise Master Yoda said, "Do or do not... there is no try." When we approach something ... Views: 1415
I recently attended a conference for women business owners and ran into a woman I had not seen for some time. She looked a little unhappy when I approached her. I asked her if everything was going well and she shared with me that she had just lost a big client. In fact, this big client was ... Views: 1414
No business could survive on word of mouth alone. There has to be marketing involved. Marketing comes in so many ways—actual ads on newspapers, billboards, radio and television plays, which are very expensive; leaflets given away on the street; and through online ads. We live in a different ... Views: 1413
This is an age of advanced technology, and the world is developing rapidly according to the demand of time. It is not affordable anymore to stay behind times. Online businesses are depending more and more on their products and services for their success. But it is also true that success is also ... Views: 1413
Brand Management
Retail Brands
Private Label
Private label products and services refer to those that are manufactured or made available by one particular company for use by another company using its own brand name. Private label products and services are, in fact, available across an ... Views: 1412
When talk about promotion clothes, many items come into play. They are shirts, which includes T Shirts, Polo shirts; hoddies, caps, socks, jackets, and shoes. However these are just the general category mentioned here, there may be some extensions of these lines too.
Today the most liked and ... Views: 1412
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they ... Views: 1412
As people search for information online, they use a series of words, what are referred to as keywords, to find the information that they are seeking. Keywords are the core of any market research conducted by an online business owner. Just like the Yellow Pages Directory groups listings by ... Views: 1411
Have you ever stopped to realize that every time someone visits your website, you are representing yourself and your business? Regardless of your talents or your contribution to the world, your website content writing should reflect well on you, your products and your services. In other words, ... Views: 1409
In my 13 years of coaching entrepreneurs to be successful, I have uncovered that many people have a deep-seated fear of success. When I probe for the reasons behind this fear of success, the pattern is very similar. The clients that I work with who are afraid to be successful often had ... Views: 1409
I talk to my clients and students all the time about their unique brilliance. At first people can find the idea of being uniquely brilliant intimidating. We are often taught that it’s not OK to claim our greatness. Quite frankly, that just isn’t true. It’s a myth perpetuated by those who are so ... Views: 1408
Okay, you've decided to go into business for yourself. You have some seed money to start your new business, but you know you need to get the word out to your targeted audience that you are open for "business". Problem is, your seed money can only buy a few plants. :) Well, lucky you. I am about ... Views: 1408
Is your business blooming and growing?
Are you seeing regular increases in income or customer base?
Do customers and clients come looking for you?
If you answered "no" to these questions -- if you are working overtime looking for new clients and customers -- you may have a stale or ... Views: 1407
It’s tempting to think that your product is perfect for… everyone. Now, there is a broad market sector. Generally when a company markets to everyone it’s listened to by no one.
Not only that, if you want to market to everyone, that means your marketing has to be everywhere, which generally ... Views: 1406