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Articles from Peter Applebaum | Selfgrowth.com
- Is Your Brand A Maven Or A Wallflower ? - by Submitted on Nov 09, 2010 from Peter ApplebaumIt’s official: engagement through social media has created the biggest brands in the world A fascinating report by Charlene Li, a partner in the Altimeter Group, and Ben Elowitz, CEO of Wetpaint, examines the top 100 most engaged global brands as rated by BusinessWeek and Interbrand. It ...
Views: 2130 - How Social Media Is Helping Defeat Cyber-Bullying - by Submitted on Nov 08, 2010 from Peter ApplebaumSocial media has been blamed for the rise of cyber-bullying – and now it is being used to counter it The traditional media loves a cyber-bullying story, and while cynics may argue that the level and tone of the coverage owes much to the Fourth Estate’s desire to put the young interloper that ...
Views: 1750 - Social Media Case Study: Blendtec - by Submitted on Nov 05, 2010 from Peter ApplebaumThe acting is wooden, the music is cheesy, but Blendtec’s ‘Will It Blend?’ is deservedly one of the all-time-great viral campaigns… Tom Dickson is an unlikely superstar. He’s chubby and totally unable to act, yet his popularity has reached such levels in the US that ‘Tom Dickson is my ...
Views: 2329 - CH-CH-CH-CH-CHANGES - by Submitted on Nov 03, 2010 from Peter ApplebaumHere’s an intriguing question: Does social media have the power to change the world? Read the management textbooks and they’ll tell you that change is good. Change reinvigorates organisations, empowers employees, fosters creativity and enables advancement. That’s the theory, anyway. Whether ...
Views: 564 - The Science of Keeping It Real - by Submitted on Nov 04, 2010 from Peter ApplebaumWe crave the purity of an emotional connection with things that are real. In sport we laud and love the art and grit of the battle and the warriors that participate in it. In the arts, those that move our emotions in some way like Picasso, Russell Crowe and Jonathan Franzen are heaped with ...
Views: 650 - Social Media Case Study: Estee Lauder - by Submitted on Nov 04, 2010 from Peter ApplebaumThe primary market for most companies who utilise social media in their marketing strategies is B2C communication. The real drive behind this is because social media lends itself well for B2C strategies, since social media is fundamentally based on sharing, whether it be ideas, information or ...
Views: 3395 - Social Media Case Study: Ikea - by Submitted on Oct 27, 2010 from Peter ApplebaumThis campaign highlights just how effective social media marketing can be. A simple concept, but brilliantly executed… We all know IKEA is about connecting different components to make something practical (preferably with none of said components left over at the end!). That’s exactly what the ...
Views: 1410 - How Sport Demonstrates the Reach of Social Media - by Submitted on Oct 26, 2010 from Peter ApplebaumWhen you live in Australia, sport matters. You may not be personally into running around after various differently shaped balls, or propelling yourself through water or pushing yourself to the limit of physical endurance, but at a societal level, there is nothing more socially acceptable in this ...
Views: 509 - Has Traditional Advertising Stopped Working ? - by Submitted on Oct 26, 2010 from Peter ApplebaumOne of the most curious aspects of the digital / social marketing revolution is seeing silver maned ad men trying to ‘get’ the new paradigm*. Not that there’s anything wrong with being silver maned. It must be frustrating for experienced masters of the marketing universe that they have to ...
Views: 671 - How to approach your content marketing strategy - by Submitted on Sep 30, 2010 from Peter ApplebaumWhilst the term “content marketing” has always existed, the exponential growth and influence of social media has put it in the forefront of marketing professionals’ minds, with respected figures like Seth Godin even heralding it as the future of marketing. In essence, content marketing refers to ...
Views: 803 - Online Community Management - by Submitted on Sep 14, 2010 from Peter ApplebaumThe internet is one enormous community. And this community talks. A lot. They create blogs and content, post comments and feedback, and ultimately create discussions and drive conversations on an incredible range of things. So whatever industry you’re in, or whatever product you may be selling, ...
Views: 749 - How to Use Twitter as a Customer Service Channel - by Submitted on Sep 14, 2010 from Peter ApplebaumUsing social media, virtually anyone can complain about a company, its service or products. What this means for companies is a need to swiftly manage customer complaints so they don’t escalate and damage brand reputation. This is particularly applicable to Twitter, as its real-time search ...
Views: 921(1 vote) - Going Viral: Social Media Epidemics - by Submitted on Sep 13, 2010 from Peter ApplebaumIf pursuing alternative marketing techniques holds any interest for you, you will doubtless already know of campaigns or products that seemingly ‘went viral’ entirely on their own. Hotmail, Apple and, lately, Old Spice are prime examples, each of them representing a giant, gleaming marketer’s ...
Views: 795(1 vote)