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Many agencies without full service marketing departments opt for SEO outsourcing to a specialist. While I believe that the current emphasis on good content on your website is what SEO actually makes it easier, become increasingly difficult to achieve results using traditional SEO optimization. ... Views: 50589
A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the ... Views: 21912
A marketing strategy is the backbone of any business. It generates the required awareness about your products or services among customers. A good marketing strategy should correlate well with the long-term marketing plans and goals of the business.
But, due to a variety of reasons, businesses ... Views: 16582
I see more than 300 new beverage companies per year. Some drinks are great! So why is it that 99% of these drinks fail?
Great new drinks fail primarily because entrepreneurs were not prepared with the right knowledge and strategy.
To create a successful beverage product it takes marketing, ... Views: 15300
You've booked a hotel meeting room and picked a seminar topic. Then it hits you: You have a lot of money on the line ... and no idea how to fill the seminar seats. Use these five tips to get started on the path of successful seminar promotion.
1. Target your best prospects. The world is a ... Views: 14126
The Oxford University Press defines global marketing as “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.” Oxford University Press’ Glossary of ... Views: 13372
Sales letters are the foot-in-the-door your company may need when contacting potential clients or a way to announce a new product or service to existing clients. Here are some tips on writing a sales letter that gets results.
1. Personalize it! Whenever possible, make sure you address the ... Views: 12611
ROI stands for Return On Investment. This is very important when you are making an investment whether it is in terms of training, capital or equipment. You will always require an ROI when you are investing in something. In fact it is through a good ROI that people claim they have been successful ... Views: 12306
What do famous advertising slogans have that regular slogans don’t? Well, quite a lot, actually. Aside from having amazing recall, they have a certain “x” factor that makes people look twice. They tickle the fancies of their target markets and represent their products in witty and original ways. ... Views: 10563
A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
Key part of the general corporate strategy
A marketing strategy is most effective when it is an ... Views: 10171
With LinkedIn becoming increasingly important in the recruiting and hiring process, having Recommendations on your profile is important. Great Recommendations can be the difference in getting the job offer.
LinkedIn Recommendations are a natural evolution of references and letters of ... Views: 9951
In this article I am going to cover the top 8 hints and tips to create your first successful flyer campaign. If you follow these rules, hints and tips your campaign will be much much more likely to generate those much needed sales. Remember you are always best to buy your print from an online ... Views: 9656
Admiring Apple for only its well-designed products and clever commercials is only scratching the surface. Apple is actually a great case study on brilliant business modeling. Apple treats every product as its own business unit. What this means is that every product line could exist as its own ... Views: 9594
Small Businesses are always looking for new lead generation ideas, but many of the things that entrepreneurs do before they even make their first cold call or before they attend their first business card exchange practicaly ensure that they actually fail in the Lead Generation department. Folks ... Views: 8114
Customers buy for their reasons, not yours. - Orvel Ray Wilson
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.- Al Ries
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects ... Views: 7914
Product marketing deals with the first of the "4P"'s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts and bolts of product development ... Views: 7615
Having an online presence on LinkedIn can be important in your job search. Your LinkedIn profile can present your credentials to prospective employers and hiring managers, increasing your chance of securing an interview.
Your LinkedIn profile should complement your résumé, but it shouldn’t ... Views: 7482
Making and selling art for a living can be extremely rewarding but may not be for every artist. In addition to knowing how to create beautiful abstract artwork or paintings, there are many other marketing concepts with which you need to be familiar to know how to sell art successfully.
Can I ... Views: 7405
Promotional giveaways can really help you in attracting customers during trade fairs and for promoting events organized by the company. These items are distributed free of cost as a tool for promoting the company and grabbing the attention of prospective clients. They also help you in developing ... Views: 7316
Gone are those days when everything was done manually. Now, we are living in an era when many of our tasks and work are done through software, automated machines and other technology. Considering this factor, one such innovation that has risen in importance is artificial intelligence (AI).
AI, ... Views: 6629
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5 Tips To Starting A Window Tinting Business
Starting a window tinting business can be extremely lucrative. With some hard work, diligence, and self-promotion, the results can really pay off. However, just like with starting any business, one must proceed in ... Views: 6250
About a year ago now, I went along to a presentation on sales. The presenter advised us to think about people’s personalities when selling as four key animals – Monkeys, Lions, Dolphins and Elephants. Although all of us have a mixture of these personalities within us, we’re all dominated by one ... Views: 6011
Today’s investors are not interested in funding start-ups that don’t know how, where, and to whom to sell their products or services. Start-ups need a marketing plan. What is marketing and how does it relate to business development and sales? Marketing is not sales. Marketing tells people about ... Views: 5944
So, what in the universe does quantum physics have to do with business? Only EVERYTHING! Let me explain.
Quantum is the study of the fundamental particles from which all matter forms. Physics is the science that deals with matter as energy in motion and force. Thus, quantum physics is the ... Views: 5774
Reading Tarot as a Business, the Sensitive Entrepreneur—Marketing
This is the second article in a series designed to be a handbook on what is required to be the entrepreneurial psychic, the sole practitioner who owns his own successful psychic business. Service professionals can apply most of ... Views: 5712
A tagline is a short and zippy phrase that describes what you do for your target client. Taglines are essential to a well-rounded brand. I have often seen a well-designed company identity without a tagline and therefore without a message. Taglines add value by communicating your message to ... Views: 5620
One of life’s great pleasures is travel. The opportunity to view distant lands, experience new food and drink, sample exotic cultures and meet local citizens is always rewarding. One of my most prized experiences when I visit any new land is to sample local produce, manufactured goods and learn ... Views: 5407
I grew up in the 1950’s playing basketball hour after hour on city playgrounds.
The public courts of the day were nothing like those found today in most American towns. There were no lights, a steel, kidney-shaped backboard (ugh!) with bent rims, occasionally a steel chain net and no lines ... Views: 5396
What does the future coach look like?
Have we got it wrong? Are you passionate about the 7 Figure coaching business dream lifestyle or…
… are you passionate about building a 6 Figure business that changes the lives of those in your local community and gives you flexibility of time with ... Views: 5380
You can have the best web site in the world, and it is highly likely that nobody is interested, unless you take steps to market your site. What many people who first enter the world of web business don’t realize is that a lot of hard work is required in order to create a successful web site. ... Views: 5249
Your profile photo on LinkedIn is very important. Did you know that profiles with pictures attract 50-70 percent more inquiries than profiles without pictures?
Here are some tips for your LinkedIn photo:
• Don’t use an old photo. There are few things worse than meeting someone for the ... Views: 5200
If you’re a business owner and you want to have your products and service marketed to the masses with a lasting influence, TV advertisements may be best for your business. TV commercials are able to reach a wider audience. Commercials and advertisements aired on TV are able to effectively grasp ... Views: 5190
With 845 million monthly active users (as of December 2011), Facebook has the potential to connect you with your next job. In contrast, LinkedIn, which bills itself as “the largest professional network” in the world, has 95 million unique monthly visitors. With 10 times as many members, it’s no ... Views: 5102
Profiles that are considered “complete” by LinkedIn’s standards receive 40 more “opportunities” (contacts from prospective hiring managers and recruiters) than incomplete profiles, according to the social networking site.
Filling in your profile improves your chances of being found by people ... Views: 5075
E-business describes the use of electronic means and platform to conduct a company's business. The advent of the Internet has greatly increased the ability of companies to conduct their business faster, more accurately over a wide range of time and space, at reduced cost, and with the ability to ... Views: 5069
It’s easy to have big dreams and goals as a coach, to build a global profile and to have signifiant impact on a worldwide stage. There is nothing wrong with these goals, in fact I actively endorse them. However, many coaches fail to recognise the importance of becoming your “Neighbourhood’s ... Views: 4999
by: Geoff Ficke
I recently saw the movie “The Prestige”. The story is about two ferociously rival magicians and is set in the 1890’s. A sub-plot in the movie concerns the largely forgotten rivalry between scientists and inventors Nikola Tesla and Thomas Edison. Entrepreneurs today can learn ... Views: 4957
If you are thinking about using outdoor banners to advertise a product or service the following tips will ensure your design is more effective.
Firstly, an outdoor banner can come in many different sizes. The size required depends on the location you want to place it. If you expect your ... Views: 4933
To get the most out of your LinkedIn profile, make sure you do these four things:
1. Complete Your Profile. Your profile is the “front door” to your LinkedIn account. First impressions matter — so make sure you’ve made your profile as complete as possible. As an added benefit, your LinkedIn ... Views: 4852
• Don’t Dismiss LinkedIn as Something Only for People Who Are Looking For a New Job. The best time to build your LinkedIn profile, connect with people, and participate on LinkedIn is now, before you need it. If you find yourself suddenly unemployed and decide that now is the time to start using ... Views: 4847
What? You’re not on LinkedIn yet? What are you waiting for? These seven reasons outline why you should be on the social networking site.
1. Because That’s Where The People Are. LinkedIn is the number one social network for professionals — and, arguably, the most important website for ... Views: 4846
Are you prepared to dig deeper into your affiliate marketing strategies? Once you've joined the program that fits your
situation, you'll want to build your customer base, and increase the reach of your marketing efforts to more potential
customers. Use the tips in this piece in order to ... Views: 4821
If life is running you, if you see glimpses of living a life of something more than you need to read this..
The lies you tell yourself stop you from living your greatest life.
It's easy to look at the success of others and attribute it to their wealth or their education….
... or any ... Views: 4820
by: Geoff Ficke
Many of the inventors and entrepreneurs we deal with in our consumer product marketing business approach us with dreams of selling product to the masses. This can be lucrative and a proper launch strategy in cases where all of the stars in the galaxy line up properly. How ... Views: 4818
One of the bigger mistakes we see new entrepreneurs and startup businesses make is to try to hit a home run right out of the box. My experience in the days when I played baseball, and in building a solid business foundation, is that when purposely trying to hit home runs, you usually strike out. ... Views: 4788
The email signature is that little piece of information found on the bottom of professional emails which communicates the contact details of the sender — your critical business details. If you are using email for business, then you should have a branded email signature.
For better or worse, ... Views: 4729
It's undeniable that if you add audio to websites it will increase your results. If you're not using audio on your sites, you're making a mistake. It will boost your opt-in rate. Audio increases sales.
But why?
It's not hard to figure out. Most of the web is cold and impersonal. It adds a ... Views: 4698
What do you think of when someone says "referral marketing letters", in terms of marketing advice? Wish to bet $50 that you believe I'm talking about getting letters of testimonials from your past clients?
That's a powerful Realtor marketing method too. But, I'm talking about getting yourself ... Views: 4653
The most intimate communication we know is a heart-to-heart talk. When you’re in deep understanding and alignment, the conversation shifts. You move closer. You lean in. Your voices grow softer. Whenever you’re part of this kind of exchange, the topic has intense meaning to both of you. There is ... Views: 4421
Any traveler to London is naturally overwhelmed with the many sites, sounds, history and majesty of this glorious ancient capital, especially first time visitors. Buckingham Palace, Westminster Abbey, the Thames, Big Ben the Horse Guards, 10 Downing Street, St. James Park, St. Paul’s Cathedral, ... Views: 4414