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Articles from Susan Friesen | Selfgrowth.com
- 5 Steps to Help You Build an eCommerce Store - by Submitted on Jul 02, 2020 from Susan FriesenYour Guide to Starting an Online Business Whether COVID-19 pushed you to pivot from a brick-and-mortar store to an online environment, or you’ve decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture. From 2017 to late 2019, ...
Views: 31 - How to Create a Video Marketing Strategy That Gets Results - by Submitted on Jun 25, 2020 from Susan Friesen3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust. I know it took me a ...
Views: 40 - How to Use Empathetic Marketing in Your Social Media Strategy - by Submitted on Jun 18, 2020 from Susan Friesen4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay ...
Views: 42 - 5 Website Improvement Ideas for a New Economy - by Submitted on Jun 11, 2020 from Susan FriesenWhat Small Businesses Should Focus on Now to Improve Their Website Content Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an ...
Views: 78 - The Importance of Empathy-Based Marketing - by Submitted on May 28, 2020 from Susan Friesen3 Ways to Use Empathetic Content Marketing When I say the word “empathy,” what do you associate it with? Kindness to a family member going through a hard time? Supporting your partner when they’ve had a bad day? Or, does a business-related example come to mind? I’m going to guess that ...
Views: 81 - How to Evolve Your Business Model as Times Change - by Submitted on May 21, 2020 from Susan FriesenAre You Prepared to Meet New Customer Needs? We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient. In a time of stress and sadness we pivoted, we adapted, and I hope everyone, their families and their small businesses ...
Views: 86 - Brand Marketing During Coronavirus: What You Need to Know - by Submitted on May 14, 2020 from Susan FriesenHow to Position Your Brand Messaging During COVID-19 When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo? Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just ...
Views: 91 - How to Build a Crisis Response Landing Page - by Submitted on May 07, 2020 from Susan FriesenThe Importance of Updating Your Website for COVID-19 Whether you’re hosting a webinar, giving away a special report, selling a program, or presenting a video series, a landing page inspires your visitors to participate in some way. Creating a crisis response landing page is a bit different ...
Views: 81 - Your Guide to Paid Marketing During COVID-19 - by Submitted on Apr 30, 2020 from Susan FriesenUseful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually everything online. But many ...
Views: 79 - 3 eCommerce Challenges & Solutions for Tough Times - by Submitted on Apr 23, 2020 from Susan FriesenHow to Start Selling Online More Effectively To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis. There’s no arguing this pandemic has led to increased internet ...
Views: 107 - 17 Strategic Business Pivots to Make in the Time of COVID-19 - by Submitted on Apr 16, 2020 from Susan FriesenYour Coronavirus Essentials Checklist Just like that we woke up in a different world! The coronavirus epidemic has completely changed our lives and transformed the way we do business. For many, this can be an incredibly frightening time to be a business owner. You worry about the health ...
Views: 93 - 4 Marketing Strategies for the COVID-19 Crisis - by Submitted on Apr 09, 2020 from Susan FriesenHow to Market During the Pandemic From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and I are healthy and safe, and I’m trying to find the positive opportunities in all of ...
Views: 165 - Tips on Managing Your Workforce Remotely - by Submitted on Apr 07, 2020 from Susan FriesenSo many people are now working from home (WFH) 100% of the time. Hopefully if this is the case for you, you can maintain productivity and stay positive during the COVID-19 pandemic. While a lot of us are used to living the entrepreneur life from a home office, it's still a big adjustment to ...
Views: 161 - How to Pivot Your Small Business Strategy During the COVID-19 Crisis - by Submitted on Mar 26, 2020 from Susan FriesenEasy Ways to Create a Coronavirus Crisis Management Plan As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving ...
Views: 138 - Should You Stop Marketing During COVID-19? - by Submitted on Mar 20, 2020 from Susan FriesenThe Impact of Coronavirus on Small Business As a human, I'm sure you've been affected by COVID-19 (also known as novel coronavirus) in some way. Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeable ...
Views: 184 - The Difference Between a Business Coach, a Mentor & a Consultant - by Submitted on Mar 12, 2020 from Susan FriesenFind Your Perfect Fit for Professional Development Whether you want to expand your small business to another country, kick start your career as an entrepreneur or hone your marketing skills, you may be looking for some outside support. If you look at top business achievers, you will find ...
Views: 153 - Is it Time for a Website Makeover? - by Submitted on Feb 27, 2020 from Susan Friesen8 Critical Reasons to Update Your Website I’m sure you’ve been on the hunt for a specific product or service and have come across a website that looked old and stale. What did you feel in your gut when you landed on it? What was your first impression? I’m guessing it wasn't good, and ...
Views: 147 - Get More Website Leads & Grow Your Sales - by Submitted on Feb 13, 2020 from Susan Friesen9 Easy Ways to Increase Online Conversions So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you’re not even getting a trickle. So what ...
Views: 150 - How to Set Social Media Goals in 2020 - by Submitted on Jan 30, 2020 from Susan FriesenCreate the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it’s ...
Views: 126 - Your 2020 Guide on How to Get the Most Out of Video Marketing - by Submitted on Jan 16, 2020 from Susan FriesenVideo Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage ...
Views: 142 - 6 Ways to Increase Sales After the Holidays - by Submitted on Jan 02, 2020 from Susan FriesenYour Business Guide on Beating Post-Holiday Fatigue It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion—and that was just online—from November 1 to December 6 in 2018. If you were fortunate, your business ...
Views: 148 - Where Social Media is Headed in 2020 - by Submitted on Dec 10, 2019 from Susan FriesenSocial Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance ...
Views: 205 - The Entrepreneur’s Beginner’s Guide to Hashtags - by Submitted on Nov 26, 2019 from Susan FriesenHow a Few Words Can Increase Social Media Engagement I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there! But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compelling ...
Views: 180 - Your 3-Step Guide to Increase Sales with Seasonal Marketing - by Submitted on Oct 16, 2019 from Susan FriesenWhen holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments or turkeys, then I’m sure it’s top of ...
Views: 215 - How to Use ‘Voice of Customer’ Tools for Your Business - by Submitted on Oct 02, 2019 from Susan FriesenListen to Your Audience to Meet Consumer Expectations Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)! I’m referring to listening to what your audience actually wants ...
Views: 289 - How to Stay One Step Ahead of Changing Customer Behaviours - by Submitted on Sep 16, 2019 from Susan Friesen5 Ways to Align Your Business Practices to Manage Consumer Behaviour In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target. Shifts in customer behavior, demographics and preferences can change so fast you ...
Views: 183 - The Importance of Brand Messaging for a Successful Website Redesign - by Submitted on Sep 05, 2019 from Susan FriesenI’m sure you’ve landed on someone’s website and felt like something was just...wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure. Your visitors could feel ...
Views: 237 - How to Engage & Inspire with Interactive Content Marketing - by Submitted on Aug 06, 2019 from Susan FriesenEasy Ways to Stand Out from the Competition I’m sure you’ve heard the old adage “Content is king.” While that’s certainly true, it’s not enough anymore to simply write a text-rich blog post and expect engagement to happen. According to a study by Microsoft, the average human has an ...
Views: 264 - Competitive Positioning for Nonprofits - by Submitted on Jul 24, 2019 from Susan FriesenHow to Create a Brand Positioning Statement It’s an important question every organization must ask themselves: what sets you apart from the competition? Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into ...
Views: 247 - How to Calculate Twitter ROI - by Submitted on Jul 09, 2019 from Susan FriesenGet to Know Your Social Media Metrics It doesn’t matter which social media platforms you’re using to promote your business?—if you’re not measuring your results, you’re wasting your time! You need to be tracking things like which posts perform better than others, and which types of ...
Views: 276 - How to Marie Kondo Your Website - by Submitted on Jun 27, 2019 from Susan Friesen9 Website Redesign & Refresh Tips You’ve probably heard of Marie Kondo by now: she sparked a whole movement of decluttering, and has a Netflix show called “Tidying Up With Marie Kondo.” Also known as the KonMari method, her focus is on organizing your home by getting rid of items that do ...
Views: 272 - Your 2019 Guide on How to Use Video in Email Marketing - by Submitted on Jun 12, 2019 from Susan FriesenIt’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal ...
Views: 271 - Should Your Small Business Hire an SEO Specialist? - by Submitted on May 30, 2019 from Susan FriesenYour 2019 Guide to SEO Outsourcing If you’re the owner of a small business, you’ve got dozens of tasks on your mind: generating leads and sales, personal branding, social media marketing, employee payroll…the list goes on and on. How much thought and effort have you put into search engine ...
Views: 270 - A Comprehensive 2019 Guide to the Website Redesign Proces - by Submitted on May 15, 2019 from Susan FriesenThere are so many different reasons why a small business owner may decide to rebrand a website: poor conversions and/or sales, confusing navigation or an outdated design, to name a few. However, as I mentioned in my previous blog The Right Reasons for Rebranding Your Business Logo, it’s ...
Views: 328 - Your 2019 Business Guide to Instagram Stories, Posts & Live Videos - by Submitted on May 02, 2019 from Susan FriesenThe Basics & 5 Tips on Using IG for Optimal Social Media Engagement I’ve said it many times in the past, and I’ll say it again: social media is probably the most powerful way to share your brand with the world. It can be an incredibly cost-effective method to grow followers and build ...
Views: 253 - How to Generate Leads with Landing Page Giveaways - by Submitted on Apr 22, 2019 from Susan FriesenCreating an Effective Free Giveaway Website If reading the headline is making you think you’re going to have to spend big bucks, think again! Generating leads doesn’t have to blow your marketing budget, and it can actually be quite easy. The goal of a giveaway on your website is ...
Views: 297 - 7 Easy Ways to Increase Online Sales - by Submitted on Apr 16, 2019 from Susan FriesenHow to Improve Your Website’s Buying Process From small businesses to huge corporations, increasing profits is the #1 goal. As a business owner, it’s your main purpose and what you focus the bulk of your energy on. However, it can be a challenge—especially when you’re so close to your ...
Views: 544 - The Power of Content Marketing Storytelling - by Submitted on Apr 11, 2019 from Susan Friesen3 Easy Ways to Increase Your Social Media Engagement Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online ...
Views: 368 - Personal Branding Tips to Boost Business Success - by Submitted on Apr 03, 2019 from Susan FriesenNever Forget: You’re the Face of Your Business If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Would ...
Views: 491 - The Serious Job of Protecting Client Information - by Submitted on Mar 28, 2019 from Susan Friesen6 Important Small Business Cyber Security Tips Chances are, you think twice before entering your credit card information online to buy something, watch out for malicious links in emails and keep your PC updated against viruses, spyware and hackers. However, how much thought do you put ...
Views: 615 - The Right Reasons for Rebranding Your Business Logo - by Submitted on Mar 17, 2019 from Susan FriesenThinking About Changing Your Marketing Graphics? Over time your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics. However, you need ...
Views: 356 - 3 Tips for Social Media Storytelling - by Submitted on Mar 14, 2019 from Susan FriesenHow to Build Better Engagement for Your Business Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in. Social media ...
Views: 319 - It’s Time to Get Serious About Voice Search Optimization - by Submitted on Mar 07, 2019 from Susan FriesenHow to Create an Effective SEO Strategy for Your Business Website Last week I talked about what voice search technology https://evisionmedia.ca/how-optimize-website-voice-search/ means for your business. It’s such an important topic that I decided to write a second part related to SEO this ...
Views: 286 - Does Your Business Need a Website Maintenance Plan? - by Submitted on Feb 28, 2019 from Susan FriesenDoes Your Business Need a Website Maintenance Plan? What Can Happen if You Neglect Your Newly-Built Site So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content. However, if you want to attract and retain customers, ...
Views: 633 - How to Optimize Your Website for Voice Search - by Submitted on Feb 18, 2019 from Susan FriesenVoice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy rate is now ...
Views: 610 - Should Your Small Business Use eCommerce Chatbots? - by Submitted on Feb 07, 2019 from Susan FriesenThe Pros and Cons of Conversational Commerce Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards. I’m sure you’ve visited a website and had a chat box pop up, ...
Views: 343 - Balancing Customer Service with Cost-Savings Technology - by Submitted on Jan 31, 2019 from Susan FriesenTypical Challenges Consumers Face and the Necessity of Small Businesses Taking Notice It's happened to all of us at some point. A problem with our order or a service interruption arises, and we need help from a local company. We dial the support number only to be met with a recorded robot ...
Views: 310 - How to Blog Without Breaking the Law - by Submitted on Jan 24, 2019 from Susan Friesen6 Important Legal Issues Bloggers Need to be Aware of Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors. Regardless of the ...
Views: 360 - Effective Lead Generation Through Digital Marketing - by Submitted on Jan 17, 2019 from Susan FriesenHow to Increase Your Small Business Lead Generation Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more ...
Views: 432 - 5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters - by Submitted on Jan 10, 2019 from Susan FriesenBoost Your Brand Visibility with this Simple Email Marketing Strategy “I don’t want to annoy people.” That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers. Are you guilty of thinking this way too? Well stop ...
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