With all the existential threats we’re faced with in the world today, the last thing we need is another one.
And you’d think that large language models, like Meta’s LLaMA, Google’s PaLM 2, and of course, OpenAI’s ChatGPT, which are basically just chatbots on steroids, would be the least of ... Views: 1
After spending more than 20 years working in branding, marketing, and web development, I’ve learned a lot about the challenges business owners have to face.
And after all those years, one of the things I’ve seen business owners struggle with the most is how to identify their target audience ... Views: 14
If you want your brand to thrive, it has to inspire trust in the minds of consumers.
This is of the utmost importance, regardless of the size or nature of your business, because in today’s trust economy, people are more concerned than ever about whether a brand can be trusted, and whether its ... Views: 26
Standing Out from the Crowd: A Case Study on TalkOnline Counselling
When you’re a business owner, one of the biggest problems you’ll face is figuring out how to differentiate your business from the competition.
It might not sound that tough, but the truth is, no matter what level of ... Views: 34
When you’re trying to sell products online, amidst a sea of competitors, things can get pretty difficult.
It’s hard enough just getting people to your online store, let alone keeping them there, and convincing them to actually make a purchase.
Online shoppers are notorious for abandoning ... Views: 49
Building recognition and familiarity for your brand can be a lengthy and difficult process.
Not only do you have to create your visual brand, including your logo, but you also have to ensure that you’re putting those various elements in the right places where your ideal customers will see ... Views: 47
If your business needs a website, then you’re going to need some form of web hosting.
But if you don’t work on websites for a living, then understanding how to choose a web host that’s appropriate for your business can be daunting, to say the least.
There are many different types of ... Views: 67
Establishing values is an integral part of the creation of any successful brand.
But why are brand values, something which can seem so insignificant, so vital to the success of your brand?
Well, when you promote brand values, it allows you to establish an emotional connection with current ... Views: 88
The end of the year is a time for reflection, both personally and professionally.
And if you deal with search engine optimization (SEO) on a daily basis like we do, then now is the perfect time to reflect on SEO trends for 2023 and consider what changes you should make to your SEO strategy to ... Views: 83
When you’re building a brand, there are an overwhelming number of things to consider.
Whether it’s your mission statement, company culture, logo, tagline, or something else entirely, there are a ton of things to figure out, and inevitably, something’s going to get overlooked.
In my ... Views: 81
A Case Study on Rose Marie Swanson
No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy.
Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount ... Views: 96
Building a brand is anything but easy.
There’s a long list of things to consider, and it can be very overwhelming.
Among many other things, you’ve got to figure out the design of your logo, define your brand identity, and pinpoint your target market.
But if you don’t have a background ... Views: 126
I get asked to do website estimates a lot, and sometimes, it’s downright heartbreaking to hear from people who are struggling with how to choose a developer for their website.
Whether they’re aspiring entrepreneurs or small business owners, I get contacted all the time by people who feel they ... Views: 88
Over the last few years, we’ve seen record numbers of people quitting their jobs.
There are many different reasons for this, but undoubtedly, a big contributor is a growing entrepreneurial spirit and a desire to escape the confines of the corporate world.
For example, in a report from ... Views: 117
How to Choose a Marketing Company That’s Right fo
When you’re building a business, effective marketing is key, but choosing the best digital marketing company for your business can be incredibly tough.
Most companies specialize in one aspect of marketing or another, such as advertising, ... Views: 90
As the days continue to get shorter and summer comes to an end, there’s no better time than now to do some much-needed planning and ensure you can get back to business this fall with renewed confidence.
For many businesses, the summer months tend to be much slower, and this makes it easier to ... Views: 107
If you’re a business owner, you’ve probably got a website.
And for those of you who do have a website, chances are you’ve at least heard of the term search engine optimization, otherwise known as SEO.
Even if you’re completely inept when it comes to technology, and don’t know the first ... Views: 138
In today’s world, virtually every industry is oversaturated with competitors, and some of them are bound to fade into the background.
That being said, if you don’t know how to get more traffic to your website, it can be practically impossible to stand out from that crowd and convince ... Views: 113
3 Ways to Help Your Business Become a Trusted Brand
When it comes to generating leads and making sales, one of the most important elements is the ability to build trust and rapport with potential customers.
This is tough enough at a brick-and-mortar store, but when you’re selling your ... Views: 141
When you’ve been helping business owners to build their brands for as long as I have, you learn a thing or two about brand consistency, and why it’s so important.
But what is a brand anyway?
The term gets thrown around a lot, but in my experience, a lot of people (business owners included) ... Views: 135
New entrepreneurs have wonderfully enthusiastic energy about them; it’s an exhilarating time for sure. They’re ecstatic that their vision is coming to fruition, and thrilled to showcase the website they created.
Naturally, they want to tell the world about what they do and have big hopes and ... Views: 160
What is the True Purpose of a Business Website?
Like it or not, if you own a business, you’ve got to have a properly done website.
Most business owners understand this, but unfortunately, there are far too many of them who think they can just haphazardly slap something together and that’ll ... Views: 160
Love it or hate it, there’s no denying that social media has forever changed our lives.
It’s made the world seem smaller than ever by allowing us to make friends from around the world, given us the ability to join thriving online communities of people who share similar interests and passions, ... Views: 160
Tales from the Online Marketing Crypt #23
In my previous Tales article, I wrote about the frustration I went through when wanting to do some renovations to our home before moving in this past fall. The resilience-testing story of the original contractor was only one part of my frustrations, ... Views: 219
That being said, in keeping with my mission to help business owners and entrepreneurs achieve greater success, I thought it would be good to share some insight on this topic.
After building websites for well over 20 years, I’ve learned a thing or two about what kind of website will work best ... Views: 151
If there’s one thing Google’s known for, it’s the notoriously obtuse and frequent algorithm updates applied to its search engine.
Given catchy names like Big Daddy, Panda, Penguin, and Hummingbird, these updates can have a significant effect on the way search engine optimization is done, and ... Views: 167
When you’re trying to build a profitable business, branding is everything.
No matter what products or services you’re trying to sell, without the right branding, it’s going to be hard to gain recognition, inspire trust, or communicate the right message to potential customers, and as a result, ... Views: 139
A Case Study On Quantum Ascendance
Here at eVision Media, we are a full-service marketing agency that offers a wide range of services, including custom website design and development, eCommerce marketing, SEO and SEM marketing, social media marketing and management, logo and graphic design, ... Views: 195
How many newsletters do you receive in a given day, week or month? If you’re anything like me, it could be in the hundreds!
But more importantly, how many do you actually click on to read?
I bet that number is substantially less.
Do you know why that is? Why are you skipping past those ... Views: 179
Over the years I’ve seen a lot of business owners who haven’t taken the time to learn how to define brand identity.
Some of them feel like they don’t have the time, others are intimidated because they don’t know the first thing about branding, and some don’t even think it’s important at ... Views: 156
See Why Now’s A Great Time To Update Your Website – And How
Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process.
Among other things, it’s got to look great, the user interface has to be just right, and you have to find ... Views: 163
See Why Now’s A Great Time To Update Your Website – And How
Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process.
Among other things, it’s got to look great, the user interface has to be just right, and you have to find ... Views: 160
The end of each year is a time for reflection, both personally and professionally.
Nearing the end of 2021, one of the things I started to see – as I do every year – was expert predictions on the future of marketing, including everything from the SEO trends 2022 will be defined by to the ... Views: 166
It’s not news that video is at the forefront of marketing these days.
From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal ... Views: 156
Our Top 10 Marketing Articles of 2021
Here at eVision Media, we’re passionate about helping entrepreneurs and small business owners build their businesses, define their brand identities, and bring their dreams into reality.
It’s why I started this business, and it’s why I and my team ... Views: 177
A Case Study On Douma Leadership
Apologies if I sound like a broken record, but there are some things that are so important in the world of digital marketing, that I can’t say them enough.
One: you need a good website.
And two: a good website isn’t enough.
Even if you know this, of ... Views: 173
Video Content Marketing Trends & Tips
In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.
From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with ... Views: 196
Create the Most Effective Social Media Marketing Plan
There’s a vast sea of social media information out there. Experts are everywhere, and there are just so many opinions on best practices and tactics.
Not only that, but the platforms themselves are constantly changing, whether it’s ... Views: 200
Believe it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing – especially since the pandemic is still affecting supply chains and local economies.
No matter what type of small business you have, there’s no ... Views: 175
4 Essential Business Marketing Budget Tips
I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur, now is the time to start thinking about your business goals for 2022.
Business goals start with marketing. ... Views: 179
Taking your Stale, Tired, and Clunky Website to an Income-Generating Machine
Have you ever come across a website that looks old and stale? What impression did that leave you?
Many business owners don’t realize the importance of updating their websites. But much like your wardrobe, websites ... Views: 204
Isn’t it exciting to build a new website? Picking the colours, designing your logo, getting the home page looking just right. I totally understand why entrepreneurs get caught up in how their website looks – that’s the fun part!
The trouble is how your website looks is only half the battle. ... Views: 200
I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete?
In a word – consistency. You compete with consistency in your branding.
I promise – a strong focused brand will attract the ... Views: 243
Simple Blogging Tips To Get You More Raving Fans
Knowing how to make your blog engaging is one of the most important elements of any smart digital marketing strategy.
I encourage all small business entrepreneurs to start blogging, because a blog can dramatically increase brand awareness ... Views: 173
How a Personal Brand Plan Benefits Your Business Brand
You don’t get a second chance to make a first impression.
Truer words were never spoken, and they apply to both you and your business.
If you’re a store owner, for example, you know that if someone has a negative interaction the ... Views: 267
Tales from the Online Marketing Crypt #20
Busting the Fairy Tales You Keep Being Told to Do
We’ve been living in a fairy tale this past week. Well, more like a nightmare with this scorching heat that has engulfed the Pacific Northwest with record-breaking temperatures!
When I was younger ... Views: 256
Like we list on our website, our Canadian-based agency provides just about every service you could require for digital marketing: logo and graphic design, custom website design and development, SEO and SEM marketing, social media marketing, content writing, copywriting, newsletters, and strategy ... Views: 205
Follow These EAT Guidelines to Improve Your Website SEO
You know what they say – you are what you eat.
Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health.
But what about the health of your website?
Turns out what your ... Views: 206
Tales from the Online Marketing Crypt #18
Why being mindful of clients’ perspectives can keep them supporting your business
We all have them.
Days when everything pisses us off.
In fact, I doubt there’s a human being on this planet who hasn’t been in a bad mood every now and ... Views: 272
How smart companies use images to boost their online presence
You might think for an agency that does so much web design and blogging, we’re just writing and geeking out on code all day.
And that’s partly true - we do do a lot of writing and custom coding (see why custom built websites are ... Views: 189