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Articles from Susan Friesen | Selfgrowth.com
- Why Is Everyone so Afraid of ChatGPT? - by Submitted on Jun 02, 2023 from Susan FriesenWith all the existential threats we’re faced with in the world today, the last thing we need is another one. And you’d think that large language models, like Meta’s LLaMA, Google’s PaLM 2, and of course, OpenAI’s ChatGPT, which are basically just chatbots on steroids, would be the least of ...
Views: 1 - Unlocking Success: Step-by-Step Strategies on How to Identify Your Target Audience as a Clinical Counsellor - by Submitted on May 19, 2023 from Susan FriesenAfter spending more than 20 years working in branding, marketing, and web development, I’ve learned a lot about the challenges business owners have to face. And after all those years, one of the things I’ve seen business owners struggle with the most is how to identify their target audience ...
Views: 14 - Defining Your Brand’s Purpose: The Power of Crafting a Compelling Value Statement - by Submitted on Apr 20, 2023 from Susan FriesenIf you want your brand to thrive, it has to inspire trust in the minds of consumers. This is of the utmost importance, regardless of the size or nature of your business, because in today’s trust economy, people are more concerned than ever about whether a brand can be trusted, and whether its ...
Views: 26 - How Brand Positioning Transformed a Counselling Business into a Market Leader - by Submitted on Apr 10, 2023 from Susan FriesenStanding Out from the Crowd: A Case Study on TalkOnline Counselling When you’re a business owner, one of the biggest problems you’ll face is figuring out how to differentiate your business from the competition. It might not sound that tough, but the truth is, no matter what level of ...
Views: 34 - How Cross-Selling Boosts eCommerce Sales - by Submitted on Mar 16, 2023 from Susan FriesenWhen you’re trying to sell products online, amidst a sea of competitors, things can get pretty difficult. It’s hard enough just getting people to your online store, let alone keeping them there, and convincing them to actually make a purchase. Online shoppers are notorious for abandoning ...
Views: 49 - Looking to Redesign Your Logo? Here’s What You Need to Know - by Submitted on Mar 03, 2023 from Susan FriesenBuilding recognition and familiarity for your brand can be a lengthy and difficult process. Not only do you have to create your visual brand, including your logo, but you also have to ensure that you’re putting those various elements in the right places where your ideal customers will see ...
Views: 47 - How to Choose a Web Host That’s Right for Your Business - by Submitted on Feb 02, 2023 from Susan FriesenIf your business needs a website, then you’re going to need some form of web hosting. But if you don’t work on websites for a living, then understanding how to choose a web host that’s appropriate for your business can be daunting, to say the least. There are many different types of ...
Views: 67 - 3 Ways to Promote Brand Values in Your Marketing - by Submitted on Dec 22, 2022 from Susan FriesenEstablishing values is an integral part of the creation of any successful brand. But why are brand values, something which can seem so insignificant, so vital to the success of your brand? Well, when you promote brand values, it allows you to establish an emotional connection with current ...
Views: 88 - SEO Trends for 2023 to Help You Grow Your Website Traffic - by Submitted on Dec 08, 2022 from Susan FriesenThe end of the year is a time for reflection, both personally and professionally. And if you deal with search engine optimization (SEO) on a daily basis like we do, then now is the perfect time to reflect on SEO trends for 2023 and consider what changes you should make to your SEO strategy to ...
Views: 83 - Why Creating Brand Values Is Vital to the Success of Your Business - by Submitted on Nov 24, 2022 from Susan FriesenWhen you’re building a brand, there are an overwhelming number of things to consider. Whether it’s your mission statement, company culture, logo, tagline, or something else entirely, there are a ton of things to figure out, and inevitably, something’s going to get overlooked. In my ...
Views: 81 - Why Building Trust is So Important for a Successful Rebrand - by Submitted on Nov 10, 2022 from Susan FriesenA Case Study on Rose Marie Swanson No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy. Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount ...
Views: 96 - Things to Consider When Refreshing Your Brand Identity - by Submitted on Oct 27, 2022 from Susan FriesenBuilding a brand is anything but easy. There’s a long list of things to consider, and it can be very overwhelming. Among many other things, you’ve got to figure out the design of your logo, define your brand identity, and pinpoint your target market. But if you don’t have a background ...
Views: 126 - How to Choose a Developer for Your Small Business Website - by Submitted on Oct 14, 2022 from Susan FriesenI get asked to do website estimates a lot, and sometimes, it’s downright heartbreaking to hear from people who are struggling with how to choose a developer for their website. Whether they’re aspiring entrepreneurs or small business owners, I get contacted all the time by people who feel they ...
Views: 88 - How Building Your Personal Brand Can Help You Escape from the Corporate World - by Submitted on Sep 29, 2022 from Susan FriesenOver the last few years, we’ve seen record numbers of people quitting their jobs. There are many different reasons for this, but undoubtedly, a big contributor is a growing entrepreneurial spirit and a desire to escape the confines of the corporate world. For example, in a report from ...
Views: 117 - How to Choose a Marketing Company That’s Right for Your Small Business - by Submitted on Sep 19, 2022 from Susan FriesenHow to Choose a Marketing Company That’s Right fo When you’re building a business, effective marketing is key, but choosing the best digital marketing company for your business can be incredibly tough. Most companies specialize in one aspect of marketing or another, such as advertising, ...
Views: 90 - 10 Tips to Help You Get Back to Business This Fall - by Submitted on Sep 01, 2022 from Susan FriesenAs the days continue to get shorter and summer comes to an end, there’s no better time than now to do some much-needed planning and ensure you can get back to business this fall with renewed confidence. For many businesses, the summer months tend to be much slower, and this makes it easier to ...
Views: 107 - What Does SEO Do for a Website? - by Submitted on Aug 18, 2022 from Susan FriesenIf you’re a business owner, you’ve probably got a website. And for those of you who do have a website, chances are you’ve at least heard of the term search engine optimization, otherwise known as SEO. Even if you’re completely inept when it comes to technology, and don’t know the first ...
Views: 138 - These Two Methods Can Help You Get More Traffic to Your Website - by Submitted on Aug 04, 2022 from Susan FriesenIn today’s world, virtually every industry is oversaturated with competitors, and some of them are bound to fade into the background. That being said, if you don’t know how to get more traffic to your website, it can be practically impossible to stand out from that crowd and convince ...
Views: 113 - 3 Ways to Help Your Business Become a Trusted Brand - by Submitted on Jul 07, 2022 from Susan Friesen3 Ways to Help Your Business Become a Trusted Brand When it comes to generating leads and making sales, one of the most important elements is the ability to build trust and rapport with potential customers. This is tough enough at a brick-and-mortar store, but when you’re selling your ...
Views: 141 - Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business - by Submitted on Jun 24, 2022 from Susan FriesenWhen you’ve been helping business owners to build their brands for as long as I have, you learn a thing or two about brand consistency, and why it’s so important. But what is a brand anyway? The term gets thrown around a lot, but in my experience, a lot of people (business owners included) ...
Views: 135 - Want More Leads and Sales? Stop Making This Common Website Mistake - by Submitted on Jun 09, 2022 from Susan FriesenNew entrepreneurs have wonderfully enthusiastic energy about them; it’s an exhilarating time for sure. They’re ecstatic that their vision is coming to fruition, and thrilled to showcase the website they created. Naturally, they want to tell the world about what they do and have big hopes and ...
Views: 160 - How to Increase Website Traffic & Attract Qualified Visitors - by Submitted on May 26, 2022 from Susan FriesenWhat is the True Purpose of a Business Website? Like it or not, if you own a business, you’ve got to have a properly done website. Most business owners understand this, but unfortunately, there are far too many of them who think they can just haphazardly slap something together and that’ll ...
Views: 160 - What is the Best Social Media for Your Business? - by Submitted on May 12, 2022 from Susan FriesenLove it or hate it, there’s no denying that social media has forever changed our lives. It’s made the world seem smaller than ever by allowing us to make friends from around the world, given us the ability to join thriving online communities of people who share similar interests and passions, ...
Views: 160 - 5 Important Business Planning Concepts You Need to Define to Avoid Costly Spaghetti Tossing Mistakes - by Submitted on May 05, 2022 from Susan FriesenTales from the Online Marketing Crypt #23 In my previous Tales article, I wrote about the frustration I went through when wanting to do some renovations to our home before moving in this past fall. The resilience-testing story of the original contractor was only one part of my frustrations, ...
Views: 219 - What Kind of Website Does My Business Need? Pre-designed or Custom? - by Submitted on Apr 28, 2022 from Susan FriesenThat being said, in keeping with my mission to help business owners and entrepreneurs achieve greater success, I thought it would be good to share some insight on this topic. After building websites for well over 20 years, I’ve learned a thing or two about what kind of website will work best ...
Views: 151 - Google’s 2022 AI Update: What It Is, How It Works, and How It Can Affect Your SEO - by Submitted on Apr 21, 2022 from Susan FriesenIf there’s one thing Google’s known for, it’s the notoriously obtuse and frequent algorithm updates applied to its search engine. Given catchy names like Big Daddy, Panda, Penguin, and Hummingbird, these updates can have a significant effect on the way search engine optimization is done, and ...
Views: 167 - How to Hire a Brand Designer That’s Right for Your Business - by Submitted on Apr 15, 2022 from Susan FriesenWhen you’re trying to build a profitable business, branding is everything. No matter what products or services you’re trying to sell, without the right branding, it’s going to be hard to gain recognition, inspire trust, or communicate the right message to potential customers, and as a result, ...
Views: 139 - How One of Our Longest-Running Clients Has Kept Us as Busy as We’ve Kept Her - by Submitted on Apr 04, 2022 from Susan FriesenA Case Study On Quantum Ascendance Here at eVision Media, we are a full-service marketing agency that offers a wide range of services, including custom website design and development, eCommerce marketing, SEO and SEM marketing, social media marketing and management, logo and graphic design, ...
Views: 195 - One Big Reason Your Newsletter Open Rate is Low and What to do About it - by Submitted on Mar 21, 2022 from Susan FriesenHow many newsletters do you receive in a given day, week or month? If you’re anything like me, it could be in the hundreds! But more importantly, how many do you actually click on to read? I bet that number is substantially less. Do you know why that is? Why are you skipping past those ...
Views: 179 - How to Define Brand Identity and Maintain Consistency in All Your Marketing Materials - by Submitted on Mar 03, 2022 from Susan FriesenOver the years I’ve seen a lot of business owners who haven’t taken the time to learn how to define brand identity. Some of them feel like they don’t have the time, others are intimidated because they don’t know the first thing about branding, and some don’t even think it’s important at ...
Views: 156 - 5 Tips for Creating the Best Website Content Strategy - by Submitted on Feb 17, 2022 from Susan FriesenSee Why Now’s A Great Time To Update Your Website – And How Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process. Among other things, it’s got to look great, the user interface has to be just right, and you have to find ...
Views: 163 - 5 Tips for Creating the Best Website Content Strategy - by Submitted on Feb 17, 2022 from Susan FriesenSee Why Now’s A Great Time To Update Your Website – And How Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process. Among other things, it’s got to look great, the user interface has to be just right, and you have to find ...
Views: 160 - Understanding These 3 Trends Will Help You Design the Best SEO Strategy for 2022 - by Submitted on Feb 03, 2022 from Susan FriesenThe end of each year is a time for reflection, both personally and professionally. Nearing the end of 2021, one of the things I started to see – as I do every year – was expert predictions on the future of marketing, including everything from the SEO trends 2022 will be defined by to the ...
Views: 166 - Your 2022 Guide on How to Use Video in Email Marketing - by Submitted on Jan 20, 2022 from Susan FriesenIt’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal ...
Views: 156(1 vote) - eVision Media’s Top Marketing Blogs of 2021 + Why They’re So Popular - by Submitted on Dec 30, 2021 from Susan FriesenOur Top 10 Marketing Articles of 2021 Here at eVision Media, we’re passionate about helping entrepreneurs and small business owners build their businesses, define their brand identities, and bring their dreams into reality. It’s why I started this business, and it’s why I and my team ...
Views: 177 - How We Helped A Local Consultant Get More Visibility (And Become A Bestselling Author!) - by Submitted on Dec 13, 2021 from Susan FriesenA Case Study On Douma Leadership Apologies if I sound like a broken record, but there are some things that are so important in the world of digital marketing, that I can’t say them enough. One: you need a good website. And two: a good website isn’t enough. Even if you know this, of ...
Views: 173 - Your 2022 Guide on How to Get the Most Out of Video Marketing - by Submitted on Nov 25, 2021 from Susan FriesenVideo Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with ...
Views: 196 - How to Set Social Media Goals for 2022 - by Submitted on Nov 11, 2021 from Susan FriesenCreate the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere, and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it’s ...
Views: 200 - Believe it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing - especially since the pandemic is still affecting supply chains and local economies. No matter what type of - by Submitted on Oct 28, 2021 from Susan FriesenBelieve it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing – especially since the pandemic is still affecting supply chains and local economies. No matter what type of small business you have, there’s no ...
Views: 175 - Where To Delegate Your 2022 Marketing Budget - by Submitted on Oct 14, 2021 from Susan Friesen4 Essential Business Marketing Budget Tips I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur, now is the time to start thinking about your business goals for 2022. Business goals start with marketing. ...
Views: 179 - 10 Important Reasons to Update Your Business Website - by Submitted on Sep 16, 2021 from Susan FriesenTaking your Stale, Tired, and Clunky Website to an Income-Generating Machine Have you ever come across a website that looks old and stale? What impression did that leave you? Many business owners don’t realize the importance of updating their websites. But much like your wardrobe, websites ...
Views: 204 - Using SEO To Inform Your Website Content Strategy - by Submitted on Sep 02, 2021 from Susan FriesenIsn’t it exciting to build a new website? Picking the colours, designing your logo, getting the home page looking just right. I totally understand why entrepreneurs get caught up in how their website looks – that’s the fun part! The trouble is how your website looks is only half the battle. ...
Views: 200 - The Key To Smart Branding - by Submitted on Aug 19, 2021 from Susan FriesenI know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the ...
Views: 243 - 9 Ways To Make Your Blog More Engaging - by Submitted on Jul 22, 2021 from Susan FriesenSimple Blogging Tips To Get You More Raving Fans Knowing how to make your blog engaging is one of the most important elements of any smart digital marketing strategy. I encourage all small business entrepreneurs to start blogging, because a blog can dramatically increase brand awareness ...
Views: 173 - Personal Branding Strategies for Women in Business - by Submitted on Jul 08, 2021 from Susan FriesenHow a Personal Brand Plan Benefits Your Business Brand You don’t get a second chance to make a first impression. Truer words were never spoken, and they apply to both you and your business. If you’re a store owner, for example, you know that if someone has a negative interaction the ...
Views: 267 - 3 Hard Truths About Your Online Business Presence - by Submitted on Jul 01, 2021 from Susan FriesenTales from the Online Marketing Crypt #20 Busting the Fairy Tales You Keep Being Told to Do We’ve been living in a fairy tale this past week. Well, more like a nightmare with this scorching heat that has engulfed the Pacific Northwest with record-breaking temperatures! When I was younger ...
Views: 256 - How We Showed One Vancouver MedSpa It IS Possible To Find a Great, Trustworthy Marketing Agency - by Submitted on Jun 24, 2021 from Susan FriesenLike we list on our website, our Canadian-based agency provides just about every service you could require for digital marketing: logo and graphic design, custom website design and development, SEO and SEM marketing, social media marketing, content writing, copywriting, newsletters, and strategy ...
Views: 205 - How To E-A-T Your Way to the Content Google Likes - by Submitted on Jun 10, 2021 from Susan FriesenFollow These EAT Guidelines to Improve Your Website SEO You know what they say – you are what you eat. Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health. But what about the health of your website? Turns out what your ...
Views: 206 - How This One Thing Can Destroy a Client Relationship - by Submitted on Jun 03, 2021 from Susan FriesenTales from the Online Marketing Crypt #18 Why being mindful of clients’ perspectives can keep them supporting your business We all have them. Days when everything pisses us off. In fact, I doubt there’s a human being on this planet who hasn’t been in a bad mood every now and ...
Views: 272 - Choosing The Right Photos For Your Website & Online Brand - by Submitted on May 27, 2021 from Susan FriesenHow smart companies use images to boost their online presence You might think for an agency that does so much web design and blogging, we’re just writing and geeking out on code all day. And that’s partly true - we do do a lot of writing and custom coding (see why custom built websites are ...
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