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Articles from Susan Friesen | Selfgrowth.com
- Your 3-Step Guide to Increase Sales with Seasonal Marketing - by Submitted on Oct 16, 2019 from Susan FriesenWhen holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments or turkeys, then I’m sure it’s top of ...
Views: 86 - How to Use ‘Voice of Customer’ Tools for Your Business - by Submitted on Oct 02, 2019 from Susan FriesenListen to Your Audience to Meet Consumer Expectations Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)! I’m referring to listening to what your audience actually wants ...
Views: 119 - How to Stay One Step Ahead of Changing Customer Behaviours - by Submitted on Sep 16, 2019 from Susan Friesen5 Ways to Align Your Business Practices to Manage Consumer Behaviour In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target. Shifts in customer behavior, demographics and preferences can change so fast you ...
Views: 76 - The Importance of Brand Messaging for a Successful Website Redesign - by Submitted on Sep 05, 2019 from Susan FriesenI’m sure you’ve landed on someone’s website and felt like something was just...wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure. Your visitors could feel ...
Views: 129 - How to Engage & Inspire with Interactive Content Marketing - by Submitted on Aug 06, 2019 from Susan FriesenEasy Ways to Stand Out from the Competition I’m sure you’ve heard the old adage “Content is king.” While that’s certainly true, it’s not enough anymore to simply write a text-rich blog post and expect engagement to happen. According to a study by Microsoft, the average human has an ...
Views: 152 - Competitive Positioning for Nonprofits - by Submitted on Jul 24, 2019 from Susan FriesenHow to Create a Brand Positioning Statement It’s an important question every organization must ask themselves: what sets you apart from the competition? Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into ...
Views: 149 - How to Calculate Twitter ROI - by Submitted on Jul 09, 2019 from Susan FriesenGet to Know Your Social Media Metrics It doesn’t matter which social media platforms you’re using to promote your business?—if you’re not measuring your results, you’re wasting your time! You need to be tracking things like which posts perform better than others, and which types of ...
Views: 145 - How to Marie Kondo Your Website - by Submitted on Jun 27, 2019 from Susan Friesen9 Website Redesign & Refresh Tips You’ve probably heard of Marie Kondo by now: she sparked a whole movement of decluttering, and has a Netflix show called “Tidying Up With Marie Kondo.” Also known as the KonMari method, her focus is on organizing your home by getting rid of items that do ...
Views: 175 - Your 2019 Guide on How to Use Video in Email Marketing - by Submitted on Jun 12, 2019 from Susan FriesenIt’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal ...
Views: 157 - Should Your Small Business Hire an SEO Specialist? - by Submitted on May 30, 2019 from Susan FriesenYour 2019 Guide to SEO Outsourcing If you’re the owner of a small business, you’ve got dozens of tasks on your mind: generating leads and sales, personal branding, social media marketing, employee payroll…the list goes on and on. How much thought and effort have you put into search engine ...
Views: 167 - A Comprehensive 2019 Guide to the Website Redesign Proces - by Submitted on May 15, 2019 from Susan FriesenThere are so many different reasons why a small business owner may decide to rebrand a website: poor conversions and/or sales, confusing navigation or an outdated design, to name a few. However, as I mentioned in my previous blog The Right Reasons for Rebranding Your Business Logo, it’s ...
Views: 205 - Your 2019 Business Guide to Instagram Stories, Posts & Live Videos - by Submitted on May 02, 2019 from Susan FriesenThe Basics & 5 Tips on Using IG for Optimal Social Media Engagement I’ve said it many times in the past, and I’ll say it again: social media is probably the most powerful way to share your brand with the world. It can be an incredibly cost-effective method to grow followers and build ...
Views: 150 - How to Generate Leads with Landing Page Giveaways - by Submitted on Apr 22, 2019 from Susan FriesenCreating an Effective Free Giveaway Website If reading the headline is making you think you’re going to have to spend big bucks, think again! Generating leads doesn’t have to blow your marketing budget, and it can actually be quite easy. The goal of a giveaway on your website is ...
Views: 197 - 7 Easy Ways to Increase Online Sales - by Submitted on Apr 16, 2019 from Susan FriesenHow to Improve Your Website’s Buying Process From small businesses to huge corporations, increasing profits is the #1 goal. As a business owner, it’s your main purpose and what you focus the bulk of your energy on. However, it can be a challenge—especially when you’re so close to your ...
Views: 294 - The Power of Content Marketing Storytelling - by Submitted on Apr 11, 2019 from Susan Friesen3 Easy Ways to Increase Your Social Media Engagement Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online ...
Views: 242 - Personal Branding Tips to Boost Business Success - by Submitted on Apr 03, 2019 from Susan FriesenNever Forget: You’re the Face of Your Business If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Would ...
Views: 333 - The Serious Job of Protecting Client Information - by Submitted on Mar 28, 2019 from Susan Friesen6 Important Small Business Cyber Security Tips Chances are, you think twice before entering your credit card information online to buy something, watch out for malicious links in emails and keep your PC updated against viruses, spyware and hackers. However, how much thought do you put ...
Views: 349 - The Right Reasons for Rebranding Your Business Logo - by Submitted on Mar 17, 2019 from Susan FriesenThinking About Changing Your Marketing Graphics? Over time your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics. However, you need ...
Views: 232 - 3 Tips for Social Media Storytelling - by Submitted on Mar 14, 2019 from Susan FriesenHow to Build Better Engagement for Your Business Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in. Social media ...
Views: 199 - It’s Time to Get Serious About Voice Search Optimization - by Submitted on Mar 07, 2019 from Susan FriesenHow to Create an Effective SEO Strategy for Your Business Website Last week I talked about what voice search technology https://evisionmedia.ca/how-optimize-website-voice-search/ means for your business. It’s such an important topic that I decided to write a second part related to SEO this ...
Views: 174 - Does Your Business Need a Website Maintenance Plan? - by Submitted on Feb 28, 2019 from Susan FriesenDoes Your Business Need a Website Maintenance Plan? What Can Happen if You Neglect Your Newly-Built Site So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content. However, if you want to attract and retain customers, ...
Views: 344 - How to Optimize Your Website for Voice Search - by Submitted on Feb 18, 2019 from Susan FriesenVoice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy rate is now ...
Views: 355 - Should Your Small Business Use eCommerce Chatbots? - by Submitted on Feb 07, 2019 from Susan FriesenThe Pros and Cons of Conversational Commerce Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards. I’m sure you’ve visited a website and had a chat box pop up, ...
Views: 213 - Balancing Customer Service with Cost-Savings Technology - by Submitted on Jan 31, 2019 from Susan FriesenTypical Challenges Consumers Face and the Necessity of Small Businesses Taking Notice It's happened to all of us at some point. A problem with our order or a service interruption arises, and we need help from a local company. We dial the support number only to be met with a recorded robot ...
Views: 211 - How to Blog Without Breaking the Law - by Submitted on Jan 24, 2019 from Susan Friesen6 Important Legal Issues Bloggers Need to be Aware of Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors. Regardless of the ...
Views: 223 - Effective Lead Generation Through Digital Marketing - by Submitted on Jan 17, 2019 from Susan FriesenHow to Increase Your Small Business Lead Generation Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more ...
Views: 324 - 5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters - by Submitted on Jan 10, 2019 from Susan FriesenBoost Your Brand Visibility with this Simple Email Marketing Strategy “I don’t want to annoy people.” That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers. Are you guilty of thinking this way too? Well stop ...
Views: 202 - Marketing for Interior Designers: Building Brand Exposure - by Submitted on Jan 03, 2019 from Susan Friesen4 Interior Design Marketing Strategies It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why? Traditional marketing methods such as radio or print ads aren’t usually as effective as they are for people ...
Views: 218 - In the Know: Health and Wellness Website Legalities - by Submitted on Dec 27, 2018 from Susan FriesenWhen Health Consulting Businesses are Legally Responsible One thing the internet is infamous for is being a source of advice for our health and well-being. It doesn’t matter where we turn there is someone with a website telling us what to do to lose weight, slow down ageing or treat our ...
Views: 275 - Get to the Top of the Search Results with SEM - by Submitted on Dec 20, 2018 from Susan FriesenHow to Create a Powerful SEM eCommerce Strategy It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM? First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres around ...
Views: 333 - Boost Your Brand Awareness: LinkedIn Groups Make a Comeback - by Submitted on Dec 20, 2018 from Susan FriesenAre LinkedIn Groups Dead? Not According to LinkedIn. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. https://evisionmedia.ca/9-reasons-why-b2b-businesses-love-linkedin/ For several years, another benefit to ...
Views: 196 - How to Build a Better Social Media Presence - by Submitted on Dec 06, 2018 from Susan FriesenWe’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. Unfortunately, many brands don’t realize they can’t just promote their products on social media and ...
Views: 257 - How to Grow Your Business with Reddit - by Submitted on Nov 29, 2018 from Susan FriesenMost businesses hone in on a familiar group of social media platforms for promoting themselves online but many forget about one of the biggest players: Reddit Reddit is an extremely popular website with thousands of what are called “subreddits”. It was built by offering users a place to ...
Views: 481 - 5 Ways to Successfully Manage a Remote Team - by Submitted on Nov 20, 2018 from Susan FriesenLeadership Skills for Small Businesses Whether you have a few people that telecommute to the office or a huge virtual team, remote employees are now the norm. It can be a challenge not only to find reliable remote employees, but also to effectively manage your team from afar. ...
Views: 342 - 2 Easy Steps to Increase User Engagement for Small Businesses - by Submitted on Nov 15, 2018 from Susan FriesenPosting to social media is a great but even better is creating conversation. For years companies all over the world have been leveraging the power of social media to grow their business. But many fall short when it comes to the true intentions of content marketing. When you post something ...
Views: 338 - How to Create a Powerful Corporate Brand - by Submitted on Nov 08, 2018 from Susan Friesen4 Questions to Ask When Creating a Brand for Your Small Business Whether it’s a large corporation or a small business, branding is one of the most important aspects of marketing. Your brand differentiates you from your competitors, and it tells your customers what they can expect from ...
Views: 329 - How to Make the Right First Impression with Your Homepage Headline - by Submitted on Oct 31, 2018 from Susan FriesenA new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a ...
Views: 234 - 3 Success Stories You Can Learn from to Build a Profitable Online Store - by Submitted on Oct 22, 2018 from Susan FriesenSucceeding with online sales isn’t easy so we looked at 3 examples of entrepreneurs who made it work! It could be as simple as the right product at the right time, but success isn’t always only luck alone. Succeeding with an online store takes the right initiative and know-how. ...
Views: 354 - 3 Ways to Get More Traffic to Your Online Store - by Submitted on Oct 16, 2018 from Susan FriesenAn Introduction to Marketing Your Store Online No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge. With so much competition out there – especially if you’re competing against a big retailer – means you need to ...
Views: 490 - 3 Barriers to Break and Get Your Service-Based Business E-commerce Ready - by Submitted on Oct 08, 2018 from Susan FriesenYou might not think your service can be sold online but here’s 3 reasons why you might be wrong! We’ve all seen how rapidly e-commerce has taken over but many service-based small business owners and entrepreneurs are still gun shy about taking their business to the next level online. ...
Views: 550 - Why You Shouldn’t Buy Instagram Followers - by Submitted on Oct 02, 2018 from Susan Friesen2 Big Reasons to Growing Your Instagram Followers the Right Way We’ve been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities – from paid ads ...
Views: 419 - 3 Beginner Steps to Building Your Business on Instagram Using Sponsored Posts - by Submitted on Sep 24, 2018 from Susan FriesenWhy Instagram Sponsored Posts Are the Best Method for Reaching New Users Looking for Businesses Like Yours! Instagram lead generation is not simple and requires planning, strategy, creativity, and repetition. While traditional methods to build your business on Instagram work magic, they ...
Views: 279 - How to Build Real Followers on Instagram - by Submitted on Sep 16, 2018 from Susan FriesenThe Right Way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool https://evisionmedia.ca/media/build-real-followers-instagram.jpg We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many people still ...
Views: 405 - Which is better for Building Your Small Business: Pinterest or Instagram? - by Submitted on Sep 12, 2018 from Susan FriesenDiscover which platform your ideal users prefer and how to you know if it’s right for growing your business Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest. Both have their own way of presenting images and ...
Views: 280 - 4 Brand-Building Tips on Using Instagram for Your Business - by Submitted on Sep 03, 2018 from Susan FriesenHow to Create a Powerful Instagram Social Media Marketing Strategy One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, ...
Views: 330 - How to Use Instagram to Build Your Business Brand - by Submitted on Aug 26, 2018 from Susan Friesen3 Ways to Start a Brand-Centric Social Media Strategy Instagram has quickly become a dominant force in social media and you’ll be surprised how effective it can be for your business. A brand-centric™ social media strategy is a great idea before starting any social promotion. You’ll not ...
Views: 264 - How to Define Your Brand Identity with 5 Simple Questions - by Submitted on Aug 20, 2018 from Susan FriesenWhy the wrong brand identity can mislead clients about your business and cost you valuable leads. A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding. But the right part is what is so ...
Views: 293 - How to Define Your Brand Voice - by Submitted on Aug 15, 2018 from Susan Friesen3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. ...
Views: 327 - How to Differentiate Your Brand Personality & USP - by Submitted on Aug 03, 2018 from Susan FriesenTips on Showcasing the Ideas and Values that Make Your Business Brand Unique It’s very rare to be lucky enough to have a business in an industry that isn’t crowded with competition. Whether you sell something or provide a service, you have competing companies and brands who want the ...
Views: 258 - How to Find Your Business Niche - by Submitted on Aug 02, 2018 from Susan Friesen3 Ways to Help Better Position Your Business for Market Success Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market place or know what you’re selling and why, then you won’t be able to effectively ...
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