Love it or hate it, there’s no denying that social media has forever changed our lives.
It’s made the world seem smaller than ever by allowing us to make friends from around the world, given us the ability to join thriving online communities of people who share similar interests and passions, ... Views: 4
Tales from the Online Marketing Crypt #23
In my previous Tales article, I wrote about the frustration I went through when wanting to do some renovations to our home before moving in this past fall. The resilience-testing story of the original contractor was only one part of my frustrations, ... Views: 9
That being said, in keeping with my mission to help business owners and entrepreneurs achieve greater success, I thought it would be good to share some insight on this topic.
After building websites for well over 20 years, I’ve learned a thing or two about what kind of website will work best ... Views: 12
If there’s one thing Google’s known for, it’s the notoriously obtuse and frequent algorithm updates applied to its search engine.
Given catchy names like Big Daddy, Panda, Penguin, and Hummingbird, these updates can have a significant effect on the way search engine optimization is done, and ... Views: 15
When you’re trying to build a profitable business, branding is everything.
No matter what products or services you’re trying to sell, without the right branding, it’s going to be hard to gain recognition, inspire trust, or communicate the right message to potential customers, and as a result, ... Views: 17
A Case Study On Quantum Ascendance
Here at eVision Media, we are a full-service marketing agency that offers a wide range of services, including custom website design and development, eCommerce marketing, SEO and SEM marketing, social media marketing and management, logo and graphic design, ... Views: 23
How many newsletters do you receive in a given day, week or month? If you’re anything like me, it could be in the hundreds!
But more importantly, how many do you actually click on to read?
I bet that number is substantially less.
Do you know why that is? Why are you skipping past those ... Views: 33
Over the years I’ve seen a lot of business owners who haven’t taken the time to learn how to define brand identity.
Some of them feel like they don’t have the time, others are intimidated because they don’t know the first thing about branding, and some don’t even think it’s important at ... Views: 34
See Why Now’s A Great Time To Update Your Website – And How
Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process.
Among other things, it’s got to look great, the user interface has to be just right, and you have to find ... Views: 49
See Why Now’s A Great Time To Update Your Website – And How
Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process.
Among other things, it’s got to look great, the user interface has to be just right, and you have to find ... Views: 40
The end of each year is a time for reflection, both personally and professionally.
Nearing the end of 2021, one of the things I started to see – as I do every year – was expert predictions on the future of marketing, including everything from the SEO trends 2022 will be defined by to the ... Views: 43
It’s not news that video is at the forefront of marketing these days.
From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal ... Views: 45
Our Top 10 Marketing Articles of 2021
Here at eVision Media, we’re passionate about helping entrepreneurs and small business owners build their businesses, define their brand identities, and bring their dreams into reality.
It’s why I started this business, and it’s why I and my team ... Views: 62
A Case Study On Douma Leadership
Apologies if I sound like a broken record, but there are some things that are so important in the world of digital marketing, that I can’t say them enough.
One: you need a good website.
And two: a good website isn’t enough.
Even if you know this, of ... Views: 64
Video Content Marketing Trends & Tips
In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.
From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with ... Views: 83
Create the Most Effective Social Media Marketing Plan
There’s a vast sea of social media information out there. Experts are everywhere, and there are just so many opinions on best practices and tactics.
Not only that, but the platforms themselves are constantly changing, whether it’s ... Views: 83
Believe it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing – especially since the pandemic is still affecting supply chains and local economies.
No matter what type of small business you have, there’s no ... Views: 77
4 Essential Business Marketing Budget Tips
I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur, now is the time to start thinking about your business goals for 2022.
Business goals start with marketing. ... Views: 77
Taking your Stale, Tired, and Clunky Website to an Income-Generating Machine
Have you ever come across a website that looks old and stale? What impression did that leave you?
Many business owners don’t realize the importance of updating their websites. But much like your wardrobe, websites ... Views: 97
Isn’t it exciting to build a new website? Picking the colours, designing your logo, getting the home page looking just right. I totally understand why entrepreneurs get caught up in how their website looks – that’s the fun part!
The trouble is how your website looks is only half the battle. ... Views: 89
I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete?
In a word – consistency. You compete with consistency in your branding.
I promise – a strong focused brand will attract the ... Views: 100
Simple Blogging Tips To Get You More Raving Fans
Knowing how to make your blog engaging is one of the most important elements of any smart digital marketing strategy.
I encourage all small business entrepreneurs to start blogging, because a blog can dramatically increase brand awareness ... Views: 81
How a Personal Brand Plan Benefits Your Business Brand
You don’t get a second chance to make a first impression.
Truer words were never spoken, and they apply to both you and your business.
If you’re a store owner, for example, you know that if someone has a negative interaction the ... Views: 108
Tales from the Online Marketing Crypt #20
Busting the Fairy Tales You Keep Being Told to Do
We’ve been living in a fairy tale this past week. Well, more like a nightmare with this scorching heat that has engulfed the Pacific Northwest with record-breaking temperatures!
When I was younger ... Views: 132
Like we list on our website, our Canadian-based agency provides just about every service you could require for digital marketing: logo and graphic design, custom website design and development, SEO and SEM marketing, social media marketing, content writing, copywriting, newsletters, and strategy ... Views: 110
Follow These EAT Guidelines to Improve Your Website SEO
You know what they say – you are what you eat.
Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health.
But what about the health of your website?
Turns out what your ... Views: 108
Tales from the Online Marketing Crypt #18
Why being mindful of clients’ perspectives can keep them supporting your business
We all have them.
Days when everything pisses us off.
In fact, I doubt there’s a human being on this planet who hasn’t been in a bad mood every now and ... Views: 144
How smart companies use images to boost their online presence
You might think for an agency that does so much web design and blogging, we’re just writing and geeking out on code all day.
And that’s partly true - we do do a lot of writing and custom coding (see why custom built websites are ... Views: 96
See Why Now’s A Great Time To Update Your Website - And How
Be honest: how much Spring cleaning did you get to this year? Did you clean out your gutters, sweep out the pantry, organize your closets?
What about your business website? Doesn’t it deserve a fresh start too?
The truth is ... Views: 142
Tales from the Online Marketing Crypt #17
Stop Doing These 3 Wasteful Things in Your Business to Start Making Net Profits!
“Waste not, want not.” “Don’t waste your breath.” “What a waste of time/space/energy.”
The list goes on and I’m sure you’ve either heard or said any number of these ... Views: 175
Best Practices For Using Photos and Graphics in Web Design
Let’s update the old cliche. If a photo is worth a thousand words, then a digital photo, on your website, is worth a thousand clicks.
That’s because using images in website design is one of the simplest things you can do to make ... Views: 248
Tales from the Online Marketing Crypt #15
Whether It’s Riding A Bike Or Making Sales Calls, We All Have to Face Our Fears
Let’s talk about fear.
What is your deepest fear? Mine is falling.
I’m quite certain my fear of falling originated when I was first learning how to ride a ... Views: 163
4 Easy Steps to Refresh Your Blog to Get More Qualified Leads
If you have a blog, you know that creating fresh, valuable content is key to your overall success. By posting well-written content on a regular basis, you’ll improve your search rankings and drive traffic to your business.
But ... Views: 161
Tales from the Online Marketing Crypt #14
How to Dig Yourself (and Your Business) Out of a Downward Spiral
In my previous Tales from the Online Marketing Crypt, I wrote about it being the one-year anniversary of COVID-19 hitting our world. I shared some of my thoughts on how much of a ... Views: 161
5 High-Impact Tips to Creating a Unique Brand Identity
When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors?
When building a memorable business brand, these ... Views: 158
Tales from the Online Marketing Crypt #13
Embracing the Life of an Entrepreneur During Dark Times
“You don’t understand Susan.”
This was a part of a conversation I was having with someone not long ago. This person was understandably distraught – they have been dealing with the enormous ... Views: 220
Why Not-for-Profits Benefit from Web-Based Membership Functionality
If you look around the non-profit world, you might have noticed some significant changes over the past 5 to 10 years around how organizations are acquiring, maintaining and strengthening their membership bases.
Something ... Views: 201
Tales from the Online Marketing Crypt #12
Why You Aren’t Getting More Clients and Leads (and it’s not for a lack of trying)
I remember the day as if it happened yesterday. Well, almost.
It was a summer Saturday morning and my Dad said to grab a friend, it was time to head to the auction ... Views: 209
How to Find the Best and Most Qualified SEO Expert to Drive Prospects to Your Business Website
“If you build it, he will come.”
Field of Dreams
This is even more true in SEO. We call it website optimization and is no longer a nice to have, it is a Must Have!
One of the keys to getting ... Views: 210
Tales from the Online Marketing Crypt #11
Why You Will Never Get Millions of Instagram Followers (Unless You Fake It)
Are you like me and can be impressed quite easily? Or does Shania Twain’s song, “That Don’t Impress Me Much” play as your typical anthem?
Lite Brite and ... Views: 216
How to Let Potential Clients Know About Your Website
You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…nothing is happening.
The phone isn’t ringing to book new appointments.
But why aren’t you getting any business ... Views: 273
Tales from the Online Marketing Crypt #10
The Truth Behind the Social Media Gurus They Don’t Want You to Know
I’m sure we’ve all done it. Compared ourselves to the seemingly successful people that showcase their achievements on social media.
But…it sure can be a dangerous slippery ... Views: 245
7 SEO Strategies to Optimize Your Local Business Website
In the past year (has it really been a year since we first went into COVID-19-mode?!), we’ve heard a lot about the #ShopLocal movement. Especially over the holidays, people were focused on buying gifts within the community to support ... Views: 202
Tales from the Online Marketing Crypt – Vol. 9
Your Website May Be Under-Performing Because It’s Underpaid
During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do ... Views: 218
A Case Study on Innovative Sleep Solutions, Surrey, BC
The team at eVision Media loves helping small business owners rebrand—from bringing website redesign ideas to life to increasing engagement on social media.
It’s not only because we’re passionate about the work, but also because we ... Views: 257
Add Diversity to Your Brand with Integrity & Honesty
In recent years we’ve been hearing more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion,” are similar, but they don’t have the exact same meaning.
The well-known diversity advocate ... Views: 240
What Local B2C Businesses Need to Focus on to Stay Open
Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that cheerleading team too—what about you?
But when push comes to shove, are you REALLY shopping local ... Views: 294
3 of the Latest SEO Tips to Grow Your Website Traffic
The end of each year is a time for reflection, both personally and professionally.
One of the things I start to see in my email inbox and online are expert predictions on 2021 trends around everything from social media marketing to SEO ... Views: 360
Tales from the Online Marketing Crypt – Vol. 7
Showing Gratitude to The Uncle Toms of the Marketing World
I’m certain every family has at least one of them in them. The rebel. The black sheep, the wild one.
We have Uncle Tom.
Mind you, he didn’t hold a candle to the Uncle Buck ... Views: 466
8 Simple Seasonal Website Branding Tips
Are you decking out your home with holly, stringing lights on your porch and setting up Santa in your front yard?
For many people, it’s time to start celebrating the most wonderful time of the year. While you’re doing that, don’t forget to give your ... Views: 310