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On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Susan Friesen | Selfgrowth.com
- 9 Ways To Make Your Blog More Engaging - by Submitted on Jul 22, 2021 from Susan FriesenSimple Blogging Tips To Get You More Raving Fans Knowing how to make your blog engaging is one of the most important elements of any smart digital marketing strategy. I encourage all small business entrepreneurs to start blogging, because a blog can dramatically increase brand awareness ...
Views: 7 - Personal Branding Strategies for Women in Business - by Submitted on Jul 08, 2021 from Susan FriesenHow a Personal Brand Plan Benefits Your Business Brand You don’t get a second chance to make a first impression. Truer words were never spoken, and they apply to both you and your business. If you’re a store owner, for example, you know that if someone has a negative interaction the ...
Views: 15 - 3 Hard Truths About Your Online Business Presence - by Submitted on Jul 01, 2021 from Susan FriesenTales from the Online Marketing Crypt #20 Busting the Fairy Tales You Keep Being Told to Do We’ve been living in a fairy tale this past week. Well, more like a nightmare with this scorching heat that has engulfed the Pacific Northwest with record-breaking temperatures! When I was younger ...
Views: 20 - How We Showed One Vancouver MedSpa It IS Possible To Find a Great, Trustworthy Marketing Agency - by Submitted on Jun 24, 2021 from Susan FriesenLike we list on our website, our Canadian-based agency provides just about every service you could require for digital marketing: logo and graphic design, custom website design and development, SEO and SEM marketing, social media marketing, content writing, copywriting, newsletters, and strategy ...
Views: 24 - How To E-A-T Your Way to the Content Google Likes - by Submitted on Jun 10, 2021 from Susan FriesenFollow These EAT Guidelines to Improve Your Website SEO You know what they say – you are what you eat. Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health. But what about the health of your website? Turns out what your ...
Views: 33 - How This One Thing Can Destroy a Client Relationship - by Submitted on Jun 03, 2021 from Susan FriesenTales from the Online Marketing Crypt #18 Why being mindful of clients’ perspectives can keep them supporting your business We all have them. Days when everything pisses us off. In fact, I doubt there’s a human being on this planet who hasn’t been in a bad mood every now and ...
Views: 37 - Choosing The Right Photos For Your Website & Online Brand - by Submitted on May 27, 2021 from Susan FriesenHow smart companies use images to boost their online presence You might think for an agency that does so much web design and blogging, we’re just writing and geeking out on code all day. And that’s partly true - we do do a lot of writing and custom coding (see why custom built websites are ...
Views: 32 - Website Spring Cleaning: 6 Tips to Update Your Online Presence - by Submitted on May 13, 2021 from Susan FriesenSee Why Now’s A Great Time To Update Your Website - And How Be honest: how much Spring cleaning did you get to this year? Did you clean out your gutters, sweep out the pantry, organize your closets? What about your business website? Doesn’t it deserve a fresh start too? The truth is ...
Views: 38 - 3 Reasons You’re Not Making Business Profits (and How to Avoid Them) - by Submitted on May 06, 2021 from Susan FriesenTales from the Online Marketing Crypt #17 Stop Doing These 3 Wasteful Things in Your Business to Start Making Net Profits! “Waste not, want not.” “Don’t waste your breath.” “What a waste of time/space/energy.” The list goes on and I’m sure you’ve either heard or said any number of these ...
Views: 42 - Using Images In Your Website: What You Need To Know - by Submitted on Apr 15, 2021 from Susan FriesenBest Practices For Using Photos and Graphics in Web Design Let’s update the old cliche. If a photo is worth a thousand words, then a digital photo, on your website, is worth a thousand clicks. That’s because using images in website design is one of the simplest things you can do to make ...
Views: 87 - How to Face Your Fears and Get More Business Leads - by Submitted on Apr 08, 2021 from Susan FriesenTales from the Online Marketing Crypt #15 Whether It’s Riding A Bike Or Making Sales Calls, We All Have to Face Our Fears Let’s talk about fear. What is your deepest fear? Mine is falling. I’m quite certain my fear of falling originated when I was first learning how to ride a ...
Views: 79 - How to Create Blog Content to Attract Your Ideal Target Audience - by Submitted on Apr 01, 2021 from Susan Friesen4 Easy Steps to Refresh Your Blog to Get More Qualified Leads If you have a blog, you know that creating fresh, valuable content is key to your overall success. By posting well-written content on a regular basis, you’ll improve your search rankings and drive traffic to your business. But ...
Views: 89 - Business in a Slump? 13 Ways to Get Your Motivation Back - by Submitted on Mar 25, 2021 from Susan FriesenTales from the Online Marketing Crypt #14 How to Dig Yourself (and Your Business) Out of a Downward Spiral In my previous Tales from the Online Marketing Crypt, I wrote about it being the one-year anniversary of COVID-19 hitting our world. I shared some of my thoughts on how much of a ...
Views: 95 - Is Your Business Brand Identity Memorable Enough? - by Submitted on Mar 18, 2021 from Susan Friesen5 High-Impact Tips to Creating a Unique Brand Identity When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors? When building a memorable business brand, these ...
Views: 96 - Keep Going Fellow Entrepreneur, You Got This! - by Submitted on Mar 11, 2021 from Susan FriesenTales from the Online Marketing Crypt #13 Embracing the Life of an Entrepreneur During Dark Times “You don’t understand Susan.” This was a part of a conversation I was having with someone not long ago. This person was understandably distraught – they have been dealing with the enormous ...
Views: 124 - How Online Membership Is a Win-Win for Non-Profits’ Websites - by Submitted on Mar 04, 2021 from Susan FriesenWhy Not-for-Profits Benefit from Web-Based Membership Functionality If you look around the non-profit world, you might have noticed some significant changes over the past 5 to 10 years around how organizations are acquiring, maintaining and strengthening their membership bases. Something ...
Views: 120 - The Downfall of the Stubborn Entrepreneur - by Submitted on Feb 25, 2021 from Susan FriesenTales from the Online Marketing Crypt #12 Why You Aren’t Getting More Clients and Leads (and it’s not for a lack of trying) I remember the day as if it happened yesterday. Well, almost. It was a summer Saturday morning and my Dad said to grab a friend, it was time to head to the auction ...
Views: 125 - SEO – No Longer a “Nice to Have” Option for Your Business - by Submitted on Feb 18, 2021 from Susan FriesenHow to Find the Best and Most Qualified SEO Expert to Drive Prospects to Your Business Website “If you build it, he will come.” Field of Dreams This is even more true in SEO. We call it website optimization and is no longer a nice to have, it is a Must Have! One of the keys to getting ...
Views: 131 - The (Un)Impressive Life of Fake Instagram Influencers - by Submitted on Feb 11, 2021 from Susan FriesenTales from the Online Marketing Crypt #11 Why You Will Never Get Millions of Instagram Followers (Unless You Fake It) Are you like me and can be impressed quite easily? Or does Shania Twain’s song, “That Don’t Impress Me Much” play as your typical anthem? Lite Brite and ...
Views: 151 - 7 Tips MedSpas Can Follow to Increase Website Traffic - by Submitted on Feb 04, 2021 from Susan FriesenHow to Let Potential Clients Know About Your Website You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…nothing is happening. The phone isn’t ringing to book new appointments. But why aren’t you getting any business ...
Views: 178 - Playing the Dangerous Comparison Game on Social Media - Tales from the Online Marketing Crypt #10 - by Submitted on Jan 28, 2021 from Susan FriesenTales from the Online Marketing Crypt #10 The Truth Behind the Social Media Gurus They Don’t Want You to Know I’m sure we’ve all done it. Compared ourselves to the seemingly successful people that showcase their achievements on social media. But…it sure can be a dangerous slippery ...
Views: 160 - How to Optimize Your Website for Local Search - by Submitted on Jan 21, 2021 from Susan Friesen7 SEO Strategies to Optimize Your Local Business Website In the past year (has it really been a year since we first went into COVID-19-mode?!), we’ve heard a lot about the #ShopLocal movement. Especially over the holidays, people were focused on buying gifts within the community to support ...
Views: 139 - Tales from the Online Marketing Crypt #9 : Why Cheap Websites Are More Expensive Than You Think - by Submitted on Jan 14, 2021 from Susan FriesenTales from the Online Marketing Crypt – Vol. 9 Your Website May Be Under-Performing Because It’s Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do ...
Views: 141 - How We Rebranded, Redesigned & Redefined a Small Business - by Submitted on Jan 07, 2021 from Susan FriesenA Case Study on Innovative Sleep Solutions, Surrey, BC The team at eVision Media loves helping small business owners rebrand—from bringing website redesign ideas to life to increasing engagement on social media. It’s not only because we’re passionate about the work, but also because we ...
Views: 181 - How to Have More Inclusive Brand Marketing—Authentically - by Submitted on Dec 17, 2020 from Susan FriesenAdd Diversity to Your Brand with Integrity & Honesty In recent years we’ve been hearing more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion,” are similar, but they don’t have the exact same meaning. The well-known diversity advocate ...
Views: 169 - Tales from the Online Marketing Crypt #8 - The Inconvenient Side Effect of the Shop Local Movement - by Submitted on Dec 10, 2020 from Susan FriesenWhat Local B2C Businesses Need to Focus on to Stay Open Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that cheerleading team too—what about you? But when push comes to shove, are you REALLY shopping local ...
Views: 215 - Your Guide to SEO Trends for 2021 - by Submitted on Dec 03, 2020 from Susan Friesen3 of the Latest SEO Tips to Grow Your Website Traffic The end of each year is a time for reflection, both personally and professionally. One of the things I start to see in my email inbox and online are expert predictions on 2021 trends around everything from social media marketing to SEO ...
Views: 249 - How to Have Clients Who Are Your Ardent Champions - by Submitted on Nov 26, 2020 from Susan FriesenTales from the Online Marketing Crypt – Vol. 7 Showing Gratitude to The Uncle Toms of the Marketing World I’m certain every family has at least one of them in them. The rebel. The black sheep, the wild one. We have Uncle Tom. Mind you, he didn’t hold a candle to the Uncle Buck ...
Views: 302 - How to Add Festive Flair to Your Website for the Holidays - by Submitted on Nov 19, 2020 from Susan Friesen8 Simple Seasonal Website Branding Tips Are you decking out your home with holly, stringing lights on your porch and setting up Santa in your front yard? For many people, it’s time to start celebrating the most wonderful time of the year. While you’re doing that, don’t forget to give your ...
Views: 230 - Empathetic Marketing Lessons Learned from my Scythe-Wielding Days - by Submitted on Nov 12, 2020 from Susan FriesenTales from the Online Marketing Crypt - Vol. 6 How to Set Yourself Apart as a Business Leader in Today’s Economy My Dad was, and still is, a practical man. Growing up, he would often give me odd jobs to do on the farm that seemed quite unrealistic to achieve—at least to my 10-year-old ...
Views: 220 - 3 Easy Steps to Embrace Your Holiday Brand Voice during COVID-19 - by Submitted on Nov 05, 2020 from Susan FriesenHow to Differentiate Your Seasonal Marketing Campaign in 2020 When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery you want to represent your business… But defining how you’re going to speak to your customers is ...
Views: 193 - How to Make a Million Dollars in Your Business—and Why You Probably Won’t - by Submitted on Oct 29, 2020 from Susan FriesenWhat’s essential before your business can grow to the next level I’m sure you’ve seen the headlines: “5 Steps to Creating a Million-Dollar Business” “How to Make a Million Dollars in 30 Days” or how about ”How to Make a Million Dollars Online in 2 Minutes” (Yes, this is a ...
Views: 254 - 4 Tips to Market Your Small Business Locally - by Submitted on Oct 22, 2020 from Susan FriesenTake Your Seasonal Marketing Strategy to the Next Level Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably thinking about how to increase holiday sales. It’s approaching fast, and now’s the perfect time ...
Views: 208 - The Grapefruit Confusion: The Cost of False Assumptions - by Submitted on Oct 15, 2020 from Susan FriesenAre False Assumptions Costing Your Business Valuable Sales? When I was in grade 11, our high school music department held a fundraiser selling grapefruit. Yes, grapefruit. Don't ask. Our local community channel (shout out to MSA Cable 3!) caught wind of this initiative and wanted to ...
Views: 354 - Your 2020 Holiday Marketing Guide for Business - by Submitted on Oct 08, 2020 from Susan FriesenHow Will COVID-19 Impact Holiday Shopping? COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year. As marketers, we’ve had to ...
Views: 201 - Are You Just Earning the Badge? - by Submitted on Oct 01, 2020 from Susan FriesenTales from the Online Marketing Crypt – Vol. 2 Transforming from a Shallow Entrepreneur to a Successful Businessperson When I was 9, I joined a group called The Pioneer Girls. We met in a single-room; 3-grade classroom school located a few doors down from our farm in Mt. Lehman. I found ...
Views: 319 - 3 Ways to Make a Website for Your Target Market - by Submitted on Sep 24, 2020 from Susan FriesenTap into What Your Customers Want in a Website As entrepreneurs and small business owners, we’re proud of our self-made success—and we should be! It takes a lot of determination and grit to get to where we are. But entrepreneurs and small business owners often think too objectively when ...
Views: 286 - October 2020: New Facebook Content Standards - by Submitted on Sep 10, 2020 from Susan FriesenHow Will Changes to Facebook’s Terms of Service Affect Your Business? To say that 2020 has been a year of changes would be an understatement! While we never know what the future will bring, one thing I can say for certain is that social media will continue to change and evolve. And it ...
Views: 590 - 9 Video Marketing Challenges & How to Solve Them - by Submitted on Aug 27, 2020 from Susan FriesenYour Video Marketing Guide for Success I’ve established that a video marketing strategy is a must these days. I’ve shared how important it is to engage your audience, and how creating compelling videos can help you increase brand awareness, improve SEO and boost leads and sales. In fact, ...
Views: 436 - The Importance of Blogs to Increase Engagement - by Submitted on Aug 20, 2020 from Susan Friesen5 Advantages of Blogging for Marketing No matter what type of small business you have, blog article writing is extremely important for a number of reasons. It is a key ingredient in your marketing strategy to increase brand awareness and drive traffic back to your website. Today, there ...
Views: 301 - How to Excel at Engagement-Based Email Marketing - by Submitted on Aug 13, 2020 from Susan Friesen8 Ways to Improve Your Email Marketing Campaigns I’m sure you’ve signed up for digital newsletters in the past (hopefully eVision Media’s!). Thinking back, do you remember what made you engage with a company’s eNewsletter? Chances are, it was one of these three reasons: 1. To get info ...
Views: 221 - How to Create an Email Marketing Campaign Your Audience Will Love - by Submitted on Oct 08, 2020 from Susan Friesen4 Reasons to Discover the Value of Email Marketing Whether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial. Sending consistent newsletters to your followers gives you the ability to develop a “Know, Like ...
Views: 284 - How to Keep People on Your Website Longer - by Submitted on Jul 30, 2020 from Susan Friesen7 Easy eCommerce & Business Site Marketing Strategies It’s a simple equation: the more time people spend on your website, the more likely they are to convert into a lead or sale. So...do your website visitors like what they see when they land on your site, or are they leaving after a few ...
Views: 251 - Selling on an eCommerce Site vs. A Social Media Marketplace - by Submitted on Jul 23, 2020 from Susan FriesenThe Difference Between Social Media Selling & eCommerce Over the past few weeks, I’ve shared some tips on improving your eCommerce website as well as some of the different ways to sell on social. This week, I’m going to help you choose whether you should focus on selling on an eCommerce ...
Views: 277 - How to Nail Social Media for eCommerce - by Submitted on Jul 16, 2020 from Susan FriesenYour Guide to eCommerce Social Media Marketing Having a presence on social media is essential to building and growing brand awareness, driving traffic to your website and increasing leads and sales. But your accounts aren’t just platforms for sharing content and engaging with visitors to ...
Views: 272 - How to Improve Your eCommerce Website - by Submitted on Jul 09, 2020 from Susan Friesen3 Common Problems & Fixes for a Successful Online Store Last week, I shared 5 Steps to Help You Build an eCommerce Store. In this article, I'm building upon that foundation and showing you how to improve your eCommerce website. One of the big reasons why now is the prime time to maintain ...
Views: 247 - 5 Steps to Help You Build an eCommerce Store - by Submitted on Jul 02, 2020 from Susan FriesenYour Guide to Starting an Online Business Whether COVID-19 pushed you to pivot from a brick-and-mortar store to an online environment, or you’ve decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture. From 2017 to late 2019, ...
Views: 274 - How to Create a Video Marketing Strategy That Gets Results - by Submitted on Jun 25, 2020 from Susan Friesen3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust. I know it took me a ...
Views: 247 - How to Use Empathetic Marketing in Your Social Media Strategy - by Submitted on Jun 18, 2020 from Susan Friesen4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay ...
Views: 265 - 5 Website Improvement Ideas for a New Economy - by Submitted on Jun 11, 2020 from Susan FriesenWhat Small Businesses Should Focus on Now to Improve Their Website Content Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an ...
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