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Articles from Susan Friesen | Selfgrowth.com
- How to Create Engaging Website Content That Captivates and Converts - by Submitted on Feb 27, 2025 from Susan FriesenYour website might look sleek and professional, but if you don’t have engaging website content, chances are, it’s not going to drive the results you want. The truth is people don’t visit your website to admire its design elements, regardless of how beautiful they might be. They come ...
Views: 66 - How to Create Engaging Website Content That Captivates and Converts - by Submitted on Feb 27, 2025 from Susan FriesenYour website might look sleek and professional, but if you don’t have engaging website content, chances are, it’s not going to drive the results you want. The truth is people don’t visit your website to admire its design elements, regardless of how beautiful they might be. They come ...
Views: 65 - AI Innovations That Will Revolutionize Marketing in 2025 - by Submitted on Jan 31, 2025 from Susan FriesenOver the last year, artificial intelligence has completely reshaped the marketing world. Initially, there was a lot of pushback and apprehension about what this would mean for marketers, and rightfully so. At the time, among many other questions, we were all wondering: Was this ...
Views: 88 - Why Building an Email List Is an Excellent Brand Booster - by Submitted on Oct 07, 2024 from Susan FriesenWhen you consider the plethora of platforms and myriad marketing strategies that are available today, the thought of building an email list might seem a bit antiquated. To be fair, if that’s what you’re thinking, I can see where you’re coming from, as email marketing has been around for so ...
Views: 162 - How a Fall Financial Review Can Help You Boost Your Revenue This Holiday Season - by Submitted on Sep 23, 2024 from Susan FriesenWith fall just a couple of days away, and the holidays closing in fast, you’re probably looking forward to some much-needed rest, relaxation, and time with family. But if you own a business, before you can enjoy any of that, you’ve got to get through what is likely your busiest time of the ...
Views: 180 - Top Tips on Blogging to Keep Your Audience Engaged and Coming Back for More - by Submitted on Sep 09, 2024 from Susan FriesenWhether you’re a seasoned blogger or you’re just starting out, keeping your audience engaged can be incredibly challenging. Consistently coming up with fresh ideas can be draining, and even with the best of intentions, blogs can sometimes fall flat, leaving your readers disengaged or worse, ...
Views: 192 - Top Tips on Blogging to Keep Your Audience Engaged and Coming Back for More - by Submitted on Sep 09, 2024 from Susan FriesenWhether you’re a seasoned blogger or you’re just starting out, keeping your audience engaged can be incredibly challenging. Consistently coming up with fresh ideas can be draining, and even with the best of intentions, blogs can sometimes fall flat, leaving your readers disengaged or worse, ...
Views: 192 - How to Use the Power of Storytelling to Boost Your Brand - by Submitted on Aug 01, 2024 from Susan FriesenThere are a million and one ways to promote your brand and what it has to offer. But no matter how you’re promoting your brand, your efforts can and will be improved by the power of storytelling. According to Stanford professor Jennifer Aaker, “Stories are remembered up to 22 times more ...
Views: 230 - How to Use the Power of Storytelling to Boost Your Brand - by Submitted on Aug 01, 2024 from Susan FriesenThere are a million and one ways to promote your brand and what it has to offer. But no matter how you’re promoting your brand, your efforts can and will be improved by the power of storytelling. According to Stanford professor Jennifer Aaker, “Stories are remembered up to 22 times more ...
Views: 218 - How to Use the Power of Storytelling to Boost Your Brand - by Submitted on Aug 01, 2024 from Susan FriesenThere are a million and one ways to promote your brand and what it has to offer. But no matter how you’re promoting your brand, your efforts can and will be improved by the power of storytelling. According to Stanford professor Jennifer Aaker, “Stories are remembered up to 22 times more ...
Views: 214 - 11 Tips to Boost Website Traffic for New Business Owners - by Submitted on Jul 15, 2024 from Susan FriesenSo, you’re a new business owner, and you’ve finally got your website up and running. You’ve worked hard and invested a lot of time and money in making that happen, but even after all that effort, nothing much has happened. You’re not being flooded with new leads, orders aren’t pouring in, ...
Views: 227 - Why Am I Losing Newsletter Subscribers? 6 Reasons Why People Unsubscribe and What You Can Do About It - by Submitted on Jun 13, 2024 from Susan FriesenAs a business owner, your mailing list is one of your most valuable resources. This list of subscribers is essential to the success of your marketing efforts, as it offers a fast, affordable way to stay connected to your audience. But when you send a newsletter and see that several people ...
Views: 291 - The Benefits of Content Marketing for Non-Profits - by Submitted on Jun 02, 2024 from Susan FriesenWhen you think about how a charity or other non-profit promotes itself, content marketing is probably not the first thing that comes to mind. But the truth is, content marketing for non-profits shouldn’t be seen as any less important than it is for any other organization. Blogging and ...
Views: 262 - 11 Graphic Design Trends to Watch Out for in 2024 - by Submitted on May 16, 2024 from Susan FriesenWhether you’re making marketing materials, creating content, or something else entirely, building a successful brand requires a lot of design prowess. And no matter what it is you’re designing, if you want to ensure you’re making use of all the tools at your disposal, you’ve got to stay up to ...
Views: 278 - 11 Graphic Design Trends to Watch Out for in 2024 - by Submitted on May 16, 2024 from Susan FriesenWhether you’re making marketing materials, creating content, or something else entirely, building a successful brand requires a lot of design prowess. And no matter what it is you’re designing, if you want to ensure you’re making use of all the tools at your disposal, you’ve got to stay up to ...
Views: 281 - What’s the Difference Between a Tagline and a Slogan? - by Submitted on May 02, 2024 from Susan FriesenIf you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this ...
Views: 274 - What’s the Difference Between a Tagline and a Slogan? - by Submitted on May 02, 2024 from Susan FriesenIf you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this ...
Views: 278 - What’s the Difference Between a Tagline and a Slogan? - by Submitted on May 02, 2024 from Susan FriesenIf you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this ...
Views: 279 - What You Can Do to Create an Online Store People Trust - by Submitted on Apr 18, 2024 from Susan FriesenIf you own an online store, you’ve probably worked really hard to get everything up and running. But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust. Because regardless of how ...
Views: 249 - What You Can Do to Create an Online Store People Trust - by Submitted on Apr 18, 2024 from Susan FriesenIf you own an online store, you’ve probably worked really hard to get everything up and running. But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust. Because regardless of how ...
Views: 258 - What You Can Do to Create an Online Store People Trust - by Submitted on Apr 18, 2024 from Susan FriesenIf you own an online store, you’ve probably worked really hard to get everything up and running. But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust. Because regardless of how ...
Views: 256 - Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales - by Submitted on Apr 08, 2024 from Susan FriesenNow that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re ...
Views: 292 - Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales - by Submitted on Apr 08, 2024 from Susan FriesenNow that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re ...
Views: 281 - Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales - by Submitted on Apr 08, 2024 from Susan FriesenNow that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re ...
Views: 283 - Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales - by Submitted on Apr 08, 2024 from Susan FriesenNow that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re ...
Views: 284 - Why You Should Be Careful What You Post on Social Media - by Submitted on Mar 21, 2024 from Susan FriesenSocial media offers numerous ways for businesses to promote their products and services, connect with customers, and gain the trust and loyalty of their followers. But despite these benefits and many others, it also provides numerous ways to instantly ruin your reputation, reminding us that ...
Views: 274 - Why You Should Be Careful What You Post on Social Media - by Submitted on Mar 21, 2024 from Susan FriesenSocial media offers numerous ways for businesses to promote their products and services, connect with customers, and gain the trust and loyalty of their followers. But despite these benefits and many others, it also provides numerous ways to instantly ruin your reputation, reminding us that ...
Views: 288 - Why Consistency in Branding Is Key When It Comes to Your Messaging - by Submitted on Mar 08, 2024 from Susan FriesenAs someone who’s been in this business for more than two decades, I’ve worked with countless clients to help revamp their brands. And after all these years, one of the most common issues I’ve seen (and have had to rectify) is a lack of consistency in branding. Often, clients who come to us ...
Views: 279 - 11 SEO Trends You Need to Know About in 2024 - by Submitted on Feb 27, 2024 from Susan FriesenWhen you’ve been working in marketing for as long as I have, you tend to get asked the same questions over and over again. One thing people are always asking me is, “Is SEO still relevant?” I can’t tell you how many times I’ve been asked this question, and I always answer with the same ...
Views: 279 - How We Helped a Local Payment Processor Create a Brand That Stands Out in a Crowd of Giants - by Submitted on Feb 12, 2024 from Susan FriesenA Case Study on Lucid Payments In late 2021, the founder and CEO of Lucid Payments, Surge Cumiskey, contacted us looking for help with her website. She was disappointed with the one she had at the time, and unimpressed with the lacklustre services she was receiving from the agency that built ...
Views: 298 - 5 Content Marketing Trends That Will Dominate in 2024 - by Submitted on Jan 26, 2024 from Susan FriesenWithout a doubt, content marketing offers one of the best ways to market your business online. But if you want your content to convert, and be able to compete with everything else that’s out there, you’ve got to keep track of the dominant content marketing trends. Otherwise, your content ...
Views: 318 - How the Benefits of Blogging Can Seriously Help Your Website and Boost Your Business in 2024 - by Submitted on Jan 12, 2024 from Susan FriesenIn this day and age, the benefits of blogging couldn’t be any more obvious. Its advantages have been demonstrated countless times, and while there used to be a bit of a debate about whether or not it was worth it to write blogs, that argument has been over for quite some time. To be fair, ...
Views: 260 - 12 Trends in Marketing to Watch Out for in 2024 - by Submitted on Dec 01, 2023 from Susan FriesenWith winter just around the corner, and Christmas coming up fast, it really is hard to believe that 2023 is almost over. It seems like just a few weeks ago my team and I were meeting to discuss ChatGPT and decide how we’ll be using artificial intelligence moving forward. But then again, ...
Views: 319 - How Your Small Business Can Easily Leverage AI - by Submitted on Nov 20, 2023 from Susan FriesenIt’s been less than a year since ChatGPT was launched, and already it’s changed the business landscape in ways we can only begin to imagine. But even a few years ago, if you’d told me I’d soon be publishing an article on how to use AI for small business, I would have thought you were out of ...
Views: 347 - 3 Critical Content Marketing Strategies for Alternative Healthcare Professionals - by Submitted on Nov 03, 2023 from Susan FriesenIf you own a service-based business, dealing with difficult clients is something you will inevitably have to do. I wish I could say there was a way to avoid dealing with this, but unfortunately, that’s just not the case. Regardless of what industry you’re in, or the kind of business you ...
Views: 328 - 3 Critical Content Marketing Strategies for Alternative Healthcare Professionals - by Submitted on Oct 23, 2023 from Susan FriesenWith millions of blogs, social media posts, and YouTube videos being published every day, figuring out how to create content that stands out from the rest can be stressful, to say the least. And when you’re operating in a highly competitive industry, like the health sector, the process can ...
Views: 314 - Nurturing Your Practice: A Guide to Marketing for Therapists - by Submitted on Sep 25, 2023 from Susan FriesenAs a therapist or clinical counsellor, it can be tough to make yourself stand out amongst the plurality of professionals with whom you’re competing. All things considered, marketing for therapists can actually be a pretty difficult endeavour, not least here in Canada, where therapists are ...
Views: 355 - Navigating the Marketing Maze: How to Choose the Right Marketing Agency and Avoid Getting Burned by a Bad One - by Submitted on Aug 10, 2023 from Susan FriesenI hate to admit it, but the marketing industry has a bad reputation. To be fair, if you know how to choose the right marketing agency, they can be the difference between whether your business soars to new heights or struggles to get off the ground. But if you end up choosing the wrong one, ...
Views: 508 - Why Is Everyone so Afraid of ChatGPT? - by Submitted on Jun 02, 2023 from Susan FriesenWith all the existential threats we’re faced with in the world today, the last thing we need is another one. And you’d think that large language models, like Meta’s LLaMA, Google’s PaLM 2, and of course, OpenAI’s ChatGPT, which are basically just chatbots on steroids, would be the least of ...
Views: 454 - Unlocking Success: Step-by-Step Strategies on How to Identify Your Target Audience as a Clinical Counsellor - by Submitted on May 19, 2023 from Susan FriesenAfter spending more than 20 years working in branding, marketing, and web development, I’ve learned a lot about the challenges business owners have to face. And after all those years, one of the things I’ve seen business owners struggle with the most is how to identify their target audience ...
Views: 566 - Defining Your Brand’s Purpose: The Power of Crafting a Compelling Value Statement - by Submitted on Apr 20, 2023 from Susan FriesenIf you want your brand to thrive, it has to inspire trust in the minds of consumers. This is of the utmost importance, regardless of the size or nature of your business, because in today’s trust economy, people are more concerned than ever about whether a brand can be trusted, and whether its ...
Views: 421 - How Brand Positioning Transformed a Counselling Business into a Market Leader - by Submitted on Apr 10, 2023 from Susan FriesenStanding Out from the Crowd: A Case Study on TalkOnline Counselling When you’re a business owner, one of the biggest problems you’ll face is figuring out how to differentiate your business from the competition. It might not sound that tough, but the truth is, no matter what level of ...
Views: 423 - How Cross-Selling Boosts eCommerce Sales - by Submitted on Mar 16, 2023 from Susan FriesenWhen you’re trying to sell products online, amidst a sea of competitors, things can get pretty difficult. It’s hard enough just getting people to your online store, let alone keeping them there, and convincing them to actually make a purchase. Online shoppers are notorious for abandoning ...
Views: 423 - Looking to Redesign Your Logo? Here’s What You Need to Know - by Submitted on Mar 03, 2023 from Susan FriesenBuilding recognition and familiarity for your brand can be a lengthy and difficult process. Not only do you have to create your visual brand, including your logo, but you also have to ensure that you’re putting those various elements in the right places where your ideal customers will see ...
Views: 408 - How to Choose a Web Host That’s Right for Your Business - by Submitted on Feb 02, 2023 from Susan FriesenIf your business needs a website, then you’re going to need some form of web hosting. But if you don’t work on websites for a living, then understanding how to choose a web host that’s appropriate for your business can be daunting, to say the least. There are many different types of ...
Views: 479 - 3 Ways to Promote Brand Values in Your Marketing - by Submitted on Dec 22, 2022 from Susan FriesenEstablishing values is an integral part of the creation of any successful brand. But why are brand values, something which can seem so insignificant, so vital to the success of your brand? Well, when you promote brand values, it allows you to establish an emotional connection with current ...
Views: 436 - SEO Trends for 2023 to Help You Grow Your Website Traffic - by Submitted on Dec 08, 2022 from Susan FriesenThe end of the year is a time for reflection, both personally and professionally. And if you deal with search engine optimization (SEO) on a daily basis like we do, then now is the perfect time to reflect on SEO trends for 2023 and consider what changes you should make to your SEO strategy to ...
Views: 453 - Why Creating Brand Values Is Vital to the Success of Your Business - by Submitted on Nov 24, 2022 from Susan FriesenWhen you’re building a brand, there are an overwhelming number of things to consider. Whether it’s your mission statement, company culture, logo, tagline, or something else entirely, there are a ton of things to figure out, and inevitably, something’s going to get overlooked. In my ...
Views: 428 - Why Building Trust is So Important for a Successful Rebrand - by Submitted on Nov 10, 2022 from Susan FriesenA Case Study on Rose Marie Swanson No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy. Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount ...
Views: 452 - Things to Consider When Refreshing Your Brand Identity - by Submitted on Oct 27, 2022 from Susan FriesenBuilding a brand is anything but easy. There’s a long list of things to consider, and it can be very overwhelming. Among many other things, you’ve got to figure out the design of your logo, define your brand identity, and pinpoint your target market. But if you don’t have a background ...
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