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Articles from Susan Friesen | Selfgrowth.com
- What is the Best Social Media for Your Business? - by Submitted on May 12, 2022 from Susan FriesenLove it or hate it, there’s no denying that social media has forever changed our lives. It’s made the world seem smaller than ever by allowing us to make friends from around the world, given us the ability to join thriving online communities of people who share similar interests and passions, ...
Views: 4 - 5 Important Business Planning Concepts You Need to Define to Avoid Costly Spaghetti Tossing Mistakes - by Submitted on May 05, 2022 from Susan FriesenTales from the Online Marketing Crypt #23 In my previous Tales article, I wrote about the frustration I went through when wanting to do some renovations to our home before moving in this past fall. The resilience-testing story of the original contractor was only one part of my frustrations, ...
Views: 9 - What Kind of Website Does My Business Need? Pre-designed or Custom? - by Submitted on Apr 28, 2022 from Susan FriesenThat being said, in keeping with my mission to help business owners and entrepreneurs achieve greater success, I thought it would be good to share some insight on this topic. After building websites for well over 20 years, I’ve learned a thing or two about what kind of website will work best ...
Views: 12 - Google’s 2022 AI Update: What It Is, How It Works, and How It Can Affect Your SEO - by Submitted on Apr 21, 2022 from Susan FriesenIf there’s one thing Google’s known for, it’s the notoriously obtuse and frequent algorithm updates applied to its search engine. Given catchy names like Big Daddy, Panda, Penguin, and Hummingbird, these updates can have a significant effect on the way search engine optimization is done, and ...
Views: 15 - How to Hire a Brand Designer That’s Right for Your Business - by Submitted on Apr 15, 2022 from Susan FriesenWhen you’re trying to build a profitable business, branding is everything. No matter what products or services you’re trying to sell, without the right branding, it’s going to be hard to gain recognition, inspire trust, or communicate the right message to potential customers, and as a result, ...
Views: 17 - How One of Our Longest-Running Clients Has Kept Us as Busy as We’ve Kept Her - by Submitted on Apr 04, 2022 from Susan FriesenA Case Study On Quantum Ascendance Here at eVision Media, we are a full-service marketing agency that offers a wide range of services, including custom website design and development, eCommerce marketing, SEO and SEM marketing, social media marketing and management, logo and graphic design, ...
Views: 23 - One Big Reason Your Newsletter Open Rate is Low and What to do About it - by Submitted on Mar 21, 2022 from Susan FriesenHow many newsletters do you receive in a given day, week or month? If you’re anything like me, it could be in the hundreds! But more importantly, how many do you actually click on to read? I bet that number is substantially less. Do you know why that is? Why are you skipping past those ...
Views: 33 - How to Define Brand Identity and Maintain Consistency in All Your Marketing Materials - by Submitted on Mar 03, 2022 from Susan FriesenOver the years I’ve seen a lot of business owners who haven’t taken the time to learn how to define brand identity. Some of them feel like they don’t have the time, others are intimidated because they don’t know the first thing about branding, and some don’t even think it’s important at ...
Views: 34 - 5 Tips for Creating the Best Website Content Strategy - by Submitted on Feb 17, 2022 from Susan FriesenSee Why Now’s A Great Time To Update Your Website – And How Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process. Among other things, it’s got to look great, the user interface has to be just right, and you have to find ...
Views: 49 - 5 Tips for Creating the Best Website Content Strategy - by Submitted on Feb 17, 2022 from Susan FriesenSee Why Now’s A Great Time To Update Your Website – And How Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process. Among other things, it’s got to look great, the user interface has to be just right, and you have to find ...
Views: 40 - Understanding These 3 Trends Will Help You Design the Best SEO Strategy for 2022 - by Submitted on Feb 03, 2022 from Susan FriesenThe end of each year is a time for reflection, both personally and professionally. Nearing the end of 2021, one of the things I started to see – as I do every year – was expert predictions on the future of marketing, including everything from the SEO trends 2022 will be defined by to the ...
Views: 43 - Your 2022 Guide on How to Use Video in Email Marketing - by Submitted on Jan 20, 2022 from Susan FriesenIt’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal ...
Views: 45(1 vote) - eVision Media’s Top Marketing Blogs of 2021 + Why They’re So Popular - by Submitted on Dec 30, 2021 from Susan FriesenOur Top 10 Marketing Articles of 2021 Here at eVision Media, we’re passionate about helping entrepreneurs and small business owners build their businesses, define their brand identities, and bring their dreams into reality. It’s why I started this business, and it’s why I and my team ...
Views: 62 - How We Helped A Local Consultant Get More Visibility (And Become A Bestselling Author!) - by Submitted on Dec 13, 2021 from Susan FriesenA Case Study On Douma Leadership Apologies if I sound like a broken record, but there are some things that are so important in the world of digital marketing, that I can’t say them enough. One: you need a good website. And two: a good website isn’t enough. Even if you know this, of ...
Views: 64 - Your 2022 Guide on How to Get the Most Out of Video Marketing - by Submitted on Nov 25, 2021 from Susan FriesenVideo Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with ...
Views: 83 - How to Set Social Media Goals for 2022 - by Submitted on Nov 11, 2021 from Susan FriesenCreate the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere, and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it’s ...
Views: 83 - Believe it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing - especially since the pandemic is still affecting supply chains and local economies. No matter what type of - by Submitted on Oct 28, 2021 from Susan FriesenBelieve it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing – especially since the pandemic is still affecting supply chains and local economies. No matter what type of small business you have, there’s no ...
Views: 77 - Where To Delegate Your 2022 Marketing Budget - by Submitted on Oct 14, 2021 from Susan Friesen4 Essential Business Marketing Budget Tips I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur, now is the time to start thinking about your business goals for 2022. Business goals start with marketing. ...
Views: 77 - 10 Important Reasons to Update Your Business Website - by Submitted on Sep 16, 2021 from Susan FriesenTaking your Stale, Tired, and Clunky Website to an Income-Generating Machine Have you ever come across a website that looks old and stale? What impression did that leave you? Many business owners don’t realize the importance of updating their websites. But much like your wardrobe, websites ...
Views: 97 - Using SEO To Inform Your Website Content Strategy - by Submitted on Sep 02, 2021 from Susan FriesenIsn’t it exciting to build a new website? Picking the colours, designing your logo, getting the home page looking just right. I totally understand why entrepreneurs get caught up in how their website looks – that’s the fun part! The trouble is how your website looks is only half the battle. ...
Views: 89 - The Key To Smart Branding - by Submitted on Aug 19, 2021 from Susan FriesenI know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the ...
Views: 100 - 9 Ways To Make Your Blog More Engaging - by Submitted on Jul 22, 2021 from Susan FriesenSimple Blogging Tips To Get You More Raving Fans Knowing how to make your blog engaging is one of the most important elements of any smart digital marketing strategy. I encourage all small business entrepreneurs to start blogging, because a blog can dramatically increase brand awareness ...
Views: 81 - Personal Branding Strategies for Women in Business - by Submitted on Jul 08, 2021 from Susan FriesenHow a Personal Brand Plan Benefits Your Business Brand You don’t get a second chance to make a first impression. Truer words were never spoken, and they apply to both you and your business. If you’re a store owner, for example, you know that if someone has a negative interaction the ...
Views: 108 - 3 Hard Truths About Your Online Business Presence - by Submitted on Jul 01, 2021 from Susan FriesenTales from the Online Marketing Crypt #20 Busting the Fairy Tales You Keep Being Told to Do We’ve been living in a fairy tale this past week. Well, more like a nightmare with this scorching heat that has engulfed the Pacific Northwest with record-breaking temperatures! When I was younger ...
Views: 132 - How We Showed One Vancouver MedSpa It IS Possible To Find a Great, Trustworthy Marketing Agency - by Submitted on Jun 24, 2021 from Susan FriesenLike we list on our website, our Canadian-based agency provides just about every service you could require for digital marketing: logo and graphic design, custom website design and development, SEO and SEM marketing, social media marketing, content writing, copywriting, newsletters, and strategy ...
Views: 110 - How To E-A-T Your Way to the Content Google Likes - by Submitted on Jun 10, 2021 from Susan FriesenFollow These EAT Guidelines to Improve Your Website SEO You know what they say – you are what you eat. Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health. But what about the health of your website? Turns out what your ...
Views: 108 - How This One Thing Can Destroy a Client Relationship - by Submitted on Jun 03, 2021 from Susan FriesenTales from the Online Marketing Crypt #18 Why being mindful of clients’ perspectives can keep them supporting your business We all have them. Days when everything pisses us off. In fact, I doubt there’s a human being on this planet who hasn’t been in a bad mood every now and ...
Views: 144 - Choosing The Right Photos For Your Website & Online Brand - by Submitted on May 27, 2021 from Susan FriesenHow smart companies use images to boost their online presence You might think for an agency that does so much web design and blogging, we’re just writing and geeking out on code all day. And that’s partly true - we do do a lot of writing and custom coding (see why custom built websites are ...
Views: 96 - Website Spring Cleaning: 6 Tips to Update Your Online Presence - by Submitted on May 13, 2021 from Susan FriesenSee Why Now’s A Great Time To Update Your Website - And How Be honest: how much Spring cleaning did you get to this year? Did you clean out your gutters, sweep out the pantry, organize your closets? What about your business website? Doesn’t it deserve a fresh start too? The truth is ...
Views: 142 - 3 Reasons You’re Not Making Business Profits (and How to Avoid Them) - by Submitted on May 06, 2021 from Susan FriesenTales from the Online Marketing Crypt #17 Stop Doing These 3 Wasteful Things in Your Business to Start Making Net Profits! “Waste not, want not.” “Don’t waste your breath.” “What a waste of time/space/energy.” The list goes on and I’m sure you’ve either heard or said any number of these ...
Views: 175 - Using Images In Your Website: What You Need To Know - by Submitted on Apr 15, 2021 from Susan FriesenBest Practices For Using Photos and Graphics in Web Design Let’s update the old cliche. If a photo is worth a thousand words, then a digital photo, on your website, is worth a thousand clicks. That’s because using images in website design is one of the simplest things you can do to make ...
Views: 248 - How to Face Your Fears and Get More Business Leads - by Submitted on Apr 08, 2021 from Susan FriesenTales from the Online Marketing Crypt #15 Whether It’s Riding A Bike Or Making Sales Calls, We All Have to Face Our Fears Let’s talk about fear. What is your deepest fear? Mine is falling. I’m quite certain my fear of falling originated when I was first learning how to ride a ...
Views: 163 - How to Create Blog Content to Attract Your Ideal Target Audience - by Submitted on Apr 01, 2021 from Susan Friesen4 Easy Steps to Refresh Your Blog to Get More Qualified Leads If you have a blog, you know that creating fresh, valuable content is key to your overall success. By posting well-written content on a regular basis, you’ll improve your search rankings and drive traffic to your business. But ...
Views: 161 - Business in a Slump? 13 Ways to Get Your Motivation Back - by Submitted on Mar 25, 2021 from Susan FriesenTales from the Online Marketing Crypt #14 How to Dig Yourself (and Your Business) Out of a Downward Spiral In my previous Tales from the Online Marketing Crypt, I wrote about it being the one-year anniversary of COVID-19 hitting our world. I shared some of my thoughts on how much of a ...
Views: 161 - Is Your Business Brand Identity Memorable Enough? - by Submitted on Mar 18, 2021 from Susan Friesen5 High-Impact Tips to Creating a Unique Brand Identity When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors? When building a memorable business brand, these ...
Views: 158 - Keep Going Fellow Entrepreneur, You Got This! - by Submitted on Mar 11, 2021 from Susan FriesenTales from the Online Marketing Crypt #13 Embracing the Life of an Entrepreneur During Dark Times “You don’t understand Susan.” This was a part of a conversation I was having with someone not long ago. This person was understandably distraught – they have been dealing with the enormous ...
Views: 220 - How Online Membership Is a Win-Win for Non-Profits’ Websites - by Submitted on Mar 04, 2021 from Susan FriesenWhy Not-for-Profits Benefit from Web-Based Membership Functionality If you look around the non-profit world, you might have noticed some significant changes over the past 5 to 10 years around how organizations are acquiring, maintaining and strengthening their membership bases. Something ...
Views: 201 - The Downfall of the Stubborn Entrepreneur - by Submitted on Feb 25, 2021 from Susan FriesenTales from the Online Marketing Crypt #12 Why You Aren’t Getting More Clients and Leads (and it’s not for a lack of trying) I remember the day as if it happened yesterday. Well, almost. It was a summer Saturday morning and my Dad said to grab a friend, it was time to head to the auction ...
Views: 209 - SEO – No Longer a “Nice to Have” Option for Your Business - by Submitted on Feb 18, 2021 from Susan FriesenHow to Find the Best and Most Qualified SEO Expert to Drive Prospects to Your Business Website “If you build it, he will come.” Field of Dreams This is even more true in SEO. We call it website optimization and is no longer a nice to have, it is a Must Have! One of the keys to getting ...
Views: 210 - The (Un)Impressive Life of Fake Instagram Influencers - by Submitted on Feb 11, 2021 from Susan FriesenTales from the Online Marketing Crypt #11 Why You Will Never Get Millions of Instagram Followers (Unless You Fake It) Are you like me and can be impressed quite easily? Or does Shania Twain’s song, “That Don’t Impress Me Much” play as your typical anthem? Lite Brite and ...
Views: 216 - 7 Tips MedSpas Can Follow to Increase Website Traffic - by Submitted on Feb 04, 2021 from Susan FriesenHow to Let Potential Clients Know About Your Website You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…nothing is happening. The phone isn’t ringing to book new appointments. But why aren’t you getting any business ...
Views: 273 - Playing the Dangerous Comparison Game on Social Media - Tales from the Online Marketing Crypt #10 - by Submitted on Jan 28, 2021 from Susan FriesenTales from the Online Marketing Crypt #10 The Truth Behind the Social Media Gurus They Don’t Want You to Know I’m sure we’ve all done it. Compared ourselves to the seemingly successful people that showcase their achievements on social media. But…it sure can be a dangerous slippery ...
Views: 245 - How to Optimize Your Website for Local Search - by Submitted on Jan 21, 2021 from Susan Friesen7 SEO Strategies to Optimize Your Local Business Website In the past year (has it really been a year since we first went into COVID-19-mode?!), we’ve heard a lot about the #ShopLocal movement. Especially over the holidays, people were focused on buying gifts within the community to support ...
Views: 202 - Tales from the Online Marketing Crypt #9 : Why Cheap Websites Are More Expensive Than You Think - by Submitted on Jan 14, 2021 from Susan FriesenTales from the Online Marketing Crypt – Vol. 9 Your Website May Be Under-Performing Because It’s Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do ...
Views: 218 - How We Rebranded, Redesigned & Redefined a Small Business - by Submitted on Jan 07, 2021 from Susan FriesenA Case Study on Innovative Sleep Solutions, Surrey, BC The team at eVision Media loves helping small business owners rebrand—from bringing website redesign ideas to life to increasing engagement on social media. It’s not only because we’re passionate about the work, but also because we ...
Views: 257 - How to Have More Inclusive Brand Marketing—Authentically - by Submitted on Dec 17, 2020 from Susan FriesenAdd Diversity to Your Brand with Integrity & Honesty In recent years we’ve been hearing more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion,” are similar, but they don’t have the exact same meaning. The well-known diversity advocate ...
Views: 240 - Tales from the Online Marketing Crypt #8 - The Inconvenient Side Effect of the Shop Local Movement - by Submitted on Dec 10, 2020 from Susan FriesenWhat Local B2C Businesses Need to Focus on to Stay Open Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that cheerleading team too—what about you? But when push comes to shove, are you REALLY shopping local ...
Views: 294 - Your Guide to SEO Trends for 2021 - by Submitted on Dec 03, 2020 from Susan Friesen3 of the Latest SEO Tips to Grow Your Website Traffic The end of each year is a time for reflection, both personally and professionally. One of the things I start to see in my email inbox and online are expert predictions on 2021 trends around everything from social media marketing to SEO ...
Views: 360 - How to Have Clients Who Are Your Ardent Champions - by Submitted on Nov 26, 2020 from Susan FriesenTales from the Online Marketing Crypt – Vol. 7 Showing Gratitude to The Uncle Toms of the Marketing World I’m certain every family has at least one of them in them. The rebel. The black sheep, the wild one. We have Uncle Tom. Mind you, he didn’t hold a candle to the Uncle Buck ...
Views: 466 - How to Add Festive Flair to Your Website for the Holidays - by Submitted on Nov 19, 2020 from Susan Friesen8 Simple Seasonal Website Branding Tips Are you decking out your home with holly, stringing lights on your porch and setting up Santa in your front yard? For many people, it’s time to start celebrating the most wonderful time of the year. While you’re doing that, don’t forget to give your ...
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