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Articles from Anthony Mora | Selfgrowth.com
- Bully, and the MPAA PR Dilemma - by Submitted on Apr 11, 2012 from Anthony Mora“Bully” opened in a limited release on Friday, leaving theaters to decide whether they should let underage teens in or not. Harvey Weinstein chose to release the film without a rating after loudly and repeatedly objecting to a controversial decision by the Motion Picture Association of America ...
Views: 1420 - Branding Your Company Using PR - by Submitted on Apr 11, 2012 from Anthony MoraPR and media relations are not only effective ways to garner coverage in print, TV or radio. Innovative companies and entrepreneurs are utilizing the basic PR methodology to build their brands. A company builds a successful brand by making a deep powerful connection with its market. Branding ...
Views: 1569 - Promoting your Art Utilizing PR - by Submitted on Mar 19, 2012 from Anthony MoraIf you’re a sculptor, painter, photographer, craftsperson, musician, author, cartoonist and/or performance artist, creating your art is step one when it comes to launching a successful career. From my perspective, once you’ve given your time and care, blood, sweat and tears to your artwork, you ...
Views: 807 - Why Hospitals Need Media Relations - by Submitted on Mar 19, 2012 from Anthony MoraHealth care is a business and for it to be effective it needs to be treated as one. This has always been true, but never more so than in today's insurance and reimbursement environment. Because of that physician, health care and hospital marketing is more critical than ever. A successful media ...
Views: 899 - Tips for Using Social Media to Boost your Traditional PR Campaign - by Submitted on Jan 04, 2012 from Anthony MoraThere are times you can reach the traditional media using some nontraditional means. Blogging, social media and online wire services can offer unique approaches to garnering coverage in print, TV and radio. All of these are different ways to get your message and pitch in front of your target ...
Views: 1145 - Building A Medical Practice Through Media Relations - by Submitted on Jan 04, 2012 from Anthony MoraThere are several reasons why physicians, more than those in other professions, can benefit from an effective media relations campaign. The traditional media is how most consumers and potential patients learn about the latest medical breakthroughs, news, or studies. Those physicians that are ...
Views: 1069 - Promoting Your Movie via the Media - by Submitted on Jan 04, 2012 from Anthony MoraYou see your job as director or producer (or both) but not as marketer. Well, if you want to maximize your chances of getting your film out there, it’s time to get comfortable with this new role. As a filmmaker, this is an exciting time. Now more than ever you can take steps that can help ...
Views: 1010 - How to PR Blitz Your Indie Film - by Submitted on Dec 04, 2011 from Anthony MoraLet’s say you do get your film into a festival, are showing it online, have clips up on YouTube, or have a dynamite website up describing your film. That’s simply step one, now you need to work it! Film festivals can be seductive; there are now more avenues to get your feature film viewed. ...
Views: 1503 - The PR Power of Statistics and Numbers - by Submitted on Dec 04, 2011 from Anthony MoraPeople love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes ...
Views: 1010 - Why You Should Launch Next Year’s PR Campaign this November - by Submitted on Nov 13, 2011 from Anthony MoraYou want the fourth quarter to end on a strong note, which is why it’s so important to launch a media relations campaign for the holidays, but even if your end of year plans are set and you’re looking to launch in a big way for the upcoming year, you need to start your PR and marketing no later ...
Views: 932 - 5 Tips to Creating a Successful Small Business Marketing Strategy - by Submitted on Sep 23, 2011 from Anthony MoraEveryday we are bombarded with news about new apps, new social media sites, and the latest online marketing approaches. It’s easy to get lost trying to keep up with the latest developments. It’s also dangerous; you can spend your time trying to stay ahead of the information curve, but fall ...
Views: 771(1 vote) - 5 Tips to Creating An Effective PR Campaign - by Submitted on Sep 18, 2011 from Anthony MoraWhether you hire a public relations firm, a PR consultant, or try a do-it-yourself media relations approach, the following is a quick outline on how to create your own public relations campaign. If you’re working on a shoestring budget, or are launching your campaign on your own, remember what ...
Views: 1304 - Is All Publicity Good Publicity – Well, Maybe If You’re Lady Gaga - by Submitted on Aug 30, 2011 from Anthony MoraThere is perhaps no bigger myth than the one that states all publicity is good publicity. PT Barnum is said to have made that statement along those lines. But who knows. If it wasn’t PT, whoever said it certainly made an impression, since it has now become a part of our lexicon. If he did ...
Views: 1172 - How to Maximize Local PR - by Submitted on Aug 30, 2011 from Anthony MoraWhereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you live in a major media city such as Los Angeles or New York, local media placement can be challenging because in a sense many of the outlets in those ...
Views: 905 - The True Value of Medical PR - by Submitted on Aug 22, 2011 from Anthony MoraAs a physician, launching a PR and media relations campaign, you can have a number of objectives. Your aim may be to bring in more patients, to establish your practice, to establish yourself as one of the primary experts in your field, or to separate yourself from the competition. All those ...
Views: 764 - When Should You Launch A PR Campaign? - by Submitted on Aug 22, 2011 from Anthony MoraIf you’re reading this in real time, it’s early August, the talk shows are gearing up and getting ready to start production and the monthly magazines are turning their attention to their holiday issues. There is no greater time to launch a public relations campaign than now. But what if you’re ...
Views: 1057 - Taking Your Business' Marketing In Your Own Hands – and Winning - by Submitted on Aug 22, 2011 from Anthony MoraThere hasn’t seemed to have been much positive economic news for quite a while. Wall Street seems to do fine no matter how much of the rest of the country is suffering, but it’s the rest of the country that matters when it comes to growing the economy. Wall Street is more akin to Vegas than ...
Views: 706 - Developing a New PR Approach - by Submitted on Jul 29, 2011 from Anthony MoraMarketing has shifted dramatically in the past decade. With the advent of blogs and social media, companies now have different marketing and PR needs. With that in mind, it’s important to rethink your approach to media relations. As opposed to focusing solely on traditional PR campaigns or ...
Views: 988 - The Multidimensional PR Approach - by Submitted on Jul 22, 2011 from Anthony MoraWhereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media ...
Views: 731 - Why You Don't Know That- You Need PR - by Submitted on Jul 22, 2011 from Anthony MoraMany people still feel that Public Relations is for celebrities, politicians and professional athletes; those people are missing a huge marketing opportunity to build their business. Do you need to sign more clients, sell more products, increase your cash flow, establish your brand, interest ...
Views: 720 - When & How To Call The Media - by Submitted on Jul 10, 2011 from Anthony MoraYou’ve decided to give your PR campaign a real shot. If you’re not in a position to hire a public relations firm or media consultant and are giving it a stab on your own, learn the ropes before moving forward. It’s important to develop your story, write your press release, build your media ...
Views: 805 - The PR How-to Bible - by Submitted on Jun 28, 2011 from Anthony MoraSynopsis: It’s said that you can’t find the right answers until you ask the right questions. So with that in mind if you are thinking of hiring a public relations firm or of launching a media relations campaign for yourself, the following is a list of how to points to ask yourself before ...
Views: 764 - Why You Absolutely Do Need PR To Succeed - by Submitted on Jun 28, 2011 from Anthony MoraPublic relations is the most effective and least expensive way to build your brand, grow your business and establish you as a go-to expert in your field. Whether or not you should launch a media relations campaign should not be the question, because the answer to that is a no-brainer; yes you ...
Views: 786 - The Small Business Marketing Success Secret - by Submitted on Jun 18, 2011 from Anthony MoraThe biggest problem that most small business owners have with PR is that they don’t fully understand the process or how it can help build their business or establish their brand. Most think that public relations is only for large corporations or those in the entertainment world and that it has ...
Views: 831 - PR 2.0: Succeeding in the New Media World - by Submitted on Jun 18, 2011 from Anthony MoraWhen it comes to distribution and media outlets, PR has changed dramatically. Mailing used to be the standard way of sending out information (actually it’s not a bad approach nowadays, since everyone is getting so adept at hitting their keyboard delete button). But on the whole, mailing in ...
Views: 870(1 vote) - Media & Medicine: Developing a Medical Practice Utilizing PR - by Submitted on Jun 13, 2011 from Anthony MoraIf you’re a physician looking to market your practice or reach out to new patients, keep in mind that physicians, more than those in other professions, can benefit from an effective media campaign. Press coverage reaches their target market, drives patients their way and gives them validation ...
Views: 882 - Appearing on a Talk Show Post-Oprah - by Submitted on Jun 13, 2011 from Anthony MoraTimes are changing; Oprah is gone as are many of the daytime soap operas. TV’s 9 a.m. to 3 p.m. daytime slots are shifting dramatically. It is a primarily female audience that watches at that time. The numbers show that most are seeking personality based or issue oriented programs. Talk ...
Views: 1170(1 vote) - How to (Phone) Pitch The Media - by Submitted on Jun 10, 2011 from Anthony MoraYou may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media. You are entering a very specific phone world. You may be a great person one-on-one, with a winning smile and a firm handshake, but that won't get you far ...
Views: 872(2 votes) - Why Your Brand is Your Fortune - by Submitted on Jun 10, 2011 from Anthony MoraYou may think Nike sells shoes and Apple sells Macs and iPhones, but you’re wrong. They sell their brand. Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success. Why is developing a successful brand so important? Take a Nike shoe ...
Views: 959(1 vote) - The 15 Most Important PR Questions - by Submitted on May 13, 2011 from Anthony MoraTime to launch your PR campaign? Make sure you’ve asked yourself the right questions to prepare yourself for success. Create a media relations checklist. Better yet, read this article and review the 15 most important public relations questions you can ask. Each business is different, so you ...
Views: 806 - Preparing for a Media Interview - by Submitted on May 13, 2011 from Anthony MoraDon’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. If you’re going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media ...
Views: 958 - Nailing A TV Interview - by Submitted on May 13, 2011 from Anthony MoraWhen launching a public relations campaign, it can be easy to get so focused on trying to land a TV interview that you forget to give any attention to how you’re going to handle the interview. Print is usually the easiest in terms of how you look and carry yourself. Those interviews are ...
Views: 1040 - Making Money on YouTube - by Submitted on Apr 15, 2011 from Anthony MoraTen independent YouTube stars made over $100,000 in 2010. That is the finding of a study done by TubeMogul. By independent they mean YouTubers who were not part of a traditional media company or corporate campaign. A prime example is Natalie Tran, who is reportedly the most subscribed to ...
Views: 1386(1 vote) - Illuminative Marketing: Creating Business By Offering Benefits And Solutions - by Submitted on Apr 15, 2011 from Anthony MoraHow do you respond to cold calls, ads, direct marketing pieces, email spam? Exactly. Now why would you expect your prospects to react differently? Generally people either run from or lash out at aggressive hard sell marketing. Although they can work, traditional promotion efforts have a ...
Views: 1351(2 votes) - How to Communicate with Traditional Media Effectively - by Submitted on Apr 15, 2011 from Anthony MoraThe first order of business when beginning a PR campaign is to figure out your stories. Study the media and what kinds of stories they cover especially when it is a specific topic in which they interview an expert in that field to bring more credibility to the story. For example, if the media ...
Views: 951(2 votes) - John Jacobson & the Double Dream Hands YouTube / Social Media Phenomena - by Submitted on Apr 01, 2011 from Anthony MoraIt’s pretty amazing what a video on YouTube can do. For example, when a video of John Jacobson’s educational choreography “Planet Rock” was posted on YouTube, and renamed “Double Dream Hands” (DDH), no one could have foreseen the phenomena that would ensue. In a short three-month period, the ...
Views: 1560(1 vote) - The YouTube Star Making Machine - by Submitted on Apr 01, 2011 from Anthony MoraAccording to a YouTube press release: More than 13 million hours of video were uploaded during 2010. 35 hours of video are uploaded every minute. More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years. YouTube reached over 700 billion playbacks ...
Views: 1543(1 vote) - How to Use the (New & Old) Media to Build Your Business and Land More Clients - by Submitted on Mar 26, 2011 from Anthony MoraIn the last decade the media world has changed in ways few of us could have imagined. Warhol would be proud. Not long ago traditional media and marketing was the only avenue to get your message out there. When it came to the media, a handful of editors and producers decided what was covered. ...
Views: 845 - The PR Success Connection - by Submitted on Mar 26, 2011 from Anthony MoraLaunching a public relations campaign can be confronting. Many people are uncomfortable and resist the mere thought of launching a PR campaign. As one client explained to me, he didn’t want to do interviews, he didn’t want to be a star; he simply wanted his business to be successful. I ...
Views: 887 - Success Secret: Sell Your Value, Not Your Service or Product - by Submitted on Mar 18, 2011 from Anthony MoraThe clients are out there, you just need to reach them. And the best way to get them to take notice is to sell your value not your product or service. But, before you can present your value, you have to understand exactly what it is. Your product or service is what is most apparent, that’s ...
Views: 986 - Broadening Your PR and Media Bull's-eye - by Submitted on Mar 18, 2011 from Anthony MoraThe best way to launch a successful media campaign is to give the press options. You have a story that you want to tell through the media. Chances are you have one or two main angles or story ideas that you want covered. Those are where your focus lies, they are your primary objectives. But ...
Views: 975 - Controlling Your Media Image: Why Many Celebrities Fail - by Submitted on Mar 12, 2011 from Anthony MoraGenerally those who have the most trouble trying to utilize the media are those that have no real idea how it works. Simply because someone is a celebrity, or head of state, and has been continually highlighted in the media, doesn’t mean he or she truly understands the inner workings of the ...
Views: 2027 - PR Brainstorming Tips - by Submitted on Mar 11, 2011 from Anthony MoraTip 1: Make a list of objectives that you want to achieve before starting the process. You don’t want to limit your idea and thought process, but you do want to define objectives to accomplish. When it comes to PR brainstorming, your goal is to come up with a list of the most important story ...
Views: 1104 - The Charlie Sheen Media Saga: Is Violence Against Women Really Okay? - by Submitted on Mar 05, 2011 from Anthony MoraPerhaps the strangest aspect of the whole Charlie Sheen media storm, at least from my perspective, is that the furor has been about his drug use and his tirades against his producer. Don’t get me wrong, those aren’t good things, but physically and verbally abusing women seem like activities ...
Views: 1643(1 vote) - Using PR to Build a Beauty Business - by Submitted on Mar 01, 2011 from Anthony MoraEven in a down economy beauty sells. The cosmetic industry was born in the Great Depression. This is one industry where it pays to promote when things are good, but pays even more to market aggressively when times are tough. As in the fields of entertainment and fashion, a strong public ...
Views: 1077(3 votes) - Why Physicians Need PR - by Submitted on Mar 01, 2011 from Anthony MoraPhysicians, more than most professionals, need to be aware of how they are perceived by the public. A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. No one wants to put their health in the hands of ...
Views: 1045(1 vote) - Long Term PR Strategies to Make More Money - by Submitted on Mar 01, 2011 from Anthony MoraAn effective public relations campaign takes planning, time, and work. You need to mine your stories and use the media you garner to land more media. A truly effective PR campaign cannot be launched or realistically measured in two, four, or even six months. Once you do decide to move forward, ...
Views: 1008(1 vote) - 4 Secrets to Developing the Perfect PR Pitch - by Submitted on Mar 01, 2011 from Anthony MoraYou might have a great story, but if you don’t know how to present it, you’re not going to grab the media’s attention. Remember what seems like a great story for you might not seem that way to the media. Building a great pitch for a TV segment or magazine article takes some time, thought and ...
Views: 1586(3 votes) - Defining Your PR Goals - by Submitted on Feb 16, 2011 from Anthony MoraDefining Your PR Goals By Anthony Mora Synopsis: Launching a PR campaign can be an exciting process. In fact if it’s not an exciting process you’re approaching it the wrong way. But don’t get lost in the process. People can get so wrapped up in the launch and the campaign that they ...
Views: 1370 - The #1 Year-End Business Secret For You and Your Clients - by Submitted on Dec 06, 2010 from Anthony MoraThe end of the year is a good time to assess where you and your business are headed. It’s a time to take stock and to prepare for the upcoming year. The past two years have been challenging. We went through the greatest economic downturn since the Great Depression. We’re pulling out of it, ...
Views: 868(2 votes)