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On The Internet! Take the Self Improvement Tour
Articles from Donna Gunter | Selfgrowth.com
- How To Write A Short Report That Makes You Money - by Submitted on Sep 21, 2012 from Donna GunterLearning how to write a short report can be one of the best and fastest ways to turbocharge your online business. It can also be a great way of creating a powerful online asset for you as well -- that being a large and responsive email marketing list. How does this occur? One short report ...
Views: 1370 - Boost Sales: 7 Most Effective Strategies to Increase Conversion Rates - by Submitted on Aug 10, 2012 from Donna GunterIf you want to boost sales on your web site, the first issue you need to explore is how to increase conversion rates. Conversion rate is the portion of unique visitors to your web site that take the action you want them to take. This action might be a product purchase or a mailing list sign-up. ...
Views: 1169 - 10 More Proven Methods to Promote Your Free Client Attraction Device - by Submitted on Jul 21, 2012 from Donna GunterYour client attraction device is one of the most important assets of your business. It provides the ethical bribe that entices visitors to your site to opt into your email list so that you can begin marketing to them. I first wrote about this topic a few years ago. However, I have recently ...
Views: 1315 - Content Syndication: 7 Easy Steps to Convert Your Content Into Video - by Submitted on Jun 09, 2012 from Donna GunterTurning your article into video for content syndication isn't as difficult as you might think. Video is a powerful medium, and more and more people are relying on video to get their information. The online video giant, YouTube, has 162.5 million visitors each month, according to Quantcast. ...
Views: 1376 - Blog Comments: 5 Steps to Creating a Group to Comment on Your Blog - by Submitted on May 20, 2012 from Donna GunterYou've had your blog up and running for awhile, but the blog comments just aren't flowing in. You feel invisible, and worse yet, all the hard work you put into writing your post goes unnoticed. It doesn't have to be that way. How does it make you feel when someone retweets or likes one of your ...
Views: 1338 - 5 Proven Strategies to Keep You From Being Held Hostage by Your Virtual Team - by Submitted on May 10, 2012 from Donna GunterI began working with a new client last week in my Automated Authority Marketing Program, and of course, I needed access to his various online services being managed by his virtual team. It's been over a week, and I'm still gathering all the info that I need to be able to access his accounts, ...
Views: 1468 - Online Reputation Management: How to Protect Your Online Reputation in 7 Easy Steps - by Submitted on May 03, 2012 from Donna GunterOnline reputation management is one of the biggest challenges facing businesses today. Have you ever been upset with the way you were treated at a business and immediately vented about it on a social website? Or have you sent an email or posted to a forum about a company regarding your ...
Views: 1098 - Image SEO: 7 Strategies to Optimize Your Images for the Search Engines - by Submitted on Apr 26, 2012 from Donna GunterThere are all kinds of ways to optimize your web site for the search engines, but one of the most overlooked methods is image SEO. It's said that a picture is worth a thousand words, but who knew that image seo, or optimizing your images for search engines, might shoot your site to the top of ...
Views: 1191 - Your 7-Step Year-End Social Media Audit - by Submitted on Apr 18, 2012 from Donna GunterSocial media has been all the rage this year, so it's probably time for you to do a social media audit. This audit will help you determine if you're using the correct social media platforms to reach out to the right people in the right way. Here's my 7-step method for doing a year-end social ...
Views: 1231 - Your 10-Step Year-End Blog Review - by Submitted on Apr 13, 2012 from Donna GunterHow has your blog been working for you this year? Is it bringing you new clients, more recognition for your expertise, or increasing your bottom line? If not, now may be a great time to review your blog and see how you can tune it up. Blogging should be an integral part of your marketing ...
Views: 1290 - Your 10-Step Year-End Web Site Review - by Submitted on Apr 04, 2012 from Donna GunterThe close of another year is upon us, and with that comes your year-end web site review. Wait, you are doing an annual review, right? Failing to take a few minutes to review your web site at the end of the year can result in your visitors seeing something like "Copyright 2008" on your site. ...
Views: 1011 - How I Won a Scholarship Using Fiverr, Wordpress and Social Networking - by Submitted on Mar 30, 2012 from Donna GunterFiverr.com is one of the coolest sites that I've discovered in the last year. You can find people offering a LARGE variety of services and tasks, each available for a payment of $5. Of course, you do get what you pay for here, so some of the results aren't worth the $5 you paid, while others ...
Views: 2185 - 7 Steps to Creating a Google Plus Page for Your Business - by Submitted on Mar 22, 2012 from Donna GunterJust like Facebook and Linkedin, businesses can now create their own Google Plus pages. I can hear you now, saying, "Oh, no! Not another social networking site! Why bother with this?" The short answer is that Google Plus pages won't be a relevant for every business. But since Google accounts ...
Views: 1522 - More Sales: 3 Secrets for Generating More Income in a Down Economy - by Submitted on Mar 16, 2012 from Donna GunterSo many business owners are struggling to make more sales in the midst of this recession. Some are succeeding better than others, and even the big discount stores (like Wal-Mart) are reversing managerial decisions to boost their bottom line. I'm not a big fan of Wally World (aka Wal-Mart) ...
Views: 1047 - 7 Essential Sales Pages Needed on Every Web Site - by Submitted on Feb 24, 2012 from Donna GunterWeb site creation has been at the forefront of much of what I've done as an online business owner. While I haven't designed the look and feel of all of my sites, I've created the content for all of them. Determining what to include on a web site can be overwhelming to the most seasoned business ...
Views: 1059 - Article Marketing SEO: 7 SEO Tweaks to Make the Search Engines LOVE Your Articles! - by Submitted on Feb 23, 2012 from Donna GunterI had a conversation with a potential client this week about her article marketing SEO efforts. She had hired someone to submit her articles to article directories and social networking sites, but she wasn't getting the results she expected. I took a quick look at her articles on one of the ...
Views: 1643(5 votes) - Your 15-Step Wordpress Installation Checklist - by Submitted on Jan 12, 2012 from Donna GunterAs I work more and more with Wordpress, I began to see the need for an installation checklist, or all of those tasks that need to be completed for a new Wordpress installation. Part of my rationale in creating this checklist is to make it easy for my assistant to set up a new Wordpress ...
Views: 1260 - 5 Ways to Use QR Codes to Increase Your Online Visibility - by Submitted on Dec 21, 2011 from Donna GunterYou may have seen some funky looking symbols recently in newspapers, flyers, magazines, or on products. Most of us here in the U.S. have no idea what they are or what to do with them, but I see that the tide is slowly turning. They're called QR codes, or Quick Response codes. They are a 2-D bar ...
Views: 1268 - How Frequently Should You Email Your List, Blog, Tweet, or Update Your Facebook Page? - by Submitted on Dec 02, 2011 from Donna GunterWhat are the best days to send my email newsletter? How many times a week should I blog? How many Twitter updates are too many Twitter updates? Should I repost a status update? These are questions I hear all the time from clients. Until recently, I didn't have any documentation about what ...
Views: 1176 - Mobile Marketing: 5 Ways to Use Text Messaging to Get More Clients Online - by Submitted on Nov 27, 2011 from Donna GunterToday, there are three items that people bring with them when they leave home: their keys, their wallet (purse) and their cell phones. However, because businesses (like Starbucks) are permitting patrons to pay using their cell phone and car companies are creating applications that let car ...
Views: 1286 - Top 5 Favorite Wordpress Themes for Service Business Owners - by Submitted on Sep 30, 2011 from Donna GunterThe blogging platform, Wordpress, has proven itself to be a robust host for an online content management system (CMS), especially with the development of new Wordpress themes and plugins. I was skeptical at first, as I was a devout user of Typepad and kept hearing of so many tech troubles that ...
Views: 2282 - Article Marketing: 7 Steps to a Great Author Resource Box That Drives Targeted Traffic to Your Site - by Submitted on Sep 30, 2011 from Donna GunterSyndicating your articles online, also referred to as article marketing, is the #1 way to drive traffic back to your web site, if done correctly using an author resource box. Why? Because content is king in this new age of Internet marketing. While I've always advocated great content as a ...
Views: 1410 - Business Focus: The Secret to Doubling (or Even Tripling) Your Business in One Year - by Submitted on Sep 30, 2011 from Donna GunterI watched a really great movie this week, The Help, starring an amazing actress, Viola Davis. I've been watching Viola for years, most recently in The United States of Tara, a Showtime series. Now, with this new role, it seems that Viola is everywhere. Or, maybe I'm just noticing her more ...
Views: 1118 - Article Marketing: How Writing Just One Article a Week Can Drive Massive Traffic to Your Web Site - by Submitted on Sep 11, 2011 from Donna GunterArticle marketing is still a great way to to drive lots of traffic to your web site, as well as a phenomenal way to demonstrate your expertise to potential clients. In recent years, however, article marketing has taken a beating with the Google Farmer/Panda update, where many article "farms" ...
Views: 1349(1 vote) - 7 Steps to Guest Blogging Your Way to More Traffic and Greater Online Visibility - by Submitted on Aug 27, 2011 from Donna GunterOne traffic generation strategy that I'm started to explore is that of guest blogging. Guest blogging is the process of looking for other blogs read by your target market where you can submit your content for publication. This strategy is a natural fit for anyone who is using content marketing ...
Views: 1166 - Social Media Marketing: 5 Best Strategies to Enhance Your Twitter Profile and Get New Followers - by Submitted on Aug 25, 2011 from Donna GunterTwitter took the world by storm last year. I predict this year many business owners will drop out of the Twitter stream because they're not seeing a valuable ROI for their business in return for the time invested in marketing on Twitter. This comes, partly, from the fact that Twitter can be ...
Views: 1215 - The Best New Year Business Resolution is NO Resolution - by Submitted on Jan 13, 2011 from Donna GunterI'm the world's worst at New Year's resolutions. My effort at making resolutions is best summed up by Mark Twain, "New Year's Day: Now is the accepted time to make your regular annual good resolutions. Next week you can begin paving hell with them as usual." As a business owner, however, I see ...
Views: 1096(1 vote) - 13 Essential Wordpress Plug-ins for Every Wordpress Installation - by Submitted on Jan 12, 2011 from Donna GunterI'm just now jumping on the Wordpress bandwagon and am starting to convert many of my sites to Wordpress. Now that I've decided to use this platform, I needed to determine which plug-ins were most essential to my site's success. If you don't carefully select your plug-ins, you can accidentally ...
Views: 1703(3 votes) - Top 5 Reasons Why Mobile Marketing Will Increase Your Profits in 2011 - by Submitted on Dec 23, 2010 from Donna GunterNow that I've finally gotten a Smartphone, I feel as though I've joined the 21st century, techologically speaking, at least, and can begin to engage in the mobile marketing sent to me by businesses I patronize. I've seen people all around me become VERY attached to their smartphones like a new ...
Views: 1123 - Top 7 Reasons Why Your Email List Isn't Growing - by Submitted on Dec 03, 2010 from Donna Gunter"Why isn't my email marketing list growing?" is a very common question I hear from clients. When you start your list, sign ups are great and your list grows rapidly. However, in a few months you hit a wall and experience a big slump in growth. Not to fear -- this is quite normal! Typically, ...
Views: 1323(1 vote) - 4 Proven Strategies to Leverage Your Expertise Into Multiple Streams of Income - by Submitted on Dec 03, 2010 from Donna GunterPutting all of your eggs into one basket in your business is never a good idea. Diversity is key, which means that your revenue should come from a number of clients (not just two or three) and preferably should come from multiple sources other than your primary service. These multiple sources ...
Views: 1364 - 7 Biggest Mistakes Info Marketers Make When Creating a Product - by Submitted on Nov 16, 2010 from Donna GunterCreating an information product is the first thing most people want to do when they start an online business or transfer their offline business online. Why not? Information products have very low overhead, since they're developed electronically, and other than time for product creation and ...
Views: 1339 - 3 Expert Strategies to Prevent A Great Referral From Going Bad - by Submitted on Oct 26, 2010 from Donna GunterIn the course of my business, I routinely make referrals to other products and business service providers that I know or use regularly. In 99% of the cases, I've actually used the product or service myself or have a good relationship with the person who is providing it. In rare cases, I will ...
Views: 796 - How to Install the Facebook Like Button On Every Page of Your Site - by Submitted on Aug 31, 2010 from Donna GunterFacebook is the most rapidly growing social networking platform, with over 400 million active users (and climbing quickly). With so many users and with people's preoccupation with Facebook, it makes sense to use the "Like" button to help virally spread the word about what you do to others who ...
Views: 2751 - Automate Your Marketing: 5 Most Effective Automated Marketing Tasks for More Clients and Greater Sales - by Submitted on Aug 19, 2010 from Donna GunterHaving to market your business, whether online or offline, is the bane of existence for most business owners. Too many times you get pulled in multiple directions, trying this and trying that, with no real plan or schedule in mind. Mired down by the details, marketing is often pushed to the ...
Views: 1389 - 10 Proven Methods to Promote Your Free Client Attraction Device - by Submitted on Aug 12, 2010 from Donna GunterYour client attraction device, also known as an ethical bribe or free taste, is the information that you give away on your site in exchange for a visitor's name and email address. I call it a client attraction device because it helps to build your list. Unfortunately, just like a product that ...
Views: 1289 - Do You Use Your Introversion as An Excuse for Not Marketing Yourself? - by Submitted on Aug 03, 2010 from Donna GunterI've often been complimented on my ability to be fearless. No, I've never skydived from a plane or bungee-jumped from a bridge, but I have taken chances and risks in my life that friends told me that they'd never take. Most surprising was that I'd do these things given my natural introverted ...
Views: 1531 - 6 Proven Strategies Helping Introverts Easily and Effortlessly Market Themselves - by Submitted on Jul 31, 2010 from Donna Gunter"I hate to market myself" is a very common complaint I hear from many of my clients. Some are introverts, who are naturally averse to self-promotion, while others just don't realize that they also wear the hat of Marketing Director when they start their own business and unhappily discover that ...
Views: 1330 - Teleseminar Marketing: 10 Secrets to Being the Guest Expert EVERYONE Wants to Interview - by Submitted on Jul 26, 2010 from Donna GunterI interview guest experts every month as one of the benefits offered on my membership site. Most of the time, the preparation for the interview is fairly easy, as the guest expert sends all the requested information in a timely fashion. However, sometimes getting the info from the expert (or ...
Views: 1258(1 vote) - ECourse Marketing: 10 Steps to Triple Your Prospect Conversions with an Email Mini-Course - by Submitted on Jul 07, 2010 from Donna GunterFor years, I've been giving away a PDF ebook as my client attraction device to entice prospects to sign up for my list. This strategy has served me well as a way to grow my list. However, what I've discovered during that time is that many people download my ebook and then never open it. So, as ...
Views: 1716 - Signature System: 5 Proven Steps to Creating a Signature Program That Attracts Clients Like Crazy! - by Submitted on May 28, 2010 from Donna GunterIf you teach what you know in some way (as a speaker, author, coach, trainer, or consultant), you'll soon discover that no one buys training, consulting or coaching. They buy a solution to their problems. So, rather than trying to sell your service (a group coaching package, for example), sell a ...
Views: 4884(3 votes) - How Introverts Can Get More Clients Online with Screencast Videos - by Submitted on May 28, 2010 from Donna GunterEven though videos are one of the hottest Internet marketing strategies today, I have been very slow to jump on the video marketing bandwagon. Why? Because making a talking head video of myself is about as enticing as dipping my body in honey and watching the flies swarm over me. I've never ...
Views: 1315(2 votes) - Drive Traffic to Your Site with a 6-Step Blog Comments Blueprint - by Submitted on May 28, 2010 from Donna GunterOne of the most effective ways to drive traffic to your web site is by commenting on other people's blogs. However, a vast majority of people don't do this the right way. Their primary traffic strategy is to leave meaningless comments on the posts of blogs in their niche just to get a few ...
Views: 1030(1 vote) - Internet Marketing for Introverts: Use Your Gifts to Attract All the Clients You Need - by Submitted on May 28, 2010 from Donna GunterWhen I began to market my business online, I just started to do things that were pretty natural to me. I'm a great teacher, so I held teleclasses, and I'm also a great writer and researcher, so I began to write about what I knew. Holding teleclasses was definitely a strategic marketing move, ...
Views: 1360(1 vote) - 3 Ways to Improve Customer Service with Help Desk Software - by Submitted on Apr 26, 2010 from Donna GunterWhen you start your online business, you have very few customer service issues. Those that do emerge can usually be handled fairly easily via email or a phone call, and you'll probably resolve most of these yourself. However, as your business grows and you begin to develop products and ...
Views: 1235 - 13 Examples of Continuity Income in a Service-Based Business - by Submitted on Mar 03, 2010 from Donna GunterTired of the day-to-day struggle of chasing one client to the next? Want a better way to run your business that enables you to better predict your monthly income? One of the best ways to stabilize your income when you're a self-employed service professional is to create a monthly recurring ...
Views: 1079(3 votes) - Top 8 Out-of-the-Box Ideas to Get Your Articles Published Online - by Submitted on Mar 01, 2010 from Donna GunterEven though I use an amazing article distribution service, not all publications or blogs serving my industry or my target market are on the distribution list for this service or for the well-known, high traffic article directories. So, to ramp up the syndication of my articles yet another ...
Views: 1322(1 vote) - The Internet Marketing Secret That Stops Small Business Owners in Their Tracks - by Submitted on Feb 16, 2010 from Donna GunterAll of my clients are exceptional at the service they provide for their clients. However, many of them come to me for coaching because they're having a hard time filling their practices and finding clients. Almost without fail, they tell me that this is a marketing problem. It is a marketing ...
Views: 751(1 vote) - Article Marketing: 7 Essential Elements of an Article Resource Box That Gets Clicked - by Submitted on Jan 29, 2010 from Donna GunterDistributing your articles to various article banks and directories online (what I refer to as article marketing) won't work for you unless you have a well-developed resource box. A resource box is the bio information about the author that appears at the end of the article. Why is a great ...
Views: 821 - Marketing Results: 7 Crucial Stats You Need to Track Your Marketing Success - by Submitted on Jan 21, 2010 from Donna GunterYou may feel as though you're on a hamster wheel when it comes to measuring your marketing. You run, run, and run some more, but don't seem to be getting anywhere. That feeling is perfectly natural if you're not measuring your ROI (Return on Investment) with your marketing. For years, I've ...
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