The process of sales and marketing is not new to us. It has always been there and traditional methods have been handled to tackle sales processes, especially inbound sales. The inbound sales representatives were never clear on their roles and in turn business was lost.
It is of utmost ... Views: 1381
The process of lead generation, making calls and waiting for client responses is tedious and stressful. In addition, research takes a lot of time and energy plus a lot of money. The following lead generation services can help reduce this stress and sell complex B2B products and services.
Here ... Views: 1405
Marketing automation solutions can revolutionize a company's marketing processes. These processes deliver scalability, curb excess cost, improve marketing execution, and provide the foundation for continuous incremental process improvement. In spite of the advantages many marketing managers ... Views: 1479
The moment you tell somebody the name of your company, the next thing is they are going to Google this name to find out about your company, what it does, the employee strength, place of business, product reviews etc. If there is a bad review written, you can bet the person is not going to want ... Views: 1284
As social media increasingly becomes entrenched in the daily fabric of our lives, more and more organizations find that using social media outlets to reach a wider audience in the hopes of keeping current customers engaged, and finding new customers, is critical to their business. Social Media ... Views: 1103
Potential customers love hearing from you when they are in need, not when they are not. You need to catch them when the time is right. Your content must leave a deep impression on your customer’s mind so that he will be glad to hear from you and listen about your product. You can use an ... Views: 1232
Lead management is a forerunner to sales management and customer relationship management. This forerunner assists in increasing the company's ROI by acquiring new customers, nurturing existing customers and creating a brand name. In other words this is customer acquisition management.
The Lead ... Views: 879
A manual process is time-consuming and has a high rate of errors whereas an automated system enables one to get rid of redundant data and focus on quality data, leads as in this case.
With a marketing automation solution marketers can manage all the complex and time-consuming tasks of lead ... Views: 1367
As mentioned above, the process includes calling up the customers over phone or getting in touch over the Internet via email or chat but it also means taking calls from customers who call in. An Inside Sales Professional is imparted product training, fact finding techniques, overcoming ... Views: 1217
Marketing automation solution is often looked upon as the panacea to all the sales and marketing woes. To most of the marketers it is like a ‘set it and forget it’ kind of a solution that can move the leads swiftly through the sales cycle with no extra effort required. But unfortunately what ... Views: 1336
Every organization looks upon reputation as an essential business asset that needs to be built and protected and maintained in order to ensure that it enhances your brand value. That is why it has been observed that the companies use traditional disciplines of media and public relations for ... Views: 1097
Lead nurturing is a crucial way of engaging with the prospects that are poised to make purchase from you down the road. Today it has become an indisputable requirement for all the major fast growing businesses. The process has evolved over a period of time and today it has acquired so many ... Views: 789
With the onslaught of internet it has become very easy to get your opinion heard. And the advent of social media has made way for new and innovative methods to put forward your ideas and criticize or praise others’. For a company it takes lot of hard work and patience to build and grow ... Views: 919
There is no denying the fact that lead nurturing s important to every business’ sales funnel. Only a small percentage of the leads you capture are likely to be ‘sales-ready’, if not nurtured properly. So, nurturing prospects for improving business end results is a crucial process. Therefore, ... Views: 1372
Creating an effective process to monitor and manage new sales leads is an essential part of any marketing plan. It is important to set up a fundamental lead management process that will allow you to keep track of where your leads are coming from and help you precisely determine the ... Views: 1134
In today’s competitive technology driven market social networking websites plays a vital role in facilitating communication and collaboration between companies and their customers. But many are using this platform without being fully prepared. This practice in turn puts their company reputation ... Views: 848
Your sales funnel probably is filled with a good number of leads, but none of them actually convert into sales. Lack of proper lead management strategies and co-ordination between sales and marketing teams come in the way of success in most of the cases. Let us evaluate what does not work when ... Views: 1122
In today’s cyber age where you can find detailed information about anything with the help of your chosen search engine, online reputation management is a must for every business. However not many of us are not aware of what ORM actually involves, and how it influences the business standing. ... Views: 1618
Most organizations are well aware of the benefits of using demand generation services and the extent of this marketing strategy’s contribution toward a thriving business. With this being such a critical part of business development it is important that companies pay ample attention to this ... Views: 1091