We are currently looking for an Official SelfGrowth.com Guide to "Marketing Strategy". If you have expertise in Marketing Strategy and your own website and/or product for this topic, please review this form for complete details. The Official Guide Position is part of our Premium Placement Package
Where can leaders find the next breakthrough business models and strategies that will delivery superior corporate performance? I believe that such innovations will come from having closer relationships with, greater mutual understanding of, and more meaningful interactions with all stakeholders ... Views: 1383
Too many businesses are focussed on what they do and not their customers. Even if you are the best manufacturer in the world, without sales you will not be in business. Marketing guru Winston Marsh preaches that “You have to be a better Marketer of what you do than Doer of what you do.”
So ... Views: 1383
The thing is, you'll find that this system in particular, out of all of your business systems, will have tiny off-spring systems. For instance, you have your overall system that may include:
Word of mouth
Networking
Email Campaigns
Direct Mail Campaigns
Internet Marketing
Speaking
Writing ... Views: 1382
Let’s face it: being self-employed, our businesses are fundamentally a reflection of every part of us. It’s not like working for a corporation where you don’t really control the outcome of the business unless you’re at the top. Who you and I “are” as people literally affects our businesses, ... Views: 1382
Most internet marketers share a common need and that is to establish an online presence! This is where the use of information comes into play! By circulating or at least making quality content freely available on websites and blogs, marketers are able to build the online presence they need! The ... Views: 1382
Harvey McKay has said, "Ideas without action are useless." This gap between knowledge and action plagues customer feedback systems. For more than a hundred years, businesses have gathered customer feedback with the goal of using it to increase customer retention and sales. Early customer ... Views: 1382
Most people are a little confused when it comes to SEO and what it is. SEO stands for Search Engine Optimization. Now search engine optimization is what enables the search engines like google, yahoo, bing, etc to find your website based on what you provide or sell and what consumers are looking ... Views: 1382
Today, there is quite a bit of buzz about social media, what it is, and whether or not you should develop a social media presence. And, you have probably heard about a variety of social media sites, such as MySpace, Linked In, Twitter, and Facebook. Because the number of social media sites can ... Views: 1381
In this new four-part series of articles, we’re going to look at the steps you can take in your own business today to build a sales force that can help you steadily grow your presence in the marketplace in the years ahead.
To keep things simple and easy to read, the seven points we are ... Views: 1381
Ya, the library. You know, the poster-festooned encyclopedia vault from school days past? You probably spent a lot of time there, researching for science projects and book reports. Remember reaching up on tiptoes to hand your library card to the librarian at the check-out desk?
This should ... Views: 1380
“It seems from all I’m seeing; your major focus is on writing and marketing books. What’s gotten you so excited about this right now?” Brian Basilico, host It’s Not About You, It’s About Bacon Podcast show, asked me during a recent interview.
“Now more than ever, we’re at a really critical ... Views: 1380
When fledgling marketers think about sales they generally see only one kind of sale — the first
sale. And then they do what they can to get the next “first-sale.” So they are in a continuous, labor
intensive push – to say nothing of the emotional strain. But there is a simple and profitable ... Views: 1380
A Robots TXT file works together with an XML sitemap to communicate with search engines' robots, otherwise known as search engine spiders or bots. These are automatic scripts that travel the World Wide Web with the purpose of indexing content. While an XML sitemap tells the robots what web pages ... Views: 1379
Webmasters want that their goose would always lay golden eggs. They do not generally succeed as they have not learned to create designing of brilliantly attractive websites with expected capacity of generating frequenting traffic. They are victim of ignorance and inexperience, but the more ... Views: 1379
A real estate lead generaiton company is launching a new program to connect more motivated home sellers with real estate professionals than any other company on earth and bring honesty back to the real estate lead generation industry.
As use of the internet has increased, so to has its value ... Views: 1377
by: Geoff Ficke
How One of the Fashion World’s Earliest Great
Innovators Lost Everything by Lack of Innovation
It is startling to study an empires crumble, decline and ultimately perishing on the ash heap of history. It happened to ancient states such as Egypt, Rome, Athens and ... Views: 1376
Performance wise, you want to be seeing very good results from your marketing campaign. After all, good performance means profit for your business. Given good B2B leads, you can expect to close a lot of deals with your prospect companies. But of course, in order for you to succeed in doing that, ... Views: 1376
Most businesses hone in on a familiar group of social media platforms for promoting themselves online but many forget about one of the biggest players: Reddit
Reddit is an extremely popular website with thousands of what are called “subreddits”. It was built by offering users a place to ... Views: 1375
How do you respond to cold calls, ads, direct marketing pieces, email spam? Exactly. Now why would you expect your prospects to react differently? Generally people either run from or lash out at aggressive hard sell marketing.
Although they can work, traditional promotion efforts have a ... Views: 1375
Tips For Successful Promotion of your Businesses
Is there a way of determining a break–even point for promotion of a business?
I’ve come across at least one. It’s a complex function, using “quadratics”. For those not mathematically inclined, that’s a function that looks like “r = -as2 + bs + ... Views: 1374
When I ask most people that question the typical responses are a wrinkle of their nose and words like, pushy, intrusive, won’t take no for an answer, an interruption, and even rude. It is a reaction born from experience and stereotypes. Just think of the last time you interacted with someone ... Views: 1374
Understanding that no two sales pipelines are exactly the same, there’s a general flow that most follow.
Typically, pipeline models start with some forms of discovery, prequalification, and qualification, before they move on to stages like solution design, customer evaluation, and proposal ... Views: 1374
When you opened the doors to your business were you hoping the field of dreams concept was true, build it and they will come? Just hanging out a shingle, however, does not mean you will quickly have a full schedule with new clients. Unless you already have a strong following, you will need to ... Views: 1373
Something amazing happens when you bring all the pieces of who you are into your business.... you are able to unlock the passion in your business.
When you unlock the passion in your business, it becomes really fun again (or maybe even for the first time). You begin to attract more paying ... Views: 1373
I’m going to tell you a secret about eCommerce.
No existing e-Comm platform can virtualize the invaluable floor-walker. You've no doubt encountered this retail pro. She's the sharp-eyed sales linchpin who sizes up a customer and what they are after.
Recently after prolonged haggling, I ... Views: 1373
Traditional business practice was based on the principle of developing a great product or service and then finding customers to buy it. Then came the marketing and promotion so as many people knew about your product or service through advertising, promotion, stores, etc.
The same kind of ... Views: 1373
By The Pioneer of Subliminal Messages Online.
A lot of businesses don't survive within the next five years, and one huge reason is they haven't promoted their products and services well enough.
You don't want this to happen to your own business, do you? So you better take the necessary ... Views: 1372
When you meet someone for the very first time either you remember something very good about the person or you remember something very bad about them. It doesn’t matter how delightful the person might be or how brilliant they might be, if they do not register a good impression in the first ... Views: 1372
An Introduction to Marketing Your Store Online
No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge.
With so much competition out there – especially if you’re competing against a big retailer – means you need to ... Views: 1371
by: Geoff Ficke
Making a Minor Product Usage Change Can Propel Major Sales Advances
In the middle of the 20th century pre-packaged foods and mixes were not as ubiquitous as they are today. Typically, a middle class home had a housewife present and preparing her families meals from scratch. ... Views: 1371
There are different methods to getting more traffic to your website or blog. So which is the best METHOD? In this post I am going to touch on three methods of increasing traffic.
Why do websites fail? One of the main reasons why many online businesses fail is due to the lack of TRAFFIC! ... Views: 1370
As an Energy Healer who has a background in Graphic Design and an MBA in Marketing, I have learned that there is a lot more to communicating with both current and potential clients than just the words you use. Of course the images and types of fonts and colors you use are important because they ... Views: 1370
The Number 1 problem people have with their online sales strategy is THEY DON’T HAVE ONE!
But for those that think they do have a strategy, quite often they get too distracted by shiny objects and short lived tactics and tend to over-complicate everything.
The surest way to have online ... Views: 1369
The very first action of promoting your songs on the web is going to be creating a site to advertise your audio on-line. Your website will each exhibit away from your talent on the guests and convert them into enthusiasts who obtain your music.
Great on the net promoting campaigns are ... Views: 1369
by: Geoff Ficke
The Simple Wisdom We Learn from Studying Ancient Greek Rhetorical Form Chiasmus
The ancient Greeks perfected and gifted to us the unique rhetorical form known as chiasmus. Simply stated, chiasmus is a figure of speech in which two phrases are inverted to display a ... Views: 1369
You need a new business logo and want to try this crowdsourcing design contest you heard about from Tim Ferris, author of the four hour work week. But how do you start and is it easy?
Yes and Yes - read our full review of 99designs and alternatives for graphic designs here: ... Views: 1368
When conducting a telesales campaign, it is very important to consider what you need to do first. Properly following a set of steps in the marketing process helps in reducing the problems encountered in a telemarketing campaign. If history is any indication, an improperly planned and conducted ... Views: 1368
Introduction
When you hear the word “anatomy”, what do you think about? Do you think of the body and what you actually see? How it’s made up, the structures, what’s there? Sometimes even with visible anatomy, if someone has an illness or sickness, they may have to go in for an X-ray or an ... Views: 1368
This book review is part of a series that covers the topic of Marketing Strategy. Marketing Strategy is a business' approach to marketing its products and services, forming the basis for developing a marketing plan. The following websites relating to Marketing Strategy have been reviewed by the ... Views: 1367
I’ve received quite a few inquiries from Manyon’s Musings subscribers, colleagues and potential clients lately. And all of the inquiries surround marketing momentum and the best ways to find and retain clients.
Ordinarily I’d require an investment in Exploratory Consultation to answer the ... Views: 1367
One of the easiest areas to grow your business is to simply follow up on the business and the contacts that you currently have. How many business cards do you have in your file that you have not connected with, that you have never picked up the phone and spoke with personally? A huge part of ... Views: 1367
Your client attraction device is one of the most important assets of your business. It provides the ethical bribe that entices visitors to your site to opt into your email list so that you can begin marketing to them.
I first wrote about this topic a few years ago. However, I have recently ... Views: 1366
It’s really easy for many people to fall into the ‘victim mentality’ and I hear it a lot these days! Now, please realize that I am talking about things over which you have control – like birthday celebrations, weddings, the way you run your business and so on.
“Most people are about as happy ... Views: 1366
Great slogans can elevate a company from ho hum to world class. Who can forget sayings like "Where's the beef?", "We try harder" or "Just do it". A truly great slogan encapsulates a company's point of difference in an engaging and succinct way. It makes people notice and it makes them ... Views: 1366
All around me I am witnessing the rebirth of a new American Tradition. It is time. This new fruit is ripening and ready to eat as a result of the seeds once planted by our ancestors. We are so quick to travel hither and yonder to find answers to our most pressing human question: why am I here? ... Views: 1365
With the current economic recession, yes, I'll use the "R" word, too many small businesses are finding themselves moving in the wrong direction.
In many cases, what were once growing, thriving businesses are now heading into a downward spiral of cutbacks, layoffs, and, in too many cases, ... Views: 1365
QUOTE: “The biggest difference between an average income and financial freedom is… IMPLEMENTATION.” - Bill Glazer
I recently spent four long days and nights with information marketing millionaires at the Information Marketing Summit and was astonished to hear that many of them, when pressed ... Views: 1365
I'm not sure if your business is based totally on passive signups or if you need to talk with people. All I know is that if you really want to be effective you are going to have to contact people.
Technology has changed things drastically and one thing I know is that it can make your time in ... Views: 1364
Who would have thunk it? A grand piano at an engineering services exhibit booth? What’s the world coming to?
The world is coming to realize that extraordinary is what it takes to stand out from the crowd and succeed in today’s marketplace.
In this case it was the NACE Corrosion 2011 Expo in ... Views: 1363
All companies want a website that improves brand visibility. Most have their own ideas of what a good website should be, or consider making a good offer the only objective and are satisfied with what’s really a bad design. Productive websites require some careful planning to improve the ... Views: 1363