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Articles from Barbara Spagnola | Selfgrowth.com
- The Benefits Of The Postcard Campaign - by Submitted on May 05, 2008 from Barbara SpagnolaMost of us think of postcards as something we send to our friends and relatives while we are away on vacation. But this communication piece is now favored by many businesses as well. Using postcards as a part of your overall marketing plan is the simplest and most cost effective method for ...
Views: 858 - Tracking Your Media Coverage - by Submitted on May 02, 2008 from Barbara SpagnolaYour press release is ready to go. You have decided which audience you want to target and determined that your release is going to newspapers, magazines, internet wire services, and television and radio stations. You decided to pay the Acme Marketing firm to professionally write your press ...
Views: 973(1 vote) - Postal Service Postcard Mailing Guidelines - by Submitted on May 02, 2008 from Barbara SpagnolaThe United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization and the number of postcards mailed. The post office also has strict postcard layout ...
Views: 1209 - Press Release Key Components: Who, What, When, Where And Why - by Submitted on Apr 30, 2008 from Barbara SpagnolaMost journalists have been taught that they must be able to answer the five Ws before they have a credible piece of journalism. The five Ws are Who, What, When, Where and Why. It seems so simple, doesn’t it? Yet newspapers, magazines, television and radio stations receive many Press ...
Views: 1062(1 vote) - When To Use A Press Release - by Submitted on Apr 30, 2008 from Barbara SpagnolaAfter two grueling years, you finally finished and self published your book. How will anyone find out about it? Your volunteer organization needs more volunteers to attend the annual beach clean-up Saturday. How to do you get the word out to everyone in the community when you don¡¦t ...
Views: 868 - Who Is Your Target Audience? - by Submitted on Apr 30, 2008 from Barbara SpagnolaWhile planning your postcard campaign, you created your goals, offer and message for the postcard campaign. A critical component of the planning was to define your target audience. Your target audience is those individuals who would most likely benefit from your offer and take advantage (buy!) ...
Views: 990 - The Press Release Format - by Submitted on Apr 29, 2008 from Barbara SpagnolaYou have decided to write and distribute a Press Release about your upcoming lecture series that promotes your newly published novel. By following the accepted format established by media outlets, you vastly improve your odds for having your announcement published and broadcast This standard ...
Views: 994(1 vote) - Planning Your Postcard Campaign - by Submitted on Apr 29, 2008 from Barbara SpagnolaPlanning is the key to a successful postcard campaign. There are a number of questions you need to ask yourself beforehand. Your answers will help drive your campaign to success. What do you hope to achieve from your postcard campaign? Do you want more sales, brand awareness or do you want to ...
Views: 787 - Local Versus National Coverage - by Submitted on Apr 29, 2008 from Barbara SpagnolaWhen planning for your Press Release, you decide who would be the most interested in hearing your story as well as where your audience is located. If you are releasing information about a local public event, it would seem obvious that you would want to notify the public through local newspapers, ...
Views: 800 - Repeat Mailings for More Business - by Submitted on Apr 24, 2008 from Barbara SpagnolaHave you noticed that sometimes you receive a postcard from a company every month or every quarter for a year? You ask yourself, “Why are they doing this? I don’t need this now.” Here is an example of how repetitive mailings are very effective. Our example is that of a ...
Views: 846 - Just the Facts Ma'am, Just the Facts - by Submitted on Apr 24, 2008 from Barbara SpagnolaThere was the classic TV Show and more recently the movie, “Dragnet”. The main character, Sergeant Joe Friday, was known for the quotation, “Just the facts ma’am, just the facts.” He would let a witness to a crime tell their story with all their emotion and ...
Views: 1028(2 votes) - How to Create Postcard Content - by Submitted on Apr 24, 2008 from Barbara SpagnolaYou probably wonder how the small amount of space on a postcard conveys all the information about your offer, your company and the advantages you have over your competitors. Postcards must be attention grabbing enough in their wording to prompt the potential customer to contact you. As with ...
Views: 700 - Publicity is Priceless! - by Submitted on Apr 23, 2008 from Barbara SpagnolaHow do newspapers, magazines, television and radio stations get their news? How can they possibly know about Silicon Valley’s latest product; the promotion of Bob Smith at the Acme Company; the results of experiments conducted at Rutgers; a new book published by an unknown author or the ...
Views: 735 - The First Steps in Starting an Association - by Submitted on Apr 23, 2008 from Barbara SpagnolaThe most fundamental part of living in any free society is the ability to organize to form groups of people with similar interests. Often these are called Associations although there are a whole host of other names used for them including: organizations, federations, alliances, institutes, ...
Views: 811 - First Impressions Are Lasting Impressions - by Submitted on Apr 23, 2008 from Barbara SpagnolaWhen you meet someone for the very first time either you remember something very good about the person or you remember something very bad about them. It doesn’t matter how delightful the person might be or how brilliant they might be, if they do not register a good impression in the first ...
Views: 1358 - Starting A Nonprofit - by Submitted on Apr 22, 2008 from Barbara SpagnolaA nonprofit is essentially like creating a business. It requires the same need to engage in serious planning much, as a business does, before filing the incorporation papers, and applying for your tax exemption from the Internal Revenue Services. Everyday there are literally thousands of ...
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