Outline a Mobile Gameplan before Jumping the Gun on Apps
Welcome to the 2012 Tour de Change! As we enter a new stage in the race to innovate, the routes have again changed. And unlike the courses of marketing Grand Prix ending just a little over a decade ago, this new race features routes ... Views: 1156
I’m going to tell you a secret about eCommerce.
No existing e-Comm platform can virtualize the invaluable floor-walker. You've no doubt encountered this retail pro. She's the sharp-eyed sales linchpin who sizes up a customer and what they are after.
Recently after prolonged haggling, I ... Views: 1362
You're precious website.
You know it's got to be right to attract, and retain, the users you want. You’ve slaved over it, carefully crafting the content, navigation, design, and flow of the site.
You finally hit “publish,” and what happens?
Nobody visits it. Or, worse - people visit, ... Views: 1307
At this very moment, the biggest, most legendary ad agency in your city... is losing clients. And their biggest client, losing its lion's share.
Brands that once ruled the galaxy...are now light years behind the pace. With teams made up of world-class aces in each discipline, how did this ... Views: 1219
If you love good food, you probably know Anthony Bourdain. Even if you've never met him.
In television and in his literature, Chef Bourdain is one of the most outspoken individuals in culinary history. He's very open with his disdain for competing chef personalities, as well as his love for ... Views: 1454
The evolution of media hasn't changed anything. The last decade has given way to a new landscape of communication. With it, great digital minds have showed us the path to success. Increasingly narrow is that path.
Relationships, permission marketing, simplicity, two way conversation, ... Views: 1484
Most of them...don't. Particularly the ones who make this claim right out of the gate.
In reality, the vast majority of business owners and executives want to do the same things in their box, with better results.
An even worse scenario, they want to pull their already clutter-bound, ... Views: 1273