Is your cup 1/2 full or 1/2 empty. That is the conundrum every individual is wondering in this economy.
It’s not easy to keep yourself positive with so much negativity and change taking place in the USA and the world. But looking at the 1/2 empty glass just breeds more negativity. Look for ... Views: 1129
Vision – What am I creating? This would be from my standpoint (features, services/products, $, ideal client, etc.)
Mission – How am I helping/servicing my clients? What are the end results from the clients standpoint?
Purpose – What is it inside of me that makes me do or brings out the ... Views: 3801
This question was asked on Focus.com and I submitted this “recipe” which received a “The best” nod.
Enjoy.
Page 1 – Ideal client profile (demogaphics, psychographics, technograpics and geographics)
Page 2 – SWOT (strengths, weaknesses, opportunities, threats)
Page 3 – One Page ... Views: 1683
Congratulations! You’ve invested time into creating an Ideal Client Profile. You are already ahead of the pack because you “get” the importance of target marketing and you want to work with “perfect” clients. You want to target clients who . . .
· appreciate what you offer
· are willing to ... Views: 1414
Is your email address optimized for your social networking sites? If not, you’re making yourself too difficult to track down, and people will give up trying to find you.
This week I sent a mailing to my 1137 LinkedIn connections. Here are a few of my observations:
?4 email addresses sent ... Views: 2000
My clients think it’s strange, but they do it anyway and thank me latter.
After they create a Business Vision Statement for the next year, they create an exit vision. Actually create 3 visions – a year, an exit and somewhere in between. And if you’re a mom create one for when your children ... Views: 2908
It’s a costly and hard-learned lesson in business: saying “no” to an interested prospect that does NOT fit your ideal client profile. It’s counter intuitive, but taking just any client who responds to your advertising may cost you money, aggravation, and time.
Remember, your ideal ... Views: 2381
If your ideal clients are on LinkedIn, then you want to be there, too. So create a keyword driven profile on LinkedIn for yourself. Complete every area possible, take a look at the apps (applications/programs) you might want to add, and you’re done… right?
Wrong.
One of the best ways to ... Views: 1295
Ya, the library. You know, the poster-festooned encyclopedia vault from school days past? You probably spent a lot of time there, researching for science projects and book reports. Remember reaching up on tiptoes to hand your library card to the librarian at the check-out desk?
This should ... Views: 1310
You are probably already using a variety of the tools in your marketing toolbox – a website with fresh content, regular emails campaigns, strategic media placements, quality networking. But have you considered the underutilized marketing goldmine of a teleseminar?
These education sessions are ... Views: 1232
Expenses aren’t the only things you should be cutting back on to stay lean and mean in this economy.
Savvy business owners can not only survive bad times, but also position themselves for future growth and prosperity. How can you do it? In a word: focus. Focus your energy on trimming the fat ... Views: 1250
This is a story, about a business owner who wasn't doing very well in business at all. She had no business plan, no marketing plan written down, but had heard, quite a bit, how creating one would help.
So she moved 3000 miles from "home" and three months later, came across an all day One Page ... Views: 1083
In general, a Virtual Assistant (VA) is someone who performs administrative tasks away from the office of their clients. A VA is the modern day version of the executive assistant or personal assistant.
A VA is usually not an employee, which comes in very handy for many home business owners. If ... Views: 1102
21 Lessons small business owners everywhere can learn from the untimely death of an 85 year old, profitable till year 84 company.
On May 29, 2008 Bear Stearns turned itself into history. It is also part of her-story — mine. Back in 1976, I was recommended to work at the Bear, never thought I’d ... Views: 1170
I'm asked all the time, "what could I do that will help me grow faster?" And I"d love to have just one answer, but of course I Don't. The "what" is different for each person who hires me, because they are running their business differently that someone else. What I can tell you is that when ... Views: 1500
Rate the state of your business over the past 12 months.
Rating System N/A= Not Available 1 = disaster 3= average 5 = brilliantly successful
_________ Business Plan/Written Goals
_________ Business Tracking System
_________ Daily Game Plan
_________ Business Plan ... Views: 1121
1. You have the right to price your business services right!
2. You have the right to raise your prices at any time.
3. You have the right to say no to those who only want to
"pick your brain."
4. You have the right to set boundaries that are in line
with your integrity!
5. You have the ... Views: 1312
Many service business owners these days are
"giving away" their business services – and then
wonder why people aren't hiring them in droves. In
the name of "marketing," business owners are
providing way too much information for free. Some
shifts in thinking are necessary if these business
owners ... Views: 3953
In the past few years, the look of marketing has changed -
for the better I believe. Money businesses spend on Public
Relations (PR) has increased and has become a marketing
priority. Even on the Internet, people want to connect with
you – to see your picture and the pictures of your staff.
I’ve ... Views: 1833
Wonder why I don't I have reduce "time management" listed as
one of my services? Easy. Because I have attended hours upon
hours of training, and read all the books, all to help me
manage my time. What I found is that very little worked.
Then in 1997, as a student of Coach U, www.coachu.com, ... Views: 1454
By marketing to and networking with your ideal clients, you’ll spend your time and energy directly on the individuals who will purchase your products or services! Makes sense, doesn’t it?
One tool that will help you to market to your ideal client is called your “Ideal Client Profile.” ... Views: 17360