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The Bible says, Rich men [will] weep and howl, for your miseries that shall come upon you. Your riches are corrupted…Your gold and silver cankered..You have heaped treasure for the last days,” James 5:1-3, King James.
In 2008 the new moon was in the sky as the US Senate approved $760 billion ... Views: 1541
5 Steps in Outdoor Advertising and Marketing
Making successful advertising campaigns requires a lot of planning and strategizing. It’s important to take each step of the process as a challenge to overcome in order to create the effective outdoor advertising your business needs. When you plan ... Views: 1540
Is it possible to get a front page feature article in your local newspaper just from sending a press release?
I've done it multiple times and you can too, but it involves a completely different type of press release than you have probably ever used before.
Most small business owners ... Views: 1540
Don't call your broker or dump your stock. General Electric's global empire is alive and well. The company founded by Thomas Alva Edison in 1890 is not closing their doors, but heads might roll if Mr. Edison were riding with my wife and I down Evans Road in Melbourne, Florida last Saturday ... Views: 1540
Considering the number of social media resources people can find on the internet, one can truly say that sentiment analysis has recently gone big. If you will try to put the search term sentiment analysis on Google Trends, you’ll see a vast growth from September 2006 up to the present. You’ll ... Views: 1539
Secret #1 - Long-Term Mindset - The Ritz-Carlton has a long-term mindset when it comes to its customers. They show their appreciation for each and every customer in how they deliver EXTREME customer service. Why? Because they have a long-term mindset about their customers. They focus on the ... Views: 1538
There are millions of ways to convert your site into a money making profitable website. Start selling your products or promote your services online.
There are thousands of possibilities that you can use to convert your site into a money-making profitable website. Follow these steps and you ... Views: 1536
First, let me share with you a definition of marketing I found on Wikipedia: “Marketing is a societal process which discerns consumers' wants, focusing on a product or service to fulfill those wants, attempting to move the consumers toward the products or services offered.” (aka ... Views: 1534
According to a study by the Ehrenberg-Bass Institute for Marketing Science, an important sounding group, Facebook fans are basically really worthless. In an ideal world, all these brands would love to believe that consumers “like” really means something, but it seems that “likes” have little or ... Views: 1533
The leaked audio of Los Angeles Clippers owner Donald Sterling shocked the nation and quickly led to his demise.
The initial shock and outrage was probably intensified since the NBA in general and The Clippers have a significant percentage of African American players, and the Clipper's coach ... Views: 1532
Are you caught in the Reaction Trap? Do you find yourself responding continually to the variety of messages and media that are hitting you daily? Are you working on putting out fires only to find more business blazes flaming? Stop. Whenever your energy and focus is just on containment that is ... Views: 1532
Continuity programs are the "new" online business model that has recently escalated in popularity. No longer is it good enough to simply sell information products for a one-time sale or sell your services online. Instead, online business owners need to seriously think about changing their ... Views: 1531
When I wrote my first book nearly 15 years ago, being a self-published author carried a stigma. For some reason, you were not considered a “real” author if you went the self-publishing route.
Fast forward to today and it’s a completely different reality. Authors have a plethora of choices in ... Views: 1531
Brand Management
Negative Brand Equity
In the previous discussion on brand equity, one aspect needs consideration. It is this – is it possible for brands to have negative brand equity? Consider now both sides of the conundrum:
From one perspective, brand equity cannot be negative. The ... Views: 1531
What Superman can Teach You about Unselfish Self Promotion?
Can Unselfishness and Self Promotion even be placed side by side in a sentence? Aren't Self Promotion and Unselfishness mortal enemies? A comic book scene comes to mind were the Hero called "Unselfish" battles the Villain "Self ... Views: 1531
One of the best ways to make a passive income is to offer a continuity or membership program. According to my mentor, Daniel Hall, you just need to follow these five simple steps and you'll be able to create a continuity program that will not only provide regular income, but can also support a ... Views: 1530
Business blogs all have one central 'theme' in common and that is ultimately they are blogging to make money. For this reason these sites are motivated for more than just the passion of the subject matter upon which they base their content. The blogging business is in fact big business anymore ... Views: 1529
Generating qualified leads is the key to growing your business. Easier said than done these days considering there are fewer buyers in the market with less money to spend. And with some companies "giving away the farm" just to generate cash flow, you have to spend even more time with prospects ... Views: 1529
By any standard, growing a small business is a balancing act. The clearer you are about your goals and the more organized you become with your marketing and sales efforts, the greater your chance for success.
I hope this checklist will serve to inspire and support your efforts.
1) Never ... Views: 1529
Why is it that people do not want to explore opportunities in sales and in particular, getting into tasks such as lead generation?
You may get as many responses and as varied as the people you talk to, however there seems to be one universal answer to this question and it is in the fact that ... Views: 1528
by: Geoff Ficke
4 Crucial Elements to Include in Your Consumer Product Branding Strategy
When I started to Market Consumer Products 40 years ago the term “Branding” was one I never heard. The term was not one that enjoyed the currency it enjoys today. In the years since formal Branding ... Views: 1527
As we go along our sales lead generation campaign, we will encounter stumbling blocks that will affect our business performance. Among these challenges is the ever-changing buying behavior of business prospects. Not knowing the latest trends or habits of people we want to get in touch with can ... Views: 1527
Building your brand online is important, whether you’re an individual or a business but it’s not the only path to building a successful brand. If you want to self-promote properly and brand yourself accordingly then you’ll have to do some offline branding as well – mix it up.
You know for ... Views: 1527
A friend of mine is an IT consultant. He's been an independent contractor for the 20-plus years I have known him, and gets all his consulting contracts through agencies. Even when he works a year or two for the same client, the agency takes 15-20% of what the client is paying for his services. I ... Views: 1527
Recently, my 23-year-old son helped me to truly understand the question - "How Bad Do You Want It?"
He has always, and I mean ALWAYS wanted to be a pitcher in the Major Leagues. However, through his high school and college years he was plagued with injuries and did not get a great deal of ... Views: 1526
New entrepreneurs frequently hear the advice to "be unique" in their marketing. The basic idea is a valuable one -- to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the competition can make your marketing more effective. ... Views: 1525
In order to benefit from maximum exposure at public events, you need an elaborate trade show stand. Of course, this calls for the inclusion of a portable rollup banner stand to enable you to get your company's message across. For the right roll up banner, you need to find a company with ... Views: 1525
We're sure you've heard that our ancestors were "hunters and gatherers". That goes back to the time of the caveman. The theory goes that "the men would go out into the wild to hunt down the beast and the woman would gather what they could, but staying close to the safety of the cave."
Even ... Views: 1525
“The day you plant the seed is NOT the day you eat the fruit. Don’t worry, don’t get frustrated, be persistent. It’s on its way to you.” That’s a thought that always stays with me in taking my business (or one of my clients’ businesses) to the very next level. Thing is, we’re conditioned through ... Views: 1523
Most people give up just when they're about to achieve success. They quit on the one yard line. They give up at the last minute of the game one foot from a winning touchdown. Ross Perot
Everything we do is either to feel or avoid some emotion. How you feel does matter. Mindset contributes 80% ... Views: 1522
When was the last time you came across a business that didn’t have its own website? In today’s digital age, it’s practically a given that a company possesses a website that consumers can visit in order to learn about them. In addition to websites becoming the preferred source of information, ... Views: 1521
Nonprofit organizations have a myriad of issues they need to deal with on a daily basis, leaving them with little time to focus on branding their mission and organization. However, it is important that they allocate some time and money to branding, as good branding will establish a solid ... Views: 1519
Making an outdoor advertising campaign a success entails a considerable amount of planning and devising an effective strategy. It is extremely imperative to follow every stage of the process in order to create beneficial outdoor advertising to meet your business objectives.
1. Analysis - ... Views: 1519
Conducting a market research is one of the best ways in determining what people need, want or consider and how they behave according to you or your competitors’ marketing efforts. Some people may have been misled by its true meaning because of a slightly similar term businessmen also use – ... Views: 1519
Re-Purpose to e-purpose…the concept is sort of like making a silk purse from a sow’s ear. Those with the right talent can make a great purse. The rest will just have a fancy pig ear to show for their troubles.
Most people don’t like to write, don’t want to write, don’t have the time to write ... Views: 1516
Whether you’re writing content for your Web site or putting together a brochure to be handed out at a tradeshow, you need to get your message across quickly and concisely, and of course, with one objective in mind – and that is for the reader (your prospect) to take action.
Everything you ... Views: 1514
If you're a local business owner who's looking for ways to expand your business in terms of performance and profit, why not consider outsourcing it to the Philippines?
Most local businesses out there are hesitant on setting up a business on the Internet because they have no idea what Internet ... Views: 1514
Or the 80/20 rule, and who you REALLY have to focus on to succeed…
All the sales letters out there paint the “rosy” picture of the Internet marketing lifestyle, don’t they?
I am sure that most everyone that reads this article has at one point or another “fallen” for the carefully crafted ... Views: 1513
Making business decisions are the most important function of any business owner. Throughout each day we make thousands of decisions and many are made instinctively and others learned through habits.
For many business owners, however, they get stuck on the fence. Staying on the fence ... Views: 1513
Sweepstakes have been a popular marketing strategy since the 1950s. And that hasn’t changed with the growth of social media and mobile. But getting a big win means reaching and engaging your audience on new platforms. On mobile, you’ll get best results with text to win sweepstakes ... Views: 1513
As you know, I’m a relatively positive and optimistic person. I usually don’t let people get me fired up. After all, I’d rather channel good energy into doing the best possible job I can at whatever it is I happen to be doing.
So, let me start by sharing a story. Please note, this story isn’t ... Views: 1513
Marketing automation solutions can revolutionize a company's marketing processes. These processes deliver scalability, curb excess cost, improve marketing execution, and provide the foundation for continuous incremental process improvement. In spite of the advantages many marketing managers ... Views: 1511
Are you a coach or holistic health practitioner who needs more clients? A few years ago Time Magazine published an article stating that billions of dollars every year in the US were being spent for holistic health modalities. It’s great news to know that the public is accessing nontraditional ... Views: 1511
Lead generation is the “lifeblood” of all business. Without a continuous stream of qualified prospects, many businesses just won’t make it in highly competitive markets.
Unfortunately, you’ll never find that lead until you learn how to market your business better. But, if you're using the ... Views: 1509
What is the number one success-killer that good salespeople make? They set out to do the exact same thing as every other salesperson, except perhaps a little bit better. The problem is that if you set out to be exactly like everybody else, but a little bit better, then you'll experience the ... Views: 1509
There's more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet about marketing is designed to help you market ... Views: 1509
As a health practitioner I am always hearing from my patients that they don't have enough time to exercise or do stretches or any of the other things I recommend so I decided to see how easy it would be to increase the amount of exercise I participated in. So, a couple of months ago I stupidly ... Views: 1508
A lot of companies these days are very concerned about staying in business. And given the way that markets work these days, it becomes even more important that business owners can decide what to do in their business. Yes, it may be a bit of a challenge, and we have seen a fair share of mistakes ... Views: 1508
At present, everyone wants to get the richest position in the market through their businesses. However, you should remember that without clients a business can’t draw higher position and profits from the market. These days, numbers of ways have evolved for businesses to get leading position in ... Views: 1507
Making a living on the internet is hard. I started online in the mid 90’s and it was like the California gold rush. If you got there, stuck your pick in the ground, you found gold. But, just like the gold rush, when more and more people jumped in it made the potential riches so much harder to ... Views: 1507