Most of us have a difficult time writing about “us”. We like to be subtle, shy, unassuming and humble but each of those things don’t find with self-promotion; square peg, round hole. If you want to make the most of your online profiles for branding then you have to learn to “speak up” with ... Views: 1392
This is a common question that people ask, along with similar questions like “how do I brand myself” and “why should I try to protect my brand?” Many people interested in branding don’t realize that the common profiles we share publicly contribute a great deal to our overall brand. This is a ... Views: 1258
It’s safe to assume that your branding takes place on different levels, at different times, across a variety of platforms. Because of this, it’s not just you doing the branding and outreach – you’ve got a lot of marketing materials to help brand who you are.
Take a good look at your ... Views: 1470
For businesses trying to build a brand – especially an upstart – they should bear witness to a large sign at the entry gates of the web that states boldly “No Loitering”. Not because it isn’t permitted, but because it’s ineffective.
When it comes to branding a business online, there’s simply ... Views: 1569
There’s no doubt that social media has grown into a massive and very much out-of-control beast. Sure, the companies running those social media sites feel they have control – much the same way a race driver feels he has control of a car barreling down a track at over 200 mph. It’s an illusion ... Views: 1607
When it comes right down to your image, are you firing one out of the park or you just bunting to get through the game? What is it that people think about when they hear your name, or your company name?
If you can’t really answer, you’re uncertain or you’re just stuck with a ho-hum image ... Views: 3053
Building your brand online is important, whether you’re an individual or a business but it’s not the only path to building a successful brand. If you want to self-promote properly and brand yourself accordingly then you’ll have to do some offline branding as well – mix it up.
You know for ... Views: 1527