There’s a lot of talk – and opinions – about the use of artificial intelligence (AI) these days. It’s been around for decades and used for everything from self-driving cars to chatbots. There’s an application in pretty much every industry, and it’s being taken to whole new levels for individual ... Views: 350
By now, you likely understand the importance of writing articles/blog posts to help you and your brand stand apart. Good content drives traffic, attracts readers, and increases influence. But how can you differentiate your content?
It’s simple, by conducting influential expert ... Views: 309
A friend recently posted that she was celebrating 20 years in business. That’s an amazing milestone for an entrepreneur today, and it got me thinking about how long I’ve been in business. I launched September 1997 – that means it will be 26 years this fall. How did I miss my 25th ... Views: 314
It’s the new year and the perfect time for a fresh outlook as you look at the year ahead. We often get caught up in the day-to-day busyness of our business and neglect what seems to be staring us in the face. And I’m referring to not checking the branding face you’re showing the world online. ... Views: 371
2023 is just around the corner, so while you may have put on an extra push to end the year at an all-time high, this is the ideal time to set aside an hour or so to look back and review your results over the past year. I guarantee it will set the stage for some impressive leaps forward to ... Views: 352
Recently, I listened to the fascinating story of Colonel Sanders on the “We Regret To Inform You – The Rejection Podcast” (https://podcasts.apple.com/us/podcast/rejecting-colonel-sanders/id1503835352?i=1000578612315)from Apostrophe Podcasts. What an amazing story of perseverance!
Harland ... Views: 367
When it comes to blogging, you continually look for new ideas and concepts to write about. And with each new post, your older content is moved down the list in your blog. But it doesn’t have to be forgotten.
Go back to your older blog posts and turn the content into videos and powerful social ... Views: 375
Do you send "canned" emails or letters to prospects and current customers? If so, have you read them recently – from your reader's point of view?
Many businesses save time by using templated letters and emails; there's nothing wrong with that. But if you're repeatedly sending the same letter ... Views: 406
You may think it’s time for a shift in your business – trends change, boredom sets in, or perhaps you simply want to add more flexibility. As industries and markets change over time, your business needs to keep up. And as an entrepreneur, you probably get tired of the same old routine and seek ... Views: 473
Whether you’re writing for fun or for business, often, the most difficult part is getting started. All the thoughts spiralling in your head, whispering discouraging beliefs about what you “should” be doing to craft a great piece, can stifle your creativity. But following these seven tips will ... Views: 438
Have you ever sat in front of your screen wondering what brilliant words of wisdom will capture your audience’s attention? What content are your readers actively searching for? How will you WOW them?
If you’ve ever faced a blank screen, and if you blog regularly, I’m sure you have, then ... Views: 419
If you’re looking to add a new offering – a new workshop, free Webinar, or something else – take a look back at how you started to create something of value.
When I was asked recently to teach high-level executives the basics of writing emails, thank you letters, newsletters, and reports, I ... Views: 404
Being tolerant is usually seen as a virtue as it helps you live and work with others peacefully. Tolerance shows strength as you can accept others’ opinions and perspectives even if you don’t necessarily agree with them.
But putting up with things – being tolerant – of things that limit you ... Views: 416
At least once a year, it’s imperative to take time out to re-visit how you’re presenting yourself and your business to the world. Or, any time you’re experiencing change (and that may often be), make sure your message is on-brand across all platforms.
Keep an eye on your competition
1. ... Views: 405
Recently, I had to renew my Costco membership. I’ve been a member for years and set my membership to “auto-renew,” which did not happen this time.
So instead, I went online and manually entered my credit card details and submitted. It was done. But two days later, I received a notice saying ... Views: 483
The past couple of years have certainly impacted many businesses. Some have shut their doors, while others have seen massive profits. Many are simply hanging on and hoping for the best.
Have your sales hit a brick wall? Do you hear objections on every sales call?
Perhaps you believe it’s ... Views: 401
Recently, I read an intriguing post in one of my Facebook groups. It went as follows:
“I published a Facebook post and had 9 people saying they are interested! Then I sent a message to each one. And got crickets! Now what? Trying to stay positive.”
As a copywriter, my immediate thought was ... Views: 413
The easiest way to share your expertise today is to blog. But after spending hours writing and re-writing your articles, do you feel disheartened when your stats show people aren’t reading your insightful thoughts?
Blogging is vital for building expert status, connecting with your prospects ... Views: 415
Recently, I read an intriguing post in one of my Facebook groups. It went as follows:
“I published a Facebook post and had 9 people saying they are interested! Then I sent a message to each one. And got crickets! Now what? Trying to stay positive.”
As a copywriter, my immediate thought was ... Views: 412
Recently, I was asked if I could help a person with her creative writing. She was definitely interested in the Retreat I was offering next year (she had missed the one I just ran) but wanted help now.
The question caught me by surprise as this is not something I normally offer, even though I ... Views: 490
When it comes to marketing, you may have wondered why your efforts have fallen flat. Often, the answer has more to do with what you say and not with where you’re saying it. The good news, it can easily be fixed.
Your first step is to be open. Read your content from the perspective of your ... Views: 467
Recently, I stumbled upon an old episode of CBC's Marketplace (October 2014) on YouTube where they were searching for Canada's "Dumbest Charge." After speaking with Canadians across the country, they narrowed the results down to five contenders for this "notable" honour: paying fees for paper ... Views: 612
On a local radio show recently, an advertisement for an insurance agency was broadcasted in an interview format with the radio host asking questions to the agent. I've heard this ad several times, so I know they spent good money on promoting their business. Moreover, this interview format made ... Views: 664
There is no doubt about it; LinkedIn is a different animal in the social world. Facebook may be ideal for accessing more prospects and generate brand awareness (because they have way more active users), but LinkedIn is the leader when it comes to generating tangible leads.
You may use ... Views: 788
When I begin working on content for new clients, I do what every competent copywriter does and I check out the competition's Web sites. And when speaking with a graphic designer recently, I discovered she does the same thing. This is not to copy or steal ideas – instead, it's a great launching ... Views: 620
There are a lot of considerations that go into pricing your products and services, including the value you offer, your expertise, and what your market will bear. And when you know you're priced right and prospects show great interest – but you're struggling to make a sale, it could come down to ... Views: 644
After 22 years in business (where the heck did the time go), I felt it was a good time to look back, reflect, and share a few of the lessons I've learned over the years.
Obviously, I encountered more lessons than I'm sharing here, as I stepped out of my comfort zone time and time again. If I ... Views: 765
Content marketing continues to be a powerhouse move to gain exposure and maximize brand impact even though it may feel the Internet is saturated with blogs and social posts.
The list of what “content marketing” is could go on and on, but in a nutshell, it includes the myriad ways you present ... Views: 706
With today’s pandemic shutdowns, you may have “found” time to take a serious look at what’s been working when it comes to marketing your business – and what has fallen short of targeted projections.
When you consider why things haven’t worked out as planned, the answer usually comes down to ... Views: 671
You've heard it before and you know it's true – testimonials are rewarding for your business. When someone checks out your products or services, they read the reviews and testimonials for unbiased feedback from your customers.
It takes time and effort to get testimonials. Often you forget to ... Views: 677
10 seconds...
That's how long your Website has to grab a visitor's attention before they click away. And that number is quickly declining – some stats show you only have 7 seconds to let your audience know they're in the right place.
Your Website has a lot to do in a fraction of a minute. ... Views: 626
With the growing expanse of social options to create brand awareness, do you know where you should be hanging out?
It's impossible to be everywhere, so choose two or three platforms where your customers and prospects are hanging out and post, share, and comment regularly. To get the most out ... Views: 657
When it comes to marketing, conversational copywriting is essential.
The outdated formal business communication is just that – outdated. Big words. Confusing sentences. Not only does it make the content challenging to read, but all too often, the reader loses interest before getting to the ... Views: 635
It’s no longer “business as usual” to say the least. During this COVID-19 pandemic, nothing is as usual.
You may have found yourself working from home – with or without children to care for – or discovering that many of your customers have shut down operations, so you’re wondering what to ... Views: 732
Let me be clear from the start; you can’t just declare that you are a thought leader, that’s up to other people to say.
A thought leader is a person or organization that is a recognized authority in a particular field and whose innovative ideas influence and guide others – and that doesn’t ... Views: 807
You put a lot of time into writing your blog posts – heck, you spend a lot of time just figuring out what to write about – so you want to make sure your blog gets opened and read. Here are 5 tips to make sure your audience will want to read yours.
#1. Ignite the Spark.
It can take time ... Views: 785
Do you have a difficult time articulating what it is that you do?
Have you noticed other people’s eyes glaze over when you respond to the question, “What do you do”?
Whether you’re delivering your elevator pitch at a networking event, introducing yourself at a business reception, ... Views: 837
It's the beginning of the year. Your slate is clean. This year can be anything you want it to be.
If you want to have more fun in your business (and in your life), meet the movers and shakers, and see greater profits, now is the time to do it. Discover what you need to change or add into your ... Views: 1235
Time management is a huge issue for entrepreneurs. There’s always “one more thing” that must be looked at before you can tackle the real work. If you answer your emails now, you promise yourself you’ll get to work on the “big” project…but somehow, the small things take over and the day is gone ... Views: 1520
Have you ever thought to yourself, “One of these days people will realize I don’t know as much as they think”?
If so, it’s okay – it happens to everyone – especially high achievers because they understand the more you learn, the more you realize how much you don’t know. This has become such ... Views: 1309
Whether you’re writing content for your Web site or putting together a brochure to be handed out at a tradeshow, you need to get your message across quickly and concisely, and of course, with one objective in mind – and that is for the reader (your prospect) to take action.
Everything you ... Views: 1438
Consider this…you recently met Mary at a networking event and got along well right from the start. You discovered that you have a lot in common and you know many of the same people. And you believe she fits your “ideal client” profile. Mary gives you her business card. What do you do ... Views: 1389
One of the most powerful ways to meet new customers and/or get referrals for new business is still the old fashioned way – face to face networking. For many, attending a formal networking event – or even a casual meet up – it’s out of their comfort zone…and that’s a good thing. Because when you ... Views: 1110
Being extraordinary is a choice. Your business can be anything you want it to be. If you want to see massive changes and growth, it’s up to you to discover what you need to do today to make changes that will result in more clients and more profits. And if you choose to leave the status quo as ... Views: 1142
Have you been putting off a project that you know will help grow your business? It could be hosting a teleseminar to attract more clients, writing an ebook, creating a new workshop or program, or whatever “dream” has been in your head but has never seen the light of day.
Often, we let our ... Views: 1283
It’s not what you want to discover after you’ve spent days – weeks even – creating a new info product and it’s simply not selling. Before you throw in the towel, check out these 7 areas.
#1 Keywords
Is your product easily found? Your product solves a problem – if you had this problem, ... Views: 1309
Many entrepreneurs and business owners believe that summer and Christmas are the seasons when most people avoid newspapers and business magazines. Everyone is away or too busy – therefore it’s not the time to send a media release out to editors and radio/television producers. But they’re ... Views: 1598
Whether it’s in person or long distance, connecting during the holidays takes on a lighter, more festive air. But there can be a fine line when it comes to maintaining a professional image. Here are 7 tips to help you network effectively this holiday season.
#1: Get in the Spirit – If you ... Views: 1152
When it comes to writing your Web site content, print ads, brochures, etc., are you keeping in line with what your competitors are saying…or are you standing out from the crowd?
Many people use the same overused (and meaningless) words and phrases that everyone else uses. These include (and ... Views: 1228
I was writing a bio for a client recently – a darn good bio – that showcased her expertise, her talent, and a bit of her quirky side. It was engaging and told “her story” in an authentic way and hopefully, would make prospects sit up and say, “I want to hire her!”
Now…let’s backtrack a ... Views: 1473