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On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Harry Tan | Selfgrowth.com
- Advertising and marketing that gets you more exposure - by Submitted on Mar 08, 2012 from Harry TanAdvertising is surely an essential part of the business. It helps the business attract more customers, improve sales, and increase revenue. That is why there are so many advertisements around us that it is practically impossible to avoid. The challenge of the future may be finding public and ...
Views: 684 - Advertise through Bus shelter advertising - by Submitted on Mar 08, 2012 from Harry TanA key element of marketing is advertising. You can market your business through a variety of advertising means including mail, email, developing your own website, online advertising, newspapers, magazines, television, radio and the phone book. But the most cost-effective way to advertise while ...
Views: 2434 - Advantages of digital billboard advertising - by Submitted on Mar 08, 2012 from Harry TanWe all know that there is a lot of controversies about billboards and there are a lot of areas that are banning it already because of their concerns that they are too distracting for drivers. However, one study suggests that this isn’t the case. Eighty percent of adults believe that digital ...
Views: 3270 - A guide to effective subway advertising - by Submitted on Mar 08, 2012 from Harry TanBillboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuable real estate provided it's located in high traffic areas. Subway ads, however, cost much cheaper in this regard and it offers you multiple hits all at the same time. That’s minimal cost, maximum ...
Views: 929 - A growing opportunity with digital billboard advertising - by Submitted on Mar 08, 2012 from Harry TanIndeed, these are revolutionary times for the outdoor advertising industry. Once considered the least targeted of marketing tools, billboards are poised to join the digital revolution, taking on characteristics such as flexibility and immediacy of broadcast advertising, the internet, and email ...
Views: 497 - Train Advertising: Bringing Brand Messages Directly to the Consumer - by Submitted on Feb 24, 2012 from Harry TanThe goal of advertising is to attract more consumers and increase profits by promoting the brand to the audience using various platforms and strategies. And the only way to ensure that your advertising efforts and investments are worth it is by increasing exposure of your ad as much as possible. ...
Views: 597 - How effective is Out of Home Advertising? - by Submitted on Feb 24, 2012 from Harry TanAdvertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. But how big is an advertisement’s impact on the consumer’s decision, especially, when it comes to outdoor advertising? Out ...
Views: 767 - Follow the Process of Consumer Decisions for Effective Advertising - by Submitted on Feb 24, 2012 from Harry TanFollowing the process of how customers make their decisions can be helpful for advertising. Problem recognition The first step for customers is when they realize that they have certain need or problem. But sometimes customers won’t be able to realize their problem unless you tell them. ...
Views: 517 - Digital Media Marketing Strategies - by Submitted on Feb 13, 2012 from Harry TanSMS messages, RSS feeds, podcasts, voice broadcast, video emails, websites, blogs, banner ads, and outdoor digital displays. These are the different channels that digital marketing uses to get information to customers. Marketing on digital mediaplatforms such as these involves two basic ...
Views: 538 - Digital Billboard Advertising - by Submitted on Feb 13, 2012 from Harry TanDigital billboards are built and placed like traditional billboards except that they have giant LCD display screens instead of vinyl. There are also digital ads that does not use any screens at all but makes use of projectors instead in order to have a 3D life- like effect on their ads. In the ...
Views: 820(1 vote) - The Rise of Outdoor Digital Advertising - by Submitted on Jan 24, 2012 from Harry TanThe practice of advertising outdoors has been around for quite a long time and it might as well be as old as advertising itself. But as people change, cultures grow, and technologies develop, so did outdoor advertising. Out of home advertising spending rose from $6.1 billion back in the year ...
Views: 587 - Different Types of Advertising Agencies (Part 2) - by Submitted on Jan 06, 2012 from Harry TanHere are the other three types of agencies: 3. In- House Agencies Some companies prefer to reduce advertising and promotion costs while maintaining great control over advertising activities by setting up their own advertising agencies within their own organizations. This is called an in- ...
Views: 1271 - Advantages of Digital Outdoor Advertising and Marketing - by Submitted on Nov 22, 2011 from Harry TanAdvantages of Digital Outdoor Advertising and Marketing The advantages of advance technology need no further explanation. It’s quite obvious that high technology gadgets have made our lives easier and the world a lot smaller. But what does this mean to the advertising and ...
Views: 622 - 7 Strategies on Engaging Customers for Your Outdoor Advertising Campaigns - by Submitted on Nov 14, 2011 from Harry Tan7 Strategies on Engaging Customers for Your Outdoor Advertising Campaigns Effective advertisingrequires a “call to action” from consumers so that you’ll be able to get results. Most consumers fall victim to the so- called “I’ll do it later” syndrome. Setting aside the purchase of your product ...
Views: 645 - 5 Steps in Outdoor Advertising and Marketing - by Submitted on Nov 10, 2011 from Harry Tan5 Steps in Outdoor Advertising and Marketing Making successful advertising campaigns requires a lot of planning and strategizing. It’s important to take each step of the process as a challenge to overcome in order to create the effective outdoor advertising your business needs. When you plan ...
Views: 1539 - 10 Benefits of Outdoor Advertising - by Submitted on Oct 10, 2011 from Harry TanOutdoor advertising does not only include billboards but also advertisements that appear inside and outside of public transport vehicles, in waiting areas, and at stations and terminals. Compared to billboards, these types of Out of Home Advertising may be smaller but it provides a variety of ...
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