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Articles from David Carleton | Selfgrowth.com
- Local Business Marketing Strategy - Monitor Your Success with Google Analytics - by Submitted on Feb 03, 2016 from David CarletonGoogle Analytics can be your best friend if you’re trying to get detailed statistics about your website’s traffic numbers and traffic sources. In fact, it’s the most popular analytics tool online. The basic service is free, but there is a fee for the premium version. For a majority of users, ...
Views: 978 - Local Business Marketing Strategy - Google My Business: Overview & Tips for Small Businesses - by Submitted on Jan 27, 2016 from David CarletonWhat is Google My Business? Google My Business is Google’s new local listing platform; replacing Google+ Local and Google Places. This brand new system is a useful local business marketing strategy that makes it easier for local businesses and brands to update and manage their business ...
Views: 847 - Local Business Marketing Strategy - Why Video is Important to Your Website and Social Media Marketing - by Submitted on Jan 20, 2016 from David CarletonIf you think that your website and social media marketing campaigns can do without video, think again. Did you know that one video is equivalent to about 1.8 million words of content in the eyes of the viewer? Or that 46% of all internet users watch at least one video per month (with the average ...
Views: 1024 - Local Business Marketing Strategy - Stay Up-to-Date with Google Alerts - by Submitted on Jan 14, 2016 from David CarletonAre there times when you wish you could be alerted about new content posted on the web about your business or industry? Wish no more - Google Alerts can help you do all of that and more. Once you set it up, Google Alerts will send email notifications directly to your inbox whenever new web ...
Views: 835 - Local Business Marketing Strategy - Get More Out of Your Marketing with Google Trends - by Submitted on Nov 30, 2015 from David CarletonGoogle Trends is an online service that is based on searches performed in the Google search engine; in other words, it is excellent for keyword research and brainstorming possibilities that will take your online presence to the next level. It will show you how popular certain keywords or ...
Views: 808(2 votes) - Local Business Marketing Strategy - Social Media Marketing and How Engagement Sells - by Submitted on Nov 18, 2015 from David CarletonSocial media marketing has been building a head of steam for the past decade. Today, social media platforms are an undeniable outlet for any company, organization or individual that wants to reach the masses, no matter how big or small they are. The fact of the matter is, when you want to sell ...
Views: 916 - Local Business Marketing Strategy - Build a Loyal Social Following with Google+ - by Submitted on Nov 12, 2015 from David CarletonGoogle+ (called “Google Plus”) is Google’s social networking site. It is currently the 2nd largest social networking site (Facebook is #1), which makes it an essential component for online marketing. With hundreds of millions of user accounts, Google+ is growing quite impressively not only as ...
Views: 946 - Local Business Marketing Strategy - Restructuring the Way Your Website Should Think About SEO - by Submitted on Nov 04, 2015 from David CarletonA few years ago, Search Engine Optimization (SEO) could be neatly defined by just about anyone in the industry. The optimization process could be broken up into “on page SEO” and “off page SEO,” with most of the industry focusing on “on page” while passing the “off page” stuff to the web ...
Views: 946 - Local Business Marketing Strategy - Have You Heard about Google My Business? - by Submitted on Oct 12, 2015 from David CarletonGoogle My Business is Google’s new platform for creating, managing, and monitoring business listings. It is a good first step for companies that are just getting started on the web; but it has also become the main local business marketing strategy for businesses that previously used Google+ ...
Views: 860 - How Small Business Owners Can Avoid “Crisis Marketing” by Creating a Local Business Marketing Strategy - by Submitted on Sep 02, 2013 from David CarletonA few weeks ago I received phone call from a local business in San Diego. He told me that he’d been reading me blog and receiving my Local Business Marketing Success newsletter for years and found the information helpful. He then proceeded to tell me that sales at his company had declined ...
Views: 1126(3 votes) - Local Business Marketing Strategy - The Truth About Google Places & Why It's So Important - by Submitted on Dec 11, 2012 from David CarletonIf you've got a local business, it's time to get on Google Places, claim your listing and start optimizing it. Google Places isn't just a passing fad. It's the future of how we'll search for local businesses. Let me take that back – it's not the future; it's already happening now. A Look At ...
Views: 914 - Local Business Marketing Strategy - 12 Top Traffic Conversion Secrets - by Submitted on Nov 20, 2012 from David CarletonGetting viewers who click and pass on is no more productive than window shoppers at the mall and this local business marketing strategy can help. You make money online when you capture that traffic and convert the “lookers” into “buyers.” Sounds simple, right? Well, it is if you pay attention ...
Views: 865 - Local Business Marketing Strategy – What Are Backlinks and Why Do They Matter? - by Submitted on Oct 19, 2012 from David CarletonThe most important thing you can do for your website’s local business marketing strategy and search engine optimization is to build backlinks. Backlinks are links from other websites that lead back to your site. They serve two purposes: 1. They get more people to see your website by following ...
Views: 1095 - Local Business Marketing Strategy – How to Make Search Engines Love Your Website - by Submitted on Aug 27, 2012 from David CarletonUse this excellent Local Business Marketing Strategy on your website. The search engines aren’t really so picky. They just like websites with good content and some activity going on. If you’re trying to court the search engines and win their precious love, there are just a few basic things you ...
Views: 824 - Local Business Marketing Strategy - How To Get Raving Fans On Facebook - by Submitted on Jun 20, 2012 from David CarletonDo you remember that movie 'Field of Dreams' with Kevin Costner, where a voice tells him, 'If you build it, they will come?' So, he builds a baseball diamond in a cornfield and eventually the Chicago Black Sox show up. Well, unfortunately it doesn't work quite that way with Facebook. Even if ...
Views: 983 - Local Business Marketing Strategy - 6 Ways To Drive Targeted Traffic To Your website - by Submitted on Jun 15, 2012 from David CarletonAlthough it is important to generate high volumes of traffic to a website, it is important for this Local Business Marketing Strategy that the traffic be targeted such that the people who visit your website are likely to buy the services and products you offer on your website. Since promoting ...
Views: 951 - Local Business Marketing Strategy - 5 Tips For Increasing Your Website Traffic On A Small Budget - by Submitted on Jun 12, 2012 from David CarletonWhen people are starting their online businesses, they need to drive traffic to their websites. However, in most cases, people do not have the money to pay for advertising. There are many ways to driving traffic to a website, depending on your budget and the time you have available to work on ...
Views: 1092 - Local Business Marketing Strategy - 3 Ways to Market Your Business Website…for Free! - by Submitted on May 16, 2012 from David CarletonEverybody knows that the best local business marketing strategy is a free one. What if there was a way for you to advertise your business's website without spending anything at all? Well, there are actually lots of easy ways to do that. Here are 3 ways to market your business website without ...
Views: 947 - Local Business Marketing Strategy - “Fast Lane” Marketing Strategy - Create Your Own Referral Network - by Submitted on Dec 29, 2011 from David CarletonDo you want to get into the “fast lane” for increasing your sales? Creating a successful referral network may just be the strategy that can get you there. I've seen this one marketing strategy revolutionize many companies. A referral network is a group of businesses that offer complimentary ...
Views: 823 - Local Business Marketing Strategy - Cost Effective Lead Generation - by Submitted on Dec 12, 2011 from David CarletonUse cheap guerrilla marketing tactics to turbo charge your lead generation efforts I have 3 definitions of guerrilla marketing: 1. The “stuff” you used to do to get sales or find clients when you first started your business. 2. The “stuff” you used to do before you became “successful” ...
Views: 886 - Local Business Marketing Strategy - Learn How to Create Sales Generating Systems! - by Submitted on Dec 09, 2011 from David CarletonNo matter what you sell, how high the retail price, what time of year or how bad the economy is, people are still buying big-ticket items - houses, cars, Boats, ATVs, and yes-even your products and services. Are they buying as many as last year. Maybe not. Are they buying less expensive ...
Views: 918 - Local Business Marketing Strategy - 7 Surefire Ways to Kill Your Business - by Submitted on Dec 04, 2011 from David CarletonKnowing what to do to keep your business running smoothly is important, but knowing what mistakes to avoid is essential to making sure your business thrives. #1--Working "In" Instead of "On" Your Business Straight from Michael Gerber's book - The E- Myth Revisited, the biggest mistake that ...
Views: 1049 - Local Business Marketing Strategy - 7 Secrets to Stay Focused and Grow Your Business - by Submitted on Dec 01, 2011 from David CarletonSecret #1 - Create an image of your final business goal and write it down. The bottom line here is that if you haven't got a final destination or goal, it's hard to plot a course. So take the time to create an image of your business goal and create a plan to get there. All great athletes ...
Views: 1144 - Local Business Marketing Strategy - Starting a Social Media Marketing Plan - by Submitted on Oct 26, 2011 from David Carleton1 - Are you Ready and Committed to Your Social Media Marketing Plan? Once you begin your social media marketing plan, you have to go, no holds barred. It is all or nothing because when people become part of your social media circle, they will expect you to interact with them on a regular ...
Views: 1111 - Local Business Marketing Strategy - What is Social Media Marketing and How is it Different Than Traditional Marketing Strategies? - by Submitted on Oct 16, 2011 from David CarletonEver get an e-mail from a friend or colleague asking you to join LinkedIn™ but didn't know what it was or why they were asking you to join? Did you know that Facebook™ and MySpace™ are more than just websites that high school and college kids spend their time on? Have you ever heard of ...
Views: 1018 - Local Business Marketing Strategy - 6 Myths of Social Media Marketing - by Submitted on Sep 27, 2011 from David CarletonWith the advent of such websites as LinkedIn, Facebook, MySpace, Twitter, etc. many are calling Web 2.0 the Social Media Revolution. It's time to demystify social media marketing Social Media Myth #1 - Social Sites Are Just For Teenagers Nothing could be further from the truth. While there ...
Views: 838 - San Diego Local Business Marketing Strategy - Importance of Mobile Websites for Local Businesses - by Submitted on Aug 01, 2011 from David CarletonBefore we purchase anything these days we like to know a little more about what we are thinking about buying. Generally we will search online to read any reviews or complaints that have been posted about the product in question. Certainly for any business to succeed it must ensure that it ...
Views: 910 - San Diego Local Business Marketing Strategy - A Few Ways Small Businesses Can Build Their Online Presence - by Submitted on Jul 26, 2011 from David CarletonSince the introduction of the internet all businesses (large and small) now have access to more prospective customers than ever before. No longer are they limited to those who live close to them but have access to customers around the world. Once online they can immediately connect and ...
Views: 857 - San Diego Local Business Marketing Strategy - The Importance of Keywords in Your SEO Strategy - by Submitted on Jul 15, 2011 from David CarletonKeywords are vital to your local business marketing online success. Your goal is to organically (naturally) rank high in Google and in other search engines, so you need to implement certain SEO (search engine optimization) strategies and keywords will play an important role in those. When you ...
Views: 907 - Local Business Marketing Strategy – Guerrilla Marketing Strategies to Drive More Traffic and Convert More Leads - by Submitted on May 28, 2011 from David CarletonOK, so store or website traffic is down and a lot of consumers have slowed or completely stopped buying non-essential products like home improvement, hot tubs, new cars, etc. and many of the other products you sell. Unless you are ready to throw in the towel, and close up shop, it’s time to ...
Views: 1456 - Local Business Marketing Strategy – Get Found Using Google Places - by Submitted on May 12, 2011 from David CarletonSome studies suggest that as much as 70% of all Internet searches are for local products and services. Google has apparently taken notice of this and over the last few months has changed and updated some of the ways they return search results, placing more emphasis on local. One of the most ...
Views: 1167 - Local Business Marketing - How to Dominate Page One On Google With Video Marketing - by Submitted on Apr 15, 2011 from David CarletonTake a look at these amazing facts about YouTube... • If YouTube were a country it would the #3 populated in the world • YouTube is the second largest search engine on the planet • YouTube gets 1 billion views a day • 20 hours of video are uploaded to YouTube every minute For a ...
Views: 1288 - Local Business Marketing - Common SEO Mistakes To Avoid - by Submitted on Apr 07, 2011 from David CarletonWhile there are a variety of SEO mistakes to avoid, these three can be the difference between a nice surge in website traffic and having your website trapped in a virtual "black hole." 1. Keyword stuffing So, you've done your keyword research and have found three really great keyword phrases ...
Views: 1007 - Local Business Marketing - Website Factors That Affect SEO - by Submitted on Apr 01, 2011 from David CarletonSearch Engine Optimization is generally comprised of two distinctly different activities... optimizing the website itself , referred to as "on page" optimization, and increasing the authority of the website in the eyes of the search engines, referred to as "off page" optimization. While both ...
Views: 1014 - Local Business Marketing - The Importance Of Building Quality Backlinks - by Submitted on Mar 26, 2011 from David CarletonIf you've studied SEO for any length of time, you know that there are things you must do to your webpages themselves, called "on page optimization," and things external to your website, called "off page optimization." While there are a number of tactics that fall into the off page ...
Views: 1085 - Local Business Marketing - SEO Tips For Small Business Owners - by Submitted on Mar 18, 2011 from David CarletonWhile there are a variety of ways to increase targeted website traffic, every business owner should consider optimizing their website for the search engines. Instead of putting all of your eggs in one basket, it's best to drive website traffic through several sources. This way, you can cast a ...
Views: 959 - Local Business Marketing - SEO Terminology - 5 Terms You Should Know - by Submitted on Mar 15, 2011 from David CarletonOne of the reasons Search Engine Optimization seems so complex is that it there are so many foreign terms used. In this short article, I'll list some of the most common terms and will try my best to give you "geek free" definitions. 1. SEO SEO stands for "Search Engine Optimization." This is ...
Views: 1092 - San Diego Local Business Marketing - Common Search Engine Optimization Mistakes - by Submitted on Mar 15, 2011 from David CarletonEffective Search Engine Optimization is really not that difficult but it does take a bit of knowledge and a keen attention to detail. Here are three common SEO mistakes to avoid: 1. Choosing the wrong keywords. Each page of your website should be optimized for a handful of keyword ...
Views: 998 - San Diego Local Business Marketing Strategy - Website Makeover Analysis and SEO Audit: Keeping Up with the Changes in Local Business Marketing - by Submitted on Feb 03, 2011 from David CarletonDo you need a website makeover analysis and SEO audit? Has your website had the same layout for the past few years? Does the design of your website support all of your local business marketing goals? These are just a few of the questions you might consider when you are thinking about doing a bit ...
Views: 1038 - Local Business Marketing Strategy and Internet Marketing For Local Small Business - Link Buliding - by Submitted on Oct 21, 2010 from David CarletonSmall Business Marketing Strategy - What Is Website Link Building And How Can It Help My Small Business Many business people have a standard question about small business marketing strategy - What is website link building and how can it help my small business. Website link building is the ...
Views: 1132 - Local Business Marketing Strategy For Small Business - How to Combine and Automate Online Lead Generation and Offline Follow Up - by Submitted on Aug 02, 2010 from David CarletonGenerating qualified leads is the key to growing your business. Easier said than done these days considering there are fewer buyers in the market with less money to spend. And with some companies "giving away the farm" just to generate cash flow, you have to spend even more time with prospects ...
Views: 1527 - 5 Proven Strategies of Generating Qualified Leads - by Submitted on Jan 10, 2010 from David CarletonLead generation is the “lifeblood” of all business. Without a continuous stream of qualified prospects, many businesses just won’t make it in highly competitive markets. Unfortunately, you’ll never find that lead until you learn how to market your business better. But, if you're using the ...
Views: 1506 - Website Makeover: 6 Secrets to Turn Website Visitors into Qualified Leads! - by Submitted on Nov 21, 2009 from David CarletonImagine what your business would be like if you could generate 50-500 qualified leads a month from your website. If it isn’t doing that now and doing it on a consistent basis then it’s not working hard enough. Unfortunately very few websites accomplish that goal. Why? Because many small ...
Views: 800(1 vote)