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It’s no secret that Facebook is the largest and most popular social networking site. With over 1 billion users it is by far the best way to connect with clients and potential clients. When you add Facebook as part of your marketing strategy, the opportunities are endless. This is why you ... Views: 1383
Do you know what the media would consider newsworthy about you or your company?
Many new clients come to us with a strong opinion about what their "pitch" should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it's ... Views: 1383
I've respected conservative nationally-syndicated radio talk show host Mike Gallagher (pictured) for his willingness to take tough stands, such as during the Elian Gonzalez saga in 2000, when Gallagher was one of the few conservatives in the country who said plainly and clearly that Elian ... Views: 1382
Just as with any great first impression, it has to happen in the first ten seconds or you’ve missed your opportunity – sometimes forever. And grabbing attention in a media release is no different. You have to hook the reader immediately so they will continue to read through until the very ... Views: 1380
I bet if you are just getting a new business going, or even giving an old business a major overhaul that you haven't even considered using press releases to get the word out about it. Now you may be thinking that press releases are reserved for the "big guns" in business like the big ... Views: 1377
Your ultimate goal when you operate a business website is to get maximum sales and profits from it. In order to do this, you need to have customers, and to get them, you must find as many was possible to always be generating new leads. One way to do this is by using your own website as a tool. ... Views: 1376
If you put a strategy in place, you can not only weather, but hopefully grow during uncertain times. A bad strategy is to do nothing, an even worse strategy is to slow down and cut your marketing and PR efforts. This is a time that savvy business people take action. Spend the time that others ... Views: 1370
Hello – anybody out there? (Silence...) Hello … Honestly, this is how it feels at times in business. You can hear a pin drop while waiting for a response from someone with whom you’re trying your best to do business. You leave message after message, which just go unanswered. You write—no ... Views: 1368
Employees are the strength of ever organization whether it is big or small, despite of the position it hold in market. It is therefore indispensable for company to not only provide healthy working atmosphere to its employee but also arrange for necessary training for enhancing their skills and ... Views: 1368
If you self-publish and e-publish you may have to get your own ISBN number in order to place your product in a store or an on-line store. If you do, here is what they are and where to get them.
The International Standard Book Number (ISBN) is a unique, numerical commercial book identification ... Views: 1367
“Build your reputation by helping other people build theirs.”
--Anthony J. D’Angelo
Aside from “How are you?,” “What do you do?” is probably the question you’ve been asked most often. Recently I heard a networking expert share what she thinks the question really means. Her take? It ... Views: 1364
As a business owner, I have had a presence on Facebook and other social networking sites for almost three years. Social media is a great way to market your business. But, it is also a great way to network with other business owners. In the past two years, I have been asked to speak to various ... Views: 1362
You’re looking to grow your business, build your client base, and find new customers. What’s the best way to find clients? Should you cold call? Use direct mail? Network? Advertise? Use social media? AdWords? All of those can work, depending on your business.
The best way to find clients ... Views: 1343
We've all had one. That client who on a good day is not the easiest person to get along with! Managing them can drain your energy and make you cringe each time the phone rings!
But that is exactly what you need to be doing - managing them and all of your client relationships. Taking the lead ... Views: 1341
Mitsubishi Lancer was built by Mitsubishi Motors as a compact model car way back in 1973. Since then, in many variants, over six million Lancers have been sold. Mitsubishi Lancer also formed the basic platform of numerous Proton models in Malaysia.
Mention the name Mitsubishi Lancer and ... Views: 1334
People all over the country, especially kids, dream of becoming a star in films or in show business. Acting jobs are not easy to get and there is so much ruthless competition out there. However, it is not impossible to make a start and to succeed in the precarious world of acting, just by ... Views: 1331
Have you noticed that book covers have changed?
The predominance of cover 'art' is being replaced by a new design goal; big and bold.
Is this to make books stand out on book shelves more?
Not really.
Cover art, complex designs, small or script titling, even subtle photographs are ... Views: 1330
It’s that time, the year is drawing to a close. The new year is looming and with it comes new opportunities. For most businesses, December is a slow time, for others it is the busiest time of the year. Regardless of where your business falls in that range, as the year comes to a close, put ... Views: 1323
Whether you hire a public relations firm, a PR consultant, or try a do-it-yourself media relations approach, the following is a quick outline on how to create your own public relations campaign. If you’re working on a shoestring budget, or are launching your campaign on your own, remember what ... Views: 1320
I am a cookbook author and my passion is sharing recipes with others who are looking for healthy recipes within the confines of food allergies.
As someone who struggled with what to eat and how to make allergy free recipes for years, I wanted to make sure that anyone who was feeling deprived ... Views: 1320
At the end of the day, people are going to do business with people who they feel like they know and trust. While the aforementioned statement may initially seem like a no-brainer, transparency in business is one of the key determining factors for the longevity of a business—yet many still ... Views: 1319
“What I know for sure is what you give comes back to you.”
--Oprah Winfrey
I guess it’s inevitable when working in PR to find yourself in a room with clients who ask you to get them or their products on Oprah. Nationally, 7.4 million people watch Oprah every day. Her support of a ... Views: 1316
Vinyl letters help you in many ways. They are best suited for promotional campaign of a business, products, or brand, or for personalization of an article or a private space, and for adding charm to a mundane article or space. All these can be done with perfection since they act as a very useful ... Views: 1313
If you’re into social networking, you may have noticed that Facebook has become as crowded as Cancun on Spring Break. Many social networking fans are migrating to Twitter, that bizarre little microblog which gives you 140 characters to make a statement. It’s odd, it’s strange, it defies common ... Views: 1309
Are you missing the mark with your image? Are you allowing errors and a lack of updates spoil your good impressions? If so, you need to make changes quick. Today, there are so many more things to consider than in the past. It used to be as long as your website was good, you were good. But today, ... Views: 1308
When you need to invest in high quality training from how to eBooks, you know that your decision in eBook publishers will make all the difference in the type of education that you receive. Your time is precious. You've got a busy life and an equally busy lifestyle that you enjoy on the side. ... Views: 1305
Advertising through the use of classifieds is an effective way for individuals to garner sales for products and services in a forum that is, oftentimes, free of charge. This text-only mode of advertising uses short phrases and abbreviations to convey the main points about the purpose of the ads. ... Views: 1301
“Build your reputation by helping other people build theirs.”
--Anthony J. D’Angelo
If you were going to run a marathon, you wouldn’t do it with a knapsack full of rocks on your back, right? Yet many businesses are saddled with names that are misleading, out of date, hard to pronounce or ... Views: 1298
Are you responsible for planning and promoting a special event? Whether you need to publicize a business open house, a fundraiser for a nonprofit organization, a professional association meeting, or just about any other type of event that is open to the public, there are a number of no-cost ... Views: 1297
Imagine having an avalanche of free publicity. What would that be worth to you? Consider putting a value on that sort of positive exposure. It is potentially priceless.
This is what’s possible when you are open to all of the amazing opportunities that you have possibly been ignoring until ... Views: 1294
Just like with television and print, before you pitch radio outlets you have to be able to answer the questions: Why should the media care? And why should the media care now? The answers to those two questions will be the keys to your PR success.
Some tips to remember when pitching ... Views: 1293
It’s pretty obvious that the marketing of today has changed. You have newspapers going virtual/web only, Twitter and Facebook replacing postcards and phone calls, and potential clients now being the main target of your press releases as opposed to editors. It’s all changing and to do PR today, ... Views: 1289
Using social networking to market your business isn’t too different than marketing your business in person. Think about a time when you walked into a networking mixer full of strangers.
How did you decide who to go up to and who to avoid? A natural inclination is to scan the room, and then go ... Views: 1288
Before recording and posting a video, consider these seven presentation tips to ensure that your authenticity, expertise and passion shine through.
It takes courage to show up.
No less, showing up online where thousands of people can rewind, pause, and study if you’re the person they want to ... Views: 1285
One of the things I love about my job is solving problems.
Sure, it's great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks ... Views: 1281
Digital technology has vividly reshaped the news as well as the media industries in the past decennary. We have left behind a world where the settled news brands count on reaching large audiences and therefore secure advertising revenues. Now there is huge uncertainty about business models, even ... Views: 1280
Statistics show that every year many product manufacturers order 3D Hologram Stickers and different varieties of laser stickers in order to safeguard their products and prevent them from duplication. If seen in the current scenario, counterfeit market is on the rise and it has become a big ... Views: 1273
One of the largest trends in recent years in terms of user interaction with search engines has been the absolute dominance of local searches. Rather than searching for “Grocery Store”, users have been increasingly incorporating geo-local terms for the most convenient results, hence searching ... Views: 1271
as a business owner, you understand a fact that by having quite a few things together can make your work simple and productive. At such point of time, you can find third party logistics or Tampa Third Party Logistics relevant to this picture. A Tampa 3PL or any third party logistics is a group ... Views: 1269
If I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O'Reilly or Rachel Ray, I'd have retired long since.
What complicates matters is that there are tons of rumors, stories and urban ... Views: 1268
The 3D printer is unlike of the common printers. On a 3D printer, the object is printed by three dimensions. A 3D model is built up layer by layer. Therefore the whole process is called rapid prototyping, or 3D printing.
A common process of rapid prototyping is to apply a fine powder ... Views: 1262
Creating the right image is a powerful tool for success. This is as true for corporations as it is for individuals. Over the last few months, I’ve been fascinated to watch as traditional retailer Talbots re-branded itself from a chain for conservative, some would say stodgy, sixty-somethings to ... Views: 1261
This is a common question that people ask, along with similar questions like “how do I brand myself” and “why should I try to protect my brand?” Many people interested in branding don’t realize that the common profiles we share publicly contribute a great deal to our overall brand. This is a ... Views: 1258
There are like a billion of cellphones in the world as there are around 8 billion total population globally speaking. You can see cellphones everywhere. Cellphones are manufactured, displayed and sold in stores, and used by people. Cellphones are no longer a luxury but a necessity. That is why ... Views: 1256
Blogging has tremendous SEO value, especially if your content is regularly updated and aligned with what your target audience is interested in and is searching for online. Obviously, you want Google to like your blog and rank it highly, but the most important thing is for your audience to like ... Views: 1254
Five years ago, blogs barely registered on the national media radar. Today, blogs are part of the traditional media landscape that business marketers must navigate. Here are three tips on using blogs as part of your public relations and marketing efforts.
Monitor What's Being Written
Every ... Views: 1246
Believers are those who wish always the name of the god is acclaimed. Church banners are so common in the places of Christian religious belief. They use them for many reasons. Church banners are easy to design and incorporating many religious symbols and bible verses make it extraordinarily ... Views: 1245
“All publicity is good, except an obituary notice,” said Irish playwright Brendan Behan. Publicity, or “free” press, can be more valuable than some paid advertising campaigns because media coverage carries credibility. A spotlight on your business with an article, picture or news segment ... Views: 1243