For many professionals, selling is becoming an impossible mission. There are even books written on the subject letting you believe that "selling is dead…" Yes, selling is becoming seriously challenging. The first reason is: there are more and more competitors out there who swear they have a ... Views: 834
How much attention do you put on internal PR in your company? Do you reward your employees well? Do you validate the good things your executives do? Do you tell your partner, your sales team or your IT staff thank you?
These questions point out the places where human nature can fall down. ... Views: 1018
Talking to the media can be daunting – and is for many people. I have often wondered about this. I see my clients in awe of being able to speak to the media. It is almost of the same ilk as public speaking I guess. Maybe it is because a media person can rip you apart or set you on a pedestal ... Views: 1359
In tough economic times, email marketing might seem more desirable, but marketing veteran ‘Mr. Crisis Buster’ says watch out for the pitfalls.
By Karla Jo Helms
Email marketing stills gets a bad rap. The controversy about email marketing is a quagmire that leaves many business owners in ... Views: 795
When a prospective client comes to me to help them manage a crisis, my first question is always, “Do you want to manage it or be proactive?” That question always bears more questioning, but it gets them to start thinking.
Crisis Management is just that – the management of a crisis. It ... Views: 2357
In today’s high-tech world, 80-plus percent of the people that do business with your company find you on the internet first. So having control of what is said about you on the internet is important. In fact, it is one of the basic principles we utilize when creating an online presence for you ... Views: 872
One Community Bank’s 3-Step System for Wiping out Credit Card Debt
Now more than ever, the news about banks lending money is doom and gloom. From the president’s sobering speeches about this country’s financial crisis to the headlines to the 24-hour financial news segments, the message is ... Views: 697
How Investing With Your Community Bank – in Good Times and Bad – Isn’t Just Safe But Smart!
In the famous Christmas movie It’s a Wonderful Life, the townsfolk lose confidence in their local savings and loan and demand the balance in their accounts, immediately, creating what is known as a “run” ... Views: 714
6 Sound Banking Principles from the Folks Who Should Know – the Banking Industry!
In these hard times it can be challenging to consider making money, let alone saving money. But regardless of your current financial situation, and in good times and bad, money matters and the more you know about ... Views: 785
One Community Banker Separates Fact from Fiction to Help You Understand the Modern World of Banking
If you listen to the news about banking these days, be it on TV, in the paper or from the radio drive-time talk shows, it’s mostly doom with a heavy sprinkling of gloom just for good measure: ... Views: 796
Once upon a time, collateral was king when it came to borrowing money. And your home was typically the crown jewel of your collateral assets. Home ownership gave you instant credibility to a lender who could quickly pull up your payment history and deduce from past payment schedules that, yes, ... Views: 1068
How Involving Your Community Bank Is Easier Than You Think
When it comes to raising community awareness about a special interest, a local charity or a health concern, don’t overlook your community bank. That’s right; community banks are in the business of doing business in the community – FOR ... Views: 774