Publicity Store

For those who think their “widget” is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process.

Use the 50 field-tested tactics in this book to jump-start sales and strengthen your image

This is a practical, direct, and easy-to-use handbook for public relations writing, authored by top communications professionals.

The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.

This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR

A comprehensive and detailed introduction to the theories and practices of the public relations industry.

Provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives