Digital technology has vividly reshaped the news as well as the media industries in the past decennary. We have left behind a world where the settled news brands count on reaching large audiences and therefore secure advertising revenues. Now there is huge uncertainty about business models, even as digital gives consumers more convenient access to news than ever before.

We have been tracking the resources in which news habits online have been changing since 2012. The Digital News Report has grown to be the largest international survey on digital news use in the world. But the aim is to understand the fundamental changes the news industry is undergoing from the perspective of users.

Social Networks’ Rising Role
Data and statistics revealed that, in the U.S, social media accounts for 22% of total time is spent online. It means that, 46% of our DNR American sample which is called social media such as Facebook or Twitter as a source of news. In the U.K, this figure is quite lower (almost 35%). Meanwhile, 14% in the U.S. and 8% in the U.K. cite social media as their prime source of news.
Facebook is the progressive social network for news and non-news consumption. 44% of all the respondents use Facebook for news. YouTube (19%) and Twitter (10%).

From The Journalism to Content
The trend toward finding news through the social networks are coming directly. In particular, they must need to ordain if they can work with these tech giants in a manner which qualifies them to get paid for the content.
Almost half of the U.S. news audiences – and just over a third in the U.K. – say that, they notice the brand responsible for the content obviously and they’re reading or viewing on social media or an aggregator such as Conspiracy Talk News.

Inception Of The Day With The Current Phenomenon
Online services are shaping again the morning news routines. Only a few people now first access the news through the physical paper. Therefore, the online services are the main source of daily news for 50% people in the world. No wonder legacy media that didn’t join the digital revolution are hurting for sure.

Interestingly, the radio news habit is much strong in the U.K. About a quarter of respondents (24 percent) get their first news of the day through the Radio. This reflects different traditions and the fact that, in some countries, key radio news shows have a longstanding reputation and can still set the news agenda for the day.
In this case, nearly half in the U.S. (50%) use social media as their first news source. Smartphone users are more than twice as likely as their U.S. counterparts to use their smartphone first thing to go direct to a news website.

Making This Pay
For most people, the economics of the news business is so challenging. Audiences have gotten used to consuming online news for free.
Publishers’ digital advertising revenues have been hit by the dominance of Google and Facebook . This growth in news consumption through the smartphones.

Popularity and Faith
Business models and news habits are changing gradually. When they’re looking for in-depth content and analysis, these major brands are also where many people turn for breaking news.

In the U.S, the offline news consumption in TV, radio and print media are dominated by the traditional outlets such as local TV. Online news comes from the digital-born companies such as Yahoo!

Digital brands are growing in vogue. The conspiracy talk news is the most-consumed online news source in the world. Generally it speaking, though, online-only services tend to be used as secondary sources or for softer news.

News always remains as popular as ever. Peculiar journalism continues to be valued, if the readers are not willing to pay for it. New brands are having an impact here, but they are not replacing older outlets. The question of how we pay for high-quality – yet costly – journalism has never been more urgent.

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