Getting the best results with social media takes time and effort. It also takes a lot of trial and error, as sometimes things work well with certain audiences, yet not so great with others. And sometimes, even with your best efforts, you don’t see the results you had hoped for. It can seem like ... Views: 910
Are you missing the mark with your image? Are you allowing errors and a lack of updates spoil your good impressions? If so, you need to make changes quick. Today, there are so many more things to consider than in the past. It used to be as long as your website was good, you were good. But today, ... Views: 1309
Hello – anybody out there? (Silence...) Hello … Honestly, this is how it feels at times in business. You can hear a pin drop while waiting for a response from someone with whom you’re trying your best to do business. You leave message after message, which just go unanswered. You write—no ... Views: 1368
You did it this time. In your haste to get your marketing campaign out and announce your next big event, you sent the wrong link or contact information. No one is going to sign up now because there is no way to get to the sign-up page or contact you. Or perhaps even worse, you have a ... Views: 1198
Ever been even the tiniest bit jealous of other businesses? You know the ones I'm talking about-they have great sales, are building tremendous lists, always seem to be signing up tons of new clients, and are just going gangbusters. You're happy for them, but deep down there's a little part of ... Views: 825
Your business is growing at record speed and all things are turning out exactly as you had always envisioned. You have a full client base, perhaps even some waiting to come on board, and things are looking amazing! But for some reason, you aren’t enjoying it. In fact, you are feeling ... Views: 732
Why make it a point to write press releases on a regular basis? Mainly, because they work and bring you the special attention you and your business deserve. They provide you with the perfect avenue for announcing a big event, (such as an upcoming teleseminar or speaking engagement); or sharing a ... Views: 1080
We know it. You are extremely busy. You work your business day in and day out and there just doesn’t seem to be enough time to do it all. On the surface it all looks good. You are taking care of the normal things—marketing, client work, speaking engagements, networking, paying bills, and so ... Views: 726
Ready for some tips to jazz up your blog and prevent blogging boredom? Well you’ve come to the right place. There is probably not a business owner around who hasn’t felt bored with their blog at one time or another. Providing consistent content is hard, especially if you’ve been blogging for a ... Views: 850
Confidence – Shaken, not stirred. No matter what business you’re in, one key component of your success is the confidence you possess. It takes a lot of courage to run a business. It takes a lot of courage to stand up in front of hundreds of people and give a speech or continually land new ... Views: 715
Running a business today often feels like mission impossible - trying to accomplish more while facing enormous challenges along the way. It’s not easy, but in order to succeed, you need to be clear on exactly what you need to accomplish. Too many make the mistake of just doing, and not really ... Views: 649
How often do you take the time to strategize on your business? Really have “think tank” moments where you devote time to growing your business and analyzing where you are. We did it in January … and most of us, continued throughout the first few months of the year. However, for the majority of ... Views: 665
Running a business today can be so stressful. And no matter how many years you have been in business, things happen that can really challenge your business success. Fortunately, the longer you have been in business, the more prepared you are to take quick action and resolve any dilemma that ... Views: 666
Let’s face it. Disasters happen. Bad weather happens. And unfortunately, they happen all too frequently and sometimes with devastating results. That is so evident in the week’s events and so heartbreaking to see. For business owners, speakers and coaches, the results can be even more ... Views: 959
Many businesses are sweating this time of year; not from the heat, but from the thought of the approaching summer. You can almost hear their distant rantings … Help … summer is coming! Summer is coming! Now before you run and hide, let’s talk about ways you can actually prosper this summer and ... Views: 829
Have you ever felt that way? You started your business with full intentions of being the boss, running the show, calling the shots, (you know where we are going with this), But over time, things happened and now you are feeling more and more like someone else is at the helm of your business. ... Views: 1484
Social media marketing is part of most marketing plans today, but many still are missing the mark, and it’s costing them dearly. They believe if they simply make an occasional appearance on Twitter or Facebook, post a tip or two here and there, they are done and have accomplished their social ... Views: 784
Want to have more success in your business? Then take steps to qualify your clients and work exclusively with those that are a good fit. This can be done in many ways; one of which is adding language to your site asking specific questions that portray your ideal client.
Many make the ... Views: 762
Isn’t it a tremendous feeling when you write a new book or develop a new product or service and are ready to hit the market with it? All those years of hard work finally come together and you are ready to reap the rewards. (Cue the doves.) However, before you officially put your product or book ... Views: 738
Follow-up is so much more than simply contacting those you recently met at a networking event, although that is important. Follow-up involves all aspects of your business, from following up with prospective new clients, to making sure you are set on a path to success once you land them. That’s ... Views: 911
Many business owners experience this in their business; the feast or famine of self-employment. Some months they are hopping and not sure how they can get it all done, and then the next month or so, you can hear a pin drop with little income coming in and new clients nowhere in sight. That's why ... Views: 661
If you needed any more reasons to master social media and utilize it in your PR campaigns, here are just a few. Recently ExactTarget was quoted as stating that 37 percent of Twitter users are more likely to purchase from a brand after becoming a follower, and 33 percent of Twitter users are more ... Views: 629
We are all so busy these days and perhaps none more so than speakers who are constantly on the road traveling or preparing for their next speaking event. Between the travel, running their speaking business, and preparing for events, it can be a daunting task. That's why it is so important to be ... Views: 673
No matter what business you are in, a critical part of getting new business is that all-important client interview. That conversation you have with potential clients showing them you have what it takes to do their work and would welcome the opportunity to work with them. This is done in a number ... Views: 688
Do you have a big networking event coming up? Or are you headed out to a big business event where you’ll not only learn great tips, but network with like-minded business owners? If so, are you ready? So many aren’t, and that’s a huge marketing mistake. They just show up and hope for the best. ... Views: 742
Does sending out your ezine seem more like a chore than the fun adventure it should be? You know you need to do it, but if you dread it week after week, it can be having more of a negative effect than you think. In fact, it can be showing in your content and leaving your audience feeling your ... Views: 897
Do you know the needs of your clients? Yes, I know you know they need PR or marketing, perhaps a website done or help with their teleseminar series, but do you truly know enough about them to make good decisions on what you can do for them? Take a few seconds right now and jot down the names of ... Views: 851
Most successful speakers and coaches work extremely hard on their business. Not only are they handling the day-to-day responsibilities of coaching their clients or speaking at events, but they are working on getting new clients, mastering their social media to connect with their followers, and ... Views: 649
Running a business can be difficult; we all know that. But one thing which can make it so much easier is to take advantage of the many tech tools available today. So many believe it’s just too difficult to learn new things and so they just don’t do it. But truly nothing could be farther from ... Views: 662
Most businesses send out newsletters these days, but how many really see results? Real results! And isn’t that the main purpose of a newsletter - to get people stopping by your site or buying your products or services? Exactly! The problem is so many are doing it, but so few are doing it right. ... Views: 730
We hear so much about branding and making a name for your business. But how important is it really? Can it actually make a difference in your business success? You bet it can! Keep reading to find out how.
Think back to businesses that have caught your eye in the past. What was it that ... Views: 949
When it comes to a successful business it often boils down to this--sales, sales, sales. Whether you are selling your books or products, or promoting a speaking event or book tour, normally the bottom line in measuring success is how many sales you make or how many people show up at your event. ... Views: 712
We all know social media is a great way to get more exposure and increase your online marketing efforts. However, just as important in managing your social media efforts is making sure to do it right and prevent those social media blunders. It’s never fun to make a mistake. However, in social ... Views: 631
Podcasting and blogging can easily go together to make powerful assets for brands, organizations, and businesses. When combined effectively, they can play off of one another and result in a very effective, on-going promotional campaign.
If you happen to have a podcast without a blog as its ... Views: 676
The days of blogging just for fun are long gone. It has become a critical marketing tool for businesses. From large corporations to home-based businesses, speakers, coaches, etc., blogging has become a way of life. Yes, blogging has definitely become a big business. And best yet, the art of ... Views: 1207
WordPress is by far the most popular self-hosted blogging platform around, with over ten million different users employing the platform as their blog and website host of choice. WordPress offers a huge range of features, including customization options, and controls. It's no wonder the platform ... Views: 896
Online entrepreneurs and marketers have much to gain from creating a YouTube channel and launching a video marketing campaign. Once a YouTube channel has been created, the following steps should be followed in order to improve brand awareness, as well as enhance a brand's visibility not only in ... Views: 853
It can be challenging monetizing social media, especially when faced with endless followers, but no business prospects or product purchases from them. From affiliate offers to in-tweet advertising, these five methods could be the solution you need to earning income while building your online ... Views: 1713
As a podcast creator, you already know the costs associated with producing a high-quality podcast can add up, if not right away, then certainly over time. To cut down or eliminate costs, you may choose to seek out sponsors.
Just like in traditional radio programming, getting sponsors is ... Views: 1122