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Articles from Cynthia Kocialski | Selfgrowth.com
- Why Do Women EntrepreneursThink They Are Underrepresented in Start-ups? - by Submitted on May 28, 2010 from Cynthia KocialskiThere are many meetings in Silicon Valley about innovation, technology, start-ups, and entrepreneurs. If one of the panelists or speakers is a woman, inevitably someone asks the question why there aren’t more women founders or more start-up women in technology and science. While the number of ...
Views: 1448(4 votes) - Hard Learned Lessons About Advertising for Small Businesses - by Submitted on Apr 21, 2010 from Cynthia KocialskiEverything in business is a learning process and advertising is no exception. Advertising promises to reach new potential customers and create a brand or image for your company in the public’s eye. What happens when the results don’t meet your expectations, you think back about where things ...
Views: 998(1 vote) - The Inconvenient Truth About Advertising and Small Business - by Submitted on Apr 21, 2010 from Cynthia KocialskiWhen I started my first company, I knew nothing about advertising. Now I know more about it than I thought I’d ever know and realize that I have been manipulated for years. The startups that have taught me so much about advertising have been e-commerce ventures, traditional brick and mortar ...
Views: 1130(1 vote) - So You Want to be an Entrepreneur? - by Submitted on Mar 27, 2010 from Cynthia KocialskiYou’ve reached a crossroad in your career. Maybe you want to reap greater rewards for your hard work, or you’re tired of working for someone else, or you want to determine your own destiny. Whatever the reason, you’ve decided to start your own company and be an entrepreneur. How do you get ...
Views: 1442(1 vote) - The Importance of Marketing in a Start Up - by Submitted on Mar 24, 2010 from Cynthia KocialskiToday’s investors are not interested in funding start-ups that don’t know how, where, and to whom to sell their products or services. Start-ups need a marketing plan. What is marketing and how does it relate to business development and sales? Marketing is not sales. Marketing tells people about ...
Views: 6158(13 votes)