For a business to stay relevant, it always has to have its “face” which serves as the company’s front. Without it, people will never know that the business exists. This automatically means no money for the business; a perfect recipe for disaster.
No matter how unstable an economy is, it does ... Views: 330
Viral videos are videos that gain popularity on the Web, usually through social networking sites, email, and video-sharing sites. Themes of viral videos are often humorous in nature, and may involve comedy sketches and amateur clips. Due to these videos’ popularity, more and more businesses ... Views: 462
In today’s world, video has indeed revolutionized how you get your message across to your target audience. There are so many ways to utilize the wonders of video. Of course, if you want to deliver a powerful message and leave a lasting impression, it’s important for you to be inventive and think ... Views: 476
If you’re a business owner and you want to have your products and service marketed to the masses with a lasting influence, TV advertisements may be best for your business. TV commercials are able to reach a wider audience. Commercials and advertisements aired on TV are able to effectively grasp ... Views: 5236
When Vancouver and Calgary businesses post advertisements, many limit their broadcast options to websites, because this is more budget-friendly. Many business owners think they’re making a wise move by doing this, because it does bring advertising costs down. However, while this philosophy is ... Views: 1957
Most Toronto residents have mixed feelings towards TV commercials. Some feel that there are too many commercials or advertisements aired on the TV these days. Others may react positively and even have some favorite commercials that they find entertaining. Whatever the opinion on TV commercials ... Views: 458
While it may not look like it, a lot of work goes into making infomercials. This is how they effectively attract buyers and earn millions, even billions of dollars, each year – even during the economic slump.
The work for an effective infomercial begins in pre-production. But even before ... Views: 1300
No one would have thought that while investment bankers were facing an ugly time waiting for the economic slump to be over, products like sleeved fleece blankets and odor-trapping blankets with comical names were selling like pancakes, literally. And they were.
While the whole of North ... Views: 384
Direct response television or DRTV is not a new form of television advertising; it has, in fact, been around for a few decades. DRTV basically is TV commercial but with an 800 number that consumers can directly contact while the commercial is being aired. It’s a TV advertisement that lasts ... Views: 468
Television, as of 2010, is still the most effective advertising medium in Canada in terms of both reach and revenue. In a 2009-2010 study that measures viewing trends in Vancouver, the average weekly reach of television in the hours between 6am to 6pm is 99%. And that’s not even ... Views: 410
Toronto has had a long list of successful TV commercials over the past decades, and these TV commercials have greatly influenced consumer behavior. Television is a powerful and effective medium in introducing products or services to the masses.
Among all forms of media, television still has ... Views: 381
May people consider commercials as regular part of TV viewing because TV shows broadcast commercials every day. Some people consider commercials as an unwanted interruption when watching their favorite shows. Others see them as an important tool to disseminate information. Whatever your own ... Views: 380