It's undeniable that if you add audio to websites it will increase your results. If you're not using audio on your sites, you're making a mistake. It will boost your opt-in rate. Audio increases sales.

But why?

It's not hard to figure out. Most of the web is cold and impersonal. It adds a human touch to your site. And adds the feel of a real live person. Audio literally breathes life into your website. Which fascinates greater interaction from your visitors.

Here are the benefits

You'll receive two immediate benefits to your bottom line when you employ the use of audio. First, you'll make more sales. And second you'll save money on the sales letter. You see, you'll be able to skip the expensive copywriter. You can just add your own audio. Your honest message about your product will sell better than a professional copywriter.

You'll get more subscribers, too. Most people need to be led by the hand. So you just add a simple audio that says: Enter your email address in the form. That alone can increase opt-in rates up to 310%!

Some ways to use audio

Put a welcome message that plays automatically on your site, Most websites are cold and in-human. Grabbing their attention like this helps you keep them on your site.

Lead them by the had. The same principle the we used to boost opt-ins applies. You just explain what to do first, then next, etc. Use this to lead them through the ordering process, as well.

Product testimonials are great. Written testimonials are good. But what's even better are audio testimonials. It's much hard to fake an audio testimonial. So audio adds real believability. Which boosts your sales for sure.

Sneaky tick

What about creating an entire product using audio? Audio is faster to produce than anything else. Plus people love audio products. Think about how popular podcast are. Plus you can get them transcribed cheap. Then you've got an eBook, too - but it was easy to create!

How hard is adding audio?

It's not hard at all. There are quite a few audio streaming software programs out there. There's no knowledge required on your part. The software records the audio, creates the button code, etc. Simply copy the code and paste it in your site. There's nothing to worry about.

Summing it up

Let's take another look at the benefits. Putting streaming audio on your site will boost all your results. You'll get more sales. And your opt-in rate will increase. And don't forget that you can easily create sales pages and products in a flash. It's a less often used medium. So you'll be one of the few reaping the rewards. Don't be lazy! Add some audio today. ;-)

Author's Bio: 

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David McDonough