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Small Business Marketing Articles
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- Everything I Learned About Methodical Decision Makers, I Learned From My Mom - by Submitted on Apr 08, 2011 from Lisa MininniWhatever you’re selling, you must reach out to a decision maker. All kinds of selling techniques are used, but the bottom line is decision makers are people. They have identifiable needs, preferences, and even motivations for what they buy. They have goals, dreams and hopes. That couldn’t ...
Views: 2094(4 votes) - Get Maximum Results From MLM Business Lead Generation by Combining Online and Offline Marketing - by Submitted on Feb 22, 2010 from Carla BaldockIt is often said that offline MLM business lead generation tactics are "old school". Well, sadly in many cases, this may very well be the case as the methods taught by your upline are those from yesteryear. Many are stuck in their old ways, coaching their new distributors in marketing methods ...
Views: 949(2 votes) - Internet Home Business - What To Do To Start And Succeed Marketing Own Online Home Based Business - by Submitted on Aug 11, 2017 from Leon EdwardWhen you have decided on the business that you are going to do you will need to know what to do and what not to do. You are going to learn what all of the mistakes are that you will not want to make. The business that you are going to hear about is internet marketing and the mistakes that people ...
Views: 999(2 votes) - LinkedIn Answers: Proven Tactics To Get The Biggest Bang For Your Time - by Submitted on Dec 06, 2009 from Maria MarsalaIf your ideal clients are on LinkedIn, then you want to be there, too. So create a keyword driven profile on LinkedIn for yourself. Complete every area possible, take a look at the apps (applications/programs) you might want to add, and you’re done… right? Wrong. One of the best ways to ...
Views: 1358(2 votes) - Roll up Banner Stands – The Effective and Convenient Advertising Solution - by Submitted on Apr 06, 2011 from Simon WilliamsTo make your advertisement effective and convenient use roll up banner stands. There are several factors that make the roll up banner stands really popular. The most important factors include cost effectiveness, quality and well written content to increase the visibility of your company and ...
Views: 1790(2 votes) - SEO Tips: Making Useful Links R-I-S-K is ALL! - by Submitted on Apr 05, 2012 from Frank ScharnellOver time Google has change up their algorithms enough to get rid of factors that don’t help to develop the most relevant data. It’s always the purpose of Google to generate the most relevant data for each search, currently this is dictated by link building. As many SEO professionals know ...
Views: 1076(2 votes) - So... Tell Me What You Want! - by Submitted on Oct 22, 2009 from Adele Howell-Pryce“So, tell me what you want, what you really, really want!” “I’ll tell you what I want, what I really, really want!” - SONG LYRICS – How many of you can definitely, absolutely, unequivocally, tell me right now, exactly what it is that you want and what you want your business to ...
Views: 1567(12 votes) - Ten Tips to a Mutually-Beneficial Cause Marketing Program - by Submitted on Mar 16, 2010 from Geri StengelCause-related sponsorship is a strategic positioning and marketing tool that links a company or brand to a relevant social cause or issue for mutual benefit. According to the International Events Group (IEG), spending on cause marketing has grown from virtually nothing in 1983 to an estimated ...
Views: 978(2 votes) - The Golden Rule Can Be Easily Tarnished - by Submitted on Feb 11, 2011 from Peter GeorgeI was giving a presentation about small business marketing recently, and it was very interactive. The audience members asked questions and gave opinions, which is the way I like it. At one point, when we were discussing customer service, one person talked about how she gives each of her ...
Views: 1032(6 votes) - The Ripple Effect - by Submitted on May 21, 2011 from Lisa MininniHave you ever skipped a rock across the water? As the rock skims the water, notice how the water ripples. After a moment, each ripple flows effortlessly into the other. The same concept applies when business owners take a systems approach. Each system leads to greater connections and ...
Views: 1053(2 votes) - Three Ways to Use Your Signature Story to Pull in More Clients - by Submitted on Jun 06, 2011 from Lisa MininniOne of the best strategies to quickly establish credibility, get known, and differentiate yourself in the marketplace is to share your signature story. A signature story is your own personal account of how you got to where you are today or how you transitioned into your chosen ...
Views: 1627(2 votes) - Traffic Driving Articles - 4 Things ALL Articles Must Have - by Submitted on Feb 08, 2010 from Carma SpenceIt is said that content is King, and for good reason. Content, in the form of articles, video, audio and images are what brings traffic to a website. Of the four primary types of content, articles are the most flexible and easy to work with and, in the end, are the main producers of ...
Views: 1153(2 votes) - What is Branding and Why Should You Care? - by Submitted on Feb 22, 2010 from Carma SpenceBranding in business is much like branding in cattle raising. A brand identifies you, your product or service and makes it stand out from the competition. It can be a name, like "Kleenex", a term, like "roller blades", a sign or symbol, like Target's bull's eye, or any combination of ...
Views: 1203(2 votes) - What's Your Most Important 20%? (Part 1 of 2) - by Submitted on Nov 28, 2011 from Marcy StahlMany businesses have an easy access to dramatic improvements in profitability by focusing on the most effective areas and eliminating, ignoring, automating, delegating or re-training the rest, as appropriate. The Pareto Principle states that 80% of the effects come from 20% of the causes. The ...
Views: 1090(2 votes) - The Importance of Marketing in a Start Up - by Submitted on Mar 24, 2010 from Cynthia KocialskiToday’s investors are not interested in funding start-ups that don’t know how, where, and to whom to sell their products or services. Start-ups need a marketing plan. What is marketing and how does it relate to business development and sales? Marketing is not sales. Marketing tells people about ...
Views: 6190(13 votes) - Develop the Mindset for Success - by Submitted on Feb 11, 2011 from Peter GeorgeOur deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, "Who am I to be brilliant, gorgeous, talented, fabulous?" Actually, who are you not to be? - Marianne ...
Views: 1166(9 votes) - Develop an Online Business Mindset and Succeed Online Now! - by Submitted on Dec 22, 2009 from Stephanie Treasure“Online Business” is a broad term for a plethora of online business models. Some people think of online business as get rich quick schemes using underhanded marketing tactics to create a quick buck. But there are solid online business entrepreneurs or webpreneurs as I like to call them, who ...
Views: 1050(5 votes) - Is Your Website Working for You? - by Submitted on Jan 14, 2011 from Lisa MininniOne of the first steps new business owners check off their list is designing their website. After all, you figure it can help establish your credibility and attract new clients. Fast forward a couple of months and you haven’t gotten a single person visiting your site. There are many reasons ...
Views: 1073(5 votes) - Forming a Partnership - by Submitted on Mar 15, 2010 from Nashib UmerIf you have decided to form a partnership then you must go through an extensive process to make your partnership legally authorized. In this act of deed you need to start with; • Discussing the details of your business with your partner(s) face to face. This includes the objective and goals of ...
Views: 932(8 votes) - Beware of Social Media - by Submitted on Oct 28, 2009 from Kathy JiamboiThere is unending information about the power of social media and why you should be involved. With all the hype about becoming involved in it there is one thing you must always keep in the back of your mind. Be careful what you put out there because it will end up as a digital fingerprint ...
Views: 1430(3 votes) - Blogging, the Best Lead Generation Tool and a Must for your Marketing Plan - by Submitted on Dec 16, 2009 from Caroline and Craig MakepeaceThere is one very simple and powerful method to attract hundreds more visitors to your site daily and that is having your own blog. If you are not doing this then you are missing out on at least doubling the visitors to your site. Remember more traffic, means more leads which means more ...
Views: 1167(3 votes) - Re-Invent and Re-Package Your Business to Grow, Now! - by Submitted on Feb 19, 2011 from Ron Hequet4 Things to Do That Will Jump-Start Your People and Profits How has your business kept up? Do you have a new customer interactive website, new product brochures, inspired and no-excuses talent, a technologically up to date plant or professionally designed interior and merchandised store? If ...
Views: 1142(3 votes) - The End of Call Centers - by Submitted on Jan 17, 2011 from Young KimIf your customers have to contact your call center to ask for help in using your website, or to find information on your website, you have failed in providing good customer service. If your customers have to pick up the phone after visiting your website, that counts as an unnecessary transfer, ...
Views: 926(3 votes) - The Power of Influence: How to Influence Others to Get Ahead. © White, 2009. - by Submitted on Dec 01, 2009 from Jo Anne WhiteYou Have What It Takes: Getting ahead in business is not just about technical or sales know-how or knowing the ins and outs of your company. It’s about people to people. No matter what business you’re in, you’re in the relationship business. Making a positive and a lasting impression on the ...
Views: 3006(3 votes) - Three Most Important Things When Beginning in Direct Sales - by Submitted on May 08, 2009 from Joshua HortonDirect Sales is a potent and lucrative business model. With no inventory cost, no shipping cost, no rent or lease, it has the lowest start up and overhead of any other business out there. This equals huge profit margins and income potential. So why, when the business model is so efficient, is ...
Views: 2973(3 votes) - Workshops Generate Repeat Customers for Small Businesses - by Submitted on Jan 17, 2011 from Young KimI have a friend who runs a doggy daycare business. Every once and a while, he’ll run a doggy obedience boot camp for his existing clients. He encourages his clients to bring friends. Those friends sometimes turn into new clients for his doggy daycare business. And the cycle repeats. This is ...
Views: 848(3 votes) - Your Niche is Bigger Than You Think - by Submitted on Jan 25, 2011 from Young KimThe word “niche” evokes visions of some guy only collecting comic books that have monkeys in them, or a blogger who only writes about staplers, or an online store that only sells crackers made in Colorado. Artists and entrepreneurs seem to think the word “niche” is synonymous with small, or ...
Views: 941(3 votes) - The Three-Step Business Networking Formula: Common Sense or “Midas Magic”? - by Submitted on Sep 28, 2010 from Jason RosadoLast night I was at another business networking event where everyone was trying to sell me and only talk about their business. It felt like I was getting "pitched to death," and a few times all I could think was, "I'd never do business with you..." So here's the question: "Are these events ...
Views: 2277(10 votes) - Customer Loyalty and the Art of War - by Submitted on Feb 13, 2011 from Young KimMy father can’t stop thinking about business. It’s as if he believes that his business would collapse if he stopped crunching the numbers. To my father, there is no such thing as a part time entrepreneur. To my father, a casual relationship to his business doesn’t make sense to him. My father is ...
Views: 709(7 votes) - Building Credibility As A Marketing Skill - by Submitted on Feb 03, 2010 from Eric MulfordYou're looking for the best way to penetrate the marketplace with your goods/services. Capturing the market share and make boat loads of money in the process. You hear all the hype about the latest approach to getting your message out to the masses. But there is one place that you can focus your ...
Views: 1990(4 votes) - Business Networking for Corporate Contracts - by Submitted on Sep 02, 2009 from Hannah McNamaraWhen you're aiming for lucrative corporate contracts the techniques you might use to reach small businesses (SMEs) may not yield the results you want them to. Find out how to change your approach and increase your success rate. If you have attended a few networking events you might have ...
Views: 1142(4 votes) - Closing the Sale: Big Mistakes that Cause Your Customers to Buy from Someone Else - by Submitted on Dec 30, 2010 from Doug StaneartClosing the sale can be one of the trickiest parts of the selling process if you make a few mistakes. You’ve worked really hard to get tons of new people looking at your website and all of those great leads start flowing in. Now the most important part takes place. You have to turn those ...
Views: 9098(4 votes) - Is Now the Best Time to Start a New Business? - by Submitted on Aug 10, 2009 from Geoff FickeI am often asked if these are good times for new enterprise opportunities? Should I wait? Is the economy down? Is it a good funding market? Is competition too intense? These, and dozens more stated concerns are nothing more than self-imposed hurdles to movement. Now is the best time in ...
Views: 1284(4 votes) - 7 Step Perfect Elevator Pitch Program - by Submitted on Mar 01, 2011 from Young KimI once had a client, Zach, who wanted to start some kind of online auction business. He would describe to me in detail how the auction software worked, and the different kinds of products that would be auctioned off, but he could never articulate how his auction site would be any different from ...
Views: 1877(5 votes) - Stop Selling and Grow Your Accounting Practice - by Submitted on Feb 11, 2011 from Peter GeorgeDeveloping better selling skills is not necessarily the path to more sales. In fact, often it is not the most direct route to greater revenues or profits. Yet so many small business owners turn to this as a panacea for low sales figures. Let me tell you a story so I can illustrate my point. I ...
Views: 2630(5 votes) - ***"How do I get paid for my gifts?" - by Submitted on Jun 04, 2011 from Morgana RaeHere’s the full question that arrived in my inbox: “I came from a background that doesn’t value the gifts that I have developed. How can I learn to value my spiritual, creative and emotional gifts enough to feel that they are worth being paid for? If I don’t value them and see them as ...
Views: 1933(6 votes) - How To Target Your Demographic Using Twitter and Facebook - by Submitted on Feb 21, 2011 from Matt HallaranSocial media now dictates the strategy of online lead generation by changing the way we do sales across business process outsourcing firms. Make no mistake; if you want to see actual results, then you need to be where your market “hangs out”. Today’s leading social networking tools Facebook and ...
Views: 1414(6 votes) - The Biggest Secret To Internet Selling Isn’t Really All That Secret - by Submitted on Mar 17, 2020 from Judith ShuttleworthIf you are like so many people who are new to internet marketing you probably are pulling your hair out wondering what the secret to internet selling is. Your site is up, you’re getting traffic from the PPC (Pay Per Click) campaign you started but you’re simply not making enough sales to ...
Views: 1589(6 votes) - Gps Public Relations Adapts To The Future Of The Hybrid Approach To Web-Based Applications (web 2.0) - by Submitted on Jan 12, 2011 from Michael FiegerThanks to online technologies, the public relations industry is evolving. GPS Public Relations has been ahead the curve and is embracing the opportunity to help businesses understand how to use these tools to achieve their goals. FOR IMMEDIATE RELEASE PRLog (Press Release) – Jan 09, ...
Views: 1124(1 vote) - *** Effective Marketing Tips - 3 Tips to Inspire Word of Mouth (without Being Pushy) - by Submitted on Jun 15, 2009 from Paul KeetchSo you want to generate more word of mouth, but don't want to be pushy or "in your face" about it? Here's how... Everyone knows that the best form of advertising is word of mouth. The reason this is true is because the marketing message is coming, not from a "greedy company" but from a ...
Views: 1683(1 vote) - *** Small Business Startup - Not Small in Earnings! - by Submitted on Apr 22, 2009 from Dr. Mary WatersWhat is small business Startup? Setting up a business is always a meticulous work that requires precise and detailed knowledge of all aspects. Every business that grows large at present was actually a small business in the past. A small business startup can take you to great heights if it is ...
Views: 12547(1 vote) - ***Promote Your Small Business as a Big Business - by Submitted on Jul 23, 2012 from Doug StaneartAfter the initial “start up struggles” when I first created my company, I began to start to get phone calls and emails out of the blue from people wanting to come and work for my trendy, up and coming company. One was from a pretty successful entrepreneur in Orlando, Rick Highsmith, who had ...
Views: 8630(2 votes) - *7* Marketing Secrets to Experience a BREAKTHROUGH - by Submitted on Mar 04, 2015 from John Di LemmeMarketing Secret #1 - Ignore the Critics and Naysayers - We all know those people that have something to say about everything, but offer nothing of significance with their words. When you listen to those people, you are allowing them to speak that garbage into your life. Instead, make the ...
Views: 1289(1 vote) - 10 Effective Ways To Make Money With Your Blog - by Submitted on Jun 16, 2010 from John Paul AguiarEvery day people ask me “how do you make money with your blog”, so today I wanted to go over my top ways to monetize your blog. First thing you should know is if you want to make money with your blog long term, then you will need more then one way to monetize it. You know the old saying mom ...
Views: 1694(2 votes) - 2 Keys to Building Unstoppable Momentum in your Small Business - by Submitted on May 28, 2011 from Lisa MininniIf you have worked harder for someone else than you have in your own business, you’re not alone. In my recent Entrepreneurial Edge System 3-Day Intensive, this self-limiting habit seemed to be a popular pattern. It shows up by procrastinating, justifying a delay (it can always be done ...
Views: 1339(2 votes) - 2 Magical words – Discover how they produce never-ending Cash flow for you on the Internet. - by Submitted on Nov 16, 2009 from michael chibuzorMaking money is easy, you may have been fed a different story in the marketing arena and you have come to a conclusion different from that first sentence based on your previous negative experiences. But seriously making massive cash is not so difficult. And you will soon discover this as I am ...
Views: 2038(5 votes) - 3 A-has from Ali Brown's Online Success Blueprint Workshop - by Submitted on Mar 07, 2010 from Alicia ForestMe: I'm done.... (to hubby after arriving home from Ali Brown's Online Success Blueprint Workshop) Him: With what? (read: uh-oh...) Me: I'm done with thinking, playing, being small. I know I've been saying this for awhile, but it really became clear to me at the workshop - I'm so done with ...
Views: 1930(1 vote) - 3 Simple Secrets to Your Success - by Submitted on Feb 18, 2015 from Kim Kirmmse TothThe goal here is not to make things complicated, but keep them simple. KISS. There are lots of secrets to your success but I will highlight only 3. Be very clear and honest about your value. If you aren't clear yourself you will never be able to demonstrate this to potential clients. When ...
Views: 1034(1 vote) - 3 Steps to Building Effective Squeeze Pages - by Submitted on Mar 03, 2011 from TJ PhilpottSqueeze pages are use and needed online to help you build your business. The objective of theses pages are simply nothing other than to collect the contact information of people who visit the site. Having this information makes it easy for you to maintain contact, develop relationships and ...
Views: 605(1 vote) - 3 Steps to Establishing Online Brand Awareness - by Submitted on Apr 02, 2011 from TJ PhilpottCreating a brand awareness online involves making yourself not only visible, but in a memorable way! This is something most businesses and entrepreneurs should have a keen interest in since it is a very effective advertising strategy. Brand building itself does not offer much in terms of ...
Views: 722(1 vote)