As we’ve all been reminded lately, business is cyclical. When your company enters a down period, it’s a good time to fine-tune your strategy to improve your chances for success. Here are 10 guidelines for doing just that.
1. Know Your Company: Develop a clear vision for your organization. ... Views: 1779
Cause-related sponsorship is a strategic positioning and marketing tool that links a company or brand to a relevant social cause or issue for mutual benefit. According to the International Events Group (IEG), spending on cause marketing has grown from virtually nothing in 1983 to an estimated ... Views: 976