There is unending information about the power of social media and why you should be involved.

With all the hype about becoming involved in it there is one thing you must always keep in the back of your mind. Be careful what you put out there because it will end up as a digital fingerprint that may never be erased.

Have you searched for your name and your company to see what is out there on the internet? I know of story about a company who had some terrible negative publicity online (not all true) and it all came up on the first pages of the search. That stuff may never go away but he was able to bury it deeper in the search pages by working to get other things about him and his company to come up first.

So what does this all mean to you? Every move you make with not only Social Media but anything you put out there online needs to be calculated. It’s all well and good to let people know a bit about you. That’s how people come to know, like, and trust you-essential for them to do business with you. But remember the whole world is watching.

Anyone can have a blog and a camera in their cell phone and turn themselves into an instant reporter. How you live your life and how you conduct your business is very transparent these days and you should beware.

Author's Bio: 

Kathy Jiamboi is the President and Founder of Creativedge Marketing and Ready2Go Client Contact. Creativedge Marketing specializes in the development and implementation of automated marketing systems. Ready2Go Client Contact is a "done for you" communications service covering both print and electronic media that allows clients to stay in touch with their customers with little to no effort on their part.

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