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Are you thinking about an affordable advertising method to endorse your business? If yes, you undoubtedly have a variety of options. Still you need an advertising means that give you maximum benefit.
If you genuinely wish for an affordable promotional campaign, you should find out the ... Views: 1057
Student Voters Look to Candidates for Answers to Crisis in Student Loans and College Affordability
With problems growing in the student loan industry, spurred both by an ongoing credit crunch with its roots in the subprime mortgage crisis and by congressional legislation that cut subsidies to ... Views: 2024
Have you ever had a patient that sits through a whole report of findings and looks at you with the deer in the headlights look? It's obvious that they don't really understand the treatment program that has been implemented and your communication is off target.
If your patients do not have have ... Views: 1436
The people from Montana are well aware that the nation is struggling with a debt crisis. The road that got us here was one of deficit spending where our government spent much more than it received in taxes. This has continued with the most recent budget proposals and unless we take a stand, the ... Views: 1433
"Choose the life that is most useful, and habit will make it the most agreeable."
--Sir Francis Bacon
Nowadays diets tend to have a bad name. Overly restrictive and temporary, they often ensure that people revert back to their old habits quickly, thereby ... Views: 1319
We've all had one. That client who on a good day is not the easiest person to get along with! Managing them can drain your energy and make you cringe each time the phone rings!
But that is exactly what you need to be doing - managing them and all of your client relationships. Taking the lead ... Views: 1229
Sure, They Are Related ... But Each Serves a Different Function
You hear the terms "marketing," "public relations" and "advertising" talked about all the time. But, they seem to mean the same thing sometimes ... it can be very confusing, especially for small or solo-businesses owner. So, in ... Views: 1280
Wouldn't it be great if once we finished all the work of creating a website, people flocked there of their own accord? I wish it worked that way, but alas, we have to get them to visit.
Here are some quick tips on increasing your traffic:
• Make sure your web URL is on every, and I mean ... Views: 1470
Timing…oh what a controversial subject! Timing can mean the difference between success and failure for getting media exposure. There are a lot variables including time of year, what your competitors are doing, current trends in your industry, whether it’s good news or bad news, and the list ... Views: 1149
Have you often avoided making those "dreaded cold calls?"
Do you dream of how much better your business could be but just can't bring yourself to pick up the phone?
You're not alone. In the 12+ years that I have specialized in coaching real estate agents, I have noticed the same avoidant ... Views: 2826
In a recent blog, Michael Cherenson, chairman and CEO of the Public Relations Society of America wrote: Public relations isn’t declining at the hands of social media; it’s gaining, as social media provides opportunities to build relationships in new ways, and as companies seek guidance on ... Views: 827
“Mad Men”, which if you haven’t seen it, is terrific television (Sundays on AMC) and it walked away with the lion’s share of this year’s Emmy awards. Not to be redundant if you have seen it or to ruin it if you haven’t, the show is about a Madison Avenue Advertising firm in the early 1960s and ... Views: 1757
Talking to the media can be daunting – and is for many people. I have often wondered about this. I see my clients in awe of being able to speak to the media. It is almost of the same ilk as public speaking I guess. Maybe it is because a media person can rip you apart or set you on a pedestal ... Views: 1260
Cause-related sponsorship is a strategic positioning and marketing tool that links a company or brand to a relevant social cause or issue for mutual benefit. According to the International Events Group (IEG), spending on cause marketing has grown from virtually nothing in 1983 to an estimated ... Views: 872
As I change my business focus in 2011 I'm going through a check-list process of the most important factors to success. Which ones do you need to work on?
Generating Leads: Do you have a system in place to bring in new clients? Do you have a give away, run seminars, write articles, use ... Views: 691
“The art of resting the mind and the power of dismissing from it all care and worry is probably one of the secrets of energy in our great men.”
--Captain J.A. Hadfield
Every successful professional has experienced burn-out, that dreaded block of time where you can’t seem to get motivated, ... Views: 950
“Silent gratitude isn’t very much use to anyone.”
--Gertrude Stein
It isn’t often I come across a completely novel and unique business tip that’s both powerful and simple. It happened recently when I was reading Million Dollar Networking by Andrea Nirenberg. Andrea is a master networker ... Views: 1061
With the vast increase in internet radio, authors now have a much greater opportunity to market their books and services via radio shows.
Whereas broadcast radio hosts frequently don’t read the book in advance, generally only give you five minutes to expound on the topic and provide only one ... Views: 1574
Thanks to online technologies, the public relations industry is evolving. GPS Public Relations has been ahead the curve and is embracing the opportunity to help businesses understand how to use these tools to achieve their goals.
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Jan 09, ... Views: 1011
Perhaps you’ve heard the phrase “the riches are in the niches” when it comes to marketing your business. The strategy is to find a select target market and be their everything. According to conventional visibility techniques, this is a winning strategy. But it can only take you ... Views: 1047
Public relations strategies are evolving in the world of social networking and Web 2.0. It’s still any business owner’s dream to be featured in a key media piece where their expertise and business are showcased. The free publicity and additional media queries alone can revolutionize ... Views: 2915
From CEOs and independent professionals, to work at home moms and entrepreneurs, Big Picture Thinkers inspire others and lead the way in their fields. Without their visionary insights and actions, our world would be lacking in innovation, new ideas, and fresh approaches.
Now there is a way for ... Views: 6418
If you think MySpace is just for kids, then think again. Authors, entrepreneurs, entertainers, non-profits, and businesses are using MySpace as a place to promote who they are and what they do. Having a professional MySpace presence can build platform, sell your books, attract attention, and ... Views: 1106
In the game of staying visible in business, the pressure to produce new content seems to never let up. There is a way you can stay visible, share valuable content with your followers, and score mega-Brownie points in the process. How? By using OPC, aka, Other People’s Content.
This is not the ... Views: 1110
With the immense popularity of Facebook, it was inevitable that the party crashers would arrive in full force. This social networking site, now popular with internet marketers, has become a mecca for sales hype and hard selling approaches.
That philosophy flies in the face of everything social ... Views: 1089
Your social networking profile will prove an old adage: first impressions are lasting impressions.
Your profile page is often the first big impression you make on your contacts and will give them an overview of whether you’re worth the effort to befriend. Of course you have other opportunities ... Views: 1262
I knew I was in trouble when I had my first social networking stress nightmare. In this dream, I was surrounded by computer screens of various sites- YouTube, Facebook, Twitter plus a host of utility and tool sites- each vying for my attention.
The inboxes of each one were filled with hundreds ... Views: 1073
Robert Downey Jr. is this year’s comeback kid with a starring role in Iron Man. For the last 15 years or so, the only time you’d hear his name was in relation to a drug bust or yet another failed stint at rehab. Bloggers joked that the only costume you’d expect Downey Jr. to ... Views: 1480
Using social networking to market your business isn’t too different than marketing your business in person. Think about a time when you walked into a networking mixer full of strangers.
How did you decide who to go up to and who to avoid? A natural inclination is to scan the room, and then go ... Views: 1170
As internet marketers transition to the fast changing world of social marketing, people are learning that hard-sell and relentless pressure aren’t welcome. The generation gap becomes a profit-crushing divide as “old-school” methods fail to fit in the sleek world of sites like ... Views: 1020
Entrepreneurs involved in social networking are already feeling the time crunch when it comes to adding this effective marketing tool to the mix. Smart entrepreneurs utilize other people’s talents and energies in their businesses by outsourcing administrative tasks, so it begs the question: can ... Views: 1364
With the world moving at such a rapid pace, and technology becoming obsolete in a matter of weeks, now more than ever is the time for us to stretch our creative skills and mindset.
A creative mindset is not the same as an artistic skill; creativity is the mental phenomenon of getting ideas and ... Views: 4320
As public relations strategies evolve, it’s important to look at social networking sites as jumping off points for media contact. Sites such as Twitter and Facebook, by their very nature, teach key media training skills such as being concise, succinct, and specific.
The media is looking ... Views: 1122
When it comes to social marketing, the gurus to follow are not the “usual suspects” of internet marketing. Internet marketing, generally dominated by men, uses a very different approach than social marketing. The hard sell, always-be-closing approach falls flat in the Web 2.0 world ... Views: 1077
“Failure is not the only punishment for laziness. There is also the success of others.”
--Jules Renard
I’ve been working in PR for over 15 years, so you can bet I’ve got some expert thoughts in how to make the absolute worst PR decisions possible. Below are my top 5 ways to ensure the ... Views: 1100
If you put a strategy in place, you can not only weather, but hopefully grow during uncertain times. A bad strategy is to do nothing, an even worse strategy is to slow down and cut your marketing and PR efforts. This is a time that savvy business people take action. Spend the time that others ... Views: 1257
For the past week or so, I’ve seen a hilarious Volkswagen video clip (see link at end of article) floating around that has a little kid in a mini Darth Vader costume trying to use the force. What’s odd is that this was supposed to be a Super Bowl ad. One would think that with all the money ... Views: 1373
You may have heard me say this over and over - but it's a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, ... Views: 1410
Times are changing; Oprah is gone as are many of the daytime soap operas. TV’s 9 a.m. to 3 p.m. daytime slots are shifting dramatically. It is a primarily female audience that watches at that time. The numbers show that most are seeking personality based or issue oriented programs. Talk ... Views: 1060
Here Is How To Run Your Own Amazing And Easy-To-Use Article Directory Website, Instantly Generates Search Engine Friendly Web Pages, Explode Your AdSense Revenue and All This By Using Other People's Content!
Tuesday, February 22
Dear Friend,
Information is at the core of your ... Views: 2071
It’s 2010 and blogging is no longer a hot new marketing tactic. Yet I’m hearing from entrepreneurs are still unsure if blogging is worth their time. While blogging can be a powerful way to build brand awareness and share of voice, it also has some major drawbacks.
Here are some pros and cons ... Views: 1233
This book review is part of a series that covers the topic of Public Relations. Public relations (PR) is the managing of and organization's outside communication to create and maintain a positive image. Public relations typically involves popularizing successes, downplaying failures, and ... Views: 1042
Five years ago, blogs barely registered on the national media radar. Today, blogs are part of the traditional media landscape that business marketers must navigate. Here are three tips on using blogs as part of your public relations and marketing efforts.
Monitor What's Being Written
Every ... Views: 1096
Collaboration is a process where two or more parties get together to work on common goals. The advantages of collaboration are numerous, and they benefit all parties involved. This article lists what I feel are the major advantages of collaborating with your colleagues.
1. Collaboration is ... Views: 4282
With the advent of social networking and the world of Web 2.0, how we define public relations is ever changing. With a focus on how the outside world views a company, public relations is closely linked to other activities that keep a company visible and on the radar screens of prospective ... Views: 2888
I would imagine that your current customers know that you product or service is the best, but how about the large universe of prospective buyers that have not yet tried what you have to offer?
How are these prospects supposed to know that you have something far superior to offer than your ... Views: 1100
During difficult economic times, often one of the first items to get cut is the public relations budget. Or on worst case: eliminated completely. And nowhere have the effects of these cuts been felt more than on the Public Relations New York scene. Firms have cut staffs, cut salaries and ... Views: 1088
Online forums are a great, yet often overlooked place to get free publicity.
If you've joined a membership site, purchased any type of software, website hosting, email service, or technology product then you're probably familiar with online forums.
Most exist for the purpose of building a ... Views: 1877
Writing an article for a trade journal or a local newspaper can be a great opportunity to present your company as the expert and deliver some very controlled messages. Unlike other forms of coverage, there is no one else quoted in the article to balance up your views.
In submitting a ... Views: 1035
In any meeting the keynote address forms the most important part of the agenda. The keynote can definitely add to the overall effect of a meeting. The address should be interesting, entertaining and should cover all the important points that are going to be a part of the whole meting. If it is ... Views: 1273