Writing an article for a trade journal or a local newspaper can be a great opportunity to present your company as the expert and deliver some very controlled messages. Unlike other forms of coverage, there is no one else quoted in the article to balance up your views.
In submitting a ... Views: 1142
News is made up of many different components – most important of all it should contain something ‘new’. But it will also have some facts and figures, some human interest, perhaps elements of conflict, sex, death and money (one of which is rarely far from the surface of most stories) and ... Views: 3244