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So many of my clients name "referrals" or "word-of-mouth" as the number one source of growth in their business. However, when I ask how they get those referrals - so that we can increase them - they're not sure.
I like business boosts to be predictable, reliable and replicable. Referrals ... Views: 1819
If you are like most people, you hate selling. It’s unnatural and uncomfortable pitching yourself or your product. But, not to worry – there’s a solution! You can “sell without selling” when you have an information marketing system. I’m going to show you over twelve ways how you can use the ... Views: 1065
Promoting your product, whether it's a product you developed yourself, or and affiliate item, is the key to making money on the Internet. You can have the best product in the world, but if know one knows about it, you will not make any sales. And don’t think that because you used all the proper ... Views: 736
Janet Frame was New Zealand’s most distinguished writer, with at least 20 major works to her name.
Her works ranged from novels – to collections of short stories – to even a children’s book. She won the 1989 Commonwealth Writers Prize for one of her books, was made an honorary foreign member ... Views: 717
It is widely thought that the major search engines change their search algorithms often. They do this because they know that people are always looking for ways to beat the system. By making frequent changes, they try to stay ahead of the game. If they never changed the way they index sites, ... Views: 652
Isn’t that a very good question for businesspeople to ask themselves?
In our efforts to promote our website, we use a lot of different advertising methods to get our message out there. Like classified ads (online & offline), ezine ads, banner ads, safelist ads, solo ads, website ads, feed ... Views: 1628
Being the best means taking cues from the best. When it comes to membership sites, the best include such big shots as Monster.com, classmates.com, YouTube, MySpace and more. Here are 5 secrets of the big boys and how you can use them to launch your membership site.
1. Successful membership ... Views: 697
There are some things that small business owners can do to market themselves very effectively, while working with a very conservative budget. These days, a big budget is not required for big results.
Here are three powerful tips for small business marketing success:
Play To Your ... Views: 917
Practical Uses of PHP
It almost goes without saying that you will want your business website to be compelling, interactive, and secure. All of these characteristics will make your website more effective at bringing in and keeping customers. But how to go about it in a way that is stable, ... Views: 2934
Frequently the greatest opportunities and resources available to us sit quietly waiting to be tapped, continuously present, yet often unrecognizable. What is this greatest of all resources? It is simply our human connections; the people we see every day, the ones we see occasionally and those we ... Views: 992
If you've ever wondered how to get more referrals, and who hasn't, the answer is actually easier than you might think. You simply need to "be remembered." I know, doesn't seem all that complicated right? However, I've seen it too many times when the name escapes your mind when trying to give a ... Views: 1272
When you hand out your business card do people take a step back and say “Wow”? Do you have people clamouring for your card because of its value? If not then read on.
Your business card is your most powerful marketing tool and yet in most businesses it is sadly overlooked. In most instances, ... Views: 961
What Are Your Favorite M&Ms? Copyright 2007 Sandy R. Lawrence
Ha! Another chocolate-lover is wooed into reading this – gotcha! What came to your mind first? Brightly colored candies that well, you know the saying “melt in your mouth and not in your hands." Practical; yet ... Views: 935
I love networking and meeting new people. I enjoy the pleasant etiquette of exchanging business cards. Unfortunately, I have seen some poorly designed business cards in my travels. I have been handed a boring dull business card from someone claiming to be a professional graphic designer. I have ... Views: 1146
YouTube videos instantly turned William Sledd, a Gap store manager in Paducah, KY into the hottest style guru on the Internet. Now with almost 60,000 subscribers and millions of views this YouTube blogger turned Internet celebrity is the owner of the fourth most popular channel on YouTube. He ... Views: 982
There is no trick in marketing your product or business on the Internet. It is work, just like any other job. If you want to be successful, there are certain things (pronounced jobs) that you’ve got to do. Granted, there are many ways to do it, but they all involve some effort on your ... Views: 695
Do you know the worst network marketing system ever?
Well let me tell you now. It is when you start up with a home business, fully position yourself, so your sponsor gets their cut, then your sponsor pumps you up with all the income potential and life changing testimonials . . .
You are told ... Views: 1173
There are many exceptional benefits that come with using the internet for marketing. Internet marketing involves extremely low costs for distributing information about your product or service to an extremely broad audience spanning the globe. The interactive nature of the internet, which ... Views: 1474
The way entrepreneurs present themselves is an important part of how we value them. If you want to earn the big bucks you have to present yourself the right way. You have to create a brand through presentation.
Have you ever gone to Home Depot on the weekend in your grubby clothes and felt ... Views: 1199
A joint venture is a mutually beneficial arrangement between two or more businesses or individuals. It is easily explained with an example.
Imagine that you just completed a great product on knitting patterns and techniques. You have a great product, but no list or subscriber base to recommend ... Views: 705
Marlboro is one of the most well-known brands in the world now. Marlboro started with the slogan "Mild as May". Not everybody knows that it was the brand for women. The filters were of pink colour to conceal the lipstick's mark. During the World War Two cheap Marlboro's selling fell down that's ... Views: 735
A tagline is a short and zippy phrase that describes what you do for your target client. Taglines are essential to a well-rounded brand. I have often seen a well-designed company identity without a tagline and therefore without a message. Taglines add value by communicating your message to ... Views: 5848
Generating Traffic to Your Site
The onset of the Internet Age has compelled large corporations and small businesses alike to jump on the bandwagon and take full advantage of the financial benefits of an online presence. While it's true that the internet has been around for more than a decade ... Views: 718
It’s shocking how many leads and clients you can get with a special report. A simple 10 to 20 page document powers more punch for your marketing strategy than any other tool. Every day you can have people pounding at your door hungry to hire you when you use a special report (also called a white ... Views: 1020
Let's dissect the sales formula. Specifically, let's talk about designing the
shopping cart you use to take orders online. If you study some of the
reputable businesses out there like Target.com, BarnesandNoble.com, or
Borders.com, you'll observe that when you check-out a product from these ... Views: 831
A web directory is a directory on the World Wide Web that specializes in linking to other web sites and categorizing those links. Web directories often allow site owners to submit their site for inclusion. They are considered a relevant, focused and topic specific source of credible ... Views: 825
Every company on the tradeshow floor has a few things in common. They all want to capture attendee interest, and lure them into the booth with the new, the exciting, the irresistible. They're all facing similar challenges: short attention spans, myriad shows, and increased competition from every ... Views: 815
Fuzzy insurance marketing is the lazy approach to marketing. It's exactly what you get when you put together a vanilla communication and throw it out there "hoping" something good will happen. It’s worse than sitting in your office “hoping” a new prospect will walk in or call ... Views: 772
Investing hard earned dollars for insurance marketing, and getting nothing in return? You can get the leads you want without spending one penny more. That is, if you change how you’re currently structuring your marketing messages so they become lead producing magnets rather than money ... Views: 713
Professionals constantly debate whether it is better to expand their marketing or expand their sales efforts in order to grow their business. I am constantly asked which one of these methods—marketing or sales—is more important. Like all professionals, I have debated this issue myself. Items ... Views: 1117
By tracking the performance of your articles and ads, you can maximize the profits you make from your Internet business. Enter a small string after your URL and you can determine where your website visitors are coming from. This is particularly important if you are using a number of different ... Views: 736
You may think an offer is only for someone who has something tangible to sell. But you’d be wrong and the fact that you don’t have a valuable offer means you’re missing the boat. You’re marketing like everyone else in your industry and absolutely throwing your time, ... Views: 686
To maximize the income you make from your Internet business, keep good records. I save each article I write in a file I call “Published.” I save the resource box, summary, and keywords along with the body of each article I write. Once per quarter, I transfer these files onto a CD.
On the larger ... Views: 608
Discover the 3 Most Important Factors to Consider When Deciding the Best Time to Kick Off Your Seminar Promotions
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
One of the deadliest marketing mistakes you can make when trying to ... Views: 1677
You know how to sell so marketing shouldn’t be a mystery. Think about some of the cardinal rules in selling. If you talk about you or you talk too much you aren’t selling. If the prospect doesn’t understand why you’re meeting you aren’t selling. If the prospect ... Views: 753
You've probably heard about article marketing and how important it is for getting exposure for your ideas and expertise on the Web.
In the consulting work we do with professionals who want to get known and get found on the Web, we recommend writing articles and submitting them to directories ... Views: 714
Don’t confuse a marketing strategy with random marketing activities. A marketing strategy means you have a clear plan with systems in place that allow you to repeat those systems and obtain consistent results. A marketing strategy isn’t about hoping you will get a result, but ... Views: 717
Log on to the online hats portals and you find a colorful website that offer you the most strictly conspicuous street fashion wear at amazingly inexpensive quotes. Well, what can surprise you more than the best hats and caps in front of you for the right deals and the latest craze? To hit the ... Views: 1221
Less than 5% of the people who start in the business remain in the business after 5 years. How do you prevent yourself from being just another count in the statistics for those who failed? Coming into the business you know that for some the potential is huge and life changing, as far as, ... Views: 809
When you browse among a number of sale items, most people will choose the product that makes them feel the best. The key word is FEEL. Whether you realize it or not, making a purchase is an emotional activity. The way you feel is an emotional response. A few examples of the emotional responses ... Views: 1308
Have you been struggling to get your network marketing business to take off? Does it seem like you’ve been doing everything your upline tells you to do and yet nothing seems to work? Perhaps ‘playing hard to get’ could be the missing link to your success. What do I mean by that?
Well the ... Views: 649
Tired of dialing for dollars and being told it’s just a numbers game? If you’re currently just making phone calls off a list and are tired of getting abysmal results stop doing that, and start working smarter rather than harder. First, only call people that you’ve specifically targeted and ... Views: 624
Internet niche marketing is one of the fastest growing industries around. The Internet has become a vital resource for many and with so many people regularly using the Internet; smart investors are realizing the potential for generating a profit from society’s ever growing dependence on the ... Views: 923
It is common knowledge that nowadays people prefer watching a screen (be it a TV's or a PC's) rather than reading. Thus we can safely say that an average Web surfer would be more likely to watch your video ads rather than reading a long sales letter.
Nowadays everyone
seems to be in a rush and ... Views: 866
The objective of marketing is getting the attention of people who are interested in learning more about doing business with you. Using also ran marketing techniques that tell the prospect about you and your products is a complete waste of both time and money. If you want to connect with the ... Views: 694
Unless you’ve just come online and are new to the way business is done on the Internet, you know how important blogs are… or do you? Here are five reasons you should start a blog for your business now – or maybe a reminder of why it's important for you to take your business blog seriously.
1. ... Views: 688
In most businesses, the top performing twenty percent of individuals make a ton of money. And likewise, the lowest performing twenty percent languish making little or nothing. The remainder of us fall somewhere in the middle and do okay.
If you are not in the top twenty percent, you should ... Views: 633
Why do people view their CPA as their most trusted advisor? Because the customer has a problem and they go to the CPA for answers to painlessly take that problem away from them, and to make their problem the CPA’s problem. How can you completely take the pain away?
We are an ... Views: 738
Marketing your business is one of the biggest challenges for any solopreneur – it’s a task we all find quite daunting, and are simply overwhelmed by all the information that’s available. Below I have put together some information on 3 simple and low cost marketing ideas, which you can easily ... Views: 1096
The whole idea behind marketing is to help you fill your appointment book with people who are very likely to do business with you. If your marketing isn’t doing that for you stop wasting your money, and stop doing what your doing. If your sales letters aren’t working now it’s probably because: ... Views: 763