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Articles from Jonathan Bostrom | Selfgrowth.com
- A Shooting In The Bronx – And What It Teaches Us About Communication - by Submitted on Dec 06, 2007 from Jonathan BostromIt was February 4th of 1999. 12:40 a.m. A young man – an immigrant from Guinea – stepped out of his apartment onto the stoop, in the Bronx. He was a student, studying at night, and selling various items during the day in Manhattan to make a living. Tired at the end of a long day, he stood ...
Views: 666 - When Not to Put Yourself In Your Audience's Shoes - by Submitted on Nov 16, 2007 from Jonathan Bostrom“Put yourself in the audience’s shoes.” How many times have you heard that? Supposedly, if you put yourself in the audience’s shoes, you can communicate better with them. It seems like good advice, doesn’t it? It’s especially popular among marketers - copywriters in particular. But this ...
Views: 2210 - I'm Not A Writer... I'm A Copywriter - by Submitted on Nov 08, 2007 from Jonathan BostromJanet Frame was New Zealand’s most distinguished writer, with at least 20 major works to her name. Her works ranged from novels – to collections of short stories – to even a children’s book. She won the 1989 Commonwealth Writers Prize for one of her books, was made an honorary foreign member ...
Views: 717