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You can ignore it and hope it will go away. But Pay-Go isn’t going away, and it could have a devastating impact on your business. With $29 billion dollars at stake the favorable tax treatments of the past are just too tempting a pot of gold. So; you can watch what happened, wonder what ... Views: 704
Have you heard the term “Push – Pull” marketing?
Simply put, “Push” involves sending your marketing message out into the world and hoping that passersby, virtual or real, are so enticed as to devour your every word. While this form of marketing can be effective for the right product and ... Views: 936
Any internet marketers that aren't Squidooing don't realize what they're missing! Don't make the mistake of thinking that Squidoo is just another mySpace, full of kids talking about their latest CD purchase or downloading the newest ringtones.
Squidoo is an exciting Web 2.0 application that's ... Views: 788
It is one of corporate America’s major clichés. One of my clients Neal Lemlein, a premier entertainment executive and consultant over the last 20 years even begged the question as a professor at USC is Branding B.S? Well Mr. Lemlein, when it’s a word symbolically thrown around ... Views: 852
Why use the Internet to market your home or small business?
Studies show that eighty percent of internet users use search engines such as Google or Yahoo, to find products, information, and services on the internet. With that being said, it means that eighty percent of the online population is ... Views: 1808
Benj Arriola - a Filipino in San Diego, California was hailed champion in the SEO World Championships. This surely gave Philippines a distinguishing mark in terms of SEO (search engine optimization) skills and because of this many SEO servicing companies have been organized in the county. IT ... Views: 955
As Realtors, a routine part of our job is to write ad copy for newspapers, brochures and internet sites. Our goal is to create a favorable sense of the property and intrigue a potential buyer. However, it is easy to cross the line into false statements or discriminatory language. Although we ... Views: 991
There are a lot of methods to driving targeted traffic to websites. One commonly overlooked method for getting free traffic to websites is writing affiliate marketing articles. Unfortunately, this is even more true for affiliate marketers who are trying to siphon traffic to their sites.
In this ... Views: 1062
It’s more than a collection of words on pages. It’s your book. Your baby. But will other people find out about its greatness? Well, that depends. What do your pages look like?
This is where page layout comes in to play. You can have the most riveting, meaningful, Nobel prize-worthy ... Views: 743
I have a quick question...What is the most valuable asset that you have in your
business right now?
If you answered, "my clients," then give yourself a pat on the back.
Your customers and clients are your most valuable asset.
But the sad fact is that most businesses totally neglect their ... Views: 984
by Debbie Jenkins author of 'Going Native in Murcia'
No matter how well thought out your move to Spain may have
been, there may be times when you feel a touch of home
sickness. You may miss your old friends or the speed at
which your post arrives, the theatres and shows or the
reliable ... Views: 869
It’s no secret that Joint Ventures (JVs) and
cross promotions are one of the most effective
ways to build your list and create high volumes
of sales by monetizing your list.
Viral list building is basically any method, strategy,
or technique that has the power to grow your email
list ... Views: 950
The end of the sales method, after the sale has been made, can often be overlooked. The goal is to make sure that your customers continue buying from your company. The best way to continue having regular customers is to create understanding. With a product that sells well, you can expect to see ... Views: 907
Do you know what, one of the lesser known, and taken for granted website creation tool the 'Anchor Text' can be one of the most influential with the search engines especially Google. Why?
Anchor text is the text a user clicks when clicking a link on a web page,and usually gives the user ... Views: 662
If you’re someone serious about growing your business, you know how important networking is as a tool to market your product and services.
Today, networking can occur anywhere - at a formal event, a casual luncheon, online or at the supermarket. So, let me ask you - when asked, “What do you ... Views: 1116
In making the Internet an easier place for users to navigate, the concept of bookmarking has become quite the commonly used tool. Whether you surf the Net using Internet Explorer, Firefox, or other selections, storing your preferred website links for future use is easy to accomplish when using ... Views: 1026
If you currently do not view customer complaints as a valuable opportunity, you are ignoring a very effective strategic tool for success. In more than 35 years of professional experience in marketing, I can assure you that the effective handling of complaints and a good service recovery strategy ... Views: 2913
As the U.S. and the global economies move up and down, there is always some talk that arises about concern of a worldwide recession. Let’s acknowledge that we are sometimes over-run by pessimists. When the pessimists start talking up a recession, people start to worry, get scared and begin to ... Views: 1184
If you're buried under a mountain of debt because of your student loans and you spend so much on your monthly payments that it interferes with your ability to pay your other bills or have any money left for entertainment, then you should seriously think about consolidating your student loans. ... Views: 928
Do you have any idea what role color plays in your marketing efforts? And if so, do you know what message your marketing efforts are conveying with the colors you use? Let me tell you that the colors you use in your marketing efforts – your brochures, business cards, letterhead, signage, ... Views: 2178
There are hundreds of ways to market yourself and your company that don’t cost hundreds of dollars. As a Business Owner of ON Demand Virtual Services and Lead Virtual Assistant I know how hard it is to stay ahead of the Marketing Game! In such a competitive marketplace it is imperative that we ... Views: 1449
These days, building your email database is a key strategy to grow your business, both online and offline. I don’t mean just focusing on having BIG numbers on your list; what you want to build is a quality database.
How to do that?
Here are three tips:
1. Participate in an affiliate campaign. ... Views: 1122
You may think customer service requires a huge capital outlay: expensive training, high-falutin' CRM software, and thousands of dollar in expenditures Nonsense! The most important parts of customer service are free.
Here's my baker's dozen list of customer service components that are free:
... Views: 900
Consider this question: Would you recommend my service/product/person to a friend?
Some experts believe the above question is the only one that matters when building your business through the effective use of customer referrals and repeat business. They're partially right... If you're ... Views: 1132
What is your network marketing strategy? Do you even have one? If not, don't feel like you are unique.
Despite all the good intentions of MLM uplines, the simple truth is, not everyone joining a network marketing business is going to be receptive to the system.
Is this a good thing? Who knows ... Views: 944
As a marketing coach, I've worked with hundreds of businesses over the years, from technology to therapeutic touch. There were the businesses that were just starting out, bright-eyed, full of start-up dreams and enthusiasm. There were those well-established businesses, hoping to hone their ... Views: 1624
Undoubtedly permission marketing could be used personalize almost every aspect of internet marketing. Some speculate that the world wide web has more than one billion pages of content! For the average Internet user that means alot of time searching through endless websites and cluttered pages ... Views: 812
The process of converting a prospect to a client can seem like it takes forever. You meet a prospective client, follow up with him or her over time, and hopefully have a chance to make a sales presentation or schedule an initial consultation at no charge. Then you follow up some more, trying to ... Views: 1431
A friend of mine is an IT consultant. He's been an independent contractor for the 20-plus years I have known him, and gets all his consulting contracts through agencies. Even when he works a year or two for the same client, the agency takes 15-20% of what the client is paying for his services. I ... Views: 1527
New entrepreneurs frequently hear the advice to "be unique" in their marketing. The basic idea is a valuable one -- to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the competition can make your marketing more effective. ... Views: 1525
"Call us today and change your life," proclaimed the hot pink flyer on the bulletin board. It was signed "Sunrise Hypnotherapy" with a phone number and a blind email address. No practitioner's name appeared anywhere on the flyer.
Posted near it were numerous other leaflets, advertising ... Views: 1418
Recently, a client of mine complained, "I'm really good at what I do. I shouldn't have to market myself." In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many professionals, he is reluctant to talk about his ... Views: 1485
There's more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet about marketing is designed to help you market ... Views: 1508
Every independent professional should have a website, an ezine, and an email marketing strategy, right? If you're not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge opportunities. At least that's what most ... Views: 1317
"Every person who has ever started a business, I imagine, thought he had a good idea. It's the smart person, and the rare person, who tries to find out the most important thing: do other people think it's a good idea?"
Those words of wisdom come from Bernard Kamoroff, author of "Small-Time ... Views: 1269
I am not a sales and marketing guru. I've written two books on marketing and taught thousands of people how to sell themselves, but really, I don't know more about sales and marketing than most of you.
What I know how to do is talk to people, all kinds of people -- restaurant owners and ... Views: 1190
Are you finding many of your best prospects already working with competitors? When you pursue a new opportunity, is someone else capturing the prize? Maybe it's time to re-evaluate your positioning.
Your market position is the place you occupy in the mind of your prospective clients. It's ... Views: 1205
A question I often get from clients and students goes something like this: "I've been collecting marketing ideas... and I have a drawer full! I also have a stack of promising leads I've accumulated. And I know it's important to stay visible, so I do a lot of networking, but then I just end up ... Views: 1285
I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, ... Views: 1375
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they ... Views: 1397
Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. You call once, twice, three times, but you can't get her in person. How can you manage to close a sale if all you ever ... Views: 1476
When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that attracting new clients is the answer, but this isn't ... Views: 1491
Have you ever had a client say, "Oh, I didn't know you treat headaches." or "Massage can't help a tendinitis, can it?"
Have you ever felt like hitting your head against a wall? I certainly do when I hear those kinds of comments.
The truth is that most of your clients - even your most ... Views: 3057