Make More Money By Upselling

Let's dissect the sales formula. Specifically, let's talk about designing the
shopping cart you use to take orders online. If you study some of the
reputable businesses out there like Target.com, BarnesandNoble.com, or
Borders.com, you'll observe that when you check-out a product from these
stores, you go through succession of questions within the shopping cart.
You just want to get to the check out page. They'll transfer you through a
lot of screens where you answer "no" to the goods they are attempting to
market to you. Eventually, you get to confirm your order.

These questions aren't placed there to annoy you; they are placed there
because businesses have spent countless hours testing these strategies to
make more money. As a vendor, you should be testing this as well. Why not
use this method and apply it to your online business? Perhaps you can offer a
digital version of your product at a cheaper rate and upsell the same product
but in hard copy format. You can program your shopping cart to list the
products you sell so your customers will want to upgrade their package, they
can do so immediately. Keep in mind that many people prefer hard copy
products as opposed to digital products.

Once the order is complete and your customers come to your "Thank You"
page, take the liberty to advertise to them as well. Do not create a simple
"Thank You" page as most beginning online businesses do. You want to get
the most out of your shopping cart so sprinkle some advertisements in there
as it is another great chance for you to upsell to your customers. For an
effective upsell, I recommend that you advertise an affiliate product; a
product that is complimentary to them. Why is this important? Because
they've already entered their credit card information into your shopping cart.
An even better tactic is to program your shopping cart to fill out their
information automatically if they decide to purchase your upsell product.
What I described above is the tactic in its primitive form. There are many
creative ways to utilize the tactic.

A Joint Venture Partnership is also a profitable way to make money as an
upsell as well. Some of these partnerships offer a pay-per-lead; this is where
they pay you for each lead you supply them. Another upsell technique is
doing a "By the way" upsell. This basically comes at the end of the "Thank
You" page where you try to upsell them one last time by offering a special
negotiated deal to your joint venture partner. It makes no difference what
product you are trying to upsell. It could be anything from a software
program to a printed magazine. There are joint venture partnerships out
there that will pay you a decent sum because half the work is already done
for them. They are looking for people that are already in their specific
market. That's an absolute killer tip. This idea is definitely something that
should not be glanced at. Definitely take advantage of this.