After 12 years of promoting seminars, I've identified 9
things that you absolutely must have in place to properly
promote your events.
1 -- A multi-channel marketing plan that spells out what
you need to do each week to promote your seminar.
If you don't have this in place, you know what ... Views: 4313
Proving the value of your seminar to prospective
attendees is one of the primary goals of your
marketing materials. Most of my consultations with
clients focus on how to prove value in their copy,
such as by demonstrating how much money attendees
will be able to save once they've learned the ... Views: 1970
Offering your seminars through a local community
college can be a great way to generate income and
clients ... without the hassles of renting a meeting
room, handling logistics or doing the marketing.
You turn in your course description ... then show
up to teach.
Unfortunately, the reality ... Views: 775
You’re planning to launch a brand-new seminar. But
you’re not 100 percent sure that the content you’ve
created is going to meet your audience’s needs.
Ever been in this situation? If so, here are 3
things you can do to get constructive feedback
before you launch your marketing blitz.
1. Set ... Views: 657
It can be difficult to build a successful seminar
marketing campaign when funds are limited. Take, for
example, a recent email I received from one of my
newsletter subscribers. The crux of the seminar
promoter's dilemma was summed up in one sentence:
"I have stretched myself too far, and now ... Views: 713
Fall can be a pretty busy time to try to hold a seminar. Use these tips to determine if an August seminar will work for you.
by Jenny Hamby
You're the king or queen of planning ahead, and you
know you have excellent ideas for a seminar or workshop.
You're thinking about holding it right ... Views: 774
Want to get more butts into your seminar seats? Let
prospective attendees sample the content before they
decide whether or not to register.
This powerful sales trick is not new. After all, when
you visit a bookstore, you get to flip through books
before deciding to buy. When you visit a car ... Views: 713
One way to make your seminar into an unforgettable
experience is to arrange social activities in the
hours -- and even days -- preceding and following
your event. Social activities allow participants
to relax and bond with each other, as well as give
them another opportunity to get to know, ... Views: 853
Seminar promoters love email marketing. And why
not? It's cheap, it's easy, and it's fast. You can
wake up one morning and within an hour have a
promotional offer whizzing its way through cyberspace
to your prospective customers ... and if everything
works as planned, you'll start counting ... Views: 1066
When you're planning your first event, you might
struggle to figure out how much information you
need to share to make attending your seminar
"worth it" for attendees.
Here are some suggestions:
* If YOU don't think you're offering enough content,
you're probably right. Trust your instincts ... Views: 730
Don’t Want to Wait Weeks Before You Sell Enough Seminar Seats to Meet Your Minimum Goals? Use These 5 Secrets to Fill Seminar Seats Quickly
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
Experienced seminar promoters know that filling ... Views: 2630
Wondering How Many Seminar Registrations You Can Reasonably Expect for Your Promotional Efforts? Here’s What to Expect … and How to Increase Conversion
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
Have you fallen for ... Views: 1989
Frequent Contact with Prospective Seminar Attendees Is a Must If You Want to Fill Seminar Seats. Here’s What to Do When You’re Working with a Limited Budget
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
Many seminar promoters think they ... Views: 876
You Know That Your Prospects Need Your Seminar … But They Don’t Seem to Agree. Discover 3 Powerful Tips for Getting Them to Recognize Their Need for Your Event
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
You know that your seminar ... Views: 818
Tired of Seminar Attendees Registering For Your Event … and Then Not Showing Up? Here’s Why They Skip Your Seminar … and 4 Ways to Get Them to Your Event
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
You’ve gathered your registrations, ... Views: 1220
Selling Seminar Seats Can Be a Time-Consuming, Frustrating, Expensive Process. Discover the Secrets for Filling Seats With Practically No Effort or Upfront Cost
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
Want to know the easiest way ... Views: 1015
Your Prospective Seminar Attendees Won’t Read a Long Sales Letter … or Will They? Discover How Much Copy You Really Need to Fill Seminar Seats
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
Do you ever look at the long sales letters that ... Views: 976
The Mailing List You Use Can Make or Break the Success of Your Seminar Promotions. Here’s How to Get Started on Picking the Right List for Your Seminar Marketing Efforts
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
If you’re concerned ... Views: 1499
Can’t Stand the Stress of Waiting to See if Your Seminar Marketing Will Generate Enough Registrations to Break Even? Here Are 3 Tips for Generating Sales Quickly
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
Want to encourage, prod and ... Views: 1099
Don’t Want to Scare People Away … Or Leave Money on the Table? Discover How to Properly Price Your Seminar to Maximize Attendance and Profits
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
Figuring out what to charge for your seminar can ... Views: 4853
Discover the 3 Most Important Factors to Consider When Deciding the Best Time to Kick Off Your Seminar Promotions
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
One of the deadliest marketing mistakes you can make when trying to ... Views: 1652
Discover the 3 Most Important Factors to Consider When Deciding the Best Time to Kick Off Your Seminar Promotions
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
One of the deadliest marketing mistakes you can make when trying to ... Views: 1050
Don’t Want to Scare People Away … Or Leave Money on the Table? Discover How to Properly Price Your Seminar to Maximize Attendance and Profits
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
Figuring out what to charge for your seminar can ... Views: 1064
Can’t Stand the Stress of Waiting to See if Your Seminar Marketing Will Generate Enough Registrations to Break Even? Here Are 3 Tips for Generating Sales Quickly
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
Want to encourage, prod and ... Views: 797
Tired of Seminar Attendees Registering For Your Event … and Then Not Showing Up? Here’s Why They Skip Your Seminar … and 4 Ways to Get Them to Your Event
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
You’ve gathered your registrations, ... Views: 1046
Do You Offer More Than One Seminar That Appeals to the Same Audience? Here’s How to Tell If You Should Promote the Events Together … or Keep Them Separated
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
When you offer two or three ... Views: 971
Wondering How Many Seminar Registrations You Can Reasonably Expect for Your Promotional Efforts? Here’s What to Expect … and How to Increase Conversion
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
Have you fallen for the myth that your ... Views: 1130