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Fuzzy insurance marketing is the lazy approach to marketing. It's exactly what you get when you put together a vanilla communication and throw it out there "hoping" something good will happen. It’s worse than sitting in your office “hoping” a new prospect will walk in or call ... Views: 649
Investing hard earned dollars for insurance marketing, and getting nothing in return? You can get the leads you want without spending one penny more. That is, if you change how you’re currently structuring your marketing messages so they become lead producing magnets rather than money ... Views: 598
Professionals constantly debate whether it is better to expand their marketing or expand their sales efforts in order to grow their business. I am constantly asked which one of these methods—marketing or sales—is more important. Like all professionals, I have debated this issue myself. Items ... Views: 858
By tracking the performance of your articles and ads, you can maximize the profits you make from your Internet business. Enter a small string after your URL and you can determine where your website visitors are coming from. This is particularly important if you are using a number of different ... Views: 627
You may think an offer is only for someone who has something tangible to sell. But you’d be wrong and the fact that you don’t have a valuable offer means you’re missing the boat. You’re marketing like everyone else in your industry and absolutely throwing your time, ... Views: 583
To maximize the income you make from your Internet business, keep good records. I save each article I write in a file I call “Published.” I save the resource box, summary, and keywords along with the body of each article I write. Once per quarter, I transfer these files onto a CD.
On the larger ... Views: 508
Discover the 3 Most Important Factors to Consider When Deciding the Best Time to Kick Off Your Seminar Promotions
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
One of the deadliest marketing mistakes you can make when trying to ... Views: 1490
You know how to sell so marketing shouldn’t be a mystery. Think about some of the cardinal rules in selling. If you talk about you or you talk too much you aren’t selling. If the prospect doesn’t understand why you’re meeting you aren’t selling. If the prospect ... Views: 629
You've probably heard about article marketing and how important it is for getting exposure for your ideas and expertise on the Web.
In the consulting work we do with professionals who want to get known and get found on the Web, we recommend writing articles and submitting them to directories ... Views: 571
Don’t confuse a marketing strategy with random marketing activities. A marketing strategy means you have a clear plan with systems in place that allow you to repeat those systems and obtain consistent results. A marketing strategy isn’t about hoping you will get a result, but ... Views: 634
Log on to the online hats portals and you find a colorful website that offer you the most strictly conspicuous street fashion wear at amazingly inexpensive quotes. Well, what can surprise you more than the best hats and caps in front of you for the right deals and the latest craze? To hit the ... Views: 1081
Less than 5% of the people who start in the business remain in the business after 5 years. How do you prevent yourself from being just another count in the statistics for those who failed? Coming into the business you know that for some the potential is huge and life changing, as far as, ... Views: 705
When you browse among a number of sale items, most people will choose the product that makes them feel the best. The key word is FEEL. Whether you realize it or not, making a purchase is an emotional activity. The way you feel is an emotional response. A few examples of the emotional responses ... Views: 1214
Have you been struggling to get your network marketing business to take off? Does it seem like you’ve been doing everything your upline tells you to do and yet nothing seems to work? Perhaps ‘playing hard to get’ could be the missing link to your success. What do I mean by that?
Well the ... Views: 531
Tired of dialing for dollars and being told it’s just a numbers game? If you’re currently just making phone calls off a list and are tired of getting abysmal results stop doing that, and start working smarter rather than harder. First, only call people that you’ve specifically targeted and ... Views: 524
Internet niche marketing is one of the fastest growing industries around. The Internet has become a vital resource for many and with so many people regularly using the Internet; smart investors are realizing the potential for generating a profit from society’s ever growing dependence on the ... Views: 775
It is common knowledge that nowadays people prefer watching a screen (be it a TV's or a PC's) rather than reading. Thus we can safely say that an average Web surfer would be more likely to watch your video ads rather than reading a long sales letter.
Nowadays everyone
seems to be in a rush and ... Views: 680
The objective of marketing is getting the attention of people who are interested in learning more about doing business with you. Using also ran marketing techniques that tell the prospect about you and your products is a complete waste of both time and money. If you want to connect with the ... Views: 610
Unless you’ve just come online and are new to the way business is done on the Internet, you know how important blogs are… or do you? Here are five reasons you should start a blog for your business now – or maybe a reminder of why it's important for you to take your business blog seriously.
1. ... Views: 564
In most businesses, the top performing twenty percent of individuals make a ton of money. And likewise, the lowest performing twenty percent languish making little or nothing. The remainder of us fall somewhere in the middle and do okay.
If you are not in the top twenty percent, you should ... Views: 545
Why do people view their CPA as their most trusted advisor? Because the customer has a problem and they go to the CPA for answers to painlessly take that problem away from them, and to make their problem the CPA’s problem. How can you completely take the pain away?
We are an ... Views: 641
Marketing your business is one of the biggest challenges for any solopreneur – it’s a task we all find quite daunting, and are simply overwhelmed by all the information that’s available. Below I have put together some information on 3 simple and low cost marketing ideas, which you can easily ... Views: 899
The whole idea behind marketing is to help you fill your appointment book with people who are very likely to do business with you. If your marketing isn’t doing that for you stop wasting your money, and stop doing what your doing. If your sales letters aren’t working now it’s probably because: ... Views: 677
You can ignore it and hope it will go away. But Pay-Go isn’t going away, and it could have a devastating impact on your business. With $29 billion dollars at stake the favorable tax treatments of the past are just too tempting a pot of gold. So; you can watch what happened, wonder what ... Views: 595
Have you heard the term “Push – Pull” marketing?
Simply put, “Push” involves sending your marketing message out into the world and hoping that passersby, virtual or real, are so enticed as to devour your every word. While this form of marketing can be effective for the right product and ... Views: 768
Any internet marketers that aren't Squidooing don't realize what they're missing! Don't make the mistake of thinking that Squidoo is just another mySpace, full of kids talking about their latest CD purchase or downloading the newest ringtones.
Squidoo is an exciting Web 2.0 application that's ... Views: 634
It is one of corporate America’s major clichés. One of my clients Neal Lemlein, a premier entertainment executive and consultant over the last 20 years even begged the question as a professor at USC is Branding B.S? Well Mr. Lemlein, when it’s a word symbolically thrown around ... Views: 740
Why use the Internet to market your home or small business?
Studies show that eighty percent of internet users use search engines such as Google or Yahoo, to find products, information, and services on the internet. With that being said, it means that eighty percent of the online population is ... Views: 1633
Benj Arriola - a Filipino in San Diego, California was hailed champion in the SEO World Championships. This surely gave Philippines a distinguishing mark in terms of SEO (search engine optimization) skills and because of this many SEO servicing companies have been organized in the county. IT ... Views: 813
As Realtors, a routine part of our job is to write ad copy for newspapers, brochures and internet sites. Our goal is to create a favorable sense of the property and intrigue a potential buyer. However, it is easy to cross the line into false statements or discriminatory language. Although we ... Views: 801
There are a lot of methods to driving targeted traffic to websites. One commonly overlooked method for getting free traffic to websites is writing affiliate marketing articles. Unfortunately, this is even more true for affiliate marketers who are trying to siphon traffic to their sites.
In this ... Views: 965
It’s more than a collection of words on pages. It’s your book. Your baby. But will other people find out about its greatness? Well, that depends. What do your pages look like?
This is where page layout comes in to play. You can have the most riveting, meaningful, Nobel prize-worthy ... Views: 609
I have a quick question...What is the most valuable asset that you have in your
business right now?
If you answered, "my clients," then give yourself a pat on the back.
Your customers and clients are your most valuable asset.
But the sad fact is that most businesses totally neglect their ... Views: 800
by Debbie Jenkins author of 'Going Native in Murcia'
No matter how well thought out your move to Spain may have
been, there may be times when you feel a touch of home
sickness. You may miss your old friends or the speed at
which your post arrives, the theatres and shows or the
reliable ... Views: 717
It’s no secret that Joint Ventures (JVs) and
cross promotions are one of the most effective
ways to build your list and create high volumes
of sales by monetizing your list.
Viral list building is basically any method, strategy,
or technique that has the power to grow your email
list ... Views: 834
The end of the sales method, after the sale has been made, can often be overlooked. The goal is to make sure that your customers continue buying from your company. The best way to continue having regular customers is to create understanding. With a product that sells well, you can expect to see ... Views: 728
Do you know what, one of the lesser known, and taken for granted website creation tool the 'Anchor Text' can be one of the most influential with the search engines especially Google. Why?
Anchor text is the text a user clicks when clicking a link on a web page,and usually gives the user ... Views: 536
If you’re someone serious about growing your business, you know how important networking is as a tool to market your product and services.
Today, networking can occur anywhere - at a formal event, a casual luncheon, online or at the supermarket. So, let me ask you - when asked, “What do you ... Views: 882
In making the Internet an easier place for users to navigate, the concept of bookmarking has become quite the commonly used tool. Whether you surf the Net using Internet Explorer, Firefox, or other selections, storing your preferred website links for future use is easy to accomplish when using ... Views: 846
If you currently do not view customer complaints as a valuable opportunity, you are ignoring a very effective strategic tool for success. In more than 35 years of professional experience in marketing, I can assure you that the effective handling of complaints and a good service recovery strategy ... Views: 2608
As the U.S. and the global economies move up and down, there is always some talk that arises about concern of a worldwide recession. Let’s acknowledge that we are sometimes over-run by pessimists. When the pessimists start talking up a recession, people start to worry, get scared and begin to ... Views: 970
If you're buried under a mountain of debt because of your student loans and you spend so much on your monthly payments that it interferes with your ability to pay your other bills or have any money left for entertainment, then you should seriously think about consolidating your student loans. ... Views: 765
Do you have any idea what role color plays in your marketing efforts? And if so, do you know what message your marketing efforts are conveying with the colors you use? Let me tell you that the colors you use in your marketing efforts – your brochures, business cards, letterhead, signage, ... Views: 1923
There are hundreds of ways to market yourself and your company that don’t cost hundreds of dollars. As a Business Owner of ON Demand Virtual Services and Lead Virtual Assistant I know how hard it is to stay ahead of the Marketing Game! In such a competitive marketplace it is imperative that we ... Views: 1172
These days, building your email database is a key strategy to grow your business, both online and offline. I don’t mean just focusing on having BIG numbers on your list; what you want to build is a quality database.
How to do that?
Here are three tips:
1. Participate in an affiliate campaign. ... Views: 903
You may think customer service requires a huge capital outlay: expensive training, high-falutin' CRM software, and thousands of dollar in expenditures Nonsense! The most important parts of customer service are free.
Here's my baker's dozen list of customer service components that are free:
... Views: 729
Consider this question: Would you recommend my service/product/person to a friend?
Some experts believe the above question is the only one that matters when building your business through the effective use of customer referrals and repeat business. They're partially right... If you're ... Views: 868
What is your network marketing strategy? Do you even have one? If not, don't feel like you are unique.
Despite all the good intentions of MLM uplines, the simple truth is, not everyone joining a network marketing business is going to be receptive to the system.
Is this a good thing? Who knows ... Views: 813
As a marketing coach, I've worked with hundreds of businesses over the years, from technology to therapeutic touch. There were the businesses that were just starting out, bright-eyed, full of start-up dreams and enthusiasm. There were those well-established businesses, hoping to hone their ... Views: 1405
Undoubtedly permission marketing could be used personalize almost every aspect of internet marketing. Some speculate that the world wide web has more than one billion pages of content! For the average Internet user that means alot of time searching through endless websites and cluttered pages ... Views: 659