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E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clamoring to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in ... Views: 584
Want to get more butts into your seminar seats? Let
prospective attendees sample the content before they
decide whether or not to register.
This powerful sales trick is not new. After all, when
you visit a bookstore, you get to flip through books
before deciding to buy. When you visit a car ... Views: 732
The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization and the number of postcards mailed. The post office also has strict postcard layout ... Views: 1209
While planning your postcard campaign, you created your goals, offer and message for the postcard campaign. A critical component of the planning was to define your target audience.
Your target audience is those individuals who would most likely benefit from your offer and take advantage (buy!) ... Views: 990
One of the best ways to generate more income is to stop selling your expertise by the hour. Your expertise -- knowledge, skills, methods -- are your most valuable assets. By taking your expertise and packaging it in various forms, you can sell your expertise 24/7/365.
So if your knowledge, ... Views: 1321
Four years ago this month, Solo-E hired its first contractors: 3 fabulous VAs. Between them they handled the details of hundreds of items of content for the website, scores of newsletters and uncounted correspondence with subscribers and clients. Two of them still work for me (the third took ... Views: 1102
If you want to grow your business and position yourself as an expert in your industry, it’s as simple as this: host teleseminars.
You’ve probably heard this before, but this is something that you truly should do, even if you don’t have a list. It doesn’t matter if there ... Views: 483
Are you as passionate about your business as a musician is his or her music or a painter his or her paintings? If you're not, you might as well stop reading now but if you truly care about your business, you must treat it as art.
In school, I once heard this quote:
"Art is everything except ... Views: 509
When planning for your Press Release, you decide who would be the most interested in hearing your story as well as where your audience is located. If you are releasing information about a local public event, it would seem obvious that you would want to notify the public through local newspapers, ... Views: 800
April 29, 2008 — HIGHLANDS RANCH, COLORADO — Search Engine Optimization experts have identified another avenue for increasing traffic to client Web sites and improving site rankings on Google search results- video streaming.
Videos on Web sites are now included by Google and other ... Views: 859
If there is a certainty that a restaurant owner must face, it is that they will be exposed to a flow of continuous problems, being only interrupted by real crisis.
This is a fact of life and there is nothing that we can do about it... or is there?
All industries have problems, however, the ... Views: 1166
The first key is to understand that people will be attracted to you by WHO YOU ARE, rather than by WHAT YOU DO. While there will be a small group of people who will do business with you strictly based on your depth of knowledge, most people – in fact, the majority of people – will do business ... Views: 608
Ah, those magic words – "Attract Clients". Virtually every professional I know loves the idea of attracting clients, and would be even happier if there was a “magic formula” for accomplishing it. Well, actually there is a formula that works like magic for attracting clients to you. And I’m going ... Views: 583
You probably wonder how the small amount of space on a postcard conveys all the information about your offer, your company and the advantages you have over your competitors. Postcards must be attention grabbing enough in their wording to prompt the potential customer to contact you.
As with ... Views: 700
Achieving Riches in Niches means occupying a dual role: acting first as a skilled professional, you must also be a powerful, effective sales force. Not only do you perform the services your clients value, but you promote and market yourself as the best place to obtain those services.
While you ... Views: 1007
When you meet someone for the very first time either you remember something very good about the person or you remember something very bad about them. It doesn’t matter how delightful the person might be or how brilliant they might be, if they do not register a good impression in the first ... Views: 1358
We have covered in the last four newsletters several important aspects of marketing. Branding and telling your story, understanding the importance of new media and the world of web 2.0, one of the most important web 2.0 marketing channels social networking and the importance of your internet ... Views: 1234
Make no mistake -- you're in a rough spot. Exhibiting is a competitive environment. You're vying for attendee's attention, against companies that are larger, better-funded, with newer exhibits and cooler ideas than you've got.
What this means is that anything you can do to differentiate ... Views: 821
Companies exhibiting at trade shows invest a significant amount of time and money, so it is essential that they maximise this investment by getting as much coverage as possible. Promotional bags are one of the most effective giveaways at trade shows and serve several purposes.
Anyone who has ... Views: 537
We have come a long way since the web revolutionised access to information. Some of the principles of good web-design are fairly well known, but as we browse the web we see the same mistakes committed over and over again. Examples include freezing the font size, bad choice of colours for text ... Views: 1046
Here’s how to structure a believable, sales promoting guarantee that removes the risk from your customer and yet does not put you in a bind.
You all know that you must guarantee every product that you sell in one way or another. That’s because if it’s really that good, then you shouldn’t be ... Views: 724
One way to make your seminar into an unforgettable
experience is to arrange social activities in the
hours -- and even days -- preceding and following
your event. Social activities allow participants
to relax and bond with each other, as well as give
them another opportunity to get to know, ... Views: 876
Let me share with you a way you could double your prices and still get more referrals than you do now.
But first... where do you go when you're ill?
If you're like me then you probably go to your local doctor (also known as a GP, or general practitioner, in Australia) when it's your run of ... Views: 590
Let’s face it… No one likes to be “sold” something.
To me, being “sold” is when somebody convinces me to buy something – whether or not I really needed or wanted it. Have you ever been convinced by someone to buy something, maybe even against your better judgment, and then regretted having ... Views: 594
In truth, it’s WHO YOU ARE, rather than what you do or what you know, that persuades someone to buy from you. People will choose to do business with you because they like you, relate to you, and trust you. What traits define “who you are” in the minds of others? Obviously there are many ... Views: 579
The integration of audio/visual elements into your website will easily capture your website visitor's attention. Animating your website is not as difficult as you might think. What about adding an animated character? Animated characters not only add some personality to your website, but also ... Views: 514
24-7 & 9-5 Live Chat and Email management Solution for your website No Infrastructure expenses and NO employee to recruit. Outsource your Customer support & order taking service to PLACE Support.
Place Support is a comprehensive voice-chat-email support service provider. We take care of your ... Views: 389
The current realities of the world remain a significant requirement for any company or organization that deals with labour – related strategies. In recognition of this the International Labor Organization (ILO) has set operational objective to ensure that the members are better equipped to ... Views: 918
You have an impressive line up of speakers, and you have managed to fill all the seats at your event, so how can you ensure that your event is an outstanding success?
Probably only truly successful event organisers know just how important it is to have the correct Master of Ceremonies (MC) to ... Views: 657
I don't know if you have ever been in the scenario where you are about to walk into a meeting, you know that this guy you are meeting has the potential to give you an order that will take you to the next level.
Your hands are a bit sweaty, you really have prepared long and hard for this, and it ... Views: 484
Have you ever asked your self what percentages of your proposals actually win the business? To business owners and sales professionals alike, writing proposals can often be a black art, and guaranteeing their success can often be extremely difficult, if you don’t have the magic formula of ... Views: 465
Are you ready to get out of any cell phone contract? Want to avoid paying the Early Termination Fees? www.CellPlanDepot.com matches individuals stuck in a cell phone contract with those wanting a no activation fee short term contract with free incentives such as phones, accessories, and cash ... Views: 610
The most effective ways to get your site listed in Google quickly Create a blog – Blog sites like Wordpress and Blogger are regarded as authority sites by Google. By creating backlinks in a blog, you can get indexed by Google pretty quickly. You can also post relevant comments on other blogs and ... Views: 1162
The thing is, you'll find that this system in particular, out of all of your business systems, will have tiny off-spring systems. For instance, you have your overall system that may include:
Word of mouth
Networking
Email Campaigns
Direct Mail Campaigns
Internet Marketing
Speaking
Writing ... Views: 1376
When I work with individuals wishing to create new marketing materials for their new practice or business, I ask them to take three steps with me in the process of creating powerful messages and materials about who they are and what they offer to the world. Not coincidentally, these are the ... Views: 1083
Due to some fundamental factors and inadequacies such as financial scope, this research will be carried out personally. This will also imply that the intensity of the research will not be enormous but of a slightly small size.
The target population of this research will be the users of any ... Views: 1030
You have worked hard every day to come up with ideas. Your every minute has been dedicated in creating your own company. You have made use of digital printing and fully utilized the Web to prepare. And now that you have everything settled, you are ready to launch it, your own line of products ... Views: 592
An overused marketing tool like postcard mailing can be presented like new. The idea here is to stay out from what is cliché and come up with a better presentation from those that have already been used over time.
• Look at your own postcards. If you have used this tool before, ... Views: 600
If you’ve been in the business long enough and you feel like it’s time for a makeover, go ahead and do it. In creating changes with how your business is going, you must also pay attention to the tools you use to promote it. Look at your business card design.
Step One
Making changes ... Views: 737
I remember it like it was yesterday. I had a list of leads that I had purchased and I got to work on the phones. Have you ever done that? You talk to people that are happy to hear from you, right? Yea…..don’t we all wish.
Time after time, “How’d you get my name?” “I’m not interested!” “I ... Views: 1068
Around St. Valentine’s Day, I was helping my daughter Daphne make her mom a card. She’s five (“five and three-quarters, thank you very much,” she says) and she frequently spells words without any vowels at all. In the card she wanted to let her know how ... Views: 691
Business leads are one of the most important parts of a marketing plan. It allows companies and individuals to find investors, donors, response buyers and even a new business to expand company production. However, looking for business leads is not as easy as it may seem because you have to go ... Views: 801
Strategies for success for world class service should include:
Respond promptly
Handle requests through the customers¡¦ choice of medium
Be brief and clear
Reduce back and forth communications (especially in writing, i.e., email, kick it up to a phone call if it goes beyond two) ... Views: 652
Your marketing materials should communicate that your business stands out and is *special*. You are not another of those "dime a dozen" small businesses. You offer extraordinary customer service. You get great results. You (fill in the blank here).
Business tends to slow down during certain ... Views: 586
Frequently I am asked, “What do you do for a living?” My reply varies, yet usually starts with, “I work at an advertising agency.”
There are few individuals who understand what that means, usually because they’re in the business, too.
I’ve found that there seems to be a certain mystique about ... Views: 1130
Animation is the rapid succession of a series of images in order to create an illusion of a moving picture. In other words, it is an optical impression of motion resulting from the phenomenon of persistence of vision. The moving pictures are produced through a string of consecutive images that ... Views: 1416
A brand helps in differentiating one company from another. Brand marketing is the process of developing the right image or corporate identity of your company to the marketplace. It is a marketing technique to reach the target audience of a product. A company’s brand extends to its ... Views: 1140
Direct marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. Let’s look at each.
1.The Target – This is who you are sending your marketing to. The target is your list and the ... Views: 624
Getting on Oprah is the quintessential life experience that tops most experts' and authors' wish lists. Unknown authors become overnight bestsellers and novelty items have become trendsetting sensations – thanks to the mighty “O” show.
So what is the pathway to talk show ... Views: 799
The ultimate goal of your business is to be successful, scalable and tap into new market territories. Nothing seems to accomplish this more than the print media. With the advent of the Internet, online printing has gained tremendous momentum. You can now use important business tactics even in ... Views: 595