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There is what I call a “Hierarchy of Connection” – the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you – think of this as the “know, like and trust” factor you hear so much about.
Each experience ... Views: 679
“Marketing as a Spiritual Practice”
“Marketing as a spiritual practice.” It sounds contradictory – how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing isn’t all about struggle, jargon, ... Views: 1067
"Why You Need a Great Marketing Coach"
How can business owners earn their highest possible income, while maximizing their valuable time?
Here’s the secret no business professional can afford to overlook: a Marketing Coach will keep you on track.
Just exactly what does a Marketing Coach ... Views: 870
The platinum watch market is thriving, but platinum's high price may be starting to have an effect.
Platinum watch sales continue to grow worldwide and remain strong in the U.S. market despite the rising price of platinum and a sharp increase in the watches' average price since 2004, say new ... Views: 1445
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BRANDING WITH ENDORSEMENTS
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One of the top ways to brand yourself as an expert is to “endorse” others and let others “endorse” you.
In this post you will find:
1. 5 Reasons Why Endorsements Work
2. 10 Top Strategies for ... Views: 1610
Have you ever wondered how the really popular sites in every market niche get to be so darned popular?
What do authority site owners know that you don't about driving traffic with links and search engine rankings?
What's so different about their content over yours?
I learned the answers to all ... Views: 601
Fact: You will sell more when people know, like and trust you.
Fact: People trust you when they feel connected to you.
Fact: Your voice can reach out and connect with people more powerfully than your written words.
The power of sound can’t be underestimated…especially in your marketing. Your ... Views: 934
Subhead:
How to carve out your own slice in the market and charge more, attract more clients and enjoy greater confidence.
Body:
In the olden days, when there was just one blacksmith in each town, it was easy to brand yourself as the best blacksmith around.
If someone needed a blacksmith, ... Views: 1166
In 2002 psychologist Daniel Kahneman won the Noble prize in economics for his Prospect Theory. I admire how he has applied psychology principles to business, and would like to share one theory with you: The peak-end rule.
What’s the Peak-End Rule?
According to research by Kahneman and ... Views: 2986
How interesting or cool or unique or important or hip or useful or portentous or transitory or courageous or ball busting is your product?
Let’s be honest here. It just doesn’t work to simply come up with some slogan that’s supposed to translate all of that into selling a ... Views: 772
With the zero cost marketing tools that I refer to here, you can craft an intermediate online marketing process that will help you generate more traffic for your web property and ultimately more sales.
The methods that I outline are presented for both an automatic marketing mode and/or manual ... Views: 1138
Does it not appear that many e-marketers believe that all they need to do to be successful is throw a site on the Net and kismet? Many have been lured to believe that surfers will trip over themselves as they flock to their site with credit card in hand, ever anxious to make themselves the next ... Views: 557
With the zero cost marketing tools that I refer to here, you can craft an intermediate online marketing process that will help you generate more traffic for your web property and ultimately more sales.
The methods that I outline are presented for both an automatic marketing mode and/or manual ... Views: 521
Having organized and attended networking events for the last four years, I am always still surprised and amazed to see how many solo-entrepreneurs and small business owners don’t have business cards, or don’t have professional business cards.
Having a professional business card helps to portray ... Views: 1012
If you operate your massage business within a chiropractic office, medical practice, salon or other umbrella business, you hold in your hands a great opportunity for building your own practice.
Why?
* It puts you in close proximity to a business with a ready-made clientele.
* It provides an ... Views: 582
A few years ago, I bought my first restaurant. It was a turnkey operation; a charming small and upscale Italian restaurant with loyal clientele in a great location.
The previous owner was an experienced guy who spent all his life in the restaurant business. I still remember what he told us ... Views: 1517
Hi Everyone,
This is Travis aka ShottyGunz and I just recently became an affiliate marketer for The Method Reports - Forget all the Scams you've seen in the past about online marketing - this is the Real Deal!
I Got Fired From My Job and Needed A Nice Legal Way To Increase My Bank Roll. I Was ... Views: 764
Institutional advertising is a very common part of most businesses marketing strategy. It is also EXTREMELY ineffective. Many business owners have unfortunately bought into, (literally) or been coerced into believing, that if I throw enough of it ‘out there’, then something’s got to stick! Very ... Views: 1119
UID or Unique Identification is a system of establishing universally unique identifiers within the Department of Defense (DoD), United States. Also referred as Item Unique Identification (IUID) in the DoD jargon, this is a combination of standard norms laid down by the DoD for all assets and ... Views: 520
Tracking product items and managing inventory have always been a challenge for the Department of Defense (DoD). As a result of its constant innovation to deal with this problem, the DoD has come up with UID marking, a solution to fix each problem inherent to the product tracking and inventory ... Views: 537
Unique Identification or UID Compliance is a standard process mandated by the Department of Defense (DoD) which necessitates all the deliverables, contracts, and government property in possession of contractors to be marked with a unique identification number. UID compliance can be achieved by ... Views: 612
What massage marketing tool is passed from hand to hand indefinitely, spreading the name of your business throughout your community?
The answer is a massage business card -- it's the most powerful marketing tool you can invest in. When you invest in a massage business card that truly reflects ... Views: 982
Attention Small to Mid-sized Business owners and Entrepreneurs!!!!
Whether you are a manufacturer, crafter, service provider or a successful brick and mortar store owner, you may have noticed that traditional advertising is not producing results like it used to. We understand that running a ... Views: 654
As a dental marketing consultant, I have been very successful in getting my clients to bring in so many new patients, and to have my clients accept my cases as well so fast for years now. In this article, you will be able to have great ideas on how to become successful in the business of dental ... Views: 1127
In dental marketing, you should find new ideas to be able to post your services to the public effectively. One of the ideas that people resolve to for this is through ordinary advertising. It's nothing new, but there comes a time that ordinary advertisements seem to prove to be insufficient. ... Views: 1017
In contrast to previous article titled “Why Do Referral Efforts Fail”, how can we turn these shortfalls around? How can we put ALL the pieces together to generate an ongoing stream of referrals? Here are the 4 keys to referral success…
Key #1: WORK WITH ENOUGH REFERRAL SOURCES
You need to have ... Views: 943
Don’t you get tired of hearing about how great referrals are? Especially if you’re not getting enough of them? I am always speaking to managers, agents and advisors who say they’re so tired of chasing “suspects” and would love real prospects – specifically prospects that come from referrals. I ... Views: 927
You may be wondering how you can stand out from the crowd…that is from your competitors. What makes you different? You may sell the same product, but why should anyone buy from you?
If you’re struggling with this question, the answer can be easy to find – with bonus ...You ... Views: 1159
Imagine you're walking along one day in a park. You look down and see an envelope, which you pick up. It's fine quality paper, with an embossed company logo on the back and full postage on the front. Impressive.
To your surprise, however, the envelope has nothing written on the front - no ... Views: 891
The constant struggle to produce marketing campaigns and run your business makes it difficult to get everything done. But planning is the only true shortcut to running a business that will generate millions of dollars for you.
Once you have completed your planning, you’ll be better able to stay ... Views: 1150
I just read a great book called Groundswell, winning in a world transformed by social technologies. I urge all of you that are reading my articles to get this book. It was written by two VP’s from Forrester Research, Charlene Li and Josh Bernoff. For those of you unfamiliar with Forrester ... Views: 1108
There's a lot of pressure on marketing departments today: a tightening economy and increasingly competitive environment means that every promotional effort must generate a positive return. Every decision has to be viewed critically, and that includes the decision to participate in ... Views: 732
Perhaps you've been experiencing a downtime in your business and feeling as though you've literally hit a wall. The phone has stopped ringing, your e-mail box has nothing but advertisements and it seems as if your business has come to an end. Is it really all over, or are you just experiencing ... Views: 1277
Social bookmarking is the best way to boost traffic for a site. Social bookmarking is a powerful tool in promoting a website. The ideas that social bookmarking is built on are working their way into other applications; the practice of tagging information is being extended to other types of ... Views: 621
A subscriber to my marketing tips newsletter wrote me to ask what I think is a common question, especially in some work at home markets. Her question was basically asking whether she should give freebies away without requiring an opt in. She says:
"I have heard conflicting ideas on what's ... Views: 765
To prepare yourself to magnetize your ideal clients you want to first pre-pave the way for connecting with your ideal clients by having two strong, EnergyRICH® legs to stand on. These are:
1 - Manage your fears and doubts about being able to actually have more clients and make more money. I ... Views: 1203
The Importance of Flash in Web Page Development cannot be measured. Nothing can make your website feel more interactive and alive than Flash. Today Flash Presentations dominate the website development space and are extremely important in the entertainment industry. An increasing number of ... Views: 821
A Documentary film is a great way of exploiting cinema's potential for observing life. It is a visual expression that strives to document reality. It is also often regarded as a filmmaking practice, a cinematic tradition, and mode of audience reception. A good short documentary film in the form ... Views: 1950
A well-written news release is a powerful tool that can give your business the free publicity money can’t buy.
Publicity is the most effective way to gain customers. It differs from advertising, as you can’t control the message or the timing, but the benefit is great. A news story ... Views: 1060
In the competitive world of business today it is imperative that all your written work be accurate and concise. Whether it’s sales letters, brochures, newsletters, or daily correspondence, clients and prospects will measure your company’s professionalism by the quality of your ...In ... Views: 1108
One of the easiest ways to become well known in your field, and the least expensive, is to have your own byline. A published article will promote your expertise, after all, if you've written about it, you must know what you're talking about.
Getting started…
Now you ...One of the ... Views: 1147
In the arena of cosmetic dentist marketing, you should find helpful strategies on how to promote your business. Promoting your cosmetic dentist marketing business would mean getting more cosmetic patients in your side. For this, you need to have an advise from a dental marketing consultant as ... Views: 999
What makes successful marketing?
Is it the slick style of the sales letter or certain hypnotic words that are used in the copy?
I’m going to reveal to you the secret to truly successful marketing strategies, and it’s not exactly what you maybe thinking.
Now I am a firm believer ... Views: 750
What affects our energy levels? You already know the answer to that question. Nutrition, sleep, stress, physical fitness, attitudes, emotions, and environment are the major influencers of our levels of energy. How do you improve these aspects of our life so we maximize our level of energy ... Views: 579
Growing up in NY the highest compliment you could pay someone, was to say they were “Street Smart”. This indicated the individual knew how to get things done, with a commons sense no nonsense approach to life. This same common sense approach is what makes Street Marketing, ideal for the small ... Views: 759
With the recent downturn in the economy, everyone is feeling the crunch. The US dollar hasn’t been worth so little since the great depression in 1929.
So what can we, as business owners, do to ensure our continued success? How can we market our wares in a way that will be cost effective? ... Views: 1172
Whether your business is storefront only or has an online presence, you must have a marketing plan in place to succeed. This may entail a budget set aside annually or as you can afford to advertise you commit the funds at that time. Sometimes the best approach for a new business owner is a ... Views: 1027
It's foolish to ignore a promotional strategy like mobile promotions that is proving to be so beneficial. Businesses who don't participate in this type of marketing will lose out on a simple way to grow their customer base.
Almost everyone uses a mobile phone these days; professionals, moms and ... Views: 677
People tend to think networking is about results. Yet, it’s really all about people. With the support of your network, you can create miraculous and wonderful results and accomplishments in your life. Yet the foundation of networking is people helping people. It’s the people factor. ... Views: 1285
In the arena of cosmetic dentist marketing, you should find helpful strategies on how to promote your business. Promoting your cosmetic dentist marketing business would mean getting more cosmetic patients in your side. For this, you need to have an advise from a dental marketing consultant as ... Views: 856