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I am a coach. Should I put my prices on my website?If life is running you, if you see glimpses of living a life of something more than you need to read this..What does the future coach look like?- Handling Customer Complaints With Class - Using Customer Complaints as a Successful Marketing Strategy - by Submitted on Aug 22, 2007 from J. Glenn EbersoleIf you currently do not view customer complaints as a valuable opportunity, you are ignoring a very effective strategic tool for success. In more than 35 years of professional experience in marketing, I can assure you that the effective handling of complaints and a good service recovery strategy ...
Views: 2457(1 vote) - A Strategic Action Plan For Recession Resistant Marketing - by Submitted on Aug 21, 2007 from J. Glenn EbersoleAs the U.S. and the global economies move up and down, there is always some talk that arises about concern of a worldwide recession. Let’s acknowledge that we are sometimes over-run by pessimists. When the pessimists start talking up a recession, people start to worry, get scared and begin to ...
Views: 870 - Need Student Loan Consolidation? - by Submitted on Aug 20, 2007 from infoyogis technologiesIf you're buried under a mountain of debt because of your student loans and you spend so much on your monthly payments that it interferes with your ability to pay your other bills or have any money left for entertainment, then you should seriously think about consolidating your student loans. ...
Views: 734 - What Color is Your Marketing and What is It Saying? - by Submitted on Aug 20, 2007 from J. Glenn EbersoleDo you have any idea what role color plays in your marketing efforts? And if so, do you know what message your marketing efforts are conveying with the colors you use? Let me tell you that the colors you use in your marketing efforts – your brochures, business cards, letterhead, signage, ...
Views: 1793 - 10 Ways to Low Cost or FREE Marketing! - by Submitted on Aug 19, 2007 from Melinda JanickiThere are hundreds of ways to market yourself and your company that don’t cost hundreds of dollars. As a Business Owner of ON Demand Virtual Services and Lead Virtual Assistant I know how hard it is to stay ahead of the Marketing Game! In such a competitive marketplace it is imperative that we ...
Views: 1019 - Marketing your business? You Gotta Grow Your Database! - by Submitted on Aug 18, 2007 from Lorraine CohenThese days, building your email database is a key strategy to grow your business, both online and offline. I don’t mean just focusing on having BIG numbers on your list; what you want to build is a quality database. How to do that? Here are three tips: 1. Participate in an affiliate campaign. ...
Views: 796 - Free for the Giving: The best things in service situations are often free - by Submitted on Aug 16, 2007 from Craig HarrisonYou may think customer service requires a huge capital outlay: expensive training, high-falutin' CRM software, and thousands of dollar in expenditures Nonsense! The most important parts of customer service are free. Here's my baker's dozen list of customer service components that are free: ...
Views: 673 - The Most Important Question for Marketing Your Business - by Submitted on Aug 16, 2007 from Sandy GerouxConsider this question: Would you recommend my service/product/person to a friend? Some experts believe the above question is the only one that matters when building your business through the effective use of customer referrals and repeat business. They're partially right... If you're ...
Views: 770 - Network Marketing Strategy - 2 Recruiting Tips Guaranteed To Grow Your Business! - by Submitted on Jul 26, 2007 from Dean CaporellaWhat is your network marketing strategy? Do you even have one? If not, don't feel like you are unique. Despite all the good intentions of MLM uplines, the simple truth is, not everyone joining a network marketing business is going to be receptive to the system. Is this a good thing? Who knows ...
Views: 761 - Marketing Archetypes: What's Your "Type?" - by Submitted on Apr 19, 2007 from Dr. Miriam ReissAs a marketing coach, I've worked with hundreds of businesses over the years, from technology to therapeutic touch. There were the businesses that were just starting out, bright-eyed, full of start-up dreams and enthusiasm. There were those well-established businesses, hoping to hone their ...
Views: 1318 - A marketing strategy that works! - by Submitted on Jan 31, 2007 from Mike MorseUndoubtedly permission marketing could be used personalize almost every aspect of internet marketing. Some speculate that the world wide web has more than one billion pages of content! For the average Internet user that means alot of time searching through endless websites and cluttered pages ...
Views: 623 - From Prospect to Client in Thirty Seconds - by Submitted on Jul 20, 2009 from C.J. HaydenThe process of converting a prospect to a client can seem like it takes forever. You meet a prospective client, follow up with him or her over time, and hopefully have a chance to make a sales presentation or schedule an initial consultation at no charge. Then you follow up some more, trying to ...
Views: 984 - Where the Clients Are - by Submitted on Jul 20, 2009 from C.J. HaydenA friend of mine is an IT consultant. He's been an independent contractor for the 20-plus years I have known him, and gets all his consulting contracts through agencies. Even when he works a year or two for the same client, the agency takes 15-20% of what the client is paying for his services. I ...
Views: 1042 - Being Unique is a Good Thing... Isn't It? - by Submitted on Jul 20, 2009 from C.J. HaydenNew entrepreneurs frequently hear the advice to "be unique" in their marketing. The basic idea is a valuable one -- to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the competition can make your marketing more effective. ...
Views: 1014 - What You Are Marketing Is Yourself - by Submitted on Jul 20, 2009 from C.J. Hayden"Call us today and change your life," proclaimed the hot pink flyer on the bulletin board. It was signed "Sunrise Hypnotherapy" with a phone number and a blind email address. No practitioner's name appeared anywhere on the flyer. Posted near it were numerous other leaflets, advertising ...
Views: 950 - To Attract Attention, You Have to Show Off - by Submitted on Jul 20, 2009 from C.J. HaydenRecently, a client of mine complained, "I'm really good at what I do. I shouldn't have to market myself." In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many professionals, he is reluctant to talk about his ...
Views: 1024 - Five Myths of Internet Marketing for Independent Professionals - by Submitted on Jul 20, 2009 from C.J. HaydenThere's more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet about marketing is designed to help you market ...
Views: 1025 - Web Technology in Marketing: Friend or Foe? - by Submitted on Jul 20, 2009 from C.J. HaydenEvery independent professional should have a website, an ezine, and an email marketing strategy, right? If you're not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge opportunities. At least that's what most ...
Views: 911 - What Do Your Clients Need? - by Submitted on Jul 20, 2009 from C.J. Hayden"Every person who has ever started a business, I imagine, thought he had a good idea. It's the smart person, and the rare person, who tries to find out the most important thing: do other people think it's a good idea?" Those words of wisdom come from Bernard Kamoroff, author of "Small-Time ...
Views: 856 - You, Too, Can Be a Salesperson - by Submitted on Jul 20, 2009 from C.J. HaydenI am not a sales and marketing guru. I've written two books on marketing and taught thousands of people how to sell themselves, but really, I don't know more about sales and marketing than most of you. What I know how to do is talk to people, all kinds of people -- restaurant owners and ...
Views: 772 - Changing Your Position When There's Competition - by Submitted on Jul 20, 2009 from C.J. HaydenAre you finding many of your best prospects already working with competitors? When you pursue a new opportunity, is someone else capturing the prize? Maybe it's time to re-evaluate your positioning. Your market position is the place you occupy in the mind of your prospective clients. It's ...
Views: 809 - Marketing or Selling -- Which Is More Important? - by Submitted on Jul 20, 2009 from C.J. HaydenA question I often get from clients and students goes something like this: "I've been collecting marketing ideas... and I have a drawer full! I also have a stack of promising leads I've accumulated. And I know it's important to stay visible, so I do a lot of networking, but then I just end up ...
Views: 851 - Will Seminars Get You Clients? - by Submitted on Jul 20, 2009 from C.J. HaydenI often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, ...
Views: 955 - What's Your Marketing Attitude? - by Submitted on Jul 20, 2009 from C.J. HaydenEntrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they ...
Views: 917 - Breaking the Voice Mail Barrier - by Submitted on Jul 20, 2009 from C.J. HaydenEven if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. You call once, twice, three times, but you can't get her in person. How can you manage to close a sale if all you ever ...
Views: 1045(2 votes) - Lack of Business Isn't Always the Problem - by Submitted on Jul 20, 2009 from C.J. HaydenWhen you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that attracting new clients is the answer, but this isn't ...
Views: 1035(2 votes) - Marketing Your Massage Services - The One Minute Message - by Submitted on Aug 18, 2011 from Eric BrownHave you ever had a client say, "Oh, I didn't know you treat headaches." or "Massage can't help a tendinitis, can it?" Have you ever felt like hitting your head against a wall? I certainly do when I hear those kinds of comments. The truth is that most of your clients - even your most ...
Views: 2473(2 votes)