Whenever I initially ask a business owner, “What makes your special?”, or “Why should I buy from you?”, one very common response is “Well we provide excellent customer service”. Most companies promise ‘excellent customer service’ and will position their uniqueness by this notion, however, how ... Views: 1071
In this article, I am going to turn the attention to you, the business owner, and examine why a strategic focus is essential in setting yourself apart from the competition.
The problem that many business owners have, is that they tend to think very tactically i.e. how can they can get more ... Views: 887
Habit 1: Highly successful sales people have a genuine interest in the client.
This is important. People sense dishonesty and insincerity. I'm sure you've experienced (all too often) the pushy and artificial salesperson that is overly keen to sell their product or service, without any ... Views: 1153
I’m almost certain this is where many businesses go very wrong! You see, your clients are vital to your survival. Yes, a very obvious statement, but don’t underestimate this fact. Ever. Your clients are the only people that will ensure your business survives and thrives during the recession. ... Views: 1368
Institutional advertising is a very common part of most businesses marketing strategy. It is also EXTREMELY ineffective. Many business owners have unfortunately bought into, (literally) or been coerced into believing, that if I throw enough of it ‘out there’, then something’s got to stick! Very ... Views: 1102