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Digital printing has brought a lot of ease and comfort to business owners with regards to their advertising ventures. Now they no longer have to wait for a long period of time just to get some signs, banners, poster or flyers done. This medium has given them the leeway to cut the planning stage ... Views: 515
In business, you need to bet on so many gambles as you last in the industry. Your goal, of course, is to win. In able to achieve that, you cannot be too trusting. You have to calculate your moves to know when to go ahead and when to step back. This is also true when you acquire the services of a ... Views: 682
Direct mail postcards are marketing materials that can help you increase the sales of your products and it can also help you in promoting product awareness and branding. However, due to the fact that an average American household receives plenty of direct mail postcards every day, you need to ... Views: 587
Large format prints are more versatile than most people give them credit for. You can use them in different ways and there are also plenty of options on how you want your large format prints done. Here are some of the more popular uses of large format prints:
You can use them as posters
Large ... Views: 668
Ever wonder why your marketing brochure campaigns did not pan out the way that you want them to? Then maybe you are overlooking several aspects of your designs. Yes, design plays a crucial role in marketing and promoting your products. The first impression that your design generates, make ... Views: 678
At some point, every small business creates a brochure, but it is often an exercise in futility. Whether you are creating the brochure yourself, or hiring someone to do it for you, be sure to ask the following questions before you get started!
How will the brochure be used?
Is it used as part of ... Views: 664
An important key to high productivity and effective leadership, not to mention sales and marketing success, is to have and maintain a positive attitude. Nothing else will have a greater effect on you than your attitude. Remember the saying, “Your Attitude Determines Your Altitude”? It’s ... Views: 979
The material that covers your kitchen counters is one of the most visible and memorable features in your home. It helps to establish the design, color theme, and level of finish out. Today there are new choices in countertops, and old ones are making a comeback. If you are thinking of making a ... Views: 1371
In only 10 days I got results for the experiment that tried to detect Goog penalization. It turned out that 2 domains are penalized with a -20 fall.
The other result refers to the extent of indexation. It seems that penalized sites receive only superficial indexation. For instance, if a site is ... Views: 496
"This looks absolutely amazing!" The attendee was smiling, eyes bright, a wide grin. "If this is what I think it is, I'm pretty sure this piece of equipment will solve all of our problems." He turned to the booth staffer, a young woman at her very first show. "Could you tell me how it ... Views: 753
It can be difficult to build a successful seminar
marketing campaign when funds are limited. Take, for
example, a recent email I received from one of my
newsletter subscribers. The crux of the seminar
promoter's dilemma was summed up in one sentence:
"I have stretched myself too far, and now ... Views: 730
Oakland, Calif. -- Internationally-recognized antique rug expert Jan David Winitz today said that "a perfect storm" of conditions exists in market for the finest antique Oriental carpets.
"Frankly, the rapidly increasing scarcity of great 19th-century rugs," he said, "combined with our ... Views: 827
Been to a trade show lately? Then you probably spent $5,000 (or more) to showcase your services. Plus, if it was your first-time at the show then you quite possibly flew back home with far fewer leads than you hoped for. Every seasoned salesperson knows all too intimately the agony of ... Views: 764
Now that we’re better aware of some of the pitfalls to avoid (read my article “Tele-phony”), let’s discuss how to be an effective professional on the phone. People like to be around people, who are appropriately positive, appropriately enthusiastic, and who reflect a belief and confidence in ... Views: 1110
I've just started working with a client who desperately needs to increase sales. His company hired a new sales representative over a month ago. Together they identified key current customers to visit and penetrate further. They decided to focus on this group first, then they'd focus on getting ... Views: 789
My company is working with several clients who are at that stage of their business planning process where we're analyzing their marketing strategies. An obvious component of this step is revising or developing marketing materials that convey the "right" message, to the "right" target market, to ... Views: 793
Setting the right price is also a matter of psychology.
There are several well established "rules", which pricing
Should follow to be successful, as follows:
a) End your price with a 5, 7, 8 or 9. NEVER end in a 0 or
1. Doesn't $19.99 sound better than $20? Isn't 99 cents much
Cheaper than a ... Views: 1088
You've cut prices, you've refined your target customer base, you've increased your advertising and still --- business is so slow it's dangerous. The economy is not good, but other companies seem to be selling similar products and services. How are they able to survive (and yes, thrive) while ... Views: 813
When you have a home business there are a lot of ways that you are going to want to use to market your business. One of the most important ones you need to know is search engine marketing. It is not as hard as it seems to understand or use to market your business but if you don’t know ... Views: 587
As an author and publisher, I have attended a number of Internet chats in support of eBook and print book releases. Internet chats are largely informal, hosted either by the publisher or a third-party website (usually a site for book reviews), where authors and readers can interact, ask ... Views: 589
Marketing in-home care services can be an expensive adventure unless you know some of the secrets that make marketing a small business successful. Having consulted with in-home care services and elder care service providers for many years, I show providers that there are some key strategies keep ... Views: 1777
Do you have to compose written material to publicise your new service?
Are you struggling to find the right words to promote your revolutionary new product?
Here are three steps which may help you to write effective promotional material.
Step One
Enter your potential customer's mindset, ... Views: 593
If you google “choice” you will get over 587,000,000 results in under 0.21 seconds. One of the top results, Wikipedia, says choice involves, “the merits of multiple options.”
Is there really merit in such a vast number of options? Visual designers in commercial fields, ... Views: 533
More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.
One of the ... Views: 450
It is not very far away that instead of searching for newspapers in the morning you will have to just switch on your e-book reader. The new gadgets, Amazon's Kindle $ Sony Reader 505, have revived the long under performing e-book readers. These devices have encouraged the use of electronic paper ... Views: 621
One day a few months ago, I emptied my mailbox after being away for several days.
Because I give regularly to charities, I seem to be on the mailing lists of every organization in the world. So there were plenty of solicitations to sort through.
Usually I toss most of the envelopes I ... Views: 598
Work on your energy! In times of stress and anxiety, it’s even more critical to eat right, exercise, and get the proper amount of sleep (generally 6-8 hours a night). By taking care of yourself properly you maximize your ability to be highly productive throughout the day – every day. Know how ... Views: 878
Look… Let’s be honest. There’s no “one size fits all” solution to survival during challenging times. But there are some strategies that will help no matter what situation you and your business are in.
The first strategy, for starters, is not to take things too seriously. I know that there ... Views: 1029
I am sure you will agree that this is also your traffic building target. This is the engine of every internet business website. This system can be run through article marketing, which gives us two benefits.
It is free ( almost ) and it is extremely effective in both short and long term. I have ... Views: 573
With the current economic recession, yes, I'll use the "R" word, too many small businesses are finding themselves moving in the wrong direction.
In many cases, what were once growing, thriving businesses are now heading into a downward spiral of cutbacks, layoffs, and, in too many cases, ... Views: 1344
Brochure printing can be made so much easier when you have the right company handling your designs and producing your prints. The right brochure printing company will give you different options on how you can produce your prints and will give you the high quality product that you want at a very ... Views: 584
Marketing is not bad. In fact, it’s one of the most beautiful things in the world. Sound surprising? By the end of this article you will see how powerful and elegant the tool of marketing can be in your life and business.
Some beginning entrepreneurs have a strong negative reaction against ... Views: 671
I really like networking, as a matter of fact I am a self-confessed Networking Junkie. I have learned however, not everyone enjoys it as much as I do. So if you are one of those people who would rather walk on burning coals then attend a networking event, here are a few tips to make it ... Views: 670
You return home after a networking event and empty your pockets, putting the business cards you collected onto the desk.
What comes next? If you are one of those people who organize them in neat piles, tied with a rubber band and a promise to get to them someday, just toss them in the trash! ... Views: 671
In the mid-Fifteenth Century, when Johann Guttenburg brought movable type printing to the western world I doubt he envisioned the industry he would create. Today, printing is a significant line item on every business budget. Invoices, contracts, business cards, letterhead, and brochures are all ... Views: 659
Your business card can bring you more leads, more clients and more riches…but only IF you know how to leverage its full potential. The humble business card has got to be the most underutilized marketing tool of all…yet it has the power to churn out riches into your bank account like a ... Views: 683
Change is the law of nature and everyone, pretty much as I know, enjoy the fact. The modes of transport change in every era and so do the modes of entertainment. Even the way people dress and think changes with time. When all this has changed, the rest needs a change too or they may grow ... Views: 509
ID Integration is a systems integrator and has over 14 years of experience integrating direct part marking systems in manufacturing facilities. Our expertise is integrating marking, reading and verification systems to permanently mark legacy and new parts with machine readable barcodes. Our ... Views: 567
Gary Moe and ID Integration will support your company’s implementation of the UID requirements to permanently and uniquely identify parts using labels and direct part marking by performing a needs assessment of your current marking and manufacturing processes. This study will include an ... Views: 533
Are you one of those people who avoid business networking events at all costs? Perhaps you tell yourself that you are just not cut out for networking, that you are not the ‘right personality’ or you convince yourself that you really will not get anything out of a couple of hours ... Views: 676
If you organise an event, they will show up – the notion could just work. However, if you want an excellent ending for your event, you will need a lot more than just faith and commotion. Even the most reliable events need a powerful promotional drive to fill up the space.
How can you ... Views: 998
Your list of leads and clients is your retirement. It’s your goldmine that will feed you and your family for decades to come. Your first priority in marketing is building your list. Your second priority is building a relationship with your list over time by providing excellent value again and ... Views: 983
Brochures are effective strategy to market and advertise your business. They can be used alone or in conjunction with your other marketing materials such as business cards, flyers and postcards.
Brochures are highly regarded as a single-handed material that represent your business, that is why ... Views: 502
This is going to sound a bit "touchy-feely", but one of the tricks in writing marketing copy and designing marketing pieces is to ensure the "subtle" side is addressed as well as the overt message. To help your prospective customers not only UNDERSTAND what you're selling, the prospects also ... Views: 461
Marketing a home-based business presents more obstacles than a large business. Most small home businesses have the disadvantage of low visibility, and often a smaller marketing budget. It may call for some creative thinking, but one should approach the problem with the same marketing plan as a ... Views: 903
Once you decide to write a powerful, money-making sales letter, an important thing to realize is that there are two structures you're building simultaneously. One which is seen – the physical structure. The other which is unseen - the “invisible” (psychological) structure.
The physical ... Views: 683
When Drew and I recently visited the Great Pyramids in Egypt, our attention was instantly focused on something. You might think we were riveted by the awe-inspiring majesty of the ancient structures that we were visiting. While we were certainly thrilled to be standing at one of the 7 Wonders of ... Views: 853
Everyone talks about the internet. You would think there is practically nothing that cannot be achieved online the way this new medium is promoted and praised. And, yes, it has changed the way we live and communicate and the way we exchange information. But is it the answer to every marketing ... Views: 662
I get asked this all the time...how come my site isn't on the first page of google? Well, even though I did my part and designed a professional looking website, optimized the pages with the right keywords and phrases in the tags; if you do not have alot of quality inbound links coming to your ... Views: 1194
Let's get right into our topic, shall we?
To be successful, a good salesperson needs to build rapport with their customers and prospects.
If you're selling to business people, and you want to gain rock solid credibility with them, nothing builds trust faster than displaying an intimate ... Views: 1054