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Articles from Larina Kase | Selfgrowth.com
- How to Use the Peak-End Rule in Marketing - by Submitted on Jun 16, 2008 from Larina KaseIn 2002 psychologist Daniel Kahneman won the Noble prize in economics for his Prospect Theory. I admire how he has applied psychology principles to business, and would like to share one theory with you: The peak-end rule. What’s the Peak-End Rule? According to research by Kahneman and ...
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