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Articles from Fabienne Fredrickson | Selfgrowth.com
- How To Add More Value In Your Content - by Submitted on Mar 25, 2012 from Fabienne FredricksonContent is king. Content is everything. I want to drill into your consciousness today that you want to become the master of high content/high value. There are so many reasons to do high content/high value in not only your marketing, but also in your offerings. One of the reasons is that ...
Views: 970 - The best way to shift your general practice to your niche - by Submitted on Jun 25, 2012 from Fabienne FredricksonIf you’ve been in business for a while, you may have an assortment of clients and types of work that you do. You have identified the one particular area that you really want to concentrate on. How do you make this transition to focus on your niche? I recommend that you build up to it. The ...
Views: 969 - How to generate more referrals (and get more clients) - by Submitted on Mar 26, 2012 from Fabienne Fredrickson“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou Referrals. Everyone wants ‘em, but few are willing to ask for them for fear of seeming pushy, desperate or sleazy. If you ask ...
Views: 968 - Payment plans: how to make installments work for you and your clients - by Submitted on May 01, 2014 from Fabienne FredricksonWhen your service fees run in the thousands, one thing that can help your prospects say “yes” is to allow them to make payments. Sometimes business owners find this problematic. There can be confusion because when clients don’t meet deadlines or put off decisions, they feel they can’t collect ...
Views: 966 - Stop Doing Everything Yourself - Part 2 - by Submitted on Sep 23, 2011 from Fabienne FredricksonToday’s tip is about when you’ve reached a certain level in your business, and it seems like you’re doing everything yourself. You’re working with the clients. You’re doing the marketing. You’re buying the supplies. You’re changing the light bulbs. You’re sending out invoices and paying things, ...
Views: 966 - Get more clients online with a Client Attractive website - by Submitted on Jul 21, 2011 from Fabienne FredricksonGetting clients online is becoming crucial for success as a small business owner - and it’s time to make sure your website is done right. To attract ideal high paying clients online, it’s important to remember that it’s all about pulling people in with compelling and engaging marketing, while ...
Views: 965 - Two big steps before you train others to teach your proprietary system - by Submitted on Apr 10, 2014 from Fabienne FredricksonAs you work to grow your business, there are many options available to attract clients along the way. One thing that may tempt you is the idea of licensing your proprietary system and/or training coaches or trainers to teach it to others. This can be a lucrative revenue stream but first I ...
Views: 965 - It takes time: what to expect when marketing your new business - by Submitted on Jul 10, 2014 from Fabienne FredricksonWhen you are starting a new business, the first couple of years involve a lot of hard work to attract clients. That’s no secret. But sometimes business owners come to me about how hard they are working and that nothing is happening yet. That’s why I tell people starting a new business is ...
Views: 963 - How to approach affiliates when just starting out - by Submitted on May 28, 2012 from Fabienne FredricksonWhen you have a new product you are ready to launch, one of the fastest ways to get the word out about it is through affiliates. Affiliates are colleagues who you partner with to promote your product and then compensate in some way for their help. 1. What Size List Should You Seek Your ...
Views: 962 - Why you shouldn't always accommodate special requests - by Submitted on Jul 28, 2014 from Fabienne FredricksonDo you get clients who want a special price break, payment plan or a smaller program than you currently offer? Some people ask you to make exceptions and special arrangements for them to meet their needs. How should you respond? It might seem reasonable if one person makes a request of you. ...
Views: 958(1 vote) - Is it time to hire a staff member? - by Submitted on May 31, 2012 from Fabienne FredricksonIn the beginning you may feel like “Only I can do it this way.” But, there’s a concept called the “Glass Ceiling” in business where you can’t go any higher because there’s only so much you can do yourself. The business gets so complex that you will actually need to simplify. It’s kind of like ...
Views: 957 - Stop Being A Wimp With Your Clients! - by Submitted on Feb 03, 2011 from Fabienne FredricksonQUOTE: “Substantial value is created when the client achieves more than they expected. One of the best ways to ensure the client achieves more than they expect is to ask more of them than they expected you to.” – Thomas Leonard, founder of Coachville My translation: don’t be wimpy with your ...
Views: 957 - Attract New Clients by Offering Solutions They Need - by Submitted on Jan 30, 2012 from Fabienne FredricksonIf you want to pull clients in with your marketing, first you’ll need to get their attention by providing real solutions. And, I mean not the fluff you see out there – but real solutions your clients can use and get results from. Second, and this is just as big as the first, your materials ...
Views: 956 - Four keys to creating an evergreen boot camp - by Submitted on Jul 15, 2014 from Fabienne FredricksonIf your practice is filling up and you are looking for ways to serve more people, consider developing a boot camp program. I did this several years ago when my practice was full, and I had a waiting list. There were also others who couldn’t afford to participate in my live programs. I wanted to ...
Views: 955 - How to make sure you follow up with prospects - by Submitted on Jun 07, 2012 from Fabienne FredricksonRecently I shared three powerful ways to follow up. But sometimes the methods alone don’t help you get the job done. That’s when you have to ask yourself, “Do I have a system in place to follow up with hot prospects?” Without a system, it’s easy to let the follow up tasks fall between the ...
Views: 955 - Have prospects pre-qualify so you close the sale - by Submitted on Jun 25, 2012 from Fabienne FredricksonDo you get referrals from people or services? I sure hope you do! Yet, you may find that your initial conversations with these referred prospects are taking too long. It can be a very time consuming process. That’s why it helps to set up a system and put everything into your marketing materials, ...
Views: 948 - How to create an effective preview teleclass - by Submitted on May 07, 2014 from Fabienne FredricksonDelivering teleclasses is a powerful way to get clients. Yet, many of my students tell me they aren’t sure what to include or the order that works best to deliver the information. I’m going to share my surefire structure for creating an amazing teleclass. It’s so easy you’ll have your first ...
Views: 948 - How To Accept Change In Your Business - by Submitted on Mar 26, 2012 from Fabienne FredricksonAccept change because if you want to get more clients and you want to make more money and you want to play a bigger game and you really want to leverage and multiply your business and breakthroughs, then that means something needs to change. But here’s what I’ve learned in my life so far is ...
Views: 947 - How to Implement More - by Submitted on Oct 16, 2011 from Fabienne FredricksonToday’s tip is about the discipline to implement more in your business. I hear from a lot of entrepreneurs, and I have been hearing this for eleven years, “Fabienne, I know what to do. I’ve got a lot of ideas, but I just don’t seem to have the discipline to put them all in place. What do I do? ...
Views: 947 - The difference between being responsible TO and responsible FOR your clients - by Submitted on Jul 31, 2012 from Fabienne FredricksonWhen you are a coach, you want to see your clients succeed. Their success is your reason for sharing your knowledge, wisdom and support. However, I have seen people get very upset about whether or not their clients were getting good results. And to be honest, in the beginning I was like this ...
Views: 946 - How I personally take action - by Submitted on Oct 30, 2011 from Fabienne FredricksonHere’s what happens when you don’t keep track and take action: A few years ago I had a year of retooling and re-gearing. I knew that I was on the cusp of making it REALLY big in my business, but I knew something had to change or be tweaked in order for it to happen. I had a deep ‘knowing’ ...
Views: 945 - How to establish clear boundaries with freebie clients - by Submitted on Apr 22, 2014 from Fabienne FredricksonWhen you are building your practice, sometimes you choose to work with a client for free for a number of reasons: - Gain experience with an ideal client, - Minimize risk of trying out a new program, - Build up your client testimonials, - Give back to the community by offering services to a ...
Views: 945 - Home page vs. squeeze page: what works better to build your list? - by Submitted on Jun 17, 2014 from Fabienne FredricksonGetting more traffic to your website is always on a business owner’s mind. Higher volume traffic helps with list building and improves your chances for finding new clients and filling your pipeline. But once you start to get a steady stream of visitors, what’s the best way to build your ...
Views: 943 - Make a Decision and “The Way” Will Show Up - by Submitted on Jun 22, 2011 from Fabienne FredricksonI’ve discovered something really interesting in terms of human behavior over the last few years. I’m shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. The thing is, they’re not even aware of it. Here’s what I mean… ...
Views: 943 - Create great results by doing more of what you’re good at - by Submitted on Oct 30, 2011 from Fabienne FredricksonToday’s strategy tip for multiplying your results in your business, is about getting you to be a much more productive in your market so that you make a lot more money. I was just on the phone with a client of mine yesterday, a Sapphire client who lives abroad, and we were talking about bringing ...
Views: 942(1 vote) - Avoid Price Resistance by Focusing on ROI - by Submitted on Oct 17, 2011 from Fabienne FredricksonHere’s your weekly strategy tip for getting more clients, making more money, scaling your business and really just multiplying your presence and your income and sharing your – as I call it – sharing your brownies in a big way. I want to talk to you today about price resistance, especially ...
Views: 940(1 vote) - It’s time to change your perception of networking - by Submitted on Jan 11, 2012 from Fabienne FredricksonThere was a time (many say it’s still going on now) that networking was about entering a large crowded room of people you didn’t know, all dressed in stuffy business attire and your goal was to walk away with as many cards as possible, exchanging them frantically and promising to “do ...
Views: 940 - Follow up calls: it’s not about you, it’s about helping your prospects - by Submitted on May 24, 2012 from Fabienne FredricksonWhen you find yourself putting off making your follow up calls, there is probably some type of fear at work. Maybe you fear being rejected, hearing the word “No” or feeling bad when someone doesn’t want to do your program. I understand why you could feel that way, but here’s what I want you ...
Views: 939 - How to make the shift in business growth from Start Up to Leverage - by Submitted on Aug 20, 2014 from Fabienne FredricksonAs your small business grows beyond the start up phase, you become very busy. You calendar is close to being full or is jammed. This may lead to thoughts like, “How long can I keep doing this?” You look into the future and realize you probably won’t be able to grow beyond the hours in a day, ...
Views: 938 - Stand Out From Your Competition by Adding More Value with “Client Extras” - by Submitted on Jan 11, 2012 from Fabienne Fredrickson“If you wish to be wealthy, then act to create real value.” — Ralph Marston An aspect of setting yourself apart from competitors is the value that you add to your services, without wanting anything in return. Competition within one’s industry can sometimes be fierce. Once you’ve determined ...
Views: 937 - Are you afraid of marketing, for fear of growing TOO fast? - by Submitted on Feb 22, 2012 from Fabienne FredricksonDo you ever find yourself being afraid of marketing in a BIG way for fear of growing too big and too fast? Two clients this week expressed worry in marketing their businesses. Not because they were worried about NOT getting clients from the Client Attraction techniques we’re implementing ...
Views: 936(1 vote) - Get Specific About What You DO For Clients: The Results! - by Submitted on Sep 23, 2011 from Fabienne FredricksonWhen talking about what they do for clients, most people end up talking about the PROCESS of what they do, not what they really DO for clients, both in speaking to them and in written communication to them, i.e. their marketing materials. There’s a huge distinction there, and that distinction is ...
Views: 936 - How to Scale Your Business - by Submitted on Dec 13, 2011 from Fabienne FredricksonHere’s your weekly tip for client attraction, getting more clients, making more money, multiplying your business. Today it’s about how to scale your business. The way to make a lot more money in your business, more money than you’re making now, is to add more value to even more people’s ...
Views: 935 - Three reasons not to sweat over your ability to give networking referrals - by Submitted on Aug 07, 2014 from Fabienne FredricksonIf you are familiar with my methods, then you know I always recommend networking groups, and BNI in particular. This powerful international group helped me learn how to network and fill my practice quickly by meeting lots of new people and gaining referrals. However, many students have ...
Views: 933 - How to network authentically with opinion leaders - by Submitted on Jun 24, 2014 from Fabienne FredricksonSometimes you have a rare opportunity to meet someone who is an opinion leader in your line of work. This person may be a high-profile leader in your industry who inspires you. When you meet at a big conference or other event, you want to stand out and be remembered. How can you make the most ...
Views: 932 - How to focus - by Submitted on Nov 08, 2011 from Fabienne FredricksonPeople always ask me, “How do I get results from the things that I’m working on?” How are you able to produce so much? Do you know the number one how do you get results? By doing the work. You have a lot of access to knowledge, perhaps my knowledge, stuff you get on the internet, at the library, ...
Views: 931 - You don’t need a revolutionary system to have a successful business - by Submitted on Sep 09, 2014 from Fabienne FredricksonWhen you first start out in business, you may feel you don’t have all the answers. That’s more common than you can imagine. However, that is no reason not to start sharing what you know with clients and recognizing the unique angle you bring that no one else can. You are ahead of others. ...
Views: 926 - My “scientific” process for establishing your fee - by Submitted on Jun 26, 2012 from Fabienne FredricksonThere are so many differing opinions on how to set your pricing you could drive yourself crazy if you listened to everyone. But, I want to tell you how I did it so you can use this simple method to see how it will work for you. When I was first starting out, I didn’t know what to charge. I ...
Views: 925 - Two simple and effective ways to run a successful free teleclass - by Submitted on Apr 30, 2012 from Fabienne FredricksonI often talk about the value of free tele-classes and how they offer a number of marketing benefits. - Building your list by offering something of high-value for free - Giving prospects a sample of you and your information, which works on the Know, Like, Trust Factor - Providing a great ...
Views: 924 - How to build your list with free teleclasses and live workshops - by Submitted on Apr 20, 2012 from Fabienne FredricksonFree programs, both teleclasses and live workshops, are one of the best ways I know to build your list, provide value and establish the Know, Like, and Trust Factor. Putting together the programs is relatively simple. Yet, there are two key factors to keep your eye on: 1. How much ...
Views: 921 - Track Your Marketing Schedule a Year Ahead - by Submitted on Dec 28, 2011 from Fabienne FredricksonTo keep track of what days are meant for what in your calendar, you need to figure out how much business development time you’ll need, how many client days you’ll need and how many “off” days you’ll need, including vacation time. I recommend buying a laminated year-at-a-glance calendar and ...
Views: 921 - Eliminate “Feast or Famine” by Being Systematic About Your Client Attraction - by Submitted on Dec 28, 2011 from Fabienne FredricksonThe only way to make sure that you always have a full practice is to always market. And the best way to do that is to make all the pieces of your marketing pie run on a system, like a well-oiled machine that doesn’t need you to be there the whole time, just once in a while to make sure ...
Views: 919 - In Client Attraction, Focus on Service, Not Accumulation - by Submitted on Jun 01, 2011 from Fabienne FredricksonI’ve mentored a few already-successful solopreneurs recently who walk the line between ‘high-achiever’ and ‘overachiever’ and let me tell you, there IS a difference. You’ve heard me say many times that I work best with high-achieving go getters who know exactly what they want (usually it’s more ...
Views: 918 - How to transition your pricing from hourly to package - by Submitted on Mar 25, 2012 from Fabienne FredricksonAs you know, I encourage my clients to make the important shift from trading hours for dollars to offering packages. This is a key step for achieving your financial goals more quickly. It also simplifies your billing and fee collection when you sell packages vs. counting up the hours you worked ...
Views: 917 - Stay in touch with your “low hanging fruit” prospects - by Submitted on Jun 04, 2014 from Fabienne FredricksonAs a business owner, you are looking to attract clients all the time to keep your pipeline full. Everyone has prospects who don’t sign on right away. These are leads who expressed interest at some point. Maybe they spoke to you at length about your services, or you had a “get acquainted” call ...
Views: 917 - How to be strategic when approaching joint venture partners - by Submitted on Aug 06, 2014 from Fabienne FredricksonWhen it comes to list building, joint ventures can deliver the growth you are seeking. Students often ask me how to reach out to potential partners. A lot depends on who they are and the level of business success they have achieved. I recommend a different strategy for partners who are in a ...
Views: 916 - Rub Elbows with Ideal Clients by Going Where They “Hang Out” - by Submitted on Dec 18, 2011 from Fabienne FredricksonThere are many reasons why people dislike networking and think it doesn’t work. It does work, although most people approach it in the wrong way or simply do it wrong. It’s usually because they’ve been told that networking is about going to as many events as they can and collecting as many ...
Views: 915 - Two time-saving methods to handle your email inbox - by Submitted on Aug 21, 2014 from Fabienne FredricksonAs your business starts to build, responding to email inquiries can become a problem. There are just so many of them! You might think this is a good thing, and to an extent it is because emails are part of client attraction. But you need to learn how to efficiently handle, sort, and respond to ...
Views: 912 - Four ways to handle a client who says, "I can't afford it" - by Submitted on Jul 23, 2014 from Fabienne FredricksonAs business owners working to get new clients, we've all heard it. You're in the closing part of the conversation and your client says those fateful words, "I can't afford it." For some owners, this is the worst case scenario because you feel stuck when your potential customer uses this reason ...
Views: 911 - How to get clients when you have more time than money - by Submitted on Jun 10, 2014 from Fabienne FredricksonWhen building your pipeline, there will be times you do all the right things like speak to groups, network and build your list. Yet, prospects are not saying yes and becoming clients. That means you probably have more time than money coming in. Now, I’m not a fan of lowering your prices, but ...
Views: 911(1 vote)