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Articles from Fabienne Fredrickson | Selfgrowth.com
- Overcoming Your Perfection Paralysis in Marketing - by Submitted on Apr 16, 2010 from Fabienne FredricksonHave you ever become a victim of your own perfection paralysis when it comes to marketing yourself? I talked to a few clients this week who have been toying with the idea of putting together a talk to promote their services for months but haven’t done anything about it. The problem is they’re ...
Views: 1347(1 vote) - 10 Steps of a Compelling Sales Page - by Submitted on Jan 30, 2012 from Fabienne FredricksonHere’s your strategy tip or client attraction, how to get you more clients and leverage you and clone you and make you more money so you can make more money, be more successful, grow your business while working less. About the idea of cloning you - This is what I share with my clients who ...
Views: 1447(1 vote) - 15 ways to repurpose content and add more value - by Submitted on Apr 30, 2012 from Fabienne FredricksonAs a busy entrepreneur, you are probably creating articles, programs and teleclasses to provide value and attract more clients. But did you know your materials have more life to them than a one-time use? To make the most of your productivity, you want to find ways to leverage these creations ...
Views: 1078(1 vote) - 3 fast and easy marketing methods when starting a new business - by Submitted on Apr 24, 2012 from Fabienne FredricksonIf you just started a new business, you may be wondering “What are the most powerful first steps I can take to market your services?” I know it’s overwhelming because there are so many exciting marketing opportunities. However, there are three particular methods that you can count on to ...
Views: 1004(1 vote) - 3 fast and easy ways to make Client Attraction a priority - by Submitted on May 15, 2012 from Fabienne FredricksonAre you having trouble squeezing Client Attraction activity into your work schedule? If you already have a job or a growing practice, it might be tough. So how do you make time for the recommended hours you need to attract new clients? 1. What can you put the “pause button” on in your daily ...
Views: 1017(1 vote) - 3 Ways Your Compelling Story Gets You Clients - by Submitted on Jun 05, 2011 from Fabienne FredricksonMany of us entrepreneurs are drawn to our particular profession by a specific defining moment or series of events that changed everything in our lives. Because of that moment, some of us dropped everything and decided to dedicate the rest of our professional lives to doing what we now do. As ...
Views: 991(1 vote) - 5 ways to improve your communication to get more clients - by Submitted on Apr 24, 2012 from Fabienne FredricksonYou may have a service that takes a little more explaining to help prospects and colleagues understand what you do. Not all services are immediately obvious in terms of who is being served or what the end benefits are. This can be challenging. Sometimes your marketing message needs to be refined ...
Views: 1010(1 vote) - 6 key elements to include in your new client welcome package - by Submitted on Apr 30, 2012 from Fabienne FredricksonYour welcome package sets your clients up for working with you in a number of important ways. If done correctly, it does the following: - Establishes boundaries - Sets up expectations - Provides rules - Explains the best way to work with you - Answers frequently asked ...
Views: 1800(1 vote) - 6 Ways To Creating a Talk Title That PULLS Clients In Like Crazy! - by Submitted on Feb 19, 2011 from Fabienne FredricksonI’ve often said that the 3 best ways to attract clients quickly and consistently are: 1. consistent networking, 2. a stay-in-touch vehicle such as an ezine, and 3. a Client Attractive signature talk. What’s a signature talk? It’s the one talk you give that you start to be known for, ...
Views: 1054(1 vote) - 8 fast ways to get more prospects in the door - by Submitted on Mar 13, 2012 from Fabienne FredricksonWhether you are a start up or still at the beginning phase of your business, getting initial consultations is a huge concern. This is one of the most frequent questions I hear from my clients. Your consultation is the gateway to signing new clients and the fastest way to make money for a start ...
Views: 992(1 vote) - 8 steps to create a value-packed 2-hour workshop - by Submitted on Jun 25, 2012 from Fabienne FredricksonWhat’s great about having a proprietary system is that it becomes what I call an “Accordion Talk” where you could deliver a 25-minute talk or two hours or a full day. It all depends on how much time you have for the presentation. The key is to provide a lot of content and value so the ...
Views: 1070(1 vote) - 8 super simple ways to quickly grow your e-mail list - by Submitted on Apr 24, 2012 from Fabienne FredricksonIf your business is just getting off the ground, you need to build your subscriber list for marketing from zero. This list will be used for email marketing and direct mail. Here are eight easy ways to start off with a bang! 1. Put your previous business contacts on the list. Even if you are ...
Views: 997(1 vote) - 9 simple tips for creating videos that sell - by Submitted on Apr 05, 2012 from Fabienne FredricksonIt’s easy to see why video can be a powerful tool to help you sell more programs, products or services. The medium is very engaging and offers a fun way to share your marketing message. It also makes it easy for viewers to get to know you, leveraging the important Know, Like, Trust ...
Views: 1035(1 vote) - 9 steps to find and connect with joint venture partners - by Submitted on Apr 20, 2012 from Fabienne FredricksonJoint venture partnerships are a great way to expand your reach and build your list. This method is becoming more and more popular helping many business owners to increase their data base rapidly. But how can you find the right partners for your business and what do you say when you contact ...
Views: 1117(1 vote) - Are you afraid of marketing, for fear of growing TOO fast? - by Submitted on Feb 22, 2012 from Fabienne FredricksonDo you ever find yourself being afraid of marketing in a BIG way for fear of growing too big and too fast? Two clients this week expressed worry in marketing their businesses. Not because they were worried about NOT getting clients from the Client Attraction techniques we’re implementing ...
Views: 911(1 vote) - Are You Blaming Others Because You Don’t Have Enough Clients? - by Submitted on Aug 23, 2011 from Fabienne Fredrickson"The more you say to yourself, ‘I am responsible,’ the stronger, better and finer a person you become. And every part of your life will improve at the same time." -Brian Tracy One of the themes running through my life currently, and in the lives of my clients, is that of Personal ...
Views: 1207(1 vote) - Are you client attractive or repellent? - by Submitted on Jun 07, 2012 from Fabienne FredricksonWhen you are starting out or if you encounter a slowdown in your business, it’s so important to make sure you remain client attractive. What do I mean by that? The truth is if you need the money and the clients more than they need you, they are going to almost smell it on you. Fear and ...
Views: 986(1 vote) - Avoid Price Resistance by Focusing on ROI - by Submitted on Oct 17, 2011 from Fabienne FredricksonHere’s your weekly strategy tip for getting more clients, making more money, scaling your business and really just multiplying your presence and your income and sharing your – as I call it – sharing your brownies in a big way. I want to talk to you today about price resistance, especially ...
Views: 913(1 vote) - Be strategic with your time when leading a group program - by Submitted on Jul 23, 2012 from Fabienne FredricksonIf you are just starting to run group programs, finding the right time slot may feel like a challenge. Sometimes my clients want to please everyone, so they ask the group that is forming what are the best times for them. What I have found as a rule of thumb is that whenever you ask for a ...
Views: 887(1 vote) - Be yourself and you will get more clients - by Submitted on Feb 24, 2012 from Fabienne FredricksonSome solopreneurs go for their goals and Client Attraction assignments with amazing zest and enthusiasm. They’re the I-know-what-I-want-just-give-me-the-tools-and-let-me-at-‘em-Fabienne type of folks. Nothing gets in the way and they just get things done. The majority of folks, however, at one ...
Views: 1041(1 vote) - Become a client magnet by outsourcing - by Submitted on Apr 01, 2012 from Fabienne FredricksonIf you want to start making more being self-employed while having more time off, it’s crucial to outsource, delegate, and systematize different parts of your business, even if you’re a beginner. Let’s face it, it takes a lot to make your solo-business a Client Attraction machine, but even more ...
Views: 996(1 vote) - Become The ONE With The Flashlight In A Dark Cave (You’ll Never Be Without Clients) - by Submitted on Jul 30, 2009 from Fabienne FredricksonWhile the media is searching out anything to create panic in the eyes of consumers, I want you to think about your own life. When you went to the mall last time, was it empty? What about popular restaurants? Could you hear crickets chirping? Personally, everywhere I go, I’m still waiting in ...
Views: 1251(1 vote) - Clear the Decks and Get Rid of the “Leaks” in Your Day - by Submitted on Oct 02, 2011 from Fabienne FredricksonHow much time per day should you really allocate for marketing? I recommend that my clients spend up to 4 hours of marketing per day the first 6 months to a year in business or whenever they need a new boost of clients. Many people gasp at that number when I first share it with them, because ...
Views: 1019(1 vote) - Clients Want Easy Shortcuts - by Submitted on Sep 30, 2010 from Fabienne FredricksonI’m convinced that everyone’s really just looking for a shortcut. Over the last 11 years of working with clients privately and in groups, the more I offer my products and services, the clearer I am that we all just want an easier way out. Well, not because we’re lazy; it’s more that we’re ...
Views: 1313(1 vote) - Continually add more value and attract more clients - by Submitted on Apr 01, 2012 from Fabienne FredricksonIf you’re anything like me, you’re being bombarded with ezines and emails that continually try to sell you something. Sometimes a particular ezine even arrives on a daily basis, and truthfully, I sit there at my desk, wondering why I subscribe, so much so that I often unsubscribe just as fast as ...
Views: 1018(1 vote) - Create a conversational elevator speech for holiday socializing - by Submitted on Nov 28, 2012 from Fabienne FredricksonYour elevator speech is the way you succinctly explain what you do for people you meet at networking events. You share just enough information to encapsulate what you do and spark interest among the men and women you talk with. The point is to get the conversation going, right? There is ...
Views: 685(1 vote) - Create great results by doing more of what you’re good at - by Submitted on Oct 30, 2011 from Fabienne FredricksonToday’s strategy tip for multiplying your results in your business, is about getting you to be a much more productive in your market so that you make a lot more money. I was just on the phone with a client of mine yesterday, a Sapphire client who lives abroad, and we were talking about bringing ...
Views: 905(1 vote) - Eight simple strategies to help fill your next event - by Submitted on Jun 11, 2013 from Fabienne FredricksonIf you have an office or store front location, running an open house event is a powerful way to attract new clients. This gives prospects a chance to meet you and that helps them to get to know and like you to build trust. People do business with those they know and like. The question is how ...
Views: 598(1 vote) - Get Out There in a BIG Way with Warm Letters - by Submitted on Dec 04, 2011 from Fabienne FredricksonWhen I ask people who say they don’t have enough clients what they do to market themselves, I’m often (really often) surprised to hear that they only 1) put up flyers in the neighborhood, 2) talk to people at parties about what they do (whenever they do go to a party) or 3) go to a networking ...
Views: 1141(1 vote) - How to create an authentic call to action to attract clients - by Submitted on Apr 03, 2014 from Fabienne FredricksonWhen you are speaking live or conducting a free teleclass, you want to finish with a strong call to action for your audience. Years ago I created a formula that I’ve used successfully as a call to action that is authentic and pulls prospects towards you. There are three main components to ...
Views: 955(1 vote) - Steps to resolve your inner conflict about money - by Submitted on Apr 02, 2013 from Fabienne FredricksonDo you feel there is something in the way of earning a living from using your talents? Some of my clients struggle with making money based on doing what they call “God’s work”. There is this conflicting feeling among many people doing spiritual and healing work that they shouldn’t make money ...
Views: 792(1 vote) - Abandon The Sinking Ship Client: Work With ALREADY Successful Clients (They Need You Too) - by Submitted on Apr 03, 2011 from Fabienne FredricksonIn recent years, I’ve been working with a new kind of client. Yeah, yeah, you can say, “Fabienne, you’ve talked to me about ideal clients before. I know that I need to figure out who my IDEAL client is.” But wait! This is different. Today, I want to share with you the exact KIND of client I work ...
Views: 1236(1 vote) - Authentic Marketing (And Success) Require You to Look Within - by Submitted on Dec 16, 2009 from Fabienne FredricksonLet’s face it: being self-employed, our businesses are fundamentally a reflection of every part of us. It’s not like working for a corporation where you don’t really control the outcome of the business unless you’re at the top. Who you and I “are” as people literally affects our businesses, ...
Views: 1367(2 votes) - Be Willing To Do What Others Aren’t: Take Action, In Spite Of - by Submitted on Feb 27, 2010 from Fabienne FredricksonSometimes, you just KNOW there’s something you need to take action on to take your business forward. However, if you’re anything like me, you’ve gotten stopped in the past, even when it’s something you KNOW will create big results. You procrastinate, you tidy up your office, get another cup of ...
Views: 1405(4 votes) - Break Down Their 5 Most Common Objections and You’ll Sign On More Clients - by Submitted on Nov 05, 2009 from Fabienne Fredrickson“A desire can overcome all objections and obstacles.” -Anonymous You’ll always get objections. Let’s face it. You may have the world’s best service, the best product available in your category or industry, but no matter what you do, no matter how good you are, you’re always going to have to ...
Views: 1099(2 votes) - Determine the Viability of Your Target Audience BEFORE You Begin Marketing - by Submitted on Mar 12, 2011 from Fabienne FredricksonOk, so you’ve identified your ideal client profile. The question you now have to ask yourself is, “Have I chosen a viable target audience?” meaning, is it actually worthwhile to market to these people? You can have all the focus, drive, and good intentions to market to a group of people, but ...
Views: 1075(1 vote) - How to get clients when you have more time than money - by Submitted on Jun 10, 2014 from Fabienne FredricksonWhen building your pipeline, there will be times you do all the right things like speak to groups, network and build your list. Yet, prospects are not saying yes and becoming clients. That means you probably have more time than money coming in. Now, I’m not a fan of lowering your prices, but ...
Views: 881(1 vote) - The 7 Surefire Signs of Clients to Avoid - by Submitted on Sep 26, 2009 from Fabienne FredricksonYou’ve heard me get on my soapbox several times about needing to really hone in on your target audience BEFORE you go out there and market yourself extensively. One of the major reasons this is so important is that most people make the mistake of trying to market to EVERYBODY, fearing that if ...
Views: 1053(1 vote) - What All Millionaire-Entrepreneurs Have In Common (It’s Way Simpler Than You Think) - by Submitted on Jul 13, 2010 from Fabienne FredricksonQuote: “The biggest difference between an average income and financial-freedom is… IMPLEMENTATION.“- Bill Glazer I recently spent four long days and nights with information marketing millionaires at the Information Marketing Summit and was astonished to hear that many of them, when pressed ...
Views: 1150(1 vote) - Why you shouldn't always accommodate special requests - by Submitted on Jul 28, 2014 from Fabienne FredricksonDo you get clients who want a special price break, payment plan or a smaller program than you currently offer? Some people ask you to make exceptions and special arrangements for them to meet their needs. How should you respond? It might seem reasonable if one person makes a request of you. ...
Views: 925(1 vote) - You’ve gotta TOUCH your clients more often (to be more Client Attractive) - by Submitted on Mar 23, 2010 from Fabienne FredricksonEvery time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see a roomful of dropped jaws and gaping mouths. The question? How often do I need to reach out to my prospective clients and ...
Views: 1090(6 votes) - Become The ONE With The Flashlight In A Dark Cave (You’ll Never Be Without Clients) - by Submitted on Mar 29, 2010 from Fabienne FredricksonWhile the media is searching out anything to create panic in the eyes of consumers, I want you to think about your own life . When you went to the mall last time, was it empty? What about popular restaurants? Could you hear crickets chirping? Personally, everywhere I go, I’m still waiting in ...
Views: 1252(5 votes) - A SINGLE Focus Will Help You Attract More Clients (In More Ways Than One) - by Submitted on Jul 16, 2009 from Fabienne Fredrickson"Until you make the unconscious conscious, it will direct your life and you will call it fate." - Carl Jung You've heard a lot more about the Law of Attraction recently. For nearly 10 years, I've been using it consciously to create my ideal business, on a daily basis, in addition to ...
Views: 1314(5 votes) - Get Past Procrastination: My 5 Steps to Getting It ALL Done - by Submitted on Jan 28, 2010 from Fabienne FredricksonHave you ever looked at your to-do list and just wanted to run away? Sometimes, procrastination gets the best of us self-employed people. It seems that everything is priority and we tend to put some things on the back burner. The thing is, if the items on your to-do list have to do with ...
Views: 1131(2 votes) - Make A Decision And “The Way” Will Show Up - by Submitted on Nov 30, 2009 from Fabienne FredricksonI’ve discovered something really interesting in terms of human behavior over the last 3 years. I’m shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. The thing is, they’re not even aware of it. Here’s what I mean… ...
Views: 1307(6 votes) - You Don’t Need to Learn MORE to Get Clients - by Submitted on Mar 26, 2010 from Fabienne Fredrickson“What you have to give is enough – if you give it with all your heart. ” -Chieko N. Okazaki For years, I’ve noticed how many of my clients stopped themselves from marketing because they needed to learn MORE. They’d already gone through the required training, and many were certified, but ...
Views: 1062(4 votes) - Does Your Voicemail Get You Clients? Time to Change That! - by Submitted on Jul 02, 2009 from Fabienne FredricksonIf you’re serious about attracting clients consistently, I believe you should use every single piece of marketing “real estate” you can. Whether you’ve been in business for one year or 22 years, when you’re marketing your business, you want to have systems in place that PULL in clients without ...
Views: 2285(1 vote) - Getting Out There In A Bigger Way Means Overcoming Your Fear of Criticism - by Submitted on Aug 25, 2009 from Fabienne FredricksonQUOTE: “Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine… And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated ...
Views: 1317(2 votes) - Go BIG or Go Home! - by Submitted on Sep 15, 2009 from Fabienne FredricksonQUOTE: “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure… Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you.” – Marianne Williamson, A Return To ...
Views: 1100(1 vote) - Hire a virtual assistant and delegate your technology challenges - by Submitted on Sep 05, 2013 from Fabienne FredricksonAs an entrepreneur, you know you excel at several things. You are really good at what you offer and there are some additional “back office” skills that you handle well too. But you are not good at every single thing, nor should you expect that of yourself. Sometimes clients who have a lot of ...
Views: 498(1 vote)