Four keys to creating an evergreen boot camp

If your practice is filling up and you are looking for ways to serve more people, consider developing a boot camp program. I did this several years ago when my practice was full, and I had a waiting list. There were also others who couldn’t afford to participate in my live programs. I wanted to come up with a way to build my business and serve more people that didn’t require a lot of my time.

The first time I ran the program, it was live by teleconference. I delivered the four sessions of content with the line muted and I didn’t mention any dates either. This allowed me to use the same content recordings over and over, any time of year, for years to come.

After the content portion of the call, I opened the lines for questions and answers. This was recorded separately and posted on the web page for the original group to listen to if they missed a call or wanted to reinforce the learning. Once that initial program ended, I removed the Q&A recordings from the page.

Even though my practice was full, this allowed me to attract new clients by suggesting they take the boot camp instead of working with me privately. They could listen to the recorded content and then get support by calling me during open office hours. First I did this on Friday mornings from 9 a.m. until noon and then switched to Mondays. Clients could speak to me for 15 minutes to get their questions answered.

Sometimes, not that many people called in for office hours. However, they really liked the program anyway. Turns out it doesn’t matter if clients call in or not. You’re going to be in the office anyway, so there’s no wasted time either way.

This model has some really great benefits for you as the business owner beyond how well it can attract clients:

1. There’s no waiting for a start date. You can register clients to start whenever THEY are ready. It’s the kind of program that offers open enrollment throughout the year.

2. You don’t have to worry if the class is full. It doesn’t matter if you have two clients or twenty two when the program is pre-recorded. But, when you offer a live program, having only two people on the call can be draining, difficult to keep things lively and make it appear your practice is not thriving.

3. It’s very efficient to run. The content and preparation needs to be done only once! You can use the same material over and over for years to attract new clients.

Your Assignment:
Do you already have a program recorded that could be a good evergreen series? Even if you have a few questions on the recordings here and there, you can have them edited out. You may have a series all set with very little work. Review your materials to see what you can repurpose in this way to attract clients.