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Articles from Fabienne Fredrickson | Selfgrowth.com
- How much networking is enough to fill your practice? - by Submitted on Mar 27, 2014 from Fabienne FredricksonIf you are in the start-up phase of your business, you may wonder how much networking you need to do. Some people don’t feel comfortable with networking and meeting new people and as a result, they prefer to do less. Their natural instinct is to avoid this process. One of my students ...
Views: 477 - How social proof helps you get clients - by Submitted on Mar 07, 2014 from Fabienne FredricksonSometimes clients come to me who have trouble filling their higher-end programs. I have found the problem can often result from people not seeing the program’s full value. To get clients and fill your programs, you must communicate a lot of value. One of the best ways to do this is crush them ...
Views: 612 - How the get acquainted call sets up the closing the sale conversation - by Submitted on Jan 27, 2013 from Fabienne FredricksonAs your business grows, offering the Get Acquainted Call gives you the opportunity to get to know prospects who have expressed interest in your work. There are a number of advantages of actually referring to this conversation as the “Get Acquainted Call” (GAC) vs. calling it something ...
Views: 602 - How To Accept Change In Your Business - by Submitted on Mar 26, 2012 from Fabienne FredricksonAccept change because if you want to get more clients and you want to make more money and you want to play a bigger game and you really want to leverage and multiply your business and breakthroughs, then that means something needs to change. But here’s what I’ve learned in my life so far is ...
Views: 923 - How To Add More Value In Your Content - by Submitted on Mar 25, 2012 from Fabienne FredricksonContent is king. Content is everything. I want to drill into your consciousness today that you want to become the master of high content/high value. There are so many reasons to do high content/high value in not only your marketing, but also in your offerings. One of the reasons is that ...
Views: 939 - How to align your mindset with attraction to close more sales - by Submitted on Sep 19, 2014 from Fabienne FredricksonHave you noticed you are attracting interest in your business, but somehow you’re not getting more clients? When this happens to people, there is usually something we call a “chaotic vibration” going on. A chaotic vibration shows up when you say you want something (and of course you think ...
Views: 1073 - How to Align Your Purpose with Your Business - by Submitted on Oct 15, 2012 from Fabienne FredricksonToday’s topic is about aligning your business with your life purpose. What I see every once in a while is a business owner who has had great results for a while and then begins to lose traction or begins to stay at the same level for a few months or a few years, without continuing to grow. Or ...
Views: 596 - How to Always Have Clients - by Submitted on Dec 11, 2012 from Fabienne FredricksonToday we’re going to talk about how to always have clients—not just clients once in awhile, but to always have clients consistently. A few years ago someone asked me, “What is the difference between salad and garbage?” I had never been asked that before. The only difference between ...
Views: 625 - How to approach affiliates when just starting out - by Submitted on May 28, 2012 from Fabienne FredricksonWhen you have a new product you are ready to launch, one of the fastest ways to get the word out about it is through affiliates. Affiliates are colleagues who you partner with to promote your product and then compensate in some way for their help. 1. What Size List Should You Seek Your ...
Views: 936 - How to attract clients by not being perfect - by Submitted on Jul 30, 2014 from Fabienne FredricksonHave you come up with a system that got you where you are today? Often that is the basis for a small business – sharing your knowledge, wisdom and solutions with others who have the same type of problem. That’s how to attract clients. While it’s very important to be congruent with what you ...
Views: 1009 - How to avoid a partnership that doesn’t feel right - by Submitted on Mar 13, 2014 from Fabienne FredricksonIf you are looking to attract clients through joint venture partners, you will occasionally meet someone who is not a good fit for you. This is normal in business and in life – you are not meant to work with everyone. So, how do you handle this situation? Here’s an example. One of my ...
Views: 590 - How to be Authentic in Your Marketing - by Submitted on Sep 10, 2012 from Fabienne FredricksonToday, I want to talk to you about being more authentic in your marketing. One of the things that really changed my business many years ago is when I started taking down the walls and allowing myself to be more authentic, more real, more genuine, not just in my own life, but in my business. It ...
Views: 674 - How to Be Masterful at What You Do - by Submitted on Sep 09, 2013 from Fabienne FredricksonTo really play a big game in your business and make a great impact with your clients (and therefore your income), you must be really, really good at what you do. In Malcolm Gladwell’s book Outliers, he explains how those who are truly masterful at their skill or trade spend at least 10,000 ...
Views: 620 - How to Be More Decisive in Your Business - by Submitted on Aug 20, 2012 from Fabienne FredricksonToday I’d like to talk to you about how to be more decisive in your business. I speak to thousands of entrepreneurs each year and I have been for 12 years now. Every time I get together with a group of successful entrepreneurs, I see they’re people who take decisive action. Successful people ...
Views: 774 - How to be strategic when approaching joint venture partners - by Submitted on Aug 06, 2014 from Fabienne FredricksonWhen it comes to list building, joint ventures can deliver the growth you are seeking. Students often ask me how to reach out to potential partners. A lot depends on who they are and the level of business success they have achieved. I recommend a different strategy for partners who are in a ...
Views: 889 - How to Bring on Associates to Leverage You and Your Business - by Submitted on Apr 01, 2012 from Fabienne FredricksonWhen you get to a point in your business when you have a lot of clients and you’re at full practice capacity, sometimes you’re overwhelmed and it’s really hard to see the light at the end of the tunnel. You can’t make more money because there’s no more you to go around and no more time. This ...
Views: 867 - How to build your list with free teleclasses and live workshops - by Submitted on Apr 20, 2012 from Fabienne FredricksonFree programs, both teleclasses and live workshops, are one of the best ways I know to build your list, provide value and establish the Know, Like, and Trust Factor. Putting together the programs is relatively simple. Yet, there are two key factors to keep your eye on: 1. How much ...
Views: 896 - How to choose the best keywords for building your email list - by Submitted on Nov 26, 2013 from Fabienne FredricksonAre you working on list building in a competitive area of business? If so, selecting keywords to highlight in articles, videos, or web content can be challenging. The right keywords help improve your SEO (Search Engine Optimization). To say it simply, they’re the words someone in your ideal ...
Views: 526 - How to choose your niche as a new coach - by Submitted on May 15, 2012 from Fabienne FredricksonAs a new coach, you might find yourself struggling with choosing your niche. From a marketing perspective, this is a very important step. But if you are just out of the gate, you may be feeling like you can help so many different kinds of people and are confused about which way to turn. I’m ...
Views: 947 - How to convert prospects who sign up for preview calls but not the programs - by Submitted on May 29, 2014 from Fabienne FredricksonMany of our students talk about how they have large numbers of prospects who sign up for preview calls but tend to not register for the bigger program. Business owners wonder if there is a way to convert prospects like this into paying clients. Here’s what we recommend: 1. Do a Little ...
Views: 866 - How to create a business card that gets you clients - by Submitted on Mar 22, 2012 from Fabienne FredricksonYou can have a business card that’s useless or one that gets you clients. Which do you want? Your business card should be considered a serious sales tool, something that someone will look at and get a very good idea not only at what you do, but what you can do for them. If you’ve got just one ...
Views: 1013 - How to create an effective preview teleclass - by Submitted on May 07, 2014 from Fabienne FredricksonDelivering teleclasses is a powerful way to get clients. Yet, many of my students tell me they aren’t sure what to include or the order that works best to deliver the information. I’m going to share my surefire structure for creating an amazing teleclass. It’s so easy you’ll have your first ...
Views: 921 - How to Create an Entry Level Offer - by Submitted on Oct 14, 2012 from Fabienne FredricksonToday’s topic is about entry-level offers. See, in your business I believe that you should have more than one offer, whether it’s a product or a service that you sell. For many years I offered just one program and it was take it or leave it. That’s just what people did. They either took it or ...
Views: 643 - How to Create an Offer to Build Your List - by Submitted on Nov 13, 2012 from Fabienne FredricksonToday’s article is about How to Create an Irresistible List building Opt-In Offer. In addition to networking and speaking, if you want to build your business very quickly, one of the very first things that you want to focus on is building your email newsletter list. You see, you can have all of ...
Views: 552 - How to create content for your newsletter - by Submitted on Feb 29, 2012 from Fabienne FredricksonClients ask me every week, “Fabienne, HOW do you come up with new content for your ezines every single week!? I can barely make the time to write one newsletter a month and I just don’t know what I’d talk about if I wrote it weekly or every other week! I’m busy enough networking, following up on ...
Views: 872 - How to Create Content to Build Your List - by Submitted on Nov 13, 2012 from Fabienne FredricksonToday’s topic is about how to create great, free content in order to build your list. We talked about how you can have all of the best products and services in the world, but if you have no one to offer them to or no one to sell them to they won’t sell very quickly. When you have an email list ...
Views: 572 - How to Create Focus Time in Your Day - by Submitted on Mar 26, 2012 from Fabienne FredricksonI believe that every entrepreneur needs to have some dedicated focus time in their business to be able to grow it whether growing it for you means getting more clients and making more money or if it means leveraging it and multiplying it by leaps and bounds. You need to create some focus time ...
Views: 1008 - How to Create More Visibility - by Submitted on Nov 27, 2011 from Fabienne FredricksonHere’s your strategy tip for the week for client attraction, to get more clients, make more money in your business and scale it so you become even more successful. What I’d like to share with you today is your content – how to reduce, reuse and recycle. When I first started marketing my ...
Views: 1408 - How to Create Programs - by Submitted on Oct 28, 2011 from Fabienne FredricksonHere’s a strategy to help you increase your business, get more clients, scale your business, make a lot more money working less is about your program’s products and services, your offerings. I talked to a lot of my private clients, and those of my students, and they’re always asking how do I get ...
Views: 877 - How to Create Systems in Your Business - by Submitted on Jul 16, 2012 from Fabienne FredricksonI want to talk to you today about systems. Systems are crucial if you want to multiply your business and get to the next level. Whether you are just starting out, ramping up or you’re in a place where you’re needing some serious leverage, I want you to think about how things get done in your ...
Views: 978 - How to create three simple and easy information products - by Submitted on Feb 23, 2012 from Fabienne FredricksonInformation products are a great way to set yourself up as an expert and build trust – as well as build your revenues. Here are three different information products you can create to share your knowledge with prospects at different levels. 1. Articles: When I write an article, the length ...
Views: 821 - How To Create Your Compelling Signature Talk Title - by Submitted on Apr 01, 2012 from Fabienne FredricksonOne of the ways to play a much bigger game in marketing your business and really leverage what you’re doing right now is speaking. Speaking is one of the best ways to leverage yourself in your marketing because instead of talking one-to-one, you’re now talking one-to-many. Instead of marketing ...
Views: 1756 - How To Define What You Really Do In Business - by Submitted on Mar 25, 2012 from Fabienne FredricksonHow do you define what you really do? This is a problem that many entrepreneurs have in terms of their marketing. For most entrepreneurs actually, but it’s especially so for people who do more than one thing in their business. I’m a big fan of saying, “Be known for one thing and one thing ...
Views: 860 - How to define your niche when your ideal clients are women - by Submitted on Oct 24, 2012 from Fabienne FredricksonOften my clients come to me with a very broad group of ideal clients and need help narrowing it down. The more you get clear on who your ideal client is, the better your marketing message can speak directly to them and their concerns. This will significantly improve your marketing results as you ...
Views: 586 - How to Delegate - by Submitted on Oct 30, 2011 from Fabienne FredricksonToday’s Client Attraction business growth strategy has to do with what you do in your business, and once you get to a certain level in your business, you go from needing to do everything to needing to specialize in what you do. Your strategy tip today is about focusing on what you do best. ...
Views: 1000 - How to deliver a teleclass that generates sales - by Submitted on Apr 24, 2012 from Fabienne FredricksonOk, you’ve picked your topic for a free teleclass and you’ve written up your program notes. That’s a great start. You know you will be sharing information that your prospects and clients really want to hear. Make sure you don’t give away the farm by focusing on “what to do”, and not giving ...
Views: 872 - How to deliver high-value audio clips to attract clients - by Submitted on Jun 12, 2014 from Fabienne FredricksonDo you have a great idea for a series of strategies that are high-value to your clients, but aren’t sure how to deliver them? Creating short audio files can really grab your ideal clients’ attention. Creating short audio files can really grab your ideal clients’ attention. You send each one out ...
Views: 863 - How to demonstrate appreciation at every stage of the client relationship - by Submitted on Jul 30, 2013 from Fabienne FredricksonAn important part of client attraction involves knowing how to make your current clients feel special. There’s a concept I really like by Joe Polish and Dean Jackson, my friends and brilliant marketers. They think beyond attracting clients to keeping your current clients happy and then staying ...
Views: 518 - How to establish clear boundaries with freebie clients - by Submitted on Apr 22, 2014 from Fabienne FredricksonWhen you are building your practice, sometimes you choose to work with a client for free for a number of reasons: - Gain experience with an ideal client, - Minimize risk of trying out a new program, - Build up your client testimonials, - Give back to the community by offering services to a ...
Views: 919 - How to find clients and fill your programs through networking - by Submitted on Mar 18, 2014 from Fabienne FredricksonIf you are ready to start offering live seminars in person, you might wonder how to find clients and fill seats. When I was building my business, I relied on networking to fill my workshops. BNI (Business Networking International) was a mainstay for me, since it offers weekly networking to ...
Views: 599 - How to focus - by Submitted on Nov 08, 2011 from Fabienne FredricksonPeople always ask me, “How do I get results from the things that I’m working on?” How are you able to produce so much? Do you know the number one how do you get results? By doing the work. You have a lot of access to knowledge, perhaps my knowledge, stuff you get on the internet, at the library, ...
Views: 907 - How to focus on your budding niche, but still appeal to a broad range of clients - by Submitted on Jan 28, 2014 from Fabienne FredricksonHave you noticed a budding niche in your practice? This can be very exciting to help you find clients more easily. But, it can also cause a concern for business people who are unsure how to handle this transition in their practice or don’t feel ready to commit yet to a particular ...
Views: 574 - How to follow up with interested prospects - by Submitted on Feb 04, 2014 from Fabienne FredricksonMany people struggle with how to follow up with potential clients who say they are interested in working with you. Sometimes you leave them voicemail messages and never hear back. Sometimes they put you off or ask you to call back again at a later date. There are countless reasons why you might ...
Views: 564 - How to generate more referrals (and get more clients) - by Submitted on Mar 26, 2012 from Fabienne Fredrickson“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou Referrals. Everyone wants ‘em, but few are willing to ask for them for fear of seeming pushy, desperate or sleazy. If you ask ...
Views: 942 - How To Get Clear On What Your Clients Need Most - by Submitted on Mar 25, 2012 from Fabienne FredricksonToday’s tip is about getting clear on your ideal clients’ biggest issues. Why do you want to get clear on their biggest issues? Because you want to get to know them really well. Why do you want to get to know them really well? Because you know what your ideal clients are struggling with, the ...
Views: 817 - How to get JV partners who can help you attract clients and grow - by Submitted on Feb 26, 2014 from Fabienne FredricksonAre you ready to take your business to the next level? Maybe you have private clients and started a few groups. Now you want to expand further and kick it up a notch. One way to do this is connect with others who can help you. Joint Venture (JV) partners can help you attract clients and grow ...
Views: 613 - How to get more clients by staying in touch - by Submitted on Jan 23, 2012 from Fabienne FredricksonToday’s strategy from Fabienne for getting more clients, making more money, leveraging your business and enjoying your time off so you work less is about staying in touch. I find that a lot of entrepreneurs, people like you and me, once they learn how to put in place a client attraction ...
Views: 813 - How to get more done - by Submitted on Nov 13, 2011 from Fabienne FredricksonThis week’s strategy tip will help you get more clients, make more money and scale your business much further is about delegating and delegating effectively. If you want to grow your business, and you’re at a point where there’s just no more you to go around and no more time to go around, then ...
Views: 887 - How to get more mileage from your content - by Submitted on Oct 01, 2014 from Fabienne FredricksonYour newsletter, if done well, takes a good amount of time to write, design the visual presentation and then send out. That’s why finding additional ways to leverage that content to attract clients is a smart business strategy. While some email management systems offer an automated way to ...
Views: 1002 - How to get more visibility for your blog posts - by Submitted on Jan 09, 2014 from Fabienne FredricksonWhen you have written a new blog post, there are three ways to post the information on Facebook. We have done quite a bit of research and testing to discover what works best to get the engagement you want with fans. So let me share what we have learned. 1. Use the Social Media buttons from ...
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