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- Hiring Professional Keynote Speakers - by Submitted on Apr 17, 2009 from Sarah JoseIn any meeting the keynote address forms the most important part of the agenda. The keynote can definitely add to the overall effect of a meeting. The address should be interesting, entertaining and should cover all the important points that are going to be a part of the whole meting. If it is ...
Views: 1377(2 votes) - The PR Advantage - by Submitted on Apr 06, 2009 from Shari BoyerMcGraw Hill did a study and found those businesses that boosted their public relations, marketing and advertising during a recession grew 275% over the 5 years proceeding. However, those businesses that cut back, if they were still in business, only grew 19%. That’s pretty striking. It doesn’t ...
Views: 1203(1 vote) - Media Training: Avoiding the Evasive Answer - by Submitted on Apr 02, 2009 from David SnellOne of the most important things you can do to ensure your success in media interviews is to answer the reporter’s questions directly. And the way to do that is to have in mind a question answering model. More on the model later, first, the teachable minute. Treasury Secretary Timothy ...
Views: 1425(2 votes) - Marketing Success Strategies: 3 Proven Ways to Turn PR into Prospects, Projects and Profits! - by Submitted on Apr 02, 2009 from Melissa GaltGetting published offline or featured online isn’t as tough as you think; what can be the challenge is knowing what to do with that PR once you get it! PR by itself isn’t inherently useful, it is critical to have a plan for distributing your feature or article in a meaningful way both online ...
Views: 1229(1 vote) - 5 Public Relations Musts During Economic Tough Times - by Submitted on Mar 24, 2009 from Shari BoyerIf you put a strategy in place, you can not only weather, but hopefully grow during uncertain times. A bad strategy is to do nothing, an even worse strategy is to slow down and cut your marketing and PR efforts. This is a time that savvy business people take action. Spend the time that others ...
Views: 1357(2 votes) - The Most Powerful & Cost-effective Marketing Tool Available - by Submitted on Mar 19, 2009 from Shari BoyerThe most important part of a media campaign or public relations campaign is that you start. The best game plan is going to get you absolutely nowhere if you don’t implement it. If you can afford to hire a public relations firm or media consultant, search for a PR firm that understands you and ...
Views: 2013 - What's Newsworthy in Your Business - by Submitted on Aug 18, 2014 from Susan RegierSo, you want to be tomorrow’s headliner. Every day, you’re working in your business dealing with clients, selling products or services, and it seems to be the “same old same old.” Things are going okay, but there’s nothing new to report. Nothing exciting going on! How are you supposed to get ...
Views: 1586(2 votes) - Media Releases: Defining Your Audience - by Submitted on Feb 13, 2009 from Susan RegierHaving a story printed about you and your business is the best form of FREE advertising there is. Why you ask? Because it’s believable. A news story in a local or national publication can give more details about your business in a way that allows your expertise to shine. People skim ...
Views: 1222(1 vote) - Launching a Successful PR TV Campaign - by Submitted on Feb 10, 2009 from Shari BoyerA TV-oriented public relations campaign has three primary components, you need to create a compelling visually-oriented story, be able to pitch it effectively and know who to pitch it to. Most people think they know which story or pitch will work for them, but they’re generally wrong. The ...
Views: 3071(1 vote) - Guidelines for Writing Articles for Business - by Submitted on Jan 23, 2009 from Gordon MawWriting an article for a trade journal or a local newspaper can be a great opportunity to present your company as the expert and deliver some very controlled messages. Unlike other forms of coverage, there is no one else quoted in the article to balance up your views. In submitting a ...
Views: 1132(1 vote) - How to Be the Expert Commentator in the Press - by Submitted on Jan 23, 2009 from Gordon MawNews is made up of many different components – most important of all it should contain something ‘new’. But it will also have some facts and figures, some human interest, perhaps elements of conflict, sex, death and money (one of which is rarely far from the surface of most stories) and ...
Views: 3233(1 vote) - ***How To Create A Winning Social Networking Profile - by Submitted on Oct 30, 2008 from Nancy MarmolejoYour social networking profile will prove an old adage: first impressions are lasting impressions. Your profile page is often the first big impression you make on your contacts and will give them an overview of whether you’re worth the effort to befriend. Of course you have other opportunities ...
Views: 1375(2 votes) - Nationally-Syndicated Radio Host Mike Gallagher Takes Cheap Shot at Obama's Supporters - by Submitted on Oct 15, 2008 from Cara InocencioI've respected conservative nationally-syndicated radio talk show host Mike Gallagher (pictured) for his willingness to take tough stands, such as during the Elian Gonzalez saga in 2000, when Gallagher was one of the few conservatives in the country who said plainly and clearly that Elian ...
Views: 1373(2 votes) - The ZigiMe Says The Uses Of Social Networking. - by Submitted on Oct 04, 2008 from saniyash valeraThe world is valid only by the living things in it particularly human beings. When a man needs a piece he searches and does many works up to his level in that maximum of them entertaining themselves unavoidably. If he gets a partner with whom he can share all of his joys and sorrows in that ...
Views: 1129(2 votes) - Get-In-Touch With Friends By Using People Finder - by Submitted on Sep 23, 2008 from barry mortonOnline search for people finder services are expanding in a remarkable astounding rate. Most probably this is due to the increasing number of people finder sites which gives more opportunity to users in finding their lost loved-ones. It must also be because of the growing threats to security ...
Views: 1219(2 votes) - Did You Know That Criminal Records are Part Of The Public Records - by Submitted on Sep 08, 2008 from Gilbert AndersonPublic records are records of people that contain all the information about them and are open for the pubic to access. Criminal records are part of the public records and contain the person’s identification, conviction details, arrest details, legal status, incarcerations, warrant ...
Views: 1007(2 votes) - ‘The Year Of The Youth Vote’: McCain And Obama Work To Attract Young Voters - by Submitted on Sep 05, 2008 from Jeff MictaborStudent Voters Look to Candidates for Answers to Crisis in Student Loans and College Affordability With problems growing in the student loan industry, spurred both by an ongoing credit crunch with its roots in the subprime mortgage crisis and by congressional legislation that cut subsidies to ...
Views: 2138(1 vote) - ***Social Networking PR Tip: Be Approachable And Smile! - by Submitted on Aug 11, 2008 from Nancy MarmolejoUsing social networking to market your business isn’t too different than marketing your business in person. Think about a time when you walked into a networking mixer full of strangers. How did you decide who to go up to and who to avoid? A natural inclination is to scan the room, and then go ...
Views: 1274(2 votes) - ***Social Networking Tip: Top 10 Things To Outsource - by Submitted on Aug 11, 2008 from Nancy MarmolejoEntrepreneurs involved in social networking are already feeling the time crunch when it comes to adding this effective marketing tool to the mix. Smart entrepreneurs utilize other people’s talents and energies in their businesses by outsourcing administrative tasks, so it begs the question: can ...
Views: 1478(2 votes) - Do Your Customers Know That You're The Best? - by Submitted on Jul 21, 2008 from Arthur LevineI would imagine that your current customers know that you product or service is the best, but how about the large universe of prospective buyers that have not yet tried what you have to offer? How are these prospects supposed to know that you have something far superior to offer than your ...
Views: 1218(2 votes) - The Narcissist's Addiction To Fame And Celebrity - by Submitted on Jul 21, 2008 from Sam VakninQuestion: Are Narcissists addicted to being famous? Answer: You bet. This, by far, is their predominant drive. Being famous encompasses a few important functions: it endows the narcissist with power, provides him with a constant Source of Narcissistic Supply (admiration, adoration, approval, ...
Views: 4054(2 votes) - ***Social Networking PR Tip: Focus on Quality, Not Quantity - by Submitted on Jul 18, 2008 from Nancy MarmolejoAs internet marketers transition to the fast changing world of social marketing, people are learning that hard-sell and relentless pressure aren’t welcome. The generation gap becomes a profit-crushing divide as “old-school” methods fail to fit in the sleek world of sites like ...
Views: 1119(1 vote) - Business Blogs & Publicity: How to Get Results - by Submitted on Jul 14, 2008 from Cara GoodFive years ago, blogs barely registered on the national media radar. Today, blogs are part of the traditional media landscape that business marketers must navigate. Here are three tips on using blogs as part of your public relations and marketing efforts. Monitor What's Being Written Every ...
Views: 1237(1 vote) - ***Facebook Finesse: 3 Tips To Keep You On The Winning Side - by Submitted on Jul 08, 2008 from Nancy MarmolejoWith the immense popularity of Facebook, it was inevitable that the party crashers would arrive in full force. This social networking site, now popular with internet marketers, has become a mecca for sales hype and hard selling approaches. That philosophy flies in the face of everything social ...
Views: 1188(2 votes) - Maximize Press Coverage With Media Manners - by Submitted on Jul 03, 2008 from Lydia RamseyImagine this. You return to your office following lunch and find Katie Couric and her camera crew waiting for you. She smiles politely and says she has a few questions to ask you. Your first thought is "How fast can I get out of here?" Television interviews, whether filmed on the spot or in a ...
Views: 1174(1 vote) - ***7 Tips To Stay Visible Using Other People’s Content - by Submitted on Jul 03, 2008 from Nancy MarmolejoIn the game of staying visible in business, the pressure to produce new content seems to never let up. There is a way you can stay visible, share valuable content with your followers, and score mega-Brownie points in the process. How? By using OPC, aka, Other People’s Content. This is not the ...
Views: 1214(2 votes) - How To Make Your Corporate Party A Theatrical Event - by Submitted on Jun 27, 2008 from Kristen LangelierCorporate parties are the most preferred way businesses are competing for attention and publicity--they increase the company’s image and sales potential. Event Planners find themselves heavily in demand but have strong competition within their area of expertise. Events are indispensable ...
Views: 1028(2 votes) - ***How to Look Like You're in 10 Places At Once: Smart Social Networking Tips to Save You Time, Money, and Fatigue - by Submitted on Jun 26, 2008 from Nancy MarmolejoI knew I was in trouble when I had my first social networking stress nightmare. In this dream, I was surrounded by computer screens of various sites- YouTube, Facebook, Twitter plus a host of utility and tool sites- each vying for my attention. The inboxes of each one were filled with hundreds ...
Views: 1175(1 vote) - ***Women Leading the Way in Social Marketing - by Submitted on Jun 26, 2008 from Nancy MarmolejoWhen it comes to social marketing, the gurus to follow are not the “usual suspects” of internet marketing. Internet marketing, generally dominated by men, uses a very different approach than social marketing. The hard sell, always-be-closing approach falls flat in the Web 2.0 world ...
Views: 1166(2 votes) - ***PR Lessons from Robert Downey, Jr - by Submitted on Jun 24, 2008 from Nancy MarmolejoRobert Downey Jr. is this year’s comeback kid with a starring role in Iron Man. For the last 15 years or so, the only time you’d hear his name was in relation to a drug bust or yet another failed stint at rehab. Bloggers joked that the only costume you’d expect Downey Jr. to ...
Views: 1620(1 vote) - Protect your Personal Information - by Submitted on May 11, 2008 from Josephine SwannEverything connected to you gives out clues of your personality. The newspaper you read and hold each morning has your prints all over it and the ideas that interest you. Your house bills and grocery receipts tell how much you are capable of consuming and pay for. You probably wrote in your ...
Views: 928(2 votes) - ***Using Twitter and Facebook To Drive Media Attention to Your Business - by Submitted on May 08, 2008 from Nancy MarmolejoAs public relations strategies evolve, it’s important to look at social networking sites as jumping off points for media contact. Sites such as Twitter and Facebook, by their very nature, teach key media training skills such as being concise, succinct, and specific. The media is looking ...
Views: 1232(1 vote) - Book Review: Make Myspace Your Space - by Submitted on May 02, 2008 from Laura MonzoThis book review is part of a series that covers the topic of Public Relations. Public relations (PR) is the managing of and organization's outside communication to create and maintain a positive image. Public relations typically involves popularizing successes, downplaying failures, and ...
Views: 1151(2 votes) - Definition: Public Relations - by Submitted on May 02, 2008 from Laura MonzoWith the advent of social networking and the world of Web 2.0, how we define public relations is ever changing. With a focus on how the outside world views a company, public relations is closely linked to other activities that keep a company visible and on the radar screens of prospective ...
Views: 2994(1 vote) - ***10 Things You Need To Know About Twitter - by Submitted on Apr 29, 2008 from Nancy MarmolejoIf you’re into social networking, you may have noticed that Facebook has become as crowded as Cancun on Spring Break. Many social networking fans are migrating to Twitter, that bizarre little microblog which gives you 140 characters to make a statement. It’s odd, it’s strange, it defies common ...
Views: 1298(1 vote) - *** Public Relations Strategies For a Web 2.0 World: How to Maximize Media Exposure with Social Networking - by Public relations strategies are evolving in the world of social networking and Web 2.0. It’s still any business owner’s dream to be featured in a key media piece where their expertise and business are showcased. The free publicity and additional media queries alone can revolutionize ...
Views: 3062(1 vote) - ***Unlock Your Brain: 5 Keys To A Creative Mindset - by Submitted on Apr 18, 2008 from Nancy MarmolejoWith the world moving at such a rapid pace, and technology becoming obsolete in a matter of weeks, now more than ever is the time for us to stretch our creative skills and mindset. A creative mindset is not the same as an artistic skill; creativity is the mental phenomenon of getting ideas and ...
Views: 4450(1 vote) - ***Sowing The Seeds Of Business With Social Networking - by Submitted on Apr 18, 2008 from Nancy MarmolejoSocial networking has hit the mainstream with a wallop, and if you’re not up to speed on how to interact in this medium, you may end up making some glaring mistakes. If you’ve been trained in traditional sales approaches, you’re in for a paradigm shift that may rock your ...
Views: 1083(1 vote) - ***7 Tips To Build Your Visibility And Credibility with MySpace - by Submitted on Apr 18, 2008 from Nancy MarmolejoIf you think MySpace is just for kids, then think again. Authors, entrepreneurs, entertainers, non-profits, and businesses are using MySpace as a place to promote who they are and what they do. Having a professional MySpace presence can build platform, sell your books, attract attention, and ...
Views: 1213(1 vote) - ***A New Way Of Public Relations: The Pre-Launch Checklist - by Submitted on Apr 18, 2008 from Nancy MarmolejoIt’s said that an aircraft uses the majority of its fuel upon takeoff. The business of getting known is no different. The attention you invest in your public relations strategies will set the course for increased business and free publicity down the road. Without a clear understanding of ...
Views: 1453(1 vote) - *** Is Fear Of Your Target Market Hurting Your Business? - by Submitted on Apr 18, 2008 from Nancy MarmolejoPerhaps you’ve heard the phrase “the riches are in the niches” when it comes to marketing your business. The strategy is to find a select target market and be their everything. According to conventional visibility techniques, this is a winning strategy. But it can only take you ...
Views: 1140(1 vote) - *** The 7 Secrets of Big Picture Thinkers - by From CEOs and independent professionals, to work at home moms and entrepreneurs, Big Picture Thinkers inspire others and lead the way in their fields. Without their visionary insights and actions, our world would be lacking in innovation, new ideas, and fresh approaches.
Now there is a way for ...
Views: 6565(1 vote) - Your Web Communication Strategy - by Submitted on Mar 22, 2008 from Melissa Ward - Web Strategist and Communication ExpertIn today's marketplace one way communication mediums such as print, radio and television are not enough to get the sale. Potential customers want interaction and most importantly to feel like they have a stake in your product or service. Opening up a two way dialog and thereby building and ...
Views: 5035(1 vote) - To Attract Attention, You Have to Show Off - by Submitted on Jul 20, 2009 from C.J. HaydenRecently, a client of mine complained, "I'm really good at what I do. I shouldn't have to market myself." In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many professionals, he is reluctant to talk about his ...
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