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As the dog days of summer wind down, I think it's only appropriate that I tell a dog story of my own.
It starts with a client of mine who is a dog crusader with a cause. She's written seven books about it, and just released a new one. Her passion, as if you haven't figured it out by now, is ... Views: 1088
When I started working with authors on their publicity campaigns, the landscape was reasonably simple. Arranging phone interviews on talk radio shows, appearances on TV and getting reviews in major newspapers and magazines drove consumer interest. Everyone bought their books in bookstores and ... Views: 1038
In a previous article I discussed tips in ensuring a successful social media campaign. In this article, I will delineate how you can be sure your social media campaign is working.
Tracking Your Inroads
Social media allows you to spread the word about your non-profit, as well as raise ... Views: 1575
Most people think they have to talk their way into getting good media coverage. But as Judge Judy would say, there’s a reason why God gave you two ears and only one mouth. The most important asset to your PR success isn’t what you say; it’s what you hear. So perk up those ears and close that ... Views: 991
In all your outreach to the media you have to remember this important fact: The media isn’t here to serve your interests. They serve their readers, viewers and listeners — not people out to publicize their own business or endeavors. But they do need you because their audience is interested in ... Views: 923
With every media placement you land, you’ll have a new vehicle driving traffic to your website. Sounds great, doesn’t it? That’s probably why you’re trying to get media coverage in the first place, but what’s going to happen once all these new visitors (potential clients) land on your site? Will ... Views: 942
You have a product. You want to sell it. You want to use PR to promote it.
So which type of media outlet is going to be the one to help you do this? Will radio save the day? Will television send sales through the roof? Will a blog drive record traffic to your site?
Well, wherever your target ... Views: 977
If you are planning to go out and get your own media coverage, here are some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details - but the number of logistical ... Views: 1394
"What may be done at any time will be done at no time." -- Scottish Proverb
Okay, don't ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today.
In my time counseling clients, I have found ... Views: 1613
Over the years, I've always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like "bumper sticker" advice, but it's really not meant as a sound bite. In fact, we use a practical application of that advice every single morning ... Views: 1336
You may have heard me say this over and over - but it's a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, ... Views: 1402
While many businesses have already capitalized on the potential of social media as a promotional tool to increase their revenue, non-profits can also harness the power of social media to increase fundraising.
Social media allows you to breed possibly the best type of credibility you can ... Views: 925
If you desire to discover out how to become a Booking agent, you will require understanding that there is one apparently impossible that small puzzle to work through before all other can grow off the ground in this business. considerably, this is one of those things that needs the wisdom and ... Views: 959
How much time you should spend on marketing is a question every business owner needs to answer. The tricky part is there is no one-size-fits-all answer.
Your Message
One definite is to make sure that all of your business information is clear, concise and focuses more on your clients or ... Views: 3484
"I know that there are a lot of artists who would do well with a postcard campaign as it suits our business so well, having our own image as the front of the card. I was wondering if you could help us all by making it a point of your next tip - what a successful artist postcard campaign would ... Views: 2892
Artists often ask: "What do I need to think about before I start a print promotional campaign?" "How do I decide which promotional tools to use? Do I have to use all of them?"
Start with Your Promotional Identity.
Your audience sees your promotional pieces one at a time, in different ... Views: 1477
The traditional film production/distribution model is dramatically shifting, yet with change comes opportunity. As in the fields of music and publishing, the Internet has opened up new avenues to promote market and create a buzz for your film. Whereas traditional public relations is still a ... Views: 1725
Start by asking yourself why you’ve written the press release in the first place. It was probably for one of these three reasons:
1) To have something easily accessible that you can cut and paste into an email and blanket the media with;
2) You truly have some breaking news relevant to you ... Views: 1084
With the rise and popularity of the Internet, some people may believe that they don’t need to attract the attention of traditional media — television, print and radio — and that they can garner enough exposure by just focusing their efforts online. But here’s the thing: The Internet world can be ... Views: 973
... You want to do PR for your company. So what do you do first?
Maybe it was an easy decision, or maybe it was hard; but trust me: You’ve made the right choice. Look, PR is by far the most valuable and cost-effective way to increase your customer base and take your business to the next level. ... Views: 918
Breaking news is news in the truest sense of the word — from “hard” news about national and world events, politics or major scientific breakthroughs, to entertainment news about celebrities or sports stars. Breaking news is what drives the media; and tying your pitches to breaking news is a ... Views: 901
Hiring a publicist or doing your own PR isn’t something most small business owners or entrepreneurs really want to do. You’re busy running the day-to-day operations that keep the doors to your business open and investing the little time and money you may have just doesn’t seem feasible or ... Views: 1040
As a business owner, I have had a presence on Facebook and other social networking sites for almost three years. Social media is a great way to market your business. But, it is also a great way to network with other business owners. In the past two years, I have been asked to speak to various ... Views: 1211
Just like with television and print, before you pitch radio outlets you have to be able to answer the questions: Why should the media care? And why should the media care now? The answers to those two questions will be the keys to your PR success.
Some tips to remember when pitching ... Views: 1166
I have never really been a card-carrying feminist, nor has my gender been a barrier to my success in the public relations industry. But I've not been blind to the fact that a lot has changed in the last few decades, and I think Gloria Steinem was spot-on when she wrote years ago that we'd never ... Views: 1264
Recently, I put together a list of ideas to help people make the most of their TV interviews, so I thought this time we'd talk about radio. While they are both broadcast interviews, the experiences are vastly different, and really should be discussed separately.
However, before we discuss the ... Views: 1669
I spend much of my time doling out practical marketing and PR advice based on the harsh realities of today's new economy. People ask me constantly for ways they can market themselves affordably and more reliably, so I try to make sure most of my tips are grounded and instantly useful.
But ... Views: 947
Back in 1962, Avis Rent A Car began using the advertising slogan that is still in use today - "We try harder."
The slogan was a nod to the fact that Avis was the second largest rental car company behind Hertz, and that as a result, they would always make an extra effort in a desire to ... Views: 1039
Video game is simply loved by kids of all ages. They just love the excitement, fun and thrill that they get while completely getting lost in the world of such games. These games no doubt are very catchy and attractive in drawing the attention of kids towards themselves. Therefore kids remain ... Views: 956
At the end of the day, people are going to do business with people who they feel like they know and trust. While the aforementioned statement may initially seem like a no-brainer, transparency in business is one of the key determining factors for the longevity of a business—yet many still ... Views: 1168
One of the things I love about my job is solving problems.
Sure, it's great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks ... Views: 1129
If I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O'Reilly or Rachel Ray, I'd have retired long since.
What complicates matters is that there are tons of rumors, stories and urban ... Views: 1111
Do you know what the media would consider newsworthy about you or your company?
Many new clients come to us with a strong opinion about what their "pitch" should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it's ... Views: 1221
One question I see asked often about article marketing is, "How often should I be submitting articles?"
There is no hard and fast answer. It really depends on:
how prolific you can be,
how many articles you are submitting at one time, and
what you are using this technique to accomplish.
Let ... Views: 1738
Chief Financial Officers hate it, while salespeople and business development executives love it. Every year, when the budget is drawn, this is typically how the conversation goes:
CFO: What's the return on the PR budget?
Marketing Director: I don't know.
CFO: Well, how much revenue ... Views: 1051
Ever since the days when every TV set was a massive 12 inches, and millions of Americans tuned in to watch I Love Lucy in glorious black and white, television has been in the center of our living rooms.
Today, the screens are larger, the picture is in high-definition color and the programming ... Views: 1026
Many people have been have been inspired by the buzz about a very recognizable TV producer’s search for the next big TV show host! If this sounds familiar, you already know I am talking about Oprah. Whether you are going for Oprah’s contest, or you have your sights set on other networks that ... Views: 1919
Way back in the day, I had a client who owned a transmission shop in a city of 100,000 people. His transmission shop was named 'AAA Transmission'. He chose this name because this would be the first listing in the yellow pages when someone searched for 'transmission' (yellow page optimization was ... Views: 1353
Use of Vinyl in Banners
Vinyl is a plastics product, and actually a type of PVC. (Those of you with some exposure to the plumbing industry may be familiar with PVC.) As a plastics product, vinyl is naturally waterproof. That gives it several advantages: it’s waterproof. Hang it indoors or ... Views: 1042
So everywhere there was a new sales pitch coming at me, pay for my expert advice and I will get you the press you so desperately desire. We all have heard these promises, heard the sales pitch, and have gasped at the five grand retainers. In fact, I even charge one to those who wish to pay it. ... Views: 1266
Cause-related sponsorship is a strategic positioning and marketing tool that links a company or brand to a relevant social cause or issue for mutual benefit. According to the International Events Group (IEG), spending on cause marketing has grown from virtually nothing in 1983 to an estimated ... Views: 866
Blogging has tremendous SEO value, especially if your content is regularly updated and aligned with what your target audience is interested in and is searching for online. Obviously, you want Google to like your blog and rank it highly, but the most important thing is for your audience to like ... Views: 1145
The term DUI refers to driving under the influence of alcohol and drugs. However, you do not have to be drunk or intoxicated to be guilty of driving under the influence. To be found guilty of a DUI offence your ability to drive a vehicle is measured by the level of alcohol in your system by ... Views: 912
It’s 2010 and blogging is no longer a hot new marketing tactic. Yet I’m hearing from entrepreneurs are still unsure if blogging is worth their time. While blogging can be a powerful way to build brand awareness and share of voice, it also has some major drawbacks.
Here are some pros and cons ... Views: 1230
"Good plans shape good decisions."
--Lester R. Bittel
By now I'm sure you've noticed what an amazing habit planning is. It's hard to accomplish things when we aren't exactly sure what we're doing or what success is going to look like. We are all ... Views: 947
During difficult economic times, often one of the first items to get cut is the public relations budget. Or on worst case: eliminated completely. And nowhere have the effects of these cuts been felt more than on the Public Relations New York scene. Firms have cut staffs, cut salaries and ... Views: 1086
“Mad Men”, which if you haven’t seen it, is terrific television (Sundays on AMC) and it walked away with the lion’s share of this year’s Emmy awards. Not to be redundant if you have seen it or to ruin it if you haven’t, the show is about a Madison Avenue Advertising firm in the early 1960s and ... Views: 1750
Leaders and followers need to understand the nature of communication in developing a good cross communication strategy. When communicating with people abroad, you'll need to know both the strategy and structure in cultural and communication patterns. As we encounter the possibilities of wars, it ... Views: 1606
At a top public relations New York firm, one must combine the focus of a boutique public relations agency - working smarter, faster and more efficiently - with the senior-level staff experience of a large agency.
Clients benefit from the best of both worlds: direct account management by ... Views: 989
If you're in business, chances are you looking for ways to improve your service, as well as market your business. One of the best marketing tools available is word-of-mouth. Truly nothing else beats it. We are all looking for proof from someone else.
As a business owner, we want to know ... Views: 1020