Self Improvement Site
On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Publicity Articles
We are currently looking for an Official SelfGrowth.com Guide to "Publicity". If you have expertise in Publicity and your own website and/or product for this topic, please review this form for complete details. The Official Guide Position is part of our Premium Placement Package
- Internet Marketing and PR Strategies – The Invisible Business - by Submitted on May 19, 2010 from Don McCauleyWay back in the day, I had a client who owned a transmission shop in a city of 100,000 people. His transmission shop was named 'AAA Transmission'. He chose this name because this would be the first listing in the yellow pages when someone searched for 'transmission' (yellow page optimization was ...
Views: 1429(1 vote) - Things to Know About Vinyl Banner Printing - by Submitted on Nov 08, 2013 from Nishant ShahUse of Vinyl in Banners Vinyl is a plastics product, and actually a type of PVC. (Those of you with some exposure to the plumbing industry may be familiar with PVC.) As a plastics product, vinyl is naturally waterproof. That gives it several advantages: it’s waterproof. Hang it indoors or ...
Views: 1136(2 votes) - Publicity I didn’t Pay For, It Paid Me. - by Submitted on May 18, 2010 from Daniel MerrickSo everywhere there was a new sales pitch coming at me, pay for my expert advice and I will get you the press you so desperately desire. We all have heard these promises, heard the sales pitch, and have gasped at the five grand retainers. In fact, I even charge one to those who wish to pay it. ...
Views: 1385(1 vote) - Ten Tips to a Mutually-Beneficial Cause Marketing Program - by Submitted on Mar 16, 2010 from Geri StengelCause-related sponsorship is a strategic positioning and marketing tool that links a company or brand to a relevant social cause or issue for mutual benefit. According to the International Events Group (IEG), spending on cause marketing has grown from virtually nothing in 1983 to an estimated ...
Views: 953(2 votes) - Blogging and SEO: Focus On People, Not Google - by Submitted on Mar 01, 2010 from David ReichBlogging has tremendous SEO value, especially if your content is regularly updated and aligned with what your target audience is interested in and is searching for online. Obviously, you want Google to like your blog and rank it highly, but the most important thing is for your audience to like ...
Views: 1228 - Should you Hire a DC DUI Lawyer - by Submitted on Jan 11, 2010 from David BenowitzThe term DUI refers to driving under the influence of alcohol and drugs. However, you do not have to be drunk or intoxicated to be guilty of driving under the influence. To be found guilty of a DUI offence your ability to drive a vehicle is measured by the level of alcohol in your system by ...
Views: 999 - Blogging -- Four Pros and Four Cons - by Submitted on Jan 10, 2010 from Barbara WaymanIt’s 2010 and blogging is no longer a hot new marketing tactic. Yet I’m hearing from entrepreneurs are still unsure if blogging is worth their time. While blogging can be a powerful way to build brand awareness and share of voice, it also has some major drawbacks. Here are some pros and cons ...
Views: 1367(2 votes) - Why You Need a Marketing Plan for 2010 - by Submitted on Jan 03, 2010 from Barbara Wayman"Good plans shape good decisions." --Lester R. Bittel By now I'm sure you've noticed what an amazing habit planning is. It's hard to accomplish things when we aren't exactly sure what we're doing or what success is going to look like. We are all ...
Views: 1077(1 vote) - Firms on the Public Relations New York Scene Survive Difficult Year - by Submitted on Dec 31, 2009 from Kevin WaddelDuring difficult economic times, often one of the first items to get cut is the public relations budget. Or on worst case: eliminated completely. And nowhere have the effects of these cuts been felt more than on the Public Relations New York scene. Firms have cut staffs, cut salaries and ...
Views: 1158(1 vote) - Simple Truths, Simple Lies - by Submitted on Dec 09, 2009 from Herb Kay“Mad Men”, which if you haven’t seen it, is terrific television (Sundays on AMC) and it walked away with the lion’s share of this year’s Emmy awards. Not to be redundant if you have seen it or to ruin it if you haven’t, the show is about a Madison Avenue Advertising firm in the early 1960s and ...
Views: 1877(4 votes) - Tips for Leaders on Cross Cultural Communications - by Submitted on Dec 05, 2009 from Josephine RomanoLeaders and followers need to understand the nature of communication in developing a good cross communication strategy. When communicating with people abroad, you'll need to know both the strategy and structure in cultural and communication patterns. As we encounter the possibilities of wars, it ...
Views: 1715(2 votes) - Leading Public Relations New York Firm - Working Smarter and Faster - by Submitted on Nov 25, 2009 from Kevin WaddelAt a top public relations New York firm, one must combine the focus of a boutique public relations agency - working smarter, faster and more efficiently - with the senior-level staff experience of a large agency. Clients benefit from the best of both worlds: direct account management by ...
Views: 1047(1 vote) - Want to improve? Ask your clients - by Submitted on Nov 12, 2009 from Barbara PhillipsIf you're in business, chances are you looking for ways to improve your service, as well as market your business. One of the best marketing tools available is word-of-mouth. Truly nothing else beats it. We are all looking for proof from someone else. As a business owner, we want to know ...
Views: 1131(2 votes) - The Smartest Thing I Did Last Year - by Submitted on Nov 08, 2009 from Barbara Wayman“The highest reward for a man’s toil is not what he gets for it but what he becomes by it.” --John Ruskin The rugged individualist, bravely doing it all by himself – it’s a familiar theme from Hollywood but not the best way to run a business. The smartest thing I did last year was make a ...
Views: 1160(1 vote) - Advertising, Marketing and PR: What's the Difference? - by Submitted on Nov 03, 2009 from Carma SpenceSure, They Are Related ... But Each Serves a Different Function You hear the terms "marketing," "public relations" and "advertising" talked about all the time. But, they seem to mean the same thing sometimes ... it can be very confusing, especially for small or solo-businesses owner. So, in ...
Views: 1420(2 votes) - Top 10 Online Marketing Tips! - by Submitted on Oct 20, 2009 from AlYassa AlMahi1. NAME RECOGNITION. This is absolutely critical. People want to deal with someone they “know” rather than a stranger. The more often they see your name in a positive light, the more likely they will be comfortable enough to contact you. Choose an area and make it your own! Select a particular ...
Views: 1601 - Collaboration in The Nonprofit Community – The Many Benefits Of Working Together - by Submitted on Sep 25, 2009 from Sharon MikrutCollaboration is a process where two or more parties get together to work on common goals. The advantages of collaboration are numerous, and they benefit all parties involved. This article lists what I feel are the major advantages of collaborating with your colleagues. 1. Collaboration is ...
Views: 4420(2 votes) - Marketing Strategies: Hate to Make Cold Calls? 5 Tips to Make it Easier - by Submitted on Sep 21, 2009 from Maya BaileyHave you often avoided making those "dreaded cold calls?" Do you dream of how much better your business could be but just can't bring yourself to pick up the phone? You're not alone. In the 12+ years that I have specialized in coaching real estate agents, I have noticed the same avoidant ...
Views: 2931(8 votes) - 5 Top Tips for a Great Presentation - by Submitted on Nov 11, 2009 from Heather BuckleyHere a five quick and easy tips to help you through a presentation: Your handouts should not be the same as your presentation slides. Ideally they should contain a lot more information than your slides, enough so that even someone who wasn't present at your presentation would be able to ...
Views: 1637(3 votes) - The Twitter Tiananmen of Tehran - by Submitted on Sep 16, 2009 from Intent.com AuthorsOver two decades ago, China's largest pro-democracy protests in history ended when military tanks rolled onto Tiananmen Square (translated literally as ‘Gate of Heavenly Peace’) and armed Chinese troops opened fire on the crowds (of over 1 million people) in the largest pro-democracy protest ...
Views: 967 - Oprah Called - by Submitted on Sep 13, 2009 from Barbara Wayman“What I know for sure is what you give comes back to you.” --Oprah Winfrey I guess it’s inevitable when working in PR to find yourself in a room with clients who ask you to get them or their products on Oprah. Nationally, 7.4 million people watch Oprah every day. Her support of a ...
Views: 1288(1 vote) - The 5 ways to make a difference in customer service - by Submitted on Sep 16, 2009 from Frank O'TooleI cannot count the amount of times I have been asked on customer service training courses by customer service agents, “how am I going to make a difference? I am just doing my job, management do not even notice”. The fact is that you do make a difference; you are the voice of the company you ...
Views: 9700(1 vote) - How You Can Proofread Your Own Work - by Submitted on Sep 03, 2009 from Nita RobinsonPutting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect. So proofreading all copy is extremely important and here are some tips to help you to proofread your own work after you've finished editing it: Read ...
Views: 2220 - Public Relations Puts Your Business on the Map for Free! - by Submitted on Sep 03, 2009 from Mary Ellen Merrigan“All publicity is good, except an obituary notice,” said Irish playwright Brendan Behan. Publicity, or “free” press, can be more valuable than some paid advertising campaigns because media coverage carries credibility. A spotlight on your business with an article, picture or news segment ...
Views: 1210 - Amen, Mr. President - by Submitted on Sep 02, 2009 from Intent.com Authors(CNN) -- Opening the Muslim-world leg of the "Audacity of Hope" world tour with the universal Islamic greeting "Assalamu alaikum" (May peace be with you) to thunderous applause, President Obama began his long-awaited major address by going straight to many of our pressing geopolitical ...
Views: 1069(2 votes) - The 30 Day Lifestyle Diet - by Submitted on Aug 30, 2009 from Barbara Wayman"Choose the life that is most useful, and habit will make it the most agreeable." --Sir Francis Bacon Nowadays diets tend to have a bad name. Overly restrictive and temporary, they often ensure that people revert back to their old habits quickly, thereby ...
Views: 1415(3 votes) - 5 Tips to Name That Firm - by Submitted on Aug 30, 2009 from Barbara Wayman“Build your reputation by helping other people build theirs.” --Anthony J. D’Angelo If you were going to run a marathon, you wouldn’t do it with a knapsack full of rocks on your back, right? Yet many businesses are saddled with names that are misleading, out of date, hard to pronounce or ...
Views: 1264(3 votes) - Your Thank You Chain - by Submitted on Aug 30, 2009 from Barbara Wayman“Silent gratitude isn’t very much use to anyone.” --Gertrude Stein It isn’t often I come across a completely novel and unique business tip that’s both powerful and simple. It happened recently when I was reading Million Dollar Networking by Andrea Nirenberg. Andrea is a master networker ...
Views: 1163(3 votes) - 5 Great Ways to Create Bad PR Outcomes - by Submitted on Aug 30, 2009 from Barbara Wayman“Failure is not the only punishment for laziness. There is also the success of others.” --Jules Renard I’ve been working in PR for over 15 years, so you can bet I’ve got some expert thoughts in how to make the absolute worst PR decisions possible. Below are my top 5 ways to ensure the ...
Views: 1186(3 votes) - Your Sacred Day - by Submitted on Aug 30, 2009 from Barbara Wayman“The art of resting the mind and the power of dismissing from it all care and worry is probably one of the secrets of energy in our great men.” --Captain J.A. Hadfield Every successful professional has experienced burn-out, that dreaded block of time where you can’t seem to get motivated, ...
Views: 1051(2 votes) - Public Relations Taking Lead in Social Media - by Submitted on Aug 26, 2009 from Kevin WaddelIn a recent blog, Michael Cherenson, chairman and CEO of the Public Relations Society of America wrote: Public relations isn’t declining at the hands of social media; it’s gaining, as social media provides opportunities to build relationships in new ways, and as companies seek guidance on ...
Views: 878(2 votes) - Why Consistency Matters - by Submitted on Aug 23, 2009 from Barbara Wayman“Life is a perpetual instruction in cause and effect.” --Ralph Waldo Emerson Emerson called consistency the hobgoblin of little minds, but when it comes to public relations, consistency is THE most crucial key to success. Why? Because we live in a world of cause and effect. The number ...
Views: 1168(2 votes) - What “What do you do?” Really Means - by Submitted on Aug 23, 2009 from Barbara Wayman“Build your reputation by helping other people build theirs.” --Anthony J. D’Angelo Aside from “How are you?,” “What do you do?” is probably the question you’ve been asked most often. Recently I heard a networking expert share what she thinks the question really means. Her take? It ...
Views: 1332(2 votes) - Inexpensive Ways To Attract Visitors To Your Website - by Submitted on Aug 23, 2009 from Barbara WaymanWouldn't it be great if once we finished all the work of creating a website, people flocked there of their own accord? I wish it worked that way, but alas, we have to get them to visit. Here are some quick tips on increasing your traffic: • Make sure your web URL is on every, and I mean ...
Views: 1571(2 votes) - Conditions Aren’t Perfect. Market Anyway. - by Submitted on Aug 23, 2009 from Barbara Wayman“In strategy it is important to see distant things as if they were close and to take a distanced view of close things.” --Miyamoto Musashi You can hear it every time you turn on the television. You can feel it emanating from those you work with. Perhaps it even keeps you up at night: ...
Views: 1091(2 votes) - Making Public Relations Work for Your Business - by Submitted on Aug 21, 2009 from Geoff FickeThe magic word that every consumer loves to hear more than any other is, FREE! Sales promotions offering a free sample or product inducement are always exceedingly popular. Human nature being what it is, the opportunity to obtain something of perceived value for nothing is usually very ...
Views: 1429(1 vote) - Know When to Send Your Media Release for Free Publicity - by Submitted on Aug 19, 2009 from Susan RegierTiming…oh what a controversial subject! Timing can mean the difference between success and failure for getting media exposure. There are a lot variables including time of year, what your competitors are doing, current trends in your industry, whether it’s good news or bad news, and the list ...
Views: 1217(2 votes) - What Do Rewards and Penalties Have to Do with PR? - by Submitted on Aug 11, 2009 from Karla Jo HelmsHow much attention do you put on internal PR in your company? Do you reward your employees well? Do you validate the good things your executives do? Do you tell your partner, your sales team or your IT staff thank you? These questions point out the places where human nature can fall down. ...
Views: 1017(1 vote) - Talking to the Media: Who’s Afraid of the Big Bad Wolf? - by Submitted on Aug 11, 2009 from Karla Jo HelmsTalking to the media can be daunting – and is for many people. I have often wondered about this. I see my clients in awe of being able to speak to the media. It is almost of the same ilk as public speaking I guess. Maybe it is because a media person can rip you apart or set you on a pedestal ...
Views: 1359(2 votes) - PR Crisis Management: Damage Control vs. Being Proactive - by Submitted on Aug 04, 2009 from Karla Jo HelmsWhen a prospective client comes to me to help them manage a crisis, my first question is always, “Do you want to manage it or be proactive?” That question always bears more questioning, but it gets them to start thinking. Crisis Management is just that – the management of a crisis. It ...
Views: 2356 - How Can An Author Make the Most of a Radio Media Tour? Navigating in the New Broadcast & Internet Radio Landscape - by Submitted on Jul 23, 2009 from Jackie LapinWith the vast increase in internet radio, authors now have a much greater opportunity to market their books and services via radio shows. Whereas broadcast radio hosts frequently don’t read the book in advance, generally only give you five minutes to expound on the topic and provide only one ...
Views: 1709(4 votes) - Checklist to Capture Media Attention - by Submitted on Jul 22, 2009 from Susan RegierRecently, I sent out a media release for a company owned by my brother, Scot Morgan. Scot has been in business for himself for twenty years, and in all that time he had never tried to get the free publicity you just can’t buy – that is, by sending out a media release. And interestingly ...
Views: 1558 - Get First Page Ranking on Google in 5 Minutes! It's Free! - by Submitted on Jul 12, 2009 from Charlene MurphyHave you Googled yourself lately? You should. Most people are branding themselves these days, so having a consistent, first page Google presence is essential and a no-brainer. You want people to find you quickly and easily, right? Well, here’s how you can get yourself listed with your name and ...
Views: 3747(3 votes) - Become Your Own Best Publicist - by Submitted on Jul 10, 2009 from Marie O'RiordanImagine having an avalanche of free publicity. What would that be worth to you? Consider putting a value on that sort of positive exposure. It is potentially priceless. This is what’s possible when you are open to all of the amazing opportunities that you have possibly been ignoring until ...
Views: 1267(2 votes) - 7 Ways to Manage Even the Most Difficult Client - by Submitted on Jul 02, 2009 from Linda HuntWe've all had one. That client who on a good day is not the easiest person to get along with! Managing them can drain your energy and make you cringe each time the phone rings! But that is exactly what you need to be doing - managing them and all of your client relationships. Taking the lead ...
Views: 1318(2 votes) - Social Networking Changed Everything – The New Marketing & PR Model - by Submitted on May 26, 2009 from Diana EnnenIt’s pretty obvious that the marketing of today has changed. You have newspapers going virtual/web only, Twitter and Facebook replacing postcards and phone calls, and potential clients now being the main target of your press releases as opposed to editors. It’s all changing and to do PR today, ...
Views: 1264(1 vote) - You're at the Front of the Queue...Now What? - by Submitted on May 26, 2009 from John WylieIn a somewhat crowded marketplace how do you get noticed? What do the following companies have in common? 1. Asa Candler did it for Coca -Cola. In 1887 he bought the formula for Coca-Cola from its inventor John Pemberton and several other share-holders for $2,300. The success of Coca-Cola was ...
Views: 1398(1 vote) - Patient Communication That Works and Builds Your Practice - by Submitted on May 21, 2009 from Karyn MaierHave you ever had a patient that sits through a whole report of findings and looks at you with the deer in the headlights look? It's obvious that they don't really understand the treatment program that has been implemented and your communication is off target. If your patients do not have have ...
Views: 1570(3 votes) - Hooking the Media - by Submitted on Apr 28, 2009 from Susan RegierJust as with any great first impression, it has to happen in the first ten seconds or you’ve missed your opportunity – sometimes forever. And grabbing attention in a media release is no different. You have to hook the reader immediately so they will continue to read through until the very ...
Views: 1358(2 votes) - Thinking of Making a Promotional Online Video? - by Submitted on Apr 23, 2009 from Pamela ZiemannBefore recording and posting a video, consider these seven presentation tips to ensure that your authenticity, expertise and passion shine through. It takes courage to show up. No less, showing up online where thousands of people can rewind, pause, and study if you’re the person they want to ...
Views: 1255(3 votes)