Self Improvement Site
On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Sales Training Articles
.jpg "Matthew G. Sikich II"){kind=small}
Matthew G. Sikich II is The Official SelfGrowth.com Guide to "Sales Training". You can find complete information on Matthew G. Sikich II and his products by visiting The 5 Buying Habits.
- 5 Breakthrough Marketing Ideas - by Submitted on Feb 21, 2005 from Charlie CookDo you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch and get a better response from your mailings, sales calls and web site? You hear a lot about breakthroughs; is it all hype, or can ...
Views: 962 - Marketing or Selling -- Which Is More Important? - by Submitted on Jul 20, 2009 from C.J. HaydenA question I often get from clients and students goes something like this: "I've been collecting marketing ideas... and I have a drawer full! I also have a stack of promising leads I've accumulated. And I know it's important to stay visible, so I do a lot of networking, but then I just end up ...
Views: 1282 - How To Create Instantly Compelling Ads Every Time. - by Submitted on Feb 11, 2005 from Marc GambleHow To Create Instantly Compelling Ads Every Time. By Marc Gamble © 2004 http://www.MYMOnDemand.com Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell! EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of ...
Views: 1242 - Increasing Conversions Through Action-Oriented Copywriting - by Submitted on Feb 10, 2005 from Karon Thackston© 2005 http://www.copywritingcourse.com I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The ...
Views: 1274 - How To Get Face To Face Over The Phone - by Submitted on Feb 03, 2005 from Jim KleinOne disadvantage of selling by telephone is the lack of face to face contact. When you are sitting with a prospect it is much easier to read there body language. You can see the look on their face when they are confused about something you said. You can see the delight when you hit a hot ...
Views: 1081 - Powerful Words in Sales - by Submitted on Feb 03, 2005 from Greg WoodleyI’d like to discuss the most powerful words you can use during the selling process. After all Rudyard Kipling said, “Words are the most powerful drug used by mankind.” Plainly, THE MOST POWERFUL WORD is YOU. You should be looking to use the word You in your sales meetings a lot more than you ...
Views: 17761(3 votes) - How to Organize Your Marketing - by Submitted on Jan 28, 2005 from Charlie Cook"I hate sales pitches!" You may have felt this way yourself or heard others say it. If it's such a common response, what's the best way to organize your marketing to attract new clients and customers? While getting all aspects of your marketing right can be complicated, the simple truth is that ...
Views: 990 - Do You Elevate The Buying Process? 8 Techniques For Selling Your Way To The Top - by “I doubt there is a suggestion more frequently made to sales professionals than “sell higher,” says Bill Stinnett, CEO of Sales Excellence and the author of Think Like Your Customer. “Participants in my workshops ask more questions about this than all other topics combined.” Selling higher ...
Views: 934 - SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2 - by Submitted on Jan 21, 2005 from Karon ThackstonKaron Thackston © 2004-2005 http://www.copywritingcourse.com It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never been the case. What you get when you achieve good ...
Views: 1196 - Sales professionals - by Submitted on Jan 13, 2005 from Kelley Robertson“Get the sale at any cost.” “Make more calls.” “Tell them what they want to hear.” Sales professionals in virtually every industry are under tremendous pressure to close sales. It is not uncommon for them to hear comments similar to ones above from their sales manager, supervisor, or boss. But ...
Views: 824(1 vote) - WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising - by Submitted on Jan 08, 2005 from Dr. Letitia Wright, D.CCopyright 2005 Most small businesses will not even try to advertise on television. It’s too expensive and the audience is too broad. The ads on television are not targeted enough. Think back to the last time your entire family was gathered around a television set. It was fun family time, but ...
Views: 1671(1 vote) - THE SALES CALENDAR -- BUILDING MONTHLY SUCCESS -- DAY-BY-DAY - by Submitted on Jan 05, 2005 from Jamie AlbertLooking to make your month the greatest ever? Who isn't? Ask any successful salesperson the secret for having great months and they will all say -- positive attitude, creative preparation, and consistent performance. To succeed month to month, you must execute day to day. Here are 31 creative ...
Views: 6160 - It’s All About Taking Risks - by Submitted on Dec 28, 2004 from Marshall NorthcottOur country was and continues to be built because of those special people who are willing to take a risk. Many present day success stories are based on people who traveled here, arriving with nothing more than a dream in their heart and little or no financial resources to their name. Risk is ...
Views: 1402 - What Santa Knows About Marketing - by Submitted on Dec 20, 2004 from Charlie CookWhat's that ringing sound you hear at this time of year? It's the sound of store registers ringing up the sales generated by Santa Claus. Just because he's old, overweight, long haired, unshaven and dresses funny, don't overlook his marketing success. Santa is a marketing expert and you can ...
Views: 1007 - “Super Verbs” Really Move Your Copy - by Submitted on Dec 08, 2004 from Karon Thackston© 2004 http://www.learn-copywriting.com Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to ...
Views: 1353 - GETTING R.E.A.L. ABOUT ASKING FOR MONEY - by Submitted on Dec 02, 2004 from Marc PitmanAsking people for money is one of the most exciting things in the world. Most of us aren’t fortunate enough to earn a living working on something we love. What we do as fundraisers is help show people ways they can take their hard earned money and invest it into something they value. I like to ...
Views: 4055 - Life Strategy: Choose a "Successful Response" and Move On! - by Submitted on Nov 30, 2004 from Michael RussMaintaining an optimum level of energy, passion, and creativity, requires a specific method for responding to the vast array of challenging events life throws your way. You may not be able to control the event, but you can always choose how to respond to it. Let's face it, as a participant in ...
Views: 1158 - Will Seminars Get You Clients? - by Submitted on Jul 20, 2009 from C.J. HaydenI often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, ...
Views: 1373 - Does Your Copy Look "Fake" To the Search Engines? - by Submitted on Nov 20, 2004 from Karon Thackston© 2004 http://www.copywritingcourse.com/keyword From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that ...
Views: 1198 - The Key to Eliminating Objections and Increasing Sales - by Submitted on Nov 19, 2004 from Charlie CookYou're in a meeting with a promising prospect. You review the project and the services you provide and then, just when you're hoping to get the okay, the prospect raises an objection. They may tell you: "I haven"t got the time right now." "Send me a written proposal and I'll think about ...
Views: 1309 - Voice Mail That Sells - by Submitted on Nov 15, 2004 from Kelley RobertsonAs a business owner, I receive my share of sales calls in a given month. More often than not, I’m away from my desk or out of the office which means I end up listening to the messages instead of speaking directly with the sales person. Here are a few of the common mistakes I notice and how you ...
Views: 816 - How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits - by Submitted on Nov 10, 2004 from Karon Thackston© 2004 http://www.copywritingcourse.com It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way. There are two primary factors to succeeding at Google AdWords. ...
Views: 1277(1 vote) - A FRESH LOOK AT ALUMNI RELATIONS: Revolutionize your Fundraising by Turning Your Development Effort On Its Head - by Submitted on Nov 09, 2004 from Marc PitmanHave you ever thought of your alumni relations activities as the preeminent part of your school’s advancement effort? Or do your colleague have an “I-suppose-it’s-important-but-I’m-not-really-sure-what-they-do” mentality about your staff? Far too often, alumni relations is seen as a second-class ...
Views: 1467(1 vote) - Six Simple Strategies Guaranteed To Multiply Your Profits And Skyrocket Your Sales - by Submitted on Oct 26, 2004 from sam webb1. The More You Tell The More You Sell Contrary to what many believe, through the teachings of traditional marketing, you should explain what you sell in detail. People want and need to know everything they can about a product before they purchase. Just think about when you are buying a ...
Views: 1022 - Sales Professionalism - by Submitted on Mar 01, 2016 from Tom HopkinsThe challenge with too many salespeople is that they decide at first to 'try' selling for awhile. They don't commit 100% to it as a career because they are afraid of being wholly responsible for the level of income they achieve. I must tell you, though, that the highest paid professional ... The ...
Views: 5113(2 votes) - Virtual Selling—Double Your Sales in ½ the Time - by "You can go 60 miles an hour in the car- but you can go 60 miles a minute on the phone."
Selling is about how many times you can get in front of how many potential clients to create how many opportunities to ultimately earn business.
But who says that getting in front of prospects has to be ...
Views: 1676 - THE RULE OF THREES: What Are People Saying About Your Nonprofit? - by Submitted on Oct 11, 2004 from Marc PitmanWouldn’t it be nice to tell donors what to say when they talk about your nonprofit? The Rule of Threes won’t let you control what people say, but it will give you an edge. Use it, and you will be giving them “mini-scripts” that will come to mind when they talk to their friends, colleagues and ...
Views: 2768 - “Super Adjectives” Boost the Power of Your Copy - by Submitted on Oct 05, 2004 from Karon Thackston© 2004 http://www.learn-copywriting.com Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super ...
Views: 2950 - The Top 7 Sales Blunders - by Submitted on Sep 30, 2004 from Kelley RobertsonWe all make mistakes when selling our product or service. Here are the most common mistakes people make. I have to admit I have made many of mistakes listed in this article even though I have been teaching this stuff for almost a decade. I hope you can learn from them. 1. Allowing a prospect to ...
Views: 852 - your beliefs and your success - by Submitted on Sep 28, 2004 from tony polaYour Beliefs and Your Success Customers buy from you when they believe in four things. These four things are 1.You 2.Your product or service 3.your Company and finally 4.Your price. If you would like to have a high closing ratio then you must first believe in these things yourself. The ...
Views: 1065 - Progressive Headlines Guide Customers To Buy - by Submitted on Sep 25, 2004 from Karon Thackston© 2004 http://www.learn-copywriting.com Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’ attention with the headline, the chance of them reading your copy is virtually none. But headlines ...
Views: 1209 - The Power of Buzz - by Submitted on Sep 12, 2004 from Susan FriedmannHow did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie “The Blair Witch Project” become such an incredibly successful phenomenon? The answer lies in the power of “buzz.” Buzz or word-of-mouth marketing influences more people to buy, or not to buy ...
Views: 1067(1 vote) - Are Keywords Destroying the Flow of Your SEO Copy? - by Submitted on Sep 08, 2004 from Karon Thackston© 2004, All Rights Reserved http://www.copywritingcourse.com/keyword With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the ...
Views: 1165 - "How to Eliminate Credit Card Refunds from 'Digital Thieves'" - by Submitted on Sep 01, 2004 from George PapazoglouCan you encounter the number of times where a Credit Card Sale was generated, only to receive a "Refund Notification" from your contracted e-commerce processor on behalf the "customer"? Welcome to the electronic world of "cyber-shoplifting". Unscrupulous people, ...
Views: 1138(1 vote) - Determining Visitor Types - by Submitted on Aug 26, 2004 from Susan FriedmannThe trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize ...
Views: 975 - Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker" - by Submitted on Aug 26, 2004 from Susan FriedmannToday, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That’s because speakers do more than just convey the overall meeting message. You look to them to provide insights, ...
Views: 1054 - Calls-To-Action: Making Them Fit Makes All the Difference - by Submitted on Aug 21, 2004 from Karon Thackston© 2004 http://www.learn-copywriting.com It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different ...
Views: 1190 - The Value of an Appointment - by Submitted on Aug 05, 2004 from tony polaThe value of an appointment Activity is one of the key secrets to sales success .In my sales I use a one stop approach to making a sale and this article is based on this however you could you the same idea if you are using a two appointment process. For the purpose of this article I am ...
Views: 943 - What's Your Marketing Attitude? - by Submitted on Jul 20, 2009 from C.J. HaydenEntrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they ...
Views: 1393 - Copywriting Makeover: Making An Emotional Connection - Part 2 of 2 - by Submitted on Jul 30, 2004 from Karon Thackston© 2004 http://www.copywritingcourse.com In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: ...
Views: 1244 - Copywriting Makeover: Making An Emotional Connection - Part 1 of 2 - by Submitted on Jul 30, 2004 from Karon Thackston© 2004 http://www.copywritingcourse.com One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people ...
Views: 1363 - Dispel The Myths And Find Success - by Submitted on Jul 30, 2004 from Elizabeth mcgeeThe internet has literally redefined the lifestyles of every man woman and child on the planet. With a mouse and a modem you can find love, pay bills, do your homework, and shop ‘til you drop. The world is at your fingertips. With all of the opportunity the internet has to offer it’s no ...
Views: 1161 - The Mystery of the Magical Keyword Density Formula - by Submitted on Jul 12, 2004 from Karon Thackston© 2004 http://www.copywritingcourse.com/keyword Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. Why? Because keywords are the very foundation of search engine copywriting. Without keywords we wouldn’t even have SEO copywriting. ...
Views: 2238 - Sales and the Law of Attraction - by Submitted on Jul 08, 2004 from Bob DoyleI’m about to challenge your belief system, or at least I’m going to try.I’m going to tell you exactly why you make a sale, and why you do not.By doing this, I’m going to give you access to some extraordinary principles that seem to fly in the face of logic, but nonetheless are at work in your ...
Views: 11970(2 votes) - habits to increase your sales and income - by Submitted on Jun 28, 2004 from tony polaTHE 6 “SECRETS” TO SALES SUCCESS AND A 6-FIGURE INCOME There is no magic pill, trick, teqnique, system or secret to success. However there are many beliefs and habits that will bring you the desired results that you wish to have. It is your choice to develop the appropriate beliefs and habits ...
Views: 1063(1 vote) - From Zero-Cost To...Fraud! - by Submitted on Jun 22, 2010 from S. KumarFrom Zero-Cost To...Fraud! By S. Kumar, Learnhomebusiness.com Personalization! One of the decisive ingredients of a ...
Views: 1922(1 vote) - Copywriting and Your Five Senses - by Submitted on Jun 25, 2004 from Karon Thackston© 2004 http://www.copywritingcourse.com In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer’s five senses ...
Views: 1191 - Website Savvy: 10 Key Steps to Turn Your Customers ON! - by Submitted on Jun 22, 2004 from Carmen WisenbakerHow to turn slightly interested customers into I’ve got to have it! customers! I am truly amazed as to the lack of information websites contain. You would think that a business would realize that a potential customer would at least like to know how to contact the customer service department. ...
Views: 1112 - 10 Simple Ways To Expand Your Subscriber List - by Submitted on Jun 20, 2004 from Catherine FranzHere are 10 ways to expand your subscriber list: 1. Keep your subscription form easy to find on every webpage. Preferably, add it on your navigational bar. If theform is to large for the bar or page, add a hyperlink andsend them to a popup or a separate page so that the previouspage on your ...
Views: 1457 - Segmenting Your Target Audience Through Your Copywriting - by Submitted on Jun 08, 2004 from Karon Thackston© 2004 http://www.copywritingcourse.com Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and know them well. I guess that’s why many people get so ...
Views: 1230(1 vote)