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Matthew G. Sikich II is The Official SelfGrowth.com Guide to "Sales Training". You can find complete information on Matthew G. Sikich II and his products by visiting The 5 Buying Habits.
- Creating Sales Letter Lists That Make Your Customer’s Drool - by You’ve seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like:
· THE most important (and most overlooked) aspect of copywriting
· The 4 personalities of your customer and how to get ...
Views: 1203 - To Increase Your Advertising Effectiveness – Stop Selling! - by How many times have you heard the old adage, “The customer doesn’t want a drill, he wants a hole in his wall”? While I may disagree with parts of that phrase, one thing is for sure… if you want to increase your advertising effectiveness, you have to stop selling what YOU want the customer to buy ...
Views: 919 - Industry Pro Interview: Branding – Turning Your Customers Into Evangelists - by When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it just for “big boys”? And how the heck do you create one, anyway?
Rob Frankel (http://www.robfrankel.com) ...
Views: 918 - Industry Pro Interview: The Selling Power of Consumer Confidence - by Butch Pujol came into his business through a unique series of events. Being taken advantage of himself didn’t set well with Butch and he realized that many others had been through the same thing. His background lends itself to Butch’s need to provide service and to care for others. The ...
Views: 730 - Inflate Your Sales With Balloon Replicas - by Whether you know the term or not, you’ve probably seen “inflatables” many times before. These are the gigantic balloons that are shaped like company logos, mascots, characters or symbols. They hold some real power when it comes to promotion and almost always increase sales when used. ...
Views: 1036 - How To Conduct Your Own Research and Use It To Make More Sales - by I received an email from a prospective client the other day. It was disturbing. The message stated, “…my customers aren’t buying and I don’t know what they want anyway. I’m adding new product lines all the time but nothing seems to work.” I could feel her frustration.
In my reply to her, I ...
Views: 940 - How To Write Motivational Copy That Sells - by Who of us hasn’t written advertising copy that we thought was great only to find out it flopped big time? Why? When you wrote it, it seemed very persuasive. You included lots of benefits and even gave a money back guarantee. It got YOU up and moving so why did your customers turn their heads? ...
Views: 856 - A Secret For Discovering What Your Customers Want - by Doesn’t it drive you crazy that people visit your Web site and then just leave? What are they looking for? What is missing from your site that they need? Here’s a free way to find out.
During my last Web site renovation, I asked my designer to add a search box to the site. My thinking was that ...
Views: 817 - The Spirit of Service - by Submitted on Jul 28, 2007 from Mark HunterAt one time or another, we have all encountered an employee who would clearly rather be anywhere than at the store serving customers. It's unfortunate because there are few professions where a person has a chance to make a bigger impression on someone than in retail. Every day, a retail ...
Views: 859 - Quit Being a Salesperson - by Submitted on Jul 28, 2007 from Mark HunterMany sales are lost because of "sales." To be successful in this profession requires listening to the customer. Unfortunately as salespeople, we often hear so many different things that we feel the need to provide solutions for all of their problems. When this happens, sales professionals can ...
Views: 812 - 14 Steps to Successful Cold-Calling - by Submitted on Jul 28, 2007 from Mark HunterThe vast majority of salespeople do not enjoy cold-calling. Yet, at the same time, it is an activity that most need to do on a regular basis. The biggest reason sales professionals are not more successful in this necessary endeavor is the defense that they have other things to do. However, ...
Views: 915 - Sales and Marketing Plan: You Just Need to Run Some Ads so People Will Know Who You Are - by Submitted on Jul 28, 2007 from Cheryl ClausenIf you believe that line your sales and marketing plan is headed for zero results. Here’s why most ads don’t work: people don’t read ads, you have your picture in the ad and no one cares, your ad doesn’t say anything that interests your potential readers, and your ad doesn’t have a valid reason ...
Views: 618 - Real Estate Sales Training: Being Unique is Good Business - by Submitted on Jul 28, 2007 from Cheryl ClausenReal estate sales is a tough road when you look like and sound like every other agent. First off there are too many agents in every market, so if you can’t find a way for people to recognize you as the agent they want to work with your swimming up stream with little hope of survival. Like so ...
Views: 654 - How Email Reflects Your Business And Personal Ideology - by If you are going into business, especially one that you promote online you should choose a name that is reflective of the ideals and the professionalism that desire your business to provide.
I have a friend in his early twenties who likes to play the “shock value” game with people. He chose an ...
Views: 883 - Ax the Acronyms - by Submitted on Jul 27, 2007 from Don McNamara CMCLet’s face it, selling is a communications business. How well you express your ideas and thoughts to prospects and customers is what ultimately determines success or failure in selling. If you are, or have been fortunate enough to be a member of a public speaking group, you have learned one of ...
Views: 964 - How 2 give your salesforce 10 definite do's - by Submitted on Jul 27, 2007 from Polly AndersonI’m told that parts of Southern Europe are littered with ‘T.I.R.E.D.’s’ (Thirty-Something Independent Radical Educated Drop-outs) – people who have walked away from big jobs because they just “weren’t happy…” Salespeople should be as far removed from ‘T.I.R.E.D.’s’ as it is possible to be. ...
Views: 635 - 3 Problem-Solving Steps for Sales Managers - by Submitted on Jul 26, 2007 from Nicki WeissMy sons are lovely human beings. They're helpful, funny, big-hearted, and cute. They are also extraordinarily challenging, each in his own way. Which is why I continuously seek out resources and information to help me deal with them, and to attempt to stay sane in the process. Last week I went ...
Views: 2598 - Six Degrees of Separation? Really? - by Submitted on Jul 25, 2007 from Hollis PolkWe’ve all heard that saying, “Six Degrees of Separation”, meaning that everyone on earth is connected by a maximum of 6 person to person links. What most people don’t know, though, is where this notion came from, and that it’s not exactly true. Item: My friend, ...
Views: 1209 - I Don't Care About You! - by Submitted on Jul 25, 2007 from Don Zihlman"I don't care about you." That's a pretty lousy thing to say to someone, but every time you make a sales call, that's what goes through the mind of your prospect. The person you are talking with, does not care about you, he or she cares about himself or herself. That person cares about their ...
Views: 723 - The Power of Questions - by Submitted on Jul 23, 2007 from Kelley RobertsonParticipants in my sales training workshops often ask how they can better control the sales process. Most people spend the majority of their time talking about their product or service believing that telling is selling. Although they may have been trained to do this, it is an ineffective ...
Views: 972 - Investment Sales Success: If You Want to Sell them You Have to Feed Them - by Submitted on Jul 23, 2007 from Cheryl ClausenHow’s the seminar/dinner approach working for your investment sales success? If your offer has real educational value you don’t have to bribe people to come by offering them a free dinner. If you can’t get people to attend your seminars now unless you offer some kind of free food it can only ...
Views: 819 - Insurance Sales Success: Do You Just Need to Get in Front of More People? - by Submitted on Jul 22, 2007 from Cheryl ClausenYou don’t need to get in front of more people, in general, you need to get in front of the right people. Meeting with anyone who has a heart beat is not the path to insurance sales success. Meeting with the wrong people is tiring, frustrating, and non-productive. Meeting with the right people ...
Views: 643 - Sales Reluctance In Any Part of Selling - by Submitted on Jul 22, 2007 from Patricia WeberYou may ask yourself, “What does sales reluctance mean?” Sales reluctance can be like wearing a straightjacket. You know it’s restricting your sales success, yet you don’t feel you have a way out. There are many facets of sales reluctance. One for introverts is the ...
Views: 628 - How to get your business online - by This article is for all those who have asked "how do I get my business online?" or have just plain been putting it off because you dont know where to start or who can help or how much it will cost.
Why should I put my business online? Well, there are several reasons why you should.
Firstly, ...
Views: 771 - How to get more sales from your website NOW! - by The fundamentals of business are the same online as they are offline. Making income and profit is vital to the success of any business. How are income and profits generated? By SELLING products.
Is your site selling your products?
If you answered no, why isnt it? Weak copy, poor ...
Views: 761 - Does your homepage work? - by All websites have a homepage. It is the most important page of your site. It acts as the main gateway to the entire site. Most of your prospective customers will enter through it. Its vital to get it right. You dont want them to just turn around and go away again.
Take a moment to clear your ...
Views: 753 - PLEASE! Don’t make THE BIGGEST MISTAKE on the Internet today! - by Everyday I see a common mistake being made on websites all over the Internet. It results in lost customers, lost sales, poor visitor figures, lost profits and more. In short, it has a negative impact on all aspects of the website and company concerned. Its also completely unnecessary and costing ...
Views: 703 - Selling Yourself - A Core Life Skill - by One of the most important skills you can ever develop is the ability to sell. You are required to sell yourself all the time. You do it when you apply for a job or a pay rise. You have to sell yourself to your potential love partner. When you go to the bank to apply for a loan, you are selling ...
Views: 1321 - 5 Questions To Ask During the Close - by Submitted on Jul 19, 2007 from Mike Brooks5 Questions To Ask During the Close by Mike Brooks, Mr. Inside Sales I get a lot of ezine topic requests each week, and many of them are requests for different questioning techniques to use during the qualification stage. As many of you know, I've written many feature articles over the years ...
Views: 1230 - How to Sell Well: Sharing Some Sales "Secrets" (Part One) - by Submitted on Jul 18, 2007 from Craig LockArticle Title: How to Sell Well: Sharing Some Sales "Secrets" (Part One) Author Name: Craig Lock Line Space: 65 characters Category (key words): Self Help, Personal Growth, Self Development, Selling, Sales Skills Internet addresses: http://www2.webng.com/writernz/ and ...
Views: 713 - Ten Deadly Sales Sins - by Submitted on Jul 17, 2007 from Niall Devitt10: Driving all Day Spend the minimum amount of time traveling and the maximum amount of time prospecting or closing deals. Divide your area into manageable chunks and work each smaller area on a specific day each week. Only deviate from this plan where there is a very good reason such as ...
Views: 1254 - How to Build Great Relationships through Cold Calling - by Submitted on Jul 17, 2007 from Ari GalperMaster the foundation for cold calling success Sometimes the finest solutions are the simplest. Focusing on relationships when making cold calls is one of them. It keeps us genuine, and eliminates our dread of making cold calls. We’re real people talking about real things. We’re interested in ...
Views: 673 - Four Keys to Making Your Cold Call Stress Free - by Submitted on Jul 16, 2007 from Ari GalperFrom the traditional point of view, cold calling conversations should constantly lead towards making a sale. We’ve been given only one path to follow, and that’s getting a “yes.” This is why our language and energy feels stilted. We aren’t being genuine, and we aren’t inviting the other ...
Views: 717 - 4 Classic Cold Calling Mistakes - by Submitted on Jul 16, 2007 from Ari GalperHave you noticed that the old “tried and true” cold calling techniques which were once successful have completely lost their effectiveness over the years? They just don’t work anymore. But many salespeople are still use them because that’s all they know. They’re working from that old, ...
Views: 757 - Trust is Better than Selling in Cold Calling - by Submitted on Jul 16, 2007 from Ari GalperI’d like to introduce you to a radical new thought. In the old sales mindset, you’ve probably been trained to focus only on making the sale. You approach your cold calls with the idea of moving things towards a sales event. But think about what this does to your cold calls. Before you even ...
Views: 602 - Confident at Cold Calling? A Reality Check on Postive Thinking - by Submitted on Jul 16, 2007 from Ari GalperBefore you make a cold call, do you “gear up” first? Do you get excited about your product or service, and try to anticipate making the sale? Well, if you’re following the old traditional cold calling mindset, that’s probably what you’ve been trained to do. But what you don’t know is that ...
Views: 692 - Cold Calls - A New Way to Open - by Submitted on Jul 15, 2007 from Ari GalperCold Calling Tips to Create Openings for Real Conversation! Most of us design our cold calling around scripts and strategies. Isn’t that how we’ve been taught by the sales gurus? Scripts are linear and systematic so you can move calls in the direction you want them to go. Sales strategies do ...
Views: 770 - Persuade People and Earn Higher - by Submitted on Jul 15, 2007 from Leon EdwardIn business, the primary goal is to succeed. Competition is fierce in both online and offline businesses. Using four basic principals can increase your sales by up to 300% or more. The first principal is pretty easy. Call your customer by his or her name. By doing this, your customer feels that ...
Views: 909 - Bad Customer Service Is Not So Funny: Five Secrets to Giving Outstanding Customer Service - by Submitted on Jul 14, 2007 from Ed SykesThe following story tells how a customer experience went from funny to sad in less than 24 hours, and five secrets to creating an outstanding customer experience. Recently, Joy and I were invited to go to a local comedy club. It was one of those clubs where you eat dinner while listening to ...
Views: 925 - Who's Playing On Your Team? - by Submitted on Jul 13, 2007 from Nicki WeissHave you ever had a project where you succeeded? Sure you have. So have I. Mine include starting a business, growing my business, staying fit, having a family, and buying a house. Have you ever had a project where you didn’t succeed? Yes, I have, too. Mine include not developing a solid ...
Views: 1316 - Dealing With A Sales Slump - by Submitted on Jul 13, 2007 from Nicki WeissWe all know about the deadly grip of selling slumps: you have a series of bad days and missed sa1es; you aren’t coming close to your potential; and you can’t stop worrying about it. In this issue of Sa1esWise we are going to explore the slump cycle and what you can do to interrupt it. What is a ...
Views: 1973 - Know What You Are Asking! - by Submitted on Jul 11, 2007 from Oz MerchantWho is your customer? (Person) What do they want? (Thing or Activity) Why do they need it? (Reason or Justification and/or Criteria) Where else can they find it? (Location) When do they need it most? (Time) How will you deliver it to them? (Process) As Zig Ziglar says, “Questions are the ...
Views: 820 - Sales Tip – What Makes A Great Salesperson? - by Submitted on Jul 11, 2007 from Tom KellyMeet Jim. Jim is an ordinary salesperson about to make a sales call to a new prospect. Jim, like most ordinary salespeople, starts the conversation by asking one of the following questions of his newly found prospect: Who are you currently using as a supplier for XYZ product, and how much are ...
Views: 2152 - How My Coaching Program Changed My Life - by Submitted on Jul 10, 2007 from Ellen BessoWhen I took my coaching training, I had spent many years on my own self-growth as I simultaneously assisted others with life challenges. I thought I was pretty self-actualized. I gave myself permission to do most everything that appealed to me, including moving across the country at age 40 and ...
Views: 973 - You Don't Need Sales Training - by Submitted on Jul 10, 2007 from David NewmanHere's my advice - forget about sales training. Why? Because sales professionals have to get past all the old-school "Same-o Lame-o" sales approaches to break through to generating real business results. If you’re a solopreneur, consultant, business owner, or independent professional, you ...
Views: 615 - Tag Lines Tell A Tale of One's Occupations - by Submitted on Jul 08, 2007 from Craig Harrison"What do you do?" In our society this is the first question we’re asked, after "What is your name?" The real question is: “How do you answer this question?” Do you tell people your title: clerk, programmer, driver, teacher, sales rep or receptionist — or do you answer more descriptively? ...
Views: 1061 - Here's A Quick Way To Double Your Affiliate Check - by What I will tell you next is one of the secrets that could *double* the amount of money you now earn from affiliate programs.
Doing this simple thing will remove the mental block that is preventing people to buy from 'affiliates'.
Are you interested in finding out more ?
The results of my ...
Views: 809 - Fantastic Follow Up - by As a business success coach I assure you the factors that contribute to the success of any business are the same whether you are in the business of selling copiers, counseling sessions, or chimney sweeping services. In most cases in any non retail purchasing situation, once the interest and ...
Views: 790 - Embrace Rejection - by The last two weeks I have been waiting for an answer from a potential client on a large piece of business. While playing the waiting game I have been thinking a lot about the sales process. I realized I have not been turned down much lately. Before I got too excited I also realized I had not ...
Views: 785 - How to Write and Deliver a Speech That Will Get You Clients - by Tips for Writing a Great Speech
1. The first step is to ask yourself what you hope to accomplish with your presentation. Without an outcome in mind, your speech may be bland and even boring. Once you know what you hope to accomplish, you can begin.
2. Decide the major "must make points" of ...
Views: 10128(2 votes)