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Articles from Charlie Cook | Selfgrowth.com
- What Santa Knows About Marketing... - by Submitted on Jan 15, 2007 from Charlie CookWhat's that ringing sound you hear at this time of year? It's the sound of store registers ringing up the sales generated by Santa Claus. Just because he's old, overweight, long haired and unshaven and dresses funny, don't overlook his marketing success. Santa is a marketing expert and you can ...
Views: 1121 - When Is the Best Time to Make a Sale? - by Submitted on Nov 10, 2006 from Charlie CookDo you know when the best time is to help your prospects make their first purchase? Timing is everything in marketing. Get it wrong and you can't get your prospects' attention. Get it right and you'll see your revenue grow each month of the year. My daughter was twelve when we got a dog. She ...
Views: 1110 - Are You Targeting the Right Prospects with Your Small Business Marketing? - by Submitted on Oct 10, 2006 from Charlie CookSteve called from Minneapolis to ask how to attract new clients for his auto repair shop. He has been in business for two years and has four trained technicians to keep busy, but he was having difficulty attracting enough new customers. Steve wasn't just waiting for people to show up at his ...
Views: 1026 - Make Your Web Site Sell With These 3 Steps to Improve Your Web Site Marketing - by Submitted on Aug 12, 2006 from Charlie Cook"I'm getting zero conversion on my Web site (no ezine sign-ups). What can I do to improve my lead generation and income?" - Beth, from Chicago If you have a web site or are thinking of building one you want it to do two things. You want it to generate leads for your business and help you grow ...
Views: 934 - HOW TO PULL IN CLIENTS LIKE A MAGNET - by Submitted on Jun 03, 2006 from Charlie CookYour marketing could be pulling in clients and profits like a magnet. Think about how many people could benefit from your products and services. Even if only a fraction of them bought from you, you'd be amazingly successful. It doesn't matter if the economy is headed up or down, there are ...
Views: 1379 - HOW AGGRESSIVE IS YOUR MARKETING? - by Submitted on May 08, 2006 from Charlie CookCathy, a business writer, emailed me and said, "Boy, do I need to work on my Web site this year!" I gave her a couple of ways to improve her site and had her look at several websites that sell effectively on the Internet. Her response was a common one; she thought those sites were marketing ...
Views: 1217 - Use These Two Numbers to Double Your Business in 12 Months - by Submitted on Apr 16, 2006 from Charlie CookEveryone wants to see growth in sales and net revenue. It's important for small business owners to set income goals and to watch sales results, but too much emphasis on these numbers can prevent you from reaching your goals. Using your revenue figure to guide your marketing is like driving by ...
Views: 1135 - How To Create a Burning Desire To Buy With Your Small Business Marketing - by Submitted on Mar 19, 2006 from Charlie CookYou could be generating 50% to 100% more sales with your marketing. How? By working with basic human nature to convert more of your prospects to customers. Each week 100 or 1000 people visit your web site or read your small business marketing materials but only a handful of those are contacting ...
Views: 1036 - WHY DON'T YOU HAVE TEN TIMES AS MANY CLIENTS? YOU COULD! - by Submitted on Feb 05, 2006 from Charlie CookYou know that hundreds, if not thousands, of people want and need your products and services. You're spending good money on advertising and mailings and you have a great looking website up, but you're still not getting all the clients you want or could handle. Why aren't more people responding ...
Views: 1072 - THE BEST KEPT WEB SITE MARKETING SECRET - by Submitted on Jan 05, 2006 from Charlie CookIf you have a web site that's not pulling in prospects and sales, I have a marketing secret to share with you. Your s.ales and profits will increase as soon as you apply it. Whether you're marketing on the web, in print or in person, you are guaranteed to improve your web site marketing and make ...
Views: 1052 - WHAT'S THE MOST POWERFUL WAY TO ATTRACT NEW CLIENTS? - by Submitted on Dec 10, 2005 from Charlie CookDo you know what one of the most powerful incentives you can use in your marketing is? One that is guaranteed to capture your prospects' interest and attention? You may be surprised to learn that it's not money or love. Is it making offers of products that are "guaranteed", "limited", "proven", ...
Views: 821 - Marketing Tricks or Treats - by Submitted on Oct 25, 2005 from Charlie CookIf you live in the U.S., at the end of October you'll be preparing for a stream of young children to come to your door on Halloween. One by one or in groups of friends, they'll ring the bell and shout, "Trick or Treat". To avoid having them actually play a trick on us, you bribe these ...
Views: 894 - What My Teenagers Taught Me About Marketing "Stuff" - by Submitted on Aug 16, 2005 from Charlie CookMy kids taught me a lot about marketing communication when they were teenagers. My son had me playing 20 questions. When I asked what he'd done at school or out with his friends the night before, I'd get one of two classic teenage responses; "Stuff" or "Nothing". I'd have to pepper him with ...
Views: 912 - Advertising Campaigns That Get Results - by Submitted on Aug 07, 2005 from Charlie Cook"Advertising doesn't work." I hear it from my clients all the time. One client was about to file for bankruptcy because she wasn't getting a good response to her radio ads, and the cost was killing her. But she knew her target market was listening; she knew she needed to get her name out there ...
Views: 941(1 vote) - Making More With Existing Clients - by Submitted on May 02, 2005 from Charlie CookHave you ever put on a jacket you haven’t worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets — sources of additional ...
Views: 840 - Increasing Short and Long Term Profits - by Submitted on Mar 23, 2005 from Charlie Cook"I was at your site for all of two minutes before I bought one of your manuals. I'm impressed!" I love to get emails like this one sent by Vicki from Tucson, Arizona. Marketing my business would be easy if every client bought my products within two minutes of seeing my marketing materials, or ...
Views: 959 - 5 Breakthrough Marketing Ideas - by Submitted on Feb 21, 2005 from Charlie CookDo you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch and get a better response from your mailings, sales calls and web site? You hear a lot about breakthroughs; is it all hype, or can ...
Views: 907 - How to Organize Your Marketing - by Submitted on Jan 28, 2005 from Charlie Cook"I hate sales pitches!" You may have felt this way yourself or heard others say it. If it's such a common response, what's the best way to organize your marketing to attract new clients and customers? While getting all aspects of your marketing right can be complicated, the simple truth is that ...
Views: 936 - What Santa Knows About Marketing - by Submitted on Dec 20, 2004 from Charlie CookWhat's that ringing sound you hear at this time of year? It's the sound of store registers ringing up the sales generated by Santa Claus. Just because he's old, overweight, long haired, unshaven and dresses funny, don't overlook his marketing success. Santa is a marketing expert and you can ...
Views: 950 - Getting Noticed by the Search Engines - by Submitted on Oct 14, 2004 from Charlie CookYou've got a web site; and you want to attract lots of people to visit it so you can grow your business. But you're only getting a handful of visitors currently. What is the first thing to do to help people find your site? A top listing in the search engines, especially in Google, can increase ...
Views: 1181 - How to Get the Right Clients and Avoid the Wrong Ones - by Submitted on Sep 08, 2004 from Charlie CookIf you are like most service professionals and smallbusiness owners one of your primary concerns is generatingas many leads as possible. And that may be your biggestmistake, resulting in wasting time on unqualified prospectsand working with too many clients you wish you didn't haveto. Bill is a ...
Views: 1263(1 vote) - Are You Marketing Backwards? - by Submitted on Aug 02, 2004 from Charlie CookMarketing is like rowing a boat. When you know how thepointed bow moves smoothly forward through the waterencountering the least amount of resistance. Rowingbackwards, the square stern of the boat pushes against thewater, requiring more effort and increases the risk ofhaving a wave come over the ...
Views: 938 - Don't Break These Marketing Rules - by Submitted on Jul 13, 2004 from Charlie CookMarketing a business is like any game. If you know the rules you are much more likely to win. All to often small businesses spend their limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only achieve middling results. The problem isn’t that ...
Views: 1085 - Get More Clients using Pull then Push Marketing - by Submitted on Jun 15, 2004 from Charlie CookMarketing is like rowing. You pull hard on the oars to go forward, then lift them out of the water and push them back to finish the stroke and get ready for the next pull. Once you’ve got the sequence of the stroke right, you and your boat slip forward through the water and build speed and ...
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